De Rode Loper op School - kunst en cultuureducatie Amsterdam

What De Rode Loper op School - kunst en cultuureducatie Amsterdam does

De Rode Loper op School (legal entity: Stichting Kunsteducatie De Rode Loper op School, KVK 34223966) is a non-profit foundation founded in 2005 (with predecessor operations since 2000) that delivers multidisciplinary art and culture education to primary and special-needs schools across Amsterdam. The organization offers approximately 45 catalogued programs spanning literature, visual arts, dance, theater, music, art & technology, media, and citizenship/heritage, each designed for specific school groups (1-8). Programs are delivered in-school by a network of approximately 30 professional kunstdocenten and embedded cultuurcoaches, with venue-based components at cultural institutions including NedPho, Muziekgebouw, BIMHUIS, Wereldmuseum, Stadsarchief, NiNsee, Suriname Museum, Nationale Opera & Ballet, Studio/K, OBA Oosterdok, Museum Tot Zover, and De Nieuwe Ooster.

The organization's revenue model combines three streams: structural public subsidies from Kunstenplan (Municipality of Amsterdam) and Amsterdams Fonds voor de Kunsten (AFK); per-program fees paid by enrolled schools (custom proposals developed in response to enrollment form submissions); and tax-deductible donations enabled by ANBI status. There is no proprietary technology platform; program catalog, enrollment, and communications are managed via a Framer-built website (derodeloperopschool.nl), Instagram, and direct email. The organization is governed by a volunteer board chaired by Jung Mi Kim, with Reinout Dijkstra (Treasurer), Harsono Sokromo (Secretary), Hanneke van Wees, and Gundy van Dijk. Operational leadership consists of Director Wendeline Thole (since 2022), Project Coordinator Eva Rijs, and Planner/Administrative lead Bette Eisden, supported by founder Emma Slaats as advisor.

Reach is documented at approximately 20,000 children across 25-30 schools annually, with concentrated presence in Amsterdam Oost. Distribution is direct-to-school via enrollment form and custom proposal workflow; pricing is not publicly disclosed. The organization's primary differentiators are its 25-year community infrastructure, place-based "Kunst Dichtbij" delivery model, and the breadth of its program catalog and partner network. No parent company, equity investors, or M&A activity exists; the entity is a standalone foundation dependent on public cultural funding cycles and recurring school relationships.

Name

De Rode Loper op School - kunst en cultuureducatie Amsterdam

Legal name

Stichting Kunsteducatie De Rode Loper op School

Website

https://derodeloperopschool.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

De Rode Loper op School is a non-profit foundation that delivers multidisciplinary art and culture education programs to approximately 25-30 primary schools and 20,000 children annually across Amsterdam, with deep roots in Amsterdam Oost and a network of roughly 30 professional art teachers and cultural institution partners.

Ownership category

akta.pro rank

Product category

Arts and Cultural Education Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Open Lesson Plans & Teaching Units (K–12) (EDAGAJAI)

Keywords

• Arts education
• Cultural education
• Primary school programs
• Multidisciplinary arts curriculum
• Amsterdam kunsteducatie

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Cultural Funding (Kunstenplan & Amsterdams Fonds voor de Kunsten): The organization is financially supported via Kunstenplan from the Municipality of Amsterdam and Amsterdams Fonds voor de Kunsten (AFK). These are structural public subsidies for cultural education.
2. Program Fees from Schools: Schools pay fees for specific art and culture education programs. Enrollment is done via an application form. Programs are cancelled without charge up to 2 weeks before start.
3. Donations: The organization accepts donations (giften) and has ANBI status, making donations tax-deductible for Dutch donors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

De Rode Loper op School delivers multidisciplinary art and culture education programs directly to primary and special education schools in Amsterdam, with a strong focus on Amsterdam Oost. Programs are organized across disciplines (literature, citizenship, visual arts, dance, theater, music, art & technology, media, Children's Book Week) and are led by approximately 30 professional kunstdocenten and embedded cultuurcoaches. The offering is sold to schools on a custom, demand-driven basis via an enrollment form, with cultural venue partnerships complementing in-school delivery.

Product overview

De Rode Loper op School is an art education organization offering a diverse portfolio of multidisciplinary programs for primary and special education schools in Amsterdam. The organization operates as a unified educational service rather than a platform-with-modules architecture. Its core offering comprises approximately 45 distinct art education programs spanning seven disciplines: Letteren (literature), Burgerschap (citizenship), Beeldend (visual arts), Dans (dance), Theater (theater), Muziek (music), Kunst & Techniek (art and technology), Media, and special Kinderboekenweek (Children's Book Week) programs. Programs are delivered by a network of approximately 30 professional art teachers and five culture coaches embedded in Amsterdam East schools. The organization reaches approximately 20,000 children across 25-30 schools annually, connecting in-school art lessons with the wider neighborhood through cultural institution partnerships. Programs range from author visits and storytelling to theater performances, dance workshops, media production, kinetic art, sustainable fashion, and music concerts at venues like Muziekgebouw and NedPho.

Differentiator

Problem solved

Functional benefit

Products and services

• Boek met bezoek Literature program where professional authors visit classrooms to read from their picture books and guide students through creative writing exercises. For primary school groups 1-6.
• Verhalen vouwen Storytelling and folding program where professional storyteller Annette Benedictus teaches children to create and tell new stories through folding and creative writing.
• Striptekenaar in de klas Comic artist Rudi Jonker teaches children drawing techniques and how to create their own comic strip stories.
• Helden van de Galaxy Spoken word program where children create personal stories through rap, spoken word, or poetry, inspired by a documentary about children living in an asylum seeker center.
• Er was eens Fairytale program where children redesign classic fairy tales into modern stories using illustration techniques with illustrator Anna Boterman.
• Pluk de dag, zeg het met bloemen Citizenship program about the life cycle and remembrance, combining visits to De Nieuwe Ooster cemetery and Museum Tot Zover with drawing lessons on flowers and nature symbolism.
• De Dokwerker Citizenship program about the February 1941 strike in Amsterdam against Jewish persecution, including visits to the Dokwerker monument, Joods Museum, or Verzetsmuseum, and creating wire sculptures.
• Raad van de Raaf op school Climate action program where children learn about environmental stewardship through the World Museum and create protest art in Indigenous Haida and Tlingit styles.
• Amsterdamse verzamelaars Archive and collection program where children learn archiving skills with illustrator Anna Boterman and visit the Stadsarchief for an escape game experience.
• Keti Koti Junior Annual slavery memorial program for July 1st commemoration, including lessons from Wereldmuseum and NiNsee, plus creative workshops culminating in a joint memorial ceremony.
• Suriname Museum Heritage program involving visits to the Suriname Museum to learn about 350+ years of Surinamese history, with creative processing lessons by Surinamese-Dutch artist Noémi Beyer.
• Expeditie Amsterdamse 10 Nature education program where children learn about Amsterdam's ten key animal and plant species with Stichting Ecokids, then create textile artworks of their discoveries.
• Patronen parade Pattern design program with designer Hedwig van Onna teaching children geometric patterns inspired by Islamic art, Mondriaan, and Kusama.
• Kriebelbeestjes Insect study program combining nature education from Stichting Ecokids with drawing lessons where children create detailed insect illustrations enhanced with beads and sequins.
• Denim Dokters Sustainable fashion program where children upcycle old jeans into wearable art, learning sewing and weaving techniques with textile artists Francesca Vonck and Natasja Admiraal.
• Druk, druk, druk Print lab program teaching various printing techniques including monoprint, wax printing, stamp printing, two-color printing, foam printing, and cardboard printing using natural botanical forms.
• Met je handen in de klei Clay sculpting program where children explore the properties of clay to create a collaborative fantasy city with towers, houses, and winding staircases.
• Kleuren Lab Natural dye program where children learn to make paint from plant-based pigments like mustard seeds, onion skins, beets, and walnuts, then create textile artworks.
• Hoofdzaken Hat and wig design program where children create elaborate headpieces using foam rubber and paper with artist Bruno Filho.
• Medailles voor Ereburgers Medal design program where children create personalized medals for meaningful people in their community using found and recycled materials.
• Het Verhalenorkest Dance program set to classical music stories (Peer Gynt or Carnaval der Dieren), where children learn choreography and perform in costumes for family audiences.
• Roots Cultural dance and photography program where dance teacher Anouk Kulaleen shares her Moluccan heritage and children explore their own family roots through dance and photography.
• Dans met je klas Dance education program featuring professional dancers from Nationale Opera & Ballet and dance teacher Oxana Chevtchouk guiding children to create their own choreography.
• Prentenboek in beweging - De Veer van de Vuurvogel Dance interpretation of picture books where children learn to express stories through movement with classical music, costumes, and props, culminating in a performance.
• Prentenboek in beweging - Mannetje Jas Dance interpretation of the Mannetje Jas picture book where children dance with their own jackets exploring themes of togetherness and warmth.
• Theater in de klas Interactive theater programs including 'Is er dan niemand boos?' exploring emotions with Theater Mier, and 'Teunis!' about an elephant child navigating new experiences.
• Doe het, laat maar zien Drama and movement program exploring communication through theater improvisation, geometric shapes, and tableau vivant with teachers Fiona Whelan and Johanna Biesewig.
• Groove Beest Interactive concert series featuring contemporary musicians (Kay Slice, Sanne Sanne, Chatlein i su Zumbi) where children sing, dance, and experience groove music.
• muziekgebouw Music program featuring performances at Muziekgebouw including 'Vogelkind en Mammoetboom' (Oorkaan) and 'Gewoontedieren' (Percossa) exploring nature and social norms.
• Op bezoek bij het NedPho Concert experience at NedPho featuring performances exploring orchestral music, with options for young audiences (Stip) or older students learning about stress relief through music.
• De Uitvinders Kinetic art program visiting Mark Bischof's museum-atelier and creating moving artworks using gravity, balance, and simple materials like cardboard, wire, and gears.
• Bouwen maar Architecture and construction program where children design dream houses exploring 2D to 3D transformation with teacher Hedwig van Onna.
• Draai door met Spin Art Spin art program teaching children to build electronic circuits and create kinetic art using motors and markers on spinning discs.
• Vormenfeest Abstract film program where children create stop-motion art films exploring shapes, colors, rhythms, and artistic expression.
• De Mini Macaroni Movie Stop-motion animation program where children create films using macaroni pasta as characters, exploring the possibilities of animation.
• Ik kan het Film education program at Studio/K where children watch curated short films from Cinekid about overcoming challenges, then create their own stop-motion animations.
• Mijn buurt in beeld Photography program teaching children to build camera obscuras and create black-and-white photographs inspired by George Hendrik Breitner's work.
• Goed Nieuws Show Media production program where children create a positive news show learning filmmaking, editing, and green screen techniques with teachers Dicky Jansen and Janneke Mattijssen.
• Berend Boekenvreter Puppet show by Theatergroep Krijt about friendship, imagination, and the power of books during Children's Book Week.
• Brrrothers Dance and mime theater performance by danstheater AYA about three brothers exploring themes of rivalry and recognition, shown at OBA Oosterdok.
• De glazen dierentuin Theater performance by Kleine Lettertjes based on Harmen van Straaten's book about a boy saving a forgotten park, with live drawing.
• Anansi de spin viert feest Musical theater performance at Plein Theater based on the beloved Anansi the Spider picture book by Iven Cudogham.
• Donnie wil de hoofdrol Interactive storytelling performance about a boy who wants to play the princess in the school musical.
• Wonder Physical and visual theater performance by Achref Adhadhi exploring different forms of love for children.
• De Uitblinkers Theater performance by Theatergroep Knars featuring animal fables about teamwork and acceptance, presented on school premises.

Quantifiable outcome

• 20,000 children reached annually across 25-30 schools in Amsterdam
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Stadsarchief (City Archive) AmsterdamcoreStrategic or Co-development PartnerIn the 'Amsterdamse verzamelaars' program, children participate in an Archief Challenge at the Stadsarchief, playing an escape game in the Schatkamer (Treasure Room) and learning about Amsterdam's cultural heritage and history.
• Wereldmuseum AmsterdamcoreStrategic or Co-development PartnerThe Wereldmuseum collaborates with NiNsee on the Keti Koti Junior program, providing introductory lessons about Dutch slavery history. The museum also partners on the 'Raad van de Raaf' climate project where children visit the museum.
• NiNsee (Nationaal Instituut Nederlands Slavernijverleden en Erfenis)coreStrategic or Co-development PartnerNiNsee collaborates with the Wereldmuseum to provide introductory lessons on Dutch slavery history for the Keti Koti Junior program aimed at Amsterdam primary schools.
• NedPho (Netherlands Philharmonic Orchestra)minorStrategic or Co-development PartnerIn the 'Op bezoek bij het NedPho' program, children attend concerts at the NedPho concert hall, experiencing orchestral music and learning about instruments and musical storytelling.
• Muziekgebouw aan het IJminorStrategic or Co-development PartnerIn the 'muziekgebouw' program, children attend concerts at Muziekgebouw and experience contemporary music performances (Oorkaan and Percossa productions).
• BIMHUISminorStrategic or Co-development PartnerThe BIMHUIS music venue hosts the Groove Beest concert series for children, featuring artists like Kay Slice, Sanne Sanne, and Chatlein i su Zumbi.
• Nationale Opera & BalletminorStrategic or Co-development PartnerIn the 'Dans met je klas' program, professional dancers from Nationale Opera & Ballet introduce children to the world of dance through a duet performance, followed by choreography workshops.
• Suriname MuseumcoreStrategic or Co-development PartnerThe Suriname Museum in Amsterdam Oost serves as the venue for the second lesson in the Suriname Museum program, where children explore over 350 years of Surinamese history through interactive exhibits.
• Theater MierminorStrategic or Co-development PartnerTheater Mier performs the 'Is er dan niemand boos?' interactive theater piece in classrooms for groups 1-4, exploring emotions with children through humorous physical theater.
• Rudi JonkerminorOthersProfessional cartoonist and illustrator Rudi Jonker conducts the 'Striptekenaar in de klas' program, teaching children storytelling through drawing and comic strips.
• Stichting EcokidsminorStrategic or Co-development PartnerNature educators from Stichting Ecokids lead the first lesson of 'Kriebelbeestjes' and 'Expeditie Amsterdamse 10', taking children outdoors to explore local wildlife and biodiversity.
• Mark Bischof (Museum-Atelier)minorOthersKinetic artist Mark Bischof opens his museum-atelier for the 'De Uitvinders' program, where children learn about gravity and physics through his moving sculptures and then create their own kinetic art.
• Museum Tot ZoverminorStrategic or Co-development PartnerMuseum Tot Zover (Museum of the End of Life) partners on the 'Pluk de dag, zeg het met bloemen' program, where children explore how people deal with grief and the symbolism of flowers.
• De Nieuwe Ooster (Begraafplaats & Bomenpark)minorStrategic or Co-development PartnerThe cemetery and tree park De Nieuwe Ooster serves as a venue for the 'Pluk de dag' program, where children learn about the life cycle and the connection between life and death through nature.
• Theatergroep KnarsminorStrategic or Co-development PartnerTheatergroep Knars performs 'De Uitblinkers' — a contemporary fable about diverse animals at a football team — for groups during the Kinderboekenweek.
• danstheater AYAminorStrategic or Co-development Partnerdanstheater AYA performs 'Brrrothers' — a dance and mime show commenting on conflict — at OBA Oosterdok during Kinderboekenweek.
• Theatergroep KnarsminorStrategic or Co-development PartnerTheatergroep Knars presents 'De Uitblinkers', a contemporary fable about animals at FC De Uitblinkers football team, performed at schools.
• OBA Oosterdok (Openbare Bibliotheek Amsterdam)minorStrategic or Co-development PartnerThe OBA Oosterdok serves as venue for performances including 'Brrrothers' (danstheater AYA), 'De glazen dierentuin' (Kleine Lettertjes), and the PoëzieRevue event related to the February Strike commemoration.
• Studio/KminorStrategic or Co-development PartnerStudio/K is the film education venue for the 'Ik kan het' program, where children watch curated short animation films by Cinekid before creating their own stop-motion animations.
• Joodsmuseum (Jewish Historical Museum)minorStrategic or Co-development PartnerPart of the 'De Dokwerker' program, children visit the Joodsmuseum as part of the first lesson on the February 1941 Strike and resistance during WWII.
• Verzetsmuseum AmsterdamminorStrategic or Co-development PartnerAs part of the 'De Dokwerker' program, children may alternatively visit the Verzetsmuseum (Resistance Museum) to learn about the February Strike.
• School der PoëzieminorStrategic or Co-development PartnerSchool der Poëzie conducts the poetry lesson in the 'De Dokwerker' program, where children write poems about courage and standing up for others.
• School der PoëzieminorStrategic or Co-development PartnerSchool der Poëzie is mentioned as a potential venue for the PoëzieRevue event linked to the February Strike commemoration (De Dokwerker program).

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Stichting Lezen: National Dutch reading-promotion foundation running school-based programs in basisonderwijs, including literature and storytelling components De Rode Loper op School also delivers (e.g., Boek met bezoek, Verhalen vouwen). Comparable in target audience, BFN/municipal co-funding model, and curriculum alignment.
• Cultuurconnectie: Amsterdam-based intermediary/advocate for cultural education in primary schools, connecting schools with cultural providers. Closely comparable to De Rode Loper op School's role as a school-facing cultural-education intermediary, though operating more as a network/coordinator than a direct program deliverer.
• Cinekid: Amsterdam-based organization running media/film education programs (the "Ik kan het" partner) and the annual Cinekid Festival for children. Directly relevant as a peer in the media/film education niche that De Rode Loper op School also addresses, with overlapping artist-educator networks.
• Koorenhuis: Den Haag-based cultural education organization delivering multidisciplinary arts programs to primary schools, directly comparable to De Rode Loper op School in mission, target segment (basisonderwijs), and operating model of routing professional artists into schools. Functions as a regional counterpart serving a different Dutch city.
• Stichting Club van Dertig: Foundation coordinating Amsterdam arts partnerships with primary education, including the cultural-coach infrastructure in Amsterdam schools. Direct peer in the same city, with overlapping beneficiaries (Amsterdam primary schools) and municipal funding streams.
• Plein Theater: Amsterdam-East theater venue that hosts De Rode Loper op School programs (Anansi the Spider, etc.) and independently runs youth theater programming. Comparable as an Amsterdam-based cultural-education provider targeting primary-school audiences, with overlap in the Kinderboekenweek programming space.

Emerging players

• NEMO Science Museum: Amsterdam museum running school programs in the arts/STEAM intersection that overlap with De Rode Loper op School's Kunst & Techniek track (e.g., De Uitvinders, Spin Art). Comparable as a K-12 cultural-education provider in Amsterdam competing for the same school budget and municipal attention.

Broad incumbents

• Young Audiences Arts for Learning: U.S. national nonprofit network deploying professional artists into K-12 schools. Mission and school-mediated delivery model directly mirror De Rode Loper op School's approach, but at much larger scale and outside the Dutch funding context — useful as a benchmark for what the Dutch model could become at national scale.

Others

• Tolhuistuin: Amsterdam-Noord cultural venue hosting children and family programming. Functions as an adjacent cultural-education ecosystem participant in Amsterdam rather than a direct competitor, but operates in the same funding/visibility ecosystem for school-aged programming.

Regional players

• Kunstgebouw: Zuid-Holland-based cultural education organization delivering arts programs to schools in a different Dutch province. Highly comparable operating model — multidisciplinary offerings, school-directed delivery, and municipal/provincial funding — but serves a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rodeloperopschool_amsterdam
• LinkedInlinkedin.com/company/de-rode-loper-op-school-kunst-en-cultuureducatie-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about De Rode Loper op School - kunst en cultuureducatie Amsterdam