Dörig & Brandl AG

What Dörig & Brandl AG does

Dörig & Brandl AG is a privately-held Swiss Aktiengesellschaft headquartered in Schlieren (Zürich) that operates the consumer-facing 'DER FRISCH-FISCH' / FRISCH-FISCH brand portfolio. The company is structured around three integrated revenue streams: (1) B2B wholesale of fresh and frozen fish, crustaceans, and shellfish to gastronomy customers (hotels, restaurants, cafés, caterers, institutional kitchens including hospitals and retirement homes) and to butcheries/specialty food retailers, delivered daily via an owned fleet of 13 custom two-zone refrigerated vehicles (+2°C fresh and -20°C frozen compartments) covering major Swiss regions; (2) B2C retail through six FRISCH-FISCH MERCATO specialty fish stores in Sihlbrugg, Zürich-Altstetten, Dietikon, Dietlikon, Pratteln, and St. Margrethen; and (3) direct-to-consumer e-commerce via the Lachs & Wein online shop selling proprietary smoked salmon (Scottish, Irish organic, wild Pacific) and OONA CAVIAR (Swiss sturgeon) gift packs paired with Swiss wines, Champagne, and Prosecco.

The business is built on a physical cold-chain infrastructure rather than software or AI capabilities — the technological backbone is the unbroken temperature-controlled logistics chain from catch to kitchen, supported by custom-built refrigerated delivery vehicles, an in-house smokehouse and filleting operation (LA MARÉE training rooms), and FAO-compliant sourcing documentation. Complementary services — fish seminars for culinary professionals, filleting courses for apprentices, FRISCH-FISCH-MOBIL mobile catering, and the Table Ouverture customer forum — extend the model into education, events, and brand-building. Pricing is fragmented: course fees are publicly listed (e.g., CHF 320/participant for apprentice courses, CHF 250 for existing customers), but wholesale and retail product pricing is quote-based or per-unit and not publicly disclosed. No public APIs, software products, or AI/ML systems are offered; revenue, headcount, and financial history are not publicly disclosed.

Name

Dörig & Brandl AG

Legal name

Dörig & Brandl AG

Website

https://der-frisch-fisch.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dörig & Brandl AG is a Swiss fish importer and specialty distributor operating the FRISCH-FISCH brand, serving gastronomy, butcheries, and consumers via daily refrigerated delivery, six retail stores, and an online gift shop.

Ownership category

akta.pro rank

Product category

Seafood Wholesale & Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale (AFAIABAF)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh fish wholesale
• Smoked salmon production
• Cold chain logistics
• Specialty seafood retail
• Professional fish training

Headquarters

HQ city

Schlieren

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail fish sales (B2C): Sale of fresh, frozen, and prepared fish products directly to consumers through 6 FRISCH-FISCH MERCATO specialty fish stores and an e-commerce shop (shop.der-frisch-fisch.ch) for smoked salmon and wine gift packs.
2. Wholesale/B2B to gastronomy: Supply of fresh and frozen fish products to hotels, restaurants, cafés, bars, take-aways, caterers, and large institutional caterers (company restaurants, hospitals, retirement homes). Daily delivery via own refrigerated fleet. Products supplied in original units with fixed net weights.
3. Wholesale/B2B to butcheries and specialty stores: Tailored product assortment provided to butcheries and specialty stores, with staff training, product presentation guidance, and personalized service to support in-store fish counters.
4. Training courses and seminars: Revenue from professional cooking courses for apprentices (CHF 320 per participant, CHF 250 for existing customers), fish seminars for industry professionals, and the FRISCH-FISCH-MOBIL mobile catering service at markets, trade fairs, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dörig & Brandl AG is a Swiss importer and distributor of fresh fish, smoked salmon, and caviar operating under the FRISCH-FISCH MERCATO brand. The company sells to gastronomy businesses and butcheries through B2B wholesale supported by a 13-vehicle refrigerated delivery fleet, runs six FRISCH-FISCH MERCATO retail stores across Switzerland, distributes own-brand smoked salmon via the Lachs & Wein online shop, and provides professional fish preparation training courses and mobile catering services.

Product overview

Dörig & Brandl AG is a Swiss fish and comestibles import company operating under the 'DER FRISCH-FISCH' brand. The portfolio consists of a physical retail and wholesale business complemented by an e-commerce channel. The core offering comprises fresh and frozen fish products sourced globally, sold through six FRISCH-FISCH MERCATO retail stores across Switzerland and supplied wholesale to gastronomy (hotels, restaurants, caterers) and specialty retail (butchers, fish shops). Proprietary value-added products include own-label smoked salmon (Schottischer Rauchlachs Filet Royal, PartySeite, Irish BIO smoked salmon), wild Pacific salmon, the OONA CAVIAR (Swiss sturgeon caviar from Frutigen), and premium gift packs combining smoked salmon with Champagne, Prosecco, or Swiss white wines, sold via the dedicated Lachs & Wein online shop. Supporting services include refrigerated delivery logistics (13 two-zone vehicles), professional fish seminars and filleting courses (LA MARÉE training rooms), an FRISCH-FISCH-MOBIL mobile catering unit, and the annual Table Ouverte B2B customer forum.

Differentiator

Problem solved

Functional benefit

Brands

• Lachs & Wein: Online shop offering smoked salmon and wine gift packages, including Scottish smoked salmon, Irish bio smoked salmon, wild Pacific salmon, and OONA caviar products with Swiss wines.

Products and services

• FRISCH-FISCH MERCATO Retail Stores Specialty retail stores operated under the FRISCH-FISCH MERCATO brand across Switzerland (Winterthur, Bern, Baar, Lucerne, St. Gallen, Lausanne), selling fresh fish, smoked salmon, caviar and complementary specialty foods to end consumers.
• B2B Wholesale Supply for Gastronomy and Butcheries Direct B2B supply of fresh fish, smoked salmon and caviar to gastronomy businesses (hotels, restaurants, caterers) and butcheries / specialty retailers in Switzerland, supported by a 13-vehicle two-zone refrigerated delivery fleet.
• Lachs & Wein Online Shop Online shop selling own-brand smoked salmon, caviar, fish specialties and accompanying wines directly to consumers, with salmon-and-wine gifting and pairing offerings.
• FRISCH-FISCH-MOBIL Mobile Catering Mobile catering service using dedicated FRISCH-FISCH-MOBIL units to serve fresh fish and seafood dishes at events, private functions and on-site catering engagements across Switzerland.
• Own-Brand Smoked Salmon Production Dörig & Brandl AG's own smoked salmon production, sold across B2B channels (gastronomy, butcheries), retail stores and the Lachs & Wein online shop. Includes products such as Schottischer Rauchlachs Filet Royal, Schottischer Rauchlachs PartySeite, Irischer Rauchlachs BIO, Wildlachs Pazifik, and Schottischer Rauchlachs mit Kaviar.
• OONA CAVIAR Premium caviar brand from Dörig & Brandl AG, distributed via the Lachs & Wein online shop and FRISCH-FISCH MERCATO retail stores to gastronomy and consumer customers.
• Professional Fish Preparation Training Courses Filetierkurse, Fischseminare, Küchenpraxis and Catering-Kurse run by Dörig & Brandl AG, teaching chefs and culinary enthusiasts proper handling, filleting, preparation and presentation of fish and seafood.
• Table Ouverte Customer Forum B2B customer forum for gastronomy and trade customers of Dörig & Brandl AG, providing product information, news, and customer engagement around the FRISCH-FISCH assortment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Frischeparadies Gruppe: German premium food specialist supplying fresh fish, meat, and gourmet products to gastronomy and specialty retail. Comparable as a similar premium seafood/food specialist with multi-channel distribution and value-added own production, though primarily operating in Germany rather than Switzerland.
• Deutsche See: Germany's largest seafood specialist with own fishing fleet, processing, and distribution to gastronomy and retail. Comparable as a vertically integrated fish specialist with B2B wholesale and branded retail presence, though serving the German market rather than Switzerland.

Broad incumbents

• Transgourmet Schweiz AG: Swiss foodservice wholesale subsidiary of Coop, supplying fresh, frozen, and dry goods to hotels, restaurants, and caterers. Comparable as a major B2B foodservice distributor in Switzerland with overlapping gastronomy customer base, though broader in scope.
• Bell Food Group: Major Swiss-listed food manufacturer and distributor with meat, poultry, seafood, and convenience ranges. Comparable as a large Swiss food group with vertical integration into processing and distribution, though serving broader categories than fish alone.
• Migros: Switzerland's largest retailer with extensive fresh fish counters and private-label seafood. Comparable as a major Swiss seafood competitor at retail and as a customer of upstream Swiss fish wholesalers, though broader in category focus.
• Coop (Switzerland): Switzerland's second-largest retailer with extensive fresh fish counters and own seafood brands. Comparable as a significant buyer of Swiss seafood supply and a competitor for end-consumer fish spend, though operating as a broad-line retailer rather than a specialist.
• Prodega/Growa/CCG (SV Group): Swiss foodservice operator and wholesale arm serving institutional and commercial caterers across Switzerland. Comparable as a major B2B foodservice channel that competes with and complements Dörig & Brandl's gastronomy distribution business.

Direct peers

• Bianchi AG: Swiss seafood importer and wholesaler serving gastronomy and retail. Directly comparable as a Swiss-based fish specialist with B2B wholesale and value-added processing capabilities operating in the same geography and customer segments.
• Costa Fine Foods: International seafood specialist with a broad portfolio of fresh, frozen, and value-added seafood products. Comparable as a similarly positioned multi-channel seafood distributor combining B2B wholesale with branded consumer products across European markets.

Emerging players

• Frisch & Frost AG: Swiss frozen food specialist with a focus on premium frozen fish, seafood, and convenience products. Comparable as a Swiss-based seafood distributor with overlap in frozen seafood supply to retail and foodservice, though narrower in geographic footprint and product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/derfrischfisch
• Instagraminstagram.com/derfrischfisch
• LinkedInlinkedin.com/company/der-frisch-fisch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dörig & Brandl AG