What BMW De Schepper & MINI Waasland Store does

BMW De Schepper & MINI Waasland Store is a family-owned authorized BMW and MINI dealership headquartered in Sint-Niklaas, Belgium, founded in 1959 and now led by second-generation owner Hughes De Schepper. The company sells new BMW and MINI vehicles, certified pre-owned vehicles under the BMW Premium Selection program, and BMW i electrified and BMW M high-performance sub-brands across two locations in Sint-Niklaas. It also operates a wholly-owned body repair subsidiary, Autoschade DBS, integrated with its BMW Certified Body & Paint Shop certification.

The dealership operates a multi-revenue-stream model spanning new and used vehicle sales (one-time transactions), aftersales services including maintenance, repairs, parts, and warranty work (transaction fees), BMW Financial Services intermediation for leasing and financing, accessories and lifestyle merchandise sales, and dedicated corporate fleet sales with a named Fleet Manager and Business Lounge amenity. Distribution combines a physical showroom with online appointment booking, the MyBMW app, BMW Service App integration, and a fleet field-sales motion.

The business is one of 71 BMW Motorsport certified locations in Belgium and Luxembourg, with M-model staff trained in Munich. It serves retail consumers (primary), corporate fleet customers (primary), and MINI buyers (secondary) across the Flanders region, leveraging long-tenured customer relationships, BMW Service Inclusive maintenance packages, and 24/7 Road Assist tied to authorized service to retain customers through the vehicle lifecycle. Revenue figures are not publicly disclosed.

Name

BMW De Schepper & MINI Waasland Store

Legal name

NV De Schepper

Website

https://deschepper.bmw.be

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

BMW De Schepper & MINI Waasland Store is a family-owned authorized BMW and MINI dealership in Sint-Niklaas, Belgium, selling new and certified pre-owned vehicles, aftersales services, fleet solutions, and financial services to retail and corporate customers across Flanders.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive retail
• Vehicle dealership
• Certified pre-owned vehicles
• Fleet management services
• Automotive aftersales

Headquarters

HQ city

Sint-Niklaas

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new BMW vehicles, MINI vehicles, and certified pre-owned (BMW Premium Selection) vehicles
2. Aftersales Services: Maintenance, repairs, body & paint services, and parts sales
3. Financial Services: BMW Financial Services offerings including leasing and financing arranged through the dealership
4. Accessories and Lifestyle Products: Sale of BMW accessories, lifestyle merchandise, and car care products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BMW De Schepper & MINI Waasland Store is an authorized BMW and MINI dealership in Sint-Niklaas, Belgium, selling new BMW and MINI vehicles, certified pre-owned vehicles (BMW Premium Selection), and providing full aftersales services including maintenance, repairs, BMW Certified Body & Paint Shop, BMW Financial Services for leasing and financing, fleet sales for corporate customers, and BMW accessories and lifestyle products. The dealership represents the full BMW Group portfolio including BMW i electrified and BMW M high-performance sub-brands.

Product overview

BMW De Schepper & MINI Waasland Store is a certified BMW and MINI automobile dealership offering new vehicle sales, certified pre-owned vehicles (BMW Premium Selection), comprehensive aftersales services including BMW Certified Body & Paint Shop, BMW Financial Services for leasing and financing, and dedicated Fleet Sales for corporate customers. The dealership represents the complete BMW Group portfolio including the BMW i electric sub-brand and BMW M high-performance sub-brand, supported by digital services through BMW ConnectedDrive and MINI Connected platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles
• MINI Vehicles
• BMW Premium Selection (Certified Pre-Owned)
• BMW Fleet Sales

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BMW Group BeluxcoreChannel Partner/ Reseller/ DistributorAuthorized BMW dealer operating under license from BMW Group. The dealership sells new BMW vehicles, provides aftersales services, and represents the BMW brand in the Sint-Niklaas region of Belgium.
• BMW M GmbHcoreTechnology or IntegrationThe dealership holds BMW Motorsport certification and staff received special training in Munich for sales and maintenance of BMW M performance vehicles.
• IONITYminorOthersHigh Power Charging network partner for electric BMW vehicles, providing ultra-fast charging during long-distance travel across Europe.
• MINI (BMW Group Brand)coreChannel Partner/ Reseller/ DistributorMINI Waasland Store at De Schepper sells MINI vehicles alongside BMW. The MINI sales team includes Jeffrey Heyrman (MINI Senior Expert) and Jenah Smet (MINI Junior Expert).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Louyet Group: Belgian premium automotive dealer group representing BMW, Audi, Porsche, Volvo, and other premium brands across multiple Belgian locations. Directly comparable as a multi-rooftop premium franchise dealer operating in the same Belgian market with similar product mix and customer segments.
• Bilia AB: Nordic premium automotive dealer group authorized for BMW, Volvo, Mercedes-Benz, and other premium brands with operations spanning Sweden, Norway, and Belgium. Directly comparable premium franchise dealer with parallel new vehicle, used vehicle, and aftersales business model.
• Hedin Mobility Group: European premium automotive retailer operating across multiple countries including BMW, Mercedes-Benz, and other premium franchises. Highly comparable as a multi-brand premium dealer group with both new vehicle sales and aftersales/service operations, but at much larger scale and broader geographic footprint.
• Porsche Centre Brussels: Authorized Porsche dealer in Brussels operating under the same premium franchise-dealer model with new vehicle sales, certified pre-owned, and aftersales. Comparable as a single-location premium authorized dealer serving Belgian premium buyers, though focused on the Porsche brand specifically.

Broad incumbents

• Inchcape plc: Global premium automotive distributor and retailer operating across more than 30 markets with a portfolio of premium and luxury franchises. Comparable business model (franchise distribution + retail) but at significantly larger scale and geographic diversity.
• D'Ieteren: Largest Belgian automotive group (publicly listed) with extensive dealer networks, parts distribution, and vehicle import operations. Highly relevant as the dominant automotive incumbent in Belgium with overlapping dealer activities, though D'Ieteren operates at vastly larger scale and across mass-market as well as premium brands.
• Lithia Motors: Largest US automotive retailer with rapidly expanding European footprint (recently acquired Pendragon and Jardine Motors). Broadly comparable franchise auto retail model but operating at massive scale; represents the consolidation direction the industry is heading.

Others

• ALD Automotive: European corporate fleet leasing and management company (now part of Societe Generale). Comparable to BMW De Schepper's fleet business line in serving corporate fleet customers, though operating as a lessor/manager rather than a dealer.
• Alphabet Belgium (BMW Group): BMW Group's own corporate fleet leasing and mobility subsidiary operating in Belgium. Relevant to BMW De Schepper's fleet business as both a potential channel partner (fleet customers referred to dealers) and a structural threat if BMW pulls fleet servicing in-house.

Emerging players

• Auto1 Group: European digital used-car platform operating across 30+ countries. Relevant emerging peer targeting part of the dealership's certified pre-owned (BMW Premium Selection) value chain with an asset-light, digital-first model that competes for used-car dealer inventory and retail buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BMWBelux
• Facebookfacebook.com/BMWDeScheppernv
• LinkedInlinkedin.com/company/bmwdescheppernv
• Instagraminstagram.com/bmw_de_schepper/?hl=nl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW De Schepper & MINI Waasland Store