Peuter & Co

What Peuter & Co does

Stichting Peuter en Co, operating under the KindeRdam brand, is a Rotterdam-based non-profit childcare organization founded in 2020 within the Groot Rotterdam umbrella alongside sibling entities SMWR and JOZ. It operates 160+ locations across the Rotterdam region providing regulated childcare for children aged 0–13, including kinderdagverblijf (daycare, 0–4), peuteropvang (toddler care, 2–4), buitenschoolse opvang / BSO (after-school care, 4–13), Plusopvang (inclusive care for children with developmental or behavioral needs), and a free samenspeelgroep playgroup program.

The operating stack combines off-the-shelf Dutch childcare SaaS — Flexkids and KidsKonnect for parent communication and enrollment, Kijk! and Bosos for pedagogical child observation, and AFAS Insite for HR — overlaid with the in-house Pedagogisch Kompas framework that standardizes practice across sites. The Plusopvang line is delivered in partnership with special-education schools SO De Piloot and SBO De Kring and Rijndam rehabilitation, formalized through the Kindercampus De Piloot co-location formed in September 2023.

The business model is a hybrid of parent-paid fees (regulated at €9.98–€11.72/hour for BSO and €11.23/hour for peuteropvang), Dutch government toeslagen subsidies routed via the Belastingdienst, and direct municipal funding from the Municipality of Rotterdam for Plusopvang. Effective January 2026, Peuter & Co is merging with KindeRdam to consolidate all operations under a single KindeRdam brand.

Name

Peuter & Co

Legal name

Stichting Peuter en Co

Website

https://derotterdamsepeuterschool.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Stichting Peuter en Co, operating as KindeRdam, is a Rotterdam-based non-profit childcare provider running 160+ locations offering daycare, toddler, after-school, and inclusive Plusopvang services for children aged 0–13, set to merge under the KindeRdam brand in January 2026.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Drop-In / Flexible Infant & Toddler Care (EDACAGAG)

akta.pro secondary industries

School-Age Wraparound Care (Ages 3–5) (EDACAHAA), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Child day care
• Toddler care
• After-school care
• Special needs childcare
• Early childhood education

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare fee revenue: KindeRdam generates revenue primarily through childcare fees charged to parents for child day care (kinderdagverblijf, 0-4 years), toddler care (peuteropvang, 2-4 years), and out-of-school care (BSO/buitenschoolse opvang, 4-13 years). Parents pay hourly rates and may receive childcare allowance (kinderopvangtoeslag) from the Dutch Tax Administration (Belastingdienst). The organization also charges for Plusopvang (special needs childcare), where the municipality of Rotterdam covers the additional costs beyond standard childcare allowance.
2. Municipal funding (Plusopvang): For Plusopvang (specialized childcare for children needing extra support), the municipality of Rotterdam provides funding to cover the additional costs beyond what is covered by standard childcare allowance. The zorgcoördinator coordinates the municipal approval process on behalf of parents.
3. Government subsidies - peuteropvang: For toddler care (peuteropvang), subsidies for peuteropvang are managed by the organization, and the Belastingdienst is involved in registration requirements for subsidies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peuter & Co (operating as KindeRdam) operates a multi-format childcare and early childhood education platform serving children aged 0-13 across more than 160 locations in Rotterdam and surrounding municipalities. Its core offerings include full-day daycare (kinderdagverblijf) for 0-4 year olds, preschool care (peuteropvang) for 2-4 year olds, before/after-school care (BSO) for 4-13 year olds, specialized Plusopvang for children with additional support needs, and free Samenspeelgroep playgroups for 0-3 year olds with parents. Services are delivered under a proprietary Pedagogisch Kompas framework and operate as a non-profit social enterprise under the Groot Rotterdam umbrella.

Product overview

KindeRdam (legal entity Peuter & Co) operates a multi-format childcare platform offering five interconnected services: Samenspeelgroep (free parent-child playgroups for 0-3 year olds), Kinderdagverblijf (full-day daycare for 0-4 year olds), Peuteropvang (preschool care for 2-4 year olds), Buitenschoolse opvang/BSO (before/after-school care for 4-13 year olds), and Plusopvang (specialized enhanced care for children needing extra developmental support). All services are delivered through more than 160 locations across Rotterdam and surrounding municipalities, coordinated under the Pedagogisch Kompas educational framework. Per January 2026, Peuter & Co (De Rotterdamse Peuterschool) and KindeRdam merged under the unified KindeRdam brand.

Differentiator

Problem solved

Functional benefit

Brands

• Plusopvang: Specialized childcare with extra support for children aged 2-4 and BSO Plusopvang for children aged 4-13 with additional support needs. Features smaller groups (max 10 children for toddler care, max 12 for BSO) with specially trained staff.
• Kindercampus De Piloot
• Samenspeelgroep
• BSO Vakantieland

Products and services

• Samenspeelgroep Free weekly parent-child playgroup for children aged 0-3 years. Parents attend together for 1.5 hours per week to play, meet other parents, and receive parenting tips from professional staff. Includes crafts, singing, movement games, and outings.
• Kinderdagverblijf Full-day childcare for children aged 0-4 years, providing a safe environment with predictable routines, free play, outdoor activities, stories, language development, and music. Children are cared for by fixed pedagogical professionals.
• Peuteropvang Preschool care for children aged 2-4 years in small groups, preparing them for primary school through play-based learning in language, social skills, movement, and emotional development. Priced at €11.23 per hour during school weeks.
• Buitenschoolse opvang (BSO) Before- and after-school care for children aged 4-13 years, offering free time, play, relaxation, and challenging activities with pedagogical professionals. Includes BSO Vakantieland during school holidays. Pricing: 48-week package €10.75/hr; 40-week package €11.72/hr.
• Plusopvang Enhanced childcare for children needing extra support. Includes Kinderopvang Plus (toddlers 2-4, max 10 children per group with trained staff and stimulating activities) and BSO Plusopvang (children 4-13, max 12 per group). Requires Municipality of Rotterdam Beschikking (approval). Costs beyond standard childcare allowance are covered by the municipality for Rotterdam residents.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Groot RotterdamcoreStrategic or Co-development PartnerKindeRdam is an integral part of Groot Rotterdam, a social organization for childcare (KindeRdam), toddler care, school social work (SMWR), and youth work (JOZ). Together they serve young people aged 0 to 23 in Rotterdam and surrounding areas. Groot Rotterdam's mission is to create a solid foundation for a promising future for all young people in the region. KindeRdam is listed alongside SMWR and JOZ as one of three organizational pillars under the Groot Rotterdam umbrella. Year reports are published collectively under Groot Rotterdam.
• SMWR (Schoolmaatschappelijk Werk Rotterdam)coreStrategic or Co-development PartnerSMWR provides school social work services as part of the Groot Rotterdam collective. Together with KindeRdam and JOZ, SMWR forms the three pillars of Groot Rotterdam, which collectively covers youth services from age 0 to 23 in the Rotterdam region.
• JOZ (Stichting JOZ)coreStrategic or Co-development PartnerJOZ provides youth work services as part of the Groot Rotterdam collective. Together with KindeRdam and SMWR, JOZ forms the three pillars of Groot Rotterdam, covering youth services from age 0 to 23 in the Rotterdam region.
• Expertisecentrum Pedagogische Kwaliteit Kinderopvang (now 'Toekomstmakers')minorStrategic or Co-development PartnerSince 2020, KindeRdam contributes to the Expertisecentrum Pedagogische Kwaliteit Kinderopvang, which collects and shares knowledge, advises professionals, and collaborates with organizations nationwide. KindeRdam contributes to developing and sharing new knowledge in early childhood education. Starting 2025, all participating organizations are called 'toekomstmakers' (future makers).
• Rijndam (Revalidatie)minorStrategic or Co-development PartnerAt BSO Het ROeR, which serves children with physical disabilities from Mytylschool De Brug, KindeRdam may collaborate with Rijndam (rehabilitation center) where needed for medical procedures or support. This is a situational, needs-based partnership rather than a formal ongoing alliance.
• Enver (Jeugdhulporganisatie)coreStrategic or Co-development PartnerKindercampus De Piloot is a collaboration between SO De Piloot, SBO De Kring, Enver (youth care organization), and KindeRdam, operating under one roof since September 2023. Within this campus, education, Plusopvang, and youth care are integrated, with staff sharing methodologies and coordinating support plans.
• SO De Piloot and SBO De KringcoreStrategic or Co-development PartnerSO De Piloot (special primary education) and SBO De Kring (special basic education) co-locate with KindeRdam's BSO De Piloot at Kindercampus De Piloot since September 2023. Education, specialized childcare, and youth care are integrated under one roof, using shared methodologies and coordinated guidance plans.
• Municipality of RotterdamcoreOthersThe municipality of Rotterdam provides funding for Plusopvang (special needs childcare), covering additional costs beyond standard childcare allowance for eligible Rotterdam-registered children. The zorgcoördinator coordinates the municipal Beschikking (approval) process on behalf of parents.
• Belastingdienst (Dutch Tax Administration)coreOthersKindeRdam is required to register certain data with the Belastingdienst in connection with childcare allowance (kinderopvangtoeslag) requirements. Parent data is shared with the Belastingdienst for subsidy verification purposes.
• Peuter&Co (De Rotterdamse Peuterschool)coreStrategic or Co-development PartnerEffective January 1, 2026, the locations of Peuter&Co (De Rotterdamse Peuterschool) and KindeRdam have merged under the unified name KindeRdam. This consolidation creates a single, larger childcare organization under the KindeRdam brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KION: KION (Kinderopvang in Oost-Nederland) operates a similar multi-format childcare portfolio (daycare, BSO, plusopvang) across multiple Dutch municipalities under a non-profit social enterprise structure.
• 2Samen: 2Samen is a Dutch regional social enterprise providing childcare, BSO, and youth services under an integrated welfare model analogous to Groot Rotterdam's structure.
• Gro-up: Gro-up is a major Rotterdam-area social childcare and youth services organization offering kinderdagverblijf, BSO, and youth programs — the most direct geographic and mission-aligned peer to KindeRdam in the same region.
• BLOS Kinderopvang: BLOS is a Dutch regional childcare chain operating kinderdagverblijf, peuteropvang, and BSO across multiple municipalities with a comparable social-enterprise orientation to KindeRdam.
• Kidsfoundation: Kidsfoundation operates urban Dutch childcare centers offering daycare and BSO, and has historically attracted private-equity investment (e.g., via NPM Capital / KKR) — a useful for-profit comparator for non-profit KindeRdam.
• Kinderopvang Berend Botje: Berend Botje is a Dutch social childcare operator offering daycare, peuteropvang, and BSO in Friesland with a comparable integrated youth-services mission and operational model.
• Kindergarden: Kindergarden is a premium-positioned Dutch commercial childcare chain offering daycare and BSO in urban centers, providing a competitive benchmark for higher-end positioning.
• Ska Kinderopvang (Smallsteps): Ska Kinderopvang (formerly affiliated with Smallsteps) is a Dutch multi-format childcare chain offering daycare, peuteropvang, and BSO with comparable municipal relationships.

Broad incumbents

• Bright Horizons Family Solutions: Bright Horizons is the largest global operator of employer-sponsored and standalone childcare centers — a useful incumbent benchmark for what scaled-up professional childcare operations look like, though primarily US/UK-focused.
• Humankind: Humankind is the largest Dutch national childcare operator (formed via the merger of Partou and other chains), offering the same multi-format childcare services plus broader youth services — the closest scale comparable to KindeRdam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KindeRdam
• LinkedInlinkedin.com/company/peuter-&-co
• Instagraminstagram.com/kinderdam.nl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peuter & Co