Desert Daze
Desert Daze is a privately held US music and arts festival company founded in 2012, producing an annual immersive festival at Lake Perris, California, with a touring arm (DD Presents) and music label (Desert Daze Sound) serving music enthusiasts and VIP attendees.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Desert Daze does
Desert Daze is a privately held US music and arts festival organization founded in 2012, producing an annual multi-day immersive festival at Lake Perris in Southern California. The festival combines live music performances across multiple stages, visual art installations, on-site camping, food and beverage vendors, and premium VIP experiences, and has featured headline acts including Tame Impala, Iggy Pop, King Gizzard, My Bloody Valentine, and The Flaming Lips. The company serves two primary customer segments: general music enthusiasts seeking curated psychedelic, experimental, indie, and alternative music experiences, and VIP attendees seeking premium viewing areas and exclusive access via a VIP PLUS tier.
The business generates revenue primarily through ticket sales across GA and VIP tiers, on-site and direct-to-consumer merchandise, and ancillary revenue from food and beverage partnerships. Distribution occurs through multiple third-party ticketing platforms (Ticketmaster, DICE, Ticketweb, Eventim) and the company's own website. Marketing is conducted primarily via organic social media (Instagram, Facebook, Twitter/X, YouTube, Spotify) and an email newsletter capturing mid-funnel leads. Starting in 2026, the company expanded beyond the flagship festival via DD Presents, a touring and concert promotion arm booking shows across multiple US cities, and operates Desert Daze Sound as a music label/recording division. The company has no proprietary technology platform, no disclosed technology stack, and no AI capabilities. Ownership is private and founder-led, with no disclosed institutional investors, funding rounds, or M&A activity.
Desert Daze firmographics
Firmographics- Name
- Desert Daze
- Legal name
- Desert Daze Festival and Desert Daze presents
- Website
- https://desertdaze.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Desert Daze is a privately held US music and arts festival company founded in 2012, producing an annual immersive festival at Lake Perris, California, with a touring arm (DD Presents) and music label (Desert Daze Sound) serving music enthusiasts and VIP attendees.
- Ownership category
- akta.pro rank
Desert Daze industry classification
Industry- Product category
- Music Festival Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
- akta.pro secondary industry
- Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Desert Daze business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Distribution channels4 records
Marketing channels6 records
Desert Daze product offering
Product offeringCore offering
Desert Daze produces and operates an annual multi-day music and arts festival held at Lake Perris in Southern California, featuring live performances across multiple stages, visual art installations, on-site camping, and curated food and beverage offerings. The organization also books and promotes year-round touring concerts across US venues through its DD Presents arm, and releases music through the Desert Daze Sound imprint. Tickets are sold to attendees via the festival website and third-party platforms including Ticketmaster, DICE, Ticketweb, and Eventim.
Product overview
Desert Daze operates as a music and arts festival brand with two primary offerings: the annual Desert Daze Festival (a multi-day immersive event featuring live music performances, art installations, and camping experiences at desert venues) and Desert Daze Presents (a touring/concert promotion operation booking shows across U.S. venues). The company also maintains a newsletter subscription service for communications. The festival has operated since 2012, hosting artists including Tame Impala, Iggy Pop, King Gizzard, The Flaming Lips, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- Desert Daze Sound: Music releases and recordings label/division of Desert Daze
- DD Presents
Products and services
- Desert Daze Festival Annual multi-day music and arts festival featuring live performances across multiple stages, visual art installations, on-site camping, and curated food and beverage vendors, held at Lake Perris (and historically Joshua Tree) in Southern California. Ticket tiers include General Admission and VIP/VIP PLUS passes.
- Desert Daze Presents (DD Presents) Touring concert promotion arm of Desert Daze that books and produces live music shows featuring touring artists at venues across the United States, including events such as Violent Femmes, Acid Bath, The Sword, Tortoise at Pappy & Harriet's, LA LUZ, and Microdazing at Quarry Amphitheater.
Companies that use Desert Daze
Customer profileSegments2 records
Ideal customer profiles2 records
Desert Daze technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Desert Daze partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Desert Daze competitors and assessment
Company assessmentBroad incumbents
- AEG Presents / Goldenvoice: Major live entertainment promoter that produces Coachella and operates festivals, concerts, and touring. Directly comparable as a concert/festival promoter; DD Presents competes for the same artist-touring relationships.
- Live Nation Entertainment: Largest global live entertainment company operating festivals (Bonnaroo, Lollapalooza, Governors Ball) and concert promotion. Comparable as both a festival operator and live-music promoter competing with DD Presents.
- Outside Lands (Another Planet Entertainment): San Francisco music, food, and arts festival combining live music with curated experiential programming. Comparable 'festival-as-experience' positioning to Desert Daze, though at larger scale and as part of a broader promoter portfolio.
- Austin City Limits Music Festival (C3 Presents / Live Nation): Large multi-stage Texas festival produced by C3/Live Nation with a similar multi-genre curatorial model to Desert Daze, but at substantially larger scale and longer operating history.
- Primavera Sound: International multi-day music festival known for curated, genre-spanning lineups (Barcelona, Madrid, plus recent US editions). Comparable curatorial credibility and target audience to Desert Daze but operates at significantly larger scale globally.
Direct peers
- Lightning in a Bottle: California boutique music, art, and camping festival with a psychedelic/experimental aesthetic closely aligned to Desert Daze's identity. Comparable scale, audience, and experiential positioning.
- Camp Flog Gnaw Carnival: Los Angeles-based music festival founded by Tyler, the Creator featuring curated lineups across genres with art installations. Comparable curated-music + immersive-experience positioning to Desert Daze.
- Cruel World Festival: Southern California one-day music festival with a curated rock/alt/legacy lineup at an outdoor venue. Comparable curated-festival positioning in the SoCal market where Desert Daze operates.
- Coachella (Goldenvoice / AEG Presents): California-based multi-day music and arts festival held annually in the desert (Indio). Most direct competitor to Desert Daze given shared Southern California desert setting, camping component, and music-festival positioning; Coachella operates at vastly larger scale under AEG.
- Bonnaroo (Live Nation): Long-running multi-day music and camping festival in Tennessee. Comparable to Desert Daze in offering a curated multi-stage lineup plus on-site camping, and serves a similar experiential-festival consumer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Desert Daze social profiles
Digital presenceDesert Daze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desert Daze leadership team
Management profileNumber of profiles
Desert Daze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desert Daze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desert Daze
What does Desert Daze do?
Desert Daze produces and operates an annual multi-day music and arts festival held at Lake Perris in Southern California, featuring live performances across multiple stages, visual art installations, on-site camping, and curated food and beverage offerings. The organization also books and promotes year-round touring concerts across US venues through its DD Presents arm, and releases music through the Desert Daze Sound imprint. Tickets are sold to attendees via the festival website and third-party platforms including Ticketmaster, DICE, Ticketweb, and Eventim.
Is Desert Daze a public or private company?
Desert Daze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Desert Daze founded?
Desert Daze was founded in 2012. It employs 1 to 10 people.
Who are Desert Daze's main competitors?
Broad incumbents on record are AEG Presents / Goldenvoice, Live Nation Entertainment, Outside Lands (Another Planet Entertainment), Austin City Limits Music Festival (C3 Presents / Live Nation) and Primavera Sound. Direct peers are Lightning in a Bottle, Camp Flog Gnaw Carnival, Cruel World Festival, Coachella (Goldenvoice / AEG Presents) and Bonnaroo (Live Nation).
Does Desert Daze have an API?
No public API is recorded for Desert Daze.
What industry is Desert Daze in?
Desert Daze's product category is Music Festival Events. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances), with a secondary code of THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 711310 and its SIC code is 7900.