Deptford Center For Rehabilitation And Nursing

What Deptford Center For Rehabilitation And Nursing does

Deptford Center for Rehabilitation and Nursing is a single-site skilled nursing and rehabilitation facility located at 1511 Clements Bridge Rd, Deptford, New Jersey, operating as part of the Centers Health Care network founded by Kenneth Rozenberg in 1996. Centers Health Care has grown from a single Bronx facility to 45 skilled nursing and rehabilitation facilities across the Northeast, employing approximately 37,000 team members across New York and New Jersey, and the Deptford Center participates in this network as a regional post-acute care provider. The facility delivers a comprehensive continuum of care organized around two proprietary rehabilitation programs — RehabStrong™ and GO™ Rehab (the latter rated in the top 5% nationwide for rehabilitation outcomes per UDSMR clinical benchmarking data) — and offers physical therapy, occupational therapy, speech therapy, subacute medical care (wound care, respiratory management, IV therapy, diabetes management), cardiac therapies, complex medical care, a secured dementia unit, and round-the-clock skilled nursing.

The technology stack supporting these services includes the Jintronix biofeedback system (motion-sensor-driven therapy gaming), Walk-Tech treadmills with progress monitoring, Sci-Fit bikes, adjustable parallel bars, and a proprietary ADL Suite that simulates a real residential setting for hands-on therapy. Electronic medical record systems underpin care coordination across the multidisciplinary team. The facility holds a CMS Quality Measures Rating of 4 out of 5 stars, above the national average for nursing homes, and integrates physicians affiliated with Inspira Medical Center-Vineland and Cooper University Health Care-Camden for cardiology coverage.

Revenue is generated through insurance-covered skilled nursing and rehabilitation services billed primarily to Medicare, Medicaid, and private insurance plans, with an admissions team that guides patients through coverage verification and pre-booked tours, phone inquiries, and hospital referral pipelines (physicians, hospital case managers, community coordinators). The facility does not publicly disclose pricing and operates on a referral-led go-to-market motion, supplemented by direct patient and family inquiries, social media, content marketing, and community events. No external institutional investment or private equity ownership is indicated in the available data; Deptford Center is privately held under Centers Health Care, LLC.

Name

Deptford Center For Rehabilitation And Nursing

Legal name

Centers Health Care, LLC

Website

https://deptford-center.facilities.centershealthcare.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Deptford Center for Rehabilitation and Nursing is a skilled nursing and rehabilitation facility in Deptford, New Jersey, part of the Centers Health Care network, serving short-term rehabilitation patients and long-term care residents with physical, occupational, and speech therapy plus subacute medical and cardiac care.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Rehabilitation therapy
• Subacute care
• Memory care services
• Cardiac rehabilitation

Headquarters

HQ city

Deptford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skilled Nursing Care Services: 24/7 skilled nursing care covered by insurance (Medicare, Medicaid, private insurance) for short-term rehabilitation and long-term care services. The admissions team works with patients to understand insurance coverage.
2. Rehabilitation Therapy Services: Physical, occupational, and speech therapy services for subacute care and recovery from injury, illness, or surgery. Covered by insurance plans as part of skilled nursing care.
3. Subacute Care Services: Specialized medical services including wound care, respiratory management, diabetes management, IV therapy, and palliative care, typically covered by insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Deptford Center For Rehabilitation And Nursing is a skilled nursing and rehabilitation facility providing 24/7 skilled nursing care, short-term rehabilitation therapy (physical, occupational, and speech therapy), subacute medical care, long-term care, cardiac therapy, and secured dementia/memory care. The facility delivers care through its proprietary RehabStrong™ rehabilitation ecosystem and the GO™ Rehab Program, utilizing advanced rehabilitation technology and a multidisciplinary team of nurses, therapists, attending physicians, and social workers. Services are primarily reimbursed through Medicare, Medicaid, and private insurance plans.

Product overview

Deptford Center For Rehabilitation And Nursing is a skilled nursing and rehabilitation facility offering a comprehensive continuum of care services. The facility operates as a unified service delivery platform centered around its core RehabStrong™ rehabilitation program and GO™ Rehab Program (a specialized offering rated in the top 5% nationwide). Key services include Physical Therapy, Occupational Therapy, and Speech Therapy alongside specialized programs in Cardiac Therapies, Complex Medical Care, and a Secured Dementia Unit. The facility utilizes advanced rehabilitation technology including the Jintronix biofeedback system, Walk-Tech Treadmill, Sci-Fit bikes, and an ADL Suite for real-life training. Support services include nutrition/dining, wellness amenities (private rooms, WiFi, TV), and 24/7 nursing care. The center is part of the Centers Health Care network operating 45 facilities across the Northeast.

Differentiator

Problem solved

Functional benefit

Brands

• RehabStrong™: A results-focused, tech-driven, individualized rehabilitation ecosystem focused on getting patients stronger with hands-on dedication and caring from the team.
• GO™ Rehab Program

Products and services

• Physical Therapy Skilled physical therapy services helping patients recover mobility, increase strength, and improve function after surgery or injury, using advanced modalities and equipment such as the Jintronix biofeedback system, Walk-Tech Treadmill, and parallel bars.
• Occupational Therapy Therapy program helping patients master or rediscover activities of daily living (ADLs) and personal enrichment activities with minimal restrictions, delivered through the ADL Suite and individualized treatment plans.
• Speech Therapy Advanced speech therapy covering speech, language, swallowing, and voice issues, helping patients regain oral and oratory faculties after stroke or for lifelong impairments.
• Subacute Care Customized subacute care plans covering enteral nutrition therapy, noninvasive vent care, post-surgical management, respiratory management, wound care, IV antibiotic therapy, diabetes management, and post-surgical orthopedic care.
• GO Rehab Program Top 5% nationwide rehabilitation program (per UDSMR) offering enhanced clinical outcomes and resident experience, including attending physician access 5 days a week, 24/7 registered nurse availability, Jintronix biofeedback equipment, private/semi-private rooms, Smart TVs, Chromebooks, and gourmet food.
• Secured Dementia Unit Safe, secure memory care unit with trained staff and specialized activities including brain fitness exercises, memory games, specialty food programs, music, and reminiscence groups, delivered by specialists across social work, recreation, dietary, nursing, medical, psychology, therapy, and housekeeping.
• RehabStrong Results-focused, tech-driven, individualized rehabilitation ecosystem utilizing advanced technology including the Jintronix Biofeedback System, Walk-Tech Treadmill with Progress Monitor, Sci-Fit Bike-in-Place System, Safeguard Step-Up Staircase, Multipurpose Pro-Balance Parallel Bars, and Multi-Level Adjustable Weight Program.
• Cardiac Therapies Extensive cardiac recovery program integrating physical exercise, behavior modification, diet, and resident education to help individuals with heart disease rediscover ability and improve daily function.
• Complex Medical Care Clinically advanced care program recognized by local hospitals for handling complex, comorbid cases, including wound treatment, pain management, and comprehensive medical care to maximize life expectancy.
• Nutrition Program Gourmet dining experience providing nutritious meals honoring individual choices and dietary needs (low sodium, sugar-free, heart healthy, low carb, vegetarian, low cholesterol), with tableside support for residents with restricted motor abilities.
• Wellness and Amenities Program Premium wellness amenities package including private rooms, ultra comfort mattresses, complimentary TV and WiFi, unlimited phone service, and outdoor spaces designed to make the rehab and long-term stay experience feel like home.

Quantifiable outcome

• Top 5% nationwide rehabilitation outcomes (UDSMR data)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• UDSMR (Uniform Data System for Medical Rehabilitation)minorOthersUDSMR is a not-for-profit organization affiliated with the University at Buffalo that provides data benchmarking for rehabilitation facilities. Their data confirmed the GO Rehab Program is in the top 5% nationwide for successful rehabs.
• Inspira Medical Center-VinelandminorOthersDr. Bahal, triple board-certified cardiologist providing cardiac care at Deptford Center, is affiliated with Inspira Medical Center-Vineland, bringing over 20 years of cardiology experience.
• Cooper University Health Care-CamdenminorOthersDr. Bahal, triple board-certified cardiologist providing cardiac care at Deptford Center, is affiliated with Cooper University Health Care-Camden, providing comprehensive subspecialty services including echocardiography, nuclear cardiology, and vascular medicine.
• Centers Health Care NetworkcoreOthersDeptford Center is part of the Centers Health Care network, the leader in post acute care in the Northeast. The network includes 45 facilities and 37,000 team members across New York and New Jersey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genesis Healthcare: One of the largest U.S. skilled nursing and rehabilitation operators. Directly comparable as a multi-facility SNF/rehab provider with similar payer mix (Medicare/Medicaid), therapy-heavy service model, and post-acute care focus.
• The Ensign Group: Operator of skilled nursing, assisted living, and rehabilitation facilities across the U.S., known for clinical quality and rehab focus. Directly comparable as a multi-site SNF operator emphasizing therapy outcomes and complex clinical care.
• Marquis Health Services: Mid-Atlantic skilled nursing and rehabilitation operator with facilities across New Jersey and nearby states. Directly comparable as a regional SNF/rehab peer in the same geography with similar specialty programming.
• Alaris Health: New Jersey-based operator of skilled nursing and rehabilitation facilities. Directly comparable as a regional SNF competitor serving similar patient acuity and payer mix in the same local market.
• CareOne: New Jersey-based operator of skilled nursing, assisted living, and rehabilitation facilities. Directly comparable as a regional SNF/rehab operator with overlapping clinical programs and similar referral-driven GTM in the same geography.

Broad incumbents

• ProMedica: Large integrated health system that operates skilled nursing and post-acute services as part of a broader care continuum. Broad incumbent offering overlapping SNF/rehab capabilities as part of a larger provider portfolio.
• Brookdale Senior Living: Largest U.S. senior living operator with portfolio spanning independent living, assisted living, memory care, and skilled nursing. Broad incumbent operating adjacent senior care capabilities with partial overlap in memory care and rehab-adjacent services.
• National HealthCare Corporation: Established publicly-traded operator of skilled nursing and assisted living facilities across the Southeast and Mid-Atlantic. Broad incumbent offering overlapping SNF and rehab services across multiple geographies.

Emerging players

• PACS Group: Rapidly growing skilled nursing operator focused on post-acute and rehab services across multiple states. Emerging player with meaningful overlap in SNF/rehab focus and referral-driven admissions model.

Regional players

• Continuing Healthcare Solutions: Regional operator of skilled nursing and rehabilitation facilities primarily in the Midwest and Mid-Atlantic. Regional player with comparable SNF/rehab service offerings outside the direct Deptford market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpWm4R3-UZIWmfQhpuVt50A
• Facebookfacebook.com/DeptfordCenter
• LinkedInlinkedin.com/company/deptford-center-for-rehabilitation-and-nursing
• Instagraminstagram.com/deptfordcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deptford Center For Rehabilitation And Nursing