What Outside Lands does

Outside Lands is an annual three-day music and arts festival produced by OSL Guide, LLC in Golden Gate Park, San Francisco, operating continuously since 2008. The company (and its co-producing partners Another Planet Entertainment, Superfly, and Starr Hill Presents) delivers the festival across 7 stages — Lands End, Twin Peaks, Sutro, SOMA, Dolores', and additional areas — featuring world-class headliners (Radiohead, Paul McCartney, Kendrick Lamar, Green Day, Chappell Roan), an integrated culinary program called Taste of the Bay Area with 100+ Bay Area restaurants across 53 cuisines, and specialty experiences including Grass Lands (21+ cannabis), Dolores' (queer/trans celebration), Cocktail Magic, and Night Shows at intimate San Francisco venues. Its technology backbone is a cashless festival operating model using wristband-based ticketing via Front Gate Tickets, RFID point-of-sale, and a forthcoming mobile app.

The business model combines multi-tier ticket sales (GA, GA+, VIP, Golden Gate Club, SOMA Social Club, City Hall, shuttles) at price points ranging from $249 to $2,369, sponsorship revenue from 15+ partners led by Chase and Amazon Music, merchandise via outsidelands.shop.musictoday.com, food vendor booth fees, and ancillary revenue from Night Shows, City Hall ceremonies, and locker rentals. All 2026 ticket tiers are sold out across all categories, with the Wyndham Rewards partnership serving as a remaining access channel. Customer segments include music enthusiasts across all ages, premium/UHNW consumers, corporate sponsors, Bay Area restaurants and food vendors, festival workers and volunteers, and non-profit community partners.

Outside Lands has generated over $1.3 billion in cumulative Bay Area economic impact since 2008, with $97.5 million in 2025 alone, contributed $49 million to the San Francisco Recreation & Parks Department, and achieved an 89%+ waste diversion rate (330,000+ pounds) in 2025 — one of the highest of any major U.S. festival. The company is privately held with no disclosed funding rounds, no public listing, and no parent company.

Name

Outside Lands

Legal name

OSL Guide, LLC

Website

https://sfoutsidelands.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Outside Lands is an annual three-day music and arts festival in Golden Gate Park, San Francisco, operating since 2008. It serves consumers, premium hospitality buyers, and corporate sponsors via multi-tier ticketing, culinary programming, and specialty experiences.

Ownership category

akta.pro rank

Product category

Live Music Festival / Outdoor Entertainment Events

NAICS

Arts, Entertainment, and Recreation (71), Amusement and Theme Parks (71311), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Nightlife Events & Club Tickets (THAJAFAK), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Music festival production
• Live entertainment events
• Festival ticketing services
• Event sponsorship management
• Culinary festival experiences

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales (All Tiers): Primary revenue driver across multiple ticket tiers: General Admission (GA), GA+, VIP, and Golden Gate Club. All tiers were sold out for 2026 as of the festival date. Single-day and 3-day options are available. Tiered pricing ranges from $509 (GA Tier 1, 3-day) to $2,369 (Golden Gate Club, single-day all-in). Shuttle passes are sold separately at $84 all-in.
2. Night Show & SOMA Add-On Tickets: Separate ticketed evening concerts at venues across San Francisco (The Independent, Castro Theatre, 1015 Folsom, Bimbo's 365 Club, Rickshaw Stop, The Great Northern) featuring festival lineup artists. Festival ticket holders receive presale access. Additional ticket purchases required.
3. SOMA Social Club Premium Table Experience: Premium VIP table package priced at $2,369 per day (10 single-day VIP tickets plus exclusive SOMA stage lounge access, bottle service, dedicated staff, concierge, golf cart transport, and VIP lounges). Limited availability; sold as the only remaining access path to the otherwise sold-out festival.
4. Food & Beverage Vendor Fees: 100+ Bay Area restaurants and 53 cuisine types pay fees to operate vendor booths. Exclusive vendor collaborations (Wise Sons x Outta Sight Pizza, Jaji x Tallboy, Reem's x Lion Dance Cafe) and elevated pastry carts generate additional vendor activation revenue.
5. Sponsorship & Partnership Revenue: Title and category sponsors (Chase, Amazon Music, Verizon, White Claw, Toyota, Monster Energy, Apple Cash, Visa, Sierra Nevada, Teremana, Cutwater, Hennessy, Wyndham Rewards, Bacardi, Athletic Brewing, etc.) pay sponsorship fees. Additional activations include Lyft official rideshare partnership and Wyndham Rewards hotel packages.
6. Merchandise Sales: Commemorative festival merchandise sold through outsidelands.shop.musictoday.com and dedicated merch stores at VIP and Golden Gate Club areas. VIP and Golden Gate Club ticket holders receive commemorative festival posters as included perks.
7. Outside Lands Works Charitable Donations: Outside Lands Works is a donor-advised fund housed at the Tides Foundation accepting charitable donations. Over the past 10 years, more than $1 million has been donated to local organizations through this program.
8. Locker Rentals: GA, GA+, and VIP lockers available for rent through a third-party locker rental platform. Shuttle passes from Bill Graham Civic Auditorium to the festival South Entrance are sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Outside Lands produces an annual three-day music and arts festival in San Francisco's Golden Gate Park, selling tiered consumer tickets (GA, GA+, VIP, Golden Gate Club) alongside premium SOMA Social Club table packages, Night Show concerts at city venues, the Taste of the Bay Area culinary program, and ancillary merchandise and sponsorship activations. The festival combines a seven-stage music lineup with food, beverage, cannabis, wedding, and community experiences into a single multi-day event.

Product overview

Outside Lands is an annual three-day music and arts festival in Golden Gate Park, San Francisco. The core product encompasses the main festival with performances across 7 stages, complemented by sub-products including Night Shows (intimate after-hours performances around the city), SOMA (dedicated house and techno stage), Dolores' (queer nightlife celebration), Grass Lands (21+ cannabis experience), City Hall (wedding ceremonies), and Taste of the Bay Area (culinary program with 100 restaurants). Premium add-on experiences include Golden Gate Club VIP hospitality and SOMA Social Club table packages. Community initiatives include The Mission non-profit hub and Outside Lands Works charitable program.

Differentiator

Problem solved

Functional benefit

Products and services

• Outside Lands Music Festival Annual three-day music and arts festival held in Golden Gate Park, San Francisco, featuring world-class performances across 7 stages, diverse food and beverage offerings, and unique cultural experiences. Targeted at music and festival enthusiasts of all ages.
• Night Shows Intimate after-hours performances at venues throughout San Francisco featuring festival artists, occurring during the festival weekend. Festival ticket holders receive presale access.
• SOMA Stage Dedicated open-air stage for house and techno music featuring upgraded audio, lighting, and visuals for immersive experience, with 2026 production upgrades.
• Dolores' Stage Stage celebrating queer and trans communities and DIY spaces vital to San Francisco's culture, located in the Polo Field, with 2026 courtyard expansion featuring a Glam Bar, haircuts by The Barb Shop, and Cocktail Magic's Everybody's Tavern pop-up.
• Grass Lands Cannabis Experience Curated 21+ cannabis experience celebrating the best of cannabis culture in the Bay Area, located within Golden Gate Park during the festival.
• City Hall Wedding Venue Wedding and recommitment ceremony venue at the festival, offering Lands End Ceremony Package and The Mission Ceremony Package starting at $449 all-in.
• Taste of the Bay Area Culinary Program Culinary program featuring 100 Bay Area restaurants serving diverse cuisines in 2026, including vegetarian, vegan, and gluten-free options, with exclusive festival collaborations.
• Golden Gate Club Premium VIP Experience Ultra-premium VIP experience with front-of-stage viewing, complimentary all-day food and drinks curated by Bay Area chefs (Tyler Florence, Dana Younkin, Nancy Oakes, Melissa King), Ken Fulk-designed Skydeck Parlor, stage-to-stage golf cart transport, dedicated concierge, premium restrooms, and Night Show presale access.
• SOMA Social Club Premium Table Experience Premium VIP table experience offering 10 single-day VIP tickets plus exclusive SOMA lounge access, reserved stage views, premium bottle service, complimentary food, dedicated staff, exclusive restrooms, golf cart transportation, and concierge service. Must be 21+.
• The Mission Community Hub Cause-oriented community hub within the festival (Hellman Hollow) hosting non-profit organizations and enabling fans to discover causes and engage with local and global issues.
• Outside Lands Works Charitable Program Charitable donor-advised fund housed at the Tides Foundation investing in Bay Area music and arts education programs serving underprivileged communities.

Quantifiable outcome

• 89%+ of festival waste diverted from landfills (2025 — over 330,000 pounds out of 372,644 pounds total waste)
• +6 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core, minor and flagship.

• Another Planet EntertainmentcoreStrategic or Co-development PartnerAnother Planet Entertainment is one of three co-producing partners of Outside Lands. APE is a prominent San Francisco Bay Area concert promotion and production company responsible for booking, producing, and managing many of the region's major live music events. APE operates The Independent venue and manages the Castro Theatre bookings, both of which host Outside Lands Night Shows.
• SuperflycoreStrategic or Co-development PartnerSuperfly is one of three co-producing partners of Outside Lands. Known for producing major festivals including Bonnaroo and Forecastle, Superfly brings experiential festival production expertise and a national festival network perspective to the Outside Lands partnership.
• Starr Hill PresentscoreStrategic or Co-development PartnerStarr Hill Presents is one of three co-producing partners of Outside Lands. Based in the mid-Atlantic and Southeast, Starr Hill Presents contributes regional festival production experience and cross-regional artist relationships to the festival.
• Tides Foundation (Outside Lands Works)minorStrategic or Co-development PartnerOutside Lands Works is a donor-advised fund housed at the Tides Foundation, facilitating charitable giving to Bay Area non-profit music and arts education programs serving underprivileged communities. Over $1 million has been donated to local organizations over 10 years.
• Clean VibesminorStrategic or Co-development PartnerClean Vibes is the sustainability partner for Outside Lands, managing waste sorting stations across the festival grounds and facilitating the 89%+ waste diversion rate. Clean Vibes volunteers also operate a volunteer program for festival-goers who want to contribute to sustainability efforts in exchange for free admission.
• San Francisco Department of the EnvironmentminorStrategic or Co-development PartnerPartner in achieving the highest possible waste diversion rates of any festival in the country. Collaborates on sustainability initiatives including composting, recycling, and renewable energy programs.
• Eco-ProductsminorStrategic or Co-development PartnerSustainability partner providing 100% compostable cups, plates, bowls, and utensils for use throughout the festival. All single-use serviceware at Outside Lands is compostable thanks to Eco-Products.
• San Francisco Recreation & Parks DepartmentcoreStrategic or Co-development Partner18-year partnership supporting San Francisco's parks system. Outside Lands has contributed over $49 million to SF Rec and Park since 2008. A portion of every ticket sold directly supports park stewardship, infrastructure improvements, and community programs. Also governs the Community Benefits Fund for Richmond and Sunset Districts.
• Bay Area Council Economic InstituteminorOthersConducts annual economic impact studies for Outside Lands. The 2025 study quantified $97.5 million in Bay Area economic benefit, 485 full-time equivalent jobs, 24,795 hotel room nights, and $43.1 million in wages and income.
• Front Gate TicketscoreChannel Partner/ Reseller/ DistributorOfficial authorized ticketing partner for Outside Lands. Handles all primary ticket sales, waitlists, will-call, and ticket shipment (wristbands). Also manages the official Ticketmaster Verified Resale platform.
• LyftminorGTM or Marketing PartnerOfficial rideshare partner of Outside Lands. Provides discounted rides for attendees (code OSL26: 50% off first two rides, max $10). Lyft branding appears in festival materials and bike parking sections. ADA drop-off and pick-up coordinated through Lyft-accessible park entrance.
• Wyndham Hotels & Resorts (Official Hotel Partner)minorGTM or Marketing PartnerOfficial hotel partner offering 10% discount to festival attendees. Wyndham Rewards Experiences serves as a unique channel to access sold-out festival tickets through points redemption and exclusive package bidding. Five partner properties featured: BEI San Francisco, Travelodge Presidio, The Donatello, Travelodge SF Bay, Days Inn Lombard.
• Rock MedicineminorOthersOn-site medical services provider staffed at festival medical tents throughout the event. Rock Medicine has provided free medical care at concerts and festivals since 1973.
• ChaseflagshipGTM or Marketing PartnerTitle sponsor of Outside Lands 2026. Chase branding featured prominently on festival website header, sponsor sections, and festival materials. As a major financial services brand, Chase provides financial sponsorship enabling festival production in exchange for premium brand placement.
• Amazon MusicflagshipGTM or Marketing PartnerMajor music streaming partner and sponsor of Outside Lands 2026. Amazon Music branding appears across festival materials, highlighting the connection between streaming platforms and live music discovery.
• VerizonminorGTM or Marketing PartnerTechnology and connectivity sponsor of Outside Lands 2026. Verizon branding featured on festival website sponsor sections alongside other category sponsors.
• White ClawminorGTM or Marketing PartnerBeverage sponsor of Outside Lands 2026. White Claw brand featured on festival website sponsor sections. Known for ready-to-drink hard seltzer products popular at outdoor festivals.
• ToyotaminorGTM or Marketing PartnerAutomotive sponsor of Outside Lands 2026. Toyota branding featured in festival sponsor sections.
• LaCroixminorGTM or Marketing PartnerSparkling water sponsor with an on-site booth at Outside Lands 2026. LaCroix features its newest PineApple Coconut flavor with a photo booth, limited-edition friendship bracelets, and daily sampling from 12-7PM.
• Ken FulkminorStrategic or Co-development PartnerAD100 Designer Ken Fulk designed the Skydeck Parlor at Lands End stage for the Golden Gate Club experience at Outside Lands. This premium VIP lounge area features Fulk's signature maximalist aesthetic, creating a unique festival hospitality environment.
• LaCroix WaterminorGTM or Marketing PartnerLaCroix brought its newest PineApple Coconut flavor to Outside Lands with a branded booth, photo op, and limited-edition friendship bracelets for festival-goers.
• HOT GOTH GF, OASIS, PolyglamorousminorStrategic or Co-development PartnerLocal San Francisco nightlife curators who program and curate the daily lineups at Dolores' stage, the queer and trans community dance celebration within the festival's Polo Field area.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lollapalooza: Annual multi-day music festival in Chicago's Grant Park, produced by C3 Presents (now part of Live Nation). Direct peer on urban-park setting, multi-stage programming, and tiered GA/VIP ticket structure.
• Coachella: Annual multi-stage music festival produced by Goldenvoice/AEG in Indio, CA. Direct US multi-day ticketed festival peer with comparable tiered GA/VIP pricing, headline-driven lineup model, and high sell-out velocity.
• Bonnaroo: Annual multi-day music festival in Manchester, TN, co-produced by Superfly (an OSL co-producer) and C3 Presents. Direct peer with shared producer relationships and comparable multi-stage, multi-experience programming model.
• Austin City Limits Music Festival: Annual two-weekend music festival in Austin's Zilker Park, produced by C3 Presents. Direct peer on city-park setting, multi-stage programming, and tiered GA/VIP ticketing.
• Life is Beautiful: Annual multi-day music, food, and arts festival in downtown Las Vegas. Direct peer on the music + culinary + arts programming mix and the urban-festival positioning that OSL has built in San Francisco.
• Forecastle Festival: Annual multi-day music festival in Louisville, KY, co-founded/operated in partnership with Superfly (an OSL co-producer). Direct peer given shared production partner and similar curated multi-stage programming model.
• Governors Ball: Annual multi-day music festival in New York City produced by Founders Entertainment. Direct peer on urban market, multi-stage lineup, and tiered ticketing targeting a major-metro consumer base.

Others

• Another Planet Entertainment: Bay Area concert promoter and co-producer of Outside Lands; operates The Independent, books the Castro Theatre, and runs other SF live events. Comparable as a regional live-entertainment operator and an OSL partner.

Emerging players

• Electric Forest: Multi-day music and camping festival in Rothbury, MI focused on electronic, jam, and indie lineups. Comparable on multi-stage production, premium VIP add-ons, and tight co-producer-style programming.

Broad incumbents

• Live Nation Entertainment: Largest US live-entertainment company, operates and produces dozens of major festivals and owns/operates ticketing platforms. Broad incumbent peer for sponsor economics, ticketing infrastructure, and headliner negotiations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OutsideLands/videos?app=desktop&view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/SFOutsideLands
• Instagraminstagram.com/outsidelands/?hl=en
• TikToktiktok.com/@sfoutsidelands
• Xx.com/sfoutsidelands
• LinkedInlinkedin.com/company/outside-lands-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outside Lands