DER Touristik Hotels & Resorts

What DER Touristik Hotels & Resorts does

DERTOUR Hotels & Resorts GmbH is the hotel division of DERTOUR Group, the tourism arm of REWE Group, one of Germany's largest retail and tourism conglomerates. Headquartered in Cologne, the company operates more than 120 hotels and club resort facilities under five distinct brands: Sentido (premium hotels), Aldiana (premium all-inclusive club resorts), Playitas (sports resort), ananea (lifestyle hotels), and Calimera (family-friendly resorts). The portfolio spans short-, medium-, and long-haul destinations across Egypt, Italy, Austria, Spain, Tunisia, Turkey, Greece, Bulgaria, Portugal, Zanzibar, Thailand, Maldives, and Kenya.

The company generates revenue through hotel ownership and management operations — including room sales, all-inclusive packages, and ancillary services such as dining, spa, and activities — with distribution primarily channeled through the DERTOUR Group's own tour operator business and external travel agencies across Germany, Austria, Switzerland, and beyond. Supporting go-to-market mechanics include the PepXpress travel-agent employee program, sales summits such as DERTOUR Campus in Egypt, familiarization trips, and brand-specific websites (sentido.com, aldiana.com, ananea.com, calimera.com, playitas.net). Pricing follows an all-inclusive or premium all-inclusive model with publicly undisclosed rates that vary by property, brand, season, and distribution channel.

The business is undergoing significant strategic reorganization. In May 2022, DERTOUR Group acquired 100% of Aldiana; by August 2026, Aldiana GmbH is planned to merge into DERTOUR Hotels & Resorts as a unified organization, with tour operator activities transferred to DERTOUR Deutschland. The company expanded its portfolio with seven new hotels for Summer 2026 and is planning at least nine additional openings through its DSR Hotel Holding stake. New executive leadership was appointed in 2025, including CEO Dr Ingo Burmester (November 2025) and CFO Sebastian Spratte (April 2025), with a centralized Operations and Commercial structure planned from August 2026.

Name

DER Touristik Hotels & Resorts

Legal name

DERTOUR Hotels & Resorts GmbH

Website

https://dertour-hotels.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DERTOUR Hotels & Resorts GmbH operates 120+ hotels and club resorts under five brands (Sentido, Aldiana, Playitas, ananea, Calimera) as the hotel division of DERTOUR Group within REWE Group, distributing primarily through its parent's tour operator network and travel agencies across Europe, the Mediterranean, Africa, and Asia.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Luxury Travel Agencies (THAKAFAA), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Concierge & Luxury Personal Itinerary Design (THAKAOAB)

Keywords

• Hotel management services
• All-inclusive resort brands
• Club resort operations
• Leisure and lifestyle hotels
• Tour operator hotel distribution

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Ownership and Management: DERTOUR Hotels & Resorts operates owned and partnered hotels under its five brands (Sentido, Aldiana, Playitas, ananea, Calimera). Revenue is generated through hotel room sales, all-inclusive packages, and ancillary services including dining, spa, and activities. The company also acts as a hotel development partner for third-party hoteliers.
2. Tour Operator Integration: As a hotel company within the DERTOUR Group (one of Europe's largest travel conglomerates), hotels are distributed through the parent company's tour operator channels. Revenue flows through bundled package holidays sold by DERTOUR tour operators to end consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

DERTOUR Hotels & Resorts owns, manages, and distributes a multi-brand portfolio of more than 120 hotels and club resort facilities across five brands (Sentido, Aldiana, Playitas, ananea, Calimera) targeting families, couples, sports enthusiasts, lifestyle travelers, and club holiday guests in destinations spanning Europe, Africa, and Asia. The company sells rooms, all-inclusive packages, and ancillary hospitality services primarily through DERTOUR Group's tour operator network and travel agency partners, complemented by direct bookings on brand websites.

Product overview

DER Touristik Hotels & Resorts operates a portfolio of five distinct hotel brands managed under a unified hotel company structure. The brands include Sentido (premium hotels for all senses), Aldiana (premium all-inclusive club resorts), Playitas (leading European sports resort), ananea (lifestyle hotels for slow entertainment), and Calimera (family-focused hotels). The company is part of DERTOUR Group, one of Europe's largest travel groups, and offers properties across short, medium, and long-haul destinations including Egypt, Turkey, Italy, Spain, Tunisia, Greece, Bulgaria, Portugal, Zanzibar, Thailand, Maldives, Kenya, and other international locations. The hotel portfolio comprises more than 120 hotels and club resort facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sentido: Premium hotel brand characterized by modern architecture with local design elements, healthy cuisine, and spa and wellness facilities. Targets guests who value enjoyment, relaxation and service.
• Aldiana
• Playitas
• ananea
• Calimera

Products and services

• Sentido Hotels Premium hotel brand offering modern architecture combined with local design elements, healthy cuisine, and spa and wellness facilities. Targets couples, singles, and families with discerning tastes who value enjoyment, relaxation, and service. Includes Signature Rooms with walk-in wardrobes and Fitness Rooms.
• Aldiana Club Resorts Premium club resort brand offering all-inclusive holidays with sport, wellness, and childcare from early to late. Features gourmet and buffet cuisine with a relaxed, informal atmosphere. Operates 10 resorts across Egypt, Italy, Austria, Spain, Tunisia, and Zanzibar.
• Playitas Sports Resort Leading sports resort in Europe located on Fuerteventura, offering over 30 different sports and fitness programmes with first-class training facilities for amateur, hobby, and professional athletes. Includes training courses and camps with experienced coaches.
• ananea Lifestyle Hotels Lifestyle hotel brand featuring casual elegance and Mediterranean minimalism. Each hotel is inspired by surrounding landscape and local culture with exceptional architecture and natural materials. Focuses on slow entertainment, wellness of body and soul, and healthy local cuisine.
• Calimera Family Hotels Family-focused hotel brand offering holidays with entertainment, play, relaxation, and dining together. Features Calimigo Kids Club, Teens Lounge, and Beach Community Hub. Motto: Have a nice day!

Quantifiable outcome

• 13 HolidayCheck Award winners in 2026, including 5 Gold Award winners with 5+ years of consistent quality
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• DERTOUR GroupcoreStrategic or Co-development PartnerParent tourism division that owns DERTOUR Hotels & Resorts. Integrates hotel products into tour operator packages distributed across Europe. DERTOUR Group is one of the largest travel groups in Europe with operations in Germany, Austria, Switzerland, and beyond.
• DSR Hotel HoldingcoreStrategic or Co-development PartnerHotel holding company in which DERTOUR Group holds majority stake. Operates independently in Hamburg. Included in expansion plans with at least 9 new hotel openings planned for 2026.
• Aldiana GmbHcoreStrategic or Co-development PartnerClub resort brand acquired 100% by DERTOUR Group in May 2022. To be merged organizationally with DERTOUR Hotels & Resorts in August 2026. Andreas Pospiech serves as Managing Director, reporting to Ingo Burmester.
• PepXpressminorChannel Partner/ Reseller/ DistributorOnline platform providing discounted PEP (travel agent employee program) rates for DERTOUR Hotels & Resorts properties. Enables travel agents to experience hotels at reduced rates for word-of-mouth marketing.
• IFAAminorStrategic or Co-development PartnerFitness training organization with many years of experience in fitness training and concept development. Partnered with ananea to develop the BODY FLOW fitness concept combining yoga, music, and bodyweight training.
• Frank Fol (WE'RE SMART WORLD)minorStrategic or Co-development PartnerRenowned chef and culinary visionary, founder of WE'RE SMART WORLD promoting sustainable vegetable-forward gastronomy. Known as 'The Vegetables Chef.' Visited ananea Tropea Yachting Resort to develop new recipes inspired by ananea philosophy.
• Omar Ibn El Khatab OrganizationminorOthersEgyptian organization operating a tailoring workshop in Safaga focused on women's empowerment and social integration. DERTOUR Foundation supports this initiative. Currently 18 women producing handmade items including Green Buddies souvenirs for Aldiana and Sentido hotels. Goal: equip workshop for 50 women to earn sustainable income.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• TUI Group: TUI is Europe's largest integrated tourism group combining tour operators, airlines, and a hotel portfolio including TUI Blue, Robinson Club, and resort concepts. It is the most direct large-scale comparable for DERTOUR Hotels & Resorts given overlapping tour-operator-plus-hotel integration and similar European source-market distribution.
• Meliá Hotels International: Meliá operates a portfolio of resort and urban hotels across Mediterranean and global destinations with strong European tour-operator distribution. It is comparable as a multi-brand resort operator with all-inclusive offerings in overlapping geographies (Spain, Mediterranean).
• Marriott International: Marriott International operates a global portfolio of premium and luxury hotel brands including all-inclusive resort concepts (e.g., Marriott/Autograph/Ritz-Carlton all-inclusive). Relevant as the broad incumbent benchmark for brand portfolio scale, distribution, and loyalty-driven direct booking economics.
• Iberostar Hotels & Resorts: Iberostar is a Spain-headquartered resort operator with strong Mediterranean and long-haul presence, an all-inclusive family and adult-focused brand portfolio, and European tour-operator distribution. Comparable in destination mix, all-inclusive pricing model, and family/adult segmentation.

Regional players

• H10 Hotels: H10 Hotels is a Spain-based operator of upscale and all-inclusive resort hotels concentrated in the Mediterranean and Canary Islands. Comparable destination mix and all-inclusive family/adult positioning, though more regionally focused on Spanish source markets.
• Steigenberger Hotels Group: Steigenberger is a German-headquartered premium and luxury hotel operator with strong German-speaking source-market positioning and Mediterranean/Egyptian resort presence. Comparable in German-source distribution and premium Mediterranean positioning.
• Lindner Hotels: Lindner Hotels is a German family-owned hotel group operating upscale resorts and city hotels, primarily in Germany and European destinations. Comparable as a German-source-market multi-property operator targeting premium leisure and business travelers with Mediterranean exposure.

Direct peers

• FTI Group: FTI Group (including Meeting Point International) operated as one of Europe's largest vertically integrated tourism groups combining tour operators and own-brand hotels (e.g., Labranda). Highly comparable vertically integrated structure and Mediterranean/Egyptian hotel footprint prior to its 2024 insolvency.
• Robinson Club: Robinson Club is TUI Group's club resort brand, offering premium all-inclusive club holidays with sport, wellness, and family programs. It is the closest head-to-head competitor to Aldiana in the European club resort segment and shares the same target traveler personas.
• Club Med: Club Med operates premium all-inclusive resorts globally with strong European source-market distribution and a family/couples positioning that directly overlaps with Aldiana's club-resort model and Calimera's family segment. Comparable premium all-inclusive pricing and Mediterranean/long-haul destination mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dertour-hotels-resorts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DER Touristik Hotels & Resorts