DER KREIS Nederland BV

What DER KREIS Nederland BV does

DER KREIS Nederland B.V. is a privately held Dutch purchasing and marketing cooperative serving the kitchen and sanitary industry since its founding in 1989. Headquartered in Hattemerbroek, Netherlands, the company operates as the Dutch arm of the broader DER KREIS international network that connects more than 5,500 affiliated independent entrepreneurs across 12+ countries and channels over EUR 5.2 billion in total network sales turnover annually. Its core service is bundling the purchasing power of independent kitchen and sanitary specialists to negotiate sharp supplier conditions and a unique volume-based bonus system, while providing national marketing concepts (The Kitchen Art Studios, Keukenspecialisten.nl, Mijn BAD, Enviroo, Lifting), exclusive private label kitchen brands (Logic Kitchen, Vivari, Architecture International, S-Kitchens, Küchenluxx, STiles), and centralized services such as the Euroteam Online digital payment system and the Supplier Centre, a 500 m² B2B showroom hosting 60+ brands.

Name

DER KREIS Nederland BV

Legal name

DER KREIS Nederland B.V.

Website

https://derkreis.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

DER KREIS Nederland B.V. is a Dutch purchasing and marketing cooperative founded in 1989 that serves independent kitchen and sanitary retailers with collective buying power, proprietary marketing concepts, private label brands, and centralized payment and supplier services.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Industry Purchasing and Marketing Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)

akta.pro secondary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Collective purchasing organization
• Marketing concept services
• Private label kitchens
• B2B showroom facilities
• Kitchen sanitary industry

Headquarters

HQ city

Hattemerbroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Purchasing membership and collective buying: DER KREIS operates as a purchasing and marketing organization for kitchen and sanitary specialists. Members pay to join and benefit from collective purchasing power, accessing sharp purchasing conditions and a unique bonus system. The organization generates revenue through membership fees and volume-based arrangements with suppliers.
2. Central payment system services: The Euroteam Online central payment system is provided as a free service to members, facilitating centralized payments every two weeks. Revenue generation occurs through extended payment terms that create interest advantages.
3. Marketing and communication services: Marketing concepts and communication support provided to members including personalized marketing materials, magazines, social media support, and national branding initiatives. These services are offered as part of membership or as additional paid services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DER KREIS Nederland B.V. is a B2B purchasing and marketing organization serving independent kitchen and sanitary (bathroom) retailers in the Netherlands. Members join the collective to access sharp purchasing conditions, a unique bonus system, private label kitchen brands, branded national marketing concepts, centralized digital payment services, and a B2B supplier showroom featuring over 60 brands. Founded in 1989, the organization has evolved from a pure purchasing cooperative into a comprehensive support ecosystem that helps independent specialists compete against large retail chains.

Product overview

DER KREIS Nederland B.V. is a purchasing and marketing organization serving the kitchen and bathroom industry since 1989. The portfolio centers on three core pillars: (1) Private label kitchen brands including Logic Kitchen, Vivari, Architecture International, S-Kitchens, Küchenluxx, and STiles offering exclusivity and differentiation; (2) Marketing concepts for both kitchens (The Kitchen Art Studios, Keukenspecialisten.nl, Enviroo, Lifting) and bathrooms (Mijn BAD, Mijn BAD in stijl, Mijn BAD Sanitairspecialist) providing national visibility and marketing support; and (3) Operational services including Centraal Betalen (Euroteam Online) for centralized payments, the Supplier Centre B2B showroom, KeukenWiki knowledge platform, and personalized marketing communications. With operations in over 12 countries and more than 5,500 connected entrepreneurs generating €5.2 billion in total sales, the organization positions itself as a comprehensive support ecosystem for independent kitchen and bathroom specialists competing against large retail chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Logic Kitchen
• Vivari
• Architecture International
• S-Kitchens
• Küchenluxx
• STiles
• The Kitchen Art Studios
• Keukenspecialisten.nl
• Enviroo
• Lifting
• Mijn BAD
• Mijn BAD in stijl
• Mijn BAD Sanitairspecialist
• Centraal Betalen (Euroteam Online)
• Supplier Centre
• KeukenWiki
• Marketing & Communicatie

Quantifiable outcome

• Total sales turnover of 5.2 billion+ euros globally
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KeukenWiki (INretail initiative)minorStrategic or Co-development PartnerDER KREIS is a partner of KeukenWiki, an initiative by INretail in collaboration with suppliers and retailers from the kitchen industry. KeukenWiki is an extensive up-to-date knowledge base with independent product information, designed to help both beginning and experienced kitchen advisors easily expand their knowledge. DER KREIS supports knowledge sharing within the industry through this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bauhaus: Bauhaus is a European home improvement and DIY big-box retailer operating across multiple countries including the Netherlands. It competes with DER KREIS-affiliated retailers for trade and consumer kitchen and bathroom purchases.
• Hornbach: Hornbach is a European DIY and home improvement big-box retailer with significant kitchen and bathroom assortments. It competes with DER KREIS members on selection, scale, and project support across Germany, the Netherlands, and other European markets.
• XXXLutz: XXXLutz is one of Europe's largest furniture and home furnishings retailers with extensive kitchen showrooms. It competes for kitchen and bathroom consumer spend that DER KREIS-affiliated independent showrooms depend on, particularly across Austria, Germany, and neighboring markets.
• IKEA: IKEA is the global mass-market kitchen and home furnishings retailer. While not a cooperative, IKEA represents the large chain retail model that DER KREIS members compete against daily, making it the most important incumbent shaping demand for independent kitchen specialists.
• Howdens Joinery: Howdens Joinery is the UK's largest kitchen and joinery specialist serving trade customers through a depot-based model. It represents an established kitchen specialist chain that competes for the same consumer kitchen projects that DER KREIS's independent members depend on across European markets.

Others

• Hansgrohe: Hansgrohe is a leading German manufacturer of bathroom and sanitary fittings. It is a major supplier brand distributed through DER KREIS's network and Supplier Centre, making it a key ecosystem participant in the sanitary distribution channel DER KREIS coordinates.
• Saint-Gobain Distribution: Saint-Gobain operates distribution businesses serving bathroom and sanitary installers and retailers across Europe. As a major sanitary supplier network, it interfaces with DER KREIS members as both a supplier-side counterpart and a competing distribution channel.
• Villeroy & Boch: Villeroy & Boch is a major European manufacturer of bathroom ceramics, tiles, and kitchen sinks. It is a long-standing sanitary brand distributed through independent retailers including those affiliated with DER KREIS's network.
• INretail: INretail is the Dutch trade association for non-food retail, including kitchen and bathroom specialists. DER KREIS is a documented partner of INretail on the KeukenWiki initiative, making INretail an industry ecosystem participant directly adjacent to DER KREIS's operations.

Direct peers

• MHK Group: MHK Group is a German/Austrian/Swiss kitchen and bathroom purchasing cooperative serving independent retailers across the DACH region. It is directly comparable to DER KREIS in business model, target customer (independent kitchen and sanitary specialists), and value proposition (collective purchasing, marketing support, and brand licensing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/der-kreis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DER KREIS Nederland BV