Design Museum Den Bosch
Design Museum Den Bosch is a Dutch cultural foundation operating the Netherlands' leading design museum, presenting 20th- and 21st-century design exhibitions, education programmes, retail, and F&B to general visitors, families, students, and design enthusiasts in 's-Hertogenbosch.
- Company typePrivate
- Founded1985
- HeadquartersDen Bosch ('s-Hertogenbosch), Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Design Museum Den Bosch does
Design Museum Den Bosch is a private Dutch cultural foundation (Stichting Design Museum Den Bosch, KvK 17278704) operating as the Netherlands' leading design museum in 's-Hertogenbosch. Founded in 1985 as successor to the Kruithuis and Stedelijk Museum 's-Hertogenbosch, the institution was refocused entirely on design and rebranded as Design Museum Den Bosch in 2018, under the directorship of Dr Timo de Rijk. The museum holds an internationally recognised collection of post-war ceramics and modern jewellery (added in 1989), extended in 2017 by a 'Posthuman' sub-collection on everyday objects for the future. Operations span three exhibition halls (700 m², 450 m², and a smaller presentation room) plus an education studio, restoration room, MuseumShop, and BarBrabant brasserie located in the Rabobankgalerij connecting it to Het Noordbrabants Museum.
The museum's technology stack is conventional: a standard website (designmuseum.nl) with ReadSpeaker text-to-speech accessibility, an online collection portal (collectie.designmuseum.nl), and third-party Global Ticket (CM.com) and Adyen infrastructure for online ticketing and payments. No proprietary AI or platform technology is evidenced. Products include rotating exhibitions (approximately 15 per year), the permanent 'Design!' ground-floor exhibition, the Het OntwerpStation interactive maker space, a curated De Verdieping digital content platform (podcasts, videos, articles), family workshops, guided tours, and full education programmes spanning primary school through HBO/WO university.
Revenue is generated through a diversified mix: ticket sales (€15 adult, €7.50 young adults 18–29, free under-18), MuseumShop retail, BarBrabant food and beverage, guided tours (€90/group/hour), education programmes (€95/15 students), and a multi-tier membership/patronage programme including Friends (from €60/year), Members, Patrons, Club Design business network, and Named Funds (from €10,000/year). As a cultural ANBI (Algemeen Nut Beogende Instelling), donations are tax-deductible, and the institution is supported by ~20+ public and private cultural funds plus the municipality of 's-Hertogenbosch and Provincie Noord-Brabant. Distribution is primarily direct-to-consumer via on-site and online ticketing, with education programmes sold direct to schools. Endorsed codes include Governance Code Cultuur, Code Diversiteit en Inclusie, Fair Practice Code, and Ethische Code voor Musea.
Design Museum Den Bosch firmographics
Firmographics- Name
- Design Museum Den Bosch
- Legal name
- Stichting Design Museum Den Bosch
- Website
- https://designmuseum.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Design Museum Den Bosch is a Dutch cultural foundation operating the Netherlands' leading design museum, presenting 20th- and 21st-century design exhibitions, education programmes, retail, and F&B to general visitors, families, students, and design enthusiasts in 's-Hertogenbosch.
- Ownership category
- akta.pro rank
Design Museum Den Bosch industry classification
Industry- Product category
- Design Museum / Cultural Institution
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Design Museum Den Bosch is headquartered
LocationHeadquarters
- HQ city
- Den Bosch ('s-Hertogenbosch)
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Design Museum Den Bosch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Supply Chain
Revenue model
- Ticket sales: The museum generates revenue through admission ticket sales at the door and online. Standard adult tickets are €15; young adults (18–29) pay €7.50; children and youth under 18 enter free. Combined tickets with Het Noordbrabants Museum cost €27.50 (adult) and €13.75 (young adult).
- Membership and patronage: The museum operates a multi-tiered membership programme including Friend of the Museum (from €60/year), Design Museum Member, Design Museum Patron, and Club Design (business network). Named Funds start at €10,000/year. Donations are tax-deductible as the museum is a cultural ANBI.
- MuseumShop retail: The museum operates a physical MuseumShop selling catalogues, books, jewellery, ceramics and design items. The shop is open during museum hours without requiring an admission ticket. An online shop (museumshopdenbosch.nl) extends reach beyond walk-in visitors.
- Food and beverage (BarBrabant): BarBrabant, located in the Rabobankgalerij connecting the museum with Het Noordbrabants Museum, serves coffee, food and refreshments. Open Tuesday to Sunday 11:00–17:00, no museum ticket required. A terrace is available in good weather.
- Guided tours: The museum charges €90 for a one-hour guided tour for groups of up to 15 persons. Additional language surcharge of €25 applies. Participants also require a valid museum admission ticket.
- Education programmes: Educational programmes for schools include design workouts (€95 per 15 students) and interactive guided tours. The museum offers programmes tailored to primary education, VMBO, HAVO/VWO, MBO, and HBO/WO levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard adult admission |
| Subscription | Pay-as-you-go | Young adult admission |
| Subscription | Pay-as-you-go | Combined ticket with Het Noordbrabants Museum |
| Subscription | Pay-as-you-go | Guided tour |
| Subscription | Pay-as-you-go | Designworkout education programme |
| Subscription | Annual | Friend of the Museum |
| Subscription | Annual | Named Fund |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Design Museum Den Bosch product offering
Product offeringCore offering
Design Museum Den Bosch curates and presents rotating and permanent exhibitions on 20th and 21st century design, with particular strengths in post-war ceramics and modern jewellery. It operates paid museum admissions, guided tours, education programmes for all school levels, a physical and online MuseumShop, the BarBrabant café, and the De Verdieping (Deep Dive) online content platform. The museum is open to the general public Tuesday–Sunday and charges €15 for adults, €7.50 for young adults (18–29), with free entry for under-18s.
Product overview
Design Museum Den Bosch operates as a cultural institution offering a unified portfolio of museum experiences centered on 20th and 21st century design. The museum combines physical exhibitions (including permanent exhibition Design! and rotating exhibitions like Vorm en vaderland, Dance, and Jamie Reid) with educational programs for all education levels, visitor facilities (MuseumShop, BarBrabant café), and digital platforms (De Verdieping online content, collection database). Core offerings include paid museum admission, guided tours, education workshops, and the freely accessible OntwerpStation interactive space. The museum generates revenue through tickets, shop sales, catering, and donor/membership programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum Exhibitions Rotating and permanent exhibitions showcasing 20th and 21st century design across ceramics, jewellery, and other design objects, organised around universal themes (Activism, Architecture, Identity, Body) and curated themes. Open to the general public Tuesday–Sunday.
- Design! (Permanent Exhibition) Permanent ground floor presentation featuring 14 themes that introduce visitors to the world of design and how design shapes daily life. Included with museum admission.
- Education Programmes Educational programmes for primary education, VMBO, HAVO/VWO, MBO, and HBO/WO students, including designworkouts, interactive guided tours, and professionalisation projects. Booked through the education team.
- Online Ticketing Online ticket purchasing system enabling visitors to buy admission tickets and combined tickets with Het Noordbrabants Museum. Supports date selection, ticket types, discount codes, and e-ticket delivery.
- MuseumShop Retail shop offering catalogues, books, jewellery, ceramics, and design items. Open during museum hours (Tue–Sun 11:00–17:00) without requiring a museum admission ticket.
- BarBrabant (Museum Café) Museum café located in the Rabobankgalerij connecting Design Museum Den Bosch with Het Noordbrabants Museum, offering coffee, food, and refreshments with a garden terrace. Open Tue–Sun 11:00–17:00; no museum ticket required.
- Guided Tours Docent-led tours offering deeper engagement with exhibitions, tailored to groups. One-hour tours cost €90 for groups up to 15 persons; €25 surcharge for non-Dutch language tours.
- Het OntwerpStation (The Design Station) Interactive maker-do-think space in the museum hall, freely accessible to all visitors to actively discover what design is. Included with museum admission or free access.
- Designworkout Short, powerful exercises in the museum comparable to a gym workout, teaching what design is and exploring the context of different designs through looking, thinking, talking, and designing. Priced at €95 per 15 students for a 1.5-hour session.
- De Verdieping (Deep Dive) Online content platform providing deeper content on exhibition themes including articles, videos, podcasts, and curated reading and listening tips organised by universal themes (Activism, Identity, Technology, Posthuman etc.) and exhibition-specific themes. Free to access.
- Design Museum Collection (Online) Digital collection database featuring ceramics, jewellery, other design objects, and the 'Posthuman' sub-collection focused on everyday objects for the future. Free online access.
- Membership and Patronage Programme Multi-tiered membership programme including Friend of the Museum (from €60/year), Design Museum Member, Design Museum Patron, and Club Design business network. Named Funds start at €10,000/year. Donations are tax-deductible as a cultural ANBI.
- Family Workshops Seasonal family workshops where families create design projects inspired by current exhibitions. Targeted at families with children of all ages.
Companies that use Design Museum Den Bosch
Customer profileSegments4 records
Ideal customer profiles4 records
Design Museum Den Bosch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Design Museum Den Bosch partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and supporting.
- Gemeente 's-HertogenboschcoreThe municipality of 's-Hertogenbosch is the permanent (vaste) partner of Design Museum Den Bosch, providing a solid foundational basis of support for the museum's mission.
- Stimuleringsfonds Creatieve IndustriemajorA Dutch fund supporting creative industry projects, providing subsidies that enable the museum's exhibition programme and cultural activities.
- Provincie Noord-BrabantmajorThe Province of North Brabant is a key funding partner supporting the museum's operations and programming as a major cultural institution in the region.
- Mondriaan FondsmajorDutch public fund for visual arts and cultural heritage that supports the museum's collection acquisitions and cultural programming.
- Vereniging RembrandtmajorDutch art foundation that supports acquisitions and activities of museums in the Netherlands, supporting Design Museum Den Bosch's collection development. Museum card (Rembrandtkaart) holders receive free entry.
- Turing FoundationsupportingA Dutch charitable foundation supporting cultural projects, providing funding support for the museum's exhibition programme.
- Fonds21supportingDutch cultural fund supporting arts and heritage projects, contributing to the museum's programming.
- Het CultuurfondssupportingDutch cultural foundation providing financial support for cultural institutions and projects.
- Kickstart CultuurfondssupportingDutch cultural fund that co-finances cultural projects and initiatives.
- BPD CultuurfondssupportingCultural fund associated with BPD (Bouwfonds) supporting cultural projects in the Netherlands.
- Stichting ZabawassupportingDutch foundation supporting cultural initiatives, contributing to the museum's activities.
- Stichting DiorapthesupportingDutch charitable foundation providing funding for cultural and heritage projects.
- Stichting StokroossupportingDutch foundation supporting design and applied arts projects.
- VSB FondssupportingDutch social fund associated with VSB bank, supporting cultural and social projects.
- Gifted ArtsupportingDutch foundation supporting art and cultural projects.
- Gilles Hondius FoundationsupportingDutch cultural foundation supporting art and heritage projects.
- Fonds voor CultuurparticipatiesupportingDutch fund promoting cultural participation, supporting the museum's public engagement programmes.
- Oostenrijks Ministerie voor CultuursupportingAustrian Ministry of Culture, providing international funding support for the museum's programming.
- Brabant CsupportingRegional cultural fund for North Brabant supporting the museum's activities in the region.
- ASML x Brabant CsupportingCollaborative initiative between technology company ASML and cultural fund Brabant C, supporting cultural innovation projects.
- Netwerk Archieven Design en Digitale Cultuur (NADD)supportingNetwork of archives for design and digital culture, supporting the museum's research and archival functions.
- Het Noordbrabants MuseumsupportingThe neighbouring museum is connected to Design Museum Den Bosch via the Rabobankgalerij glass hall. Combined tickets are available, allowing visitors access to both museums.
- Global Ticket (CM.com)supportingGlobal Ticket (powered by CM.com) is the third-party ticketing platform used by Design Museum Den Bosch for online ticket sales, date selection, discount codes and e-ticket delivery.
- BarBrabantsupportingCafé and brasserie operated within the Rabobankgalerij connecting the museum with Het Noordbrabants Museum. Open Tue–Sun 11:00–17:00 without requiring a museum ticket.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Design Museum Den Bosch competitors and assessment
Company assessmentBroad incumbents
- Rijksmuseum: The Rijksmuseum is the Netherlands' national museum with broad art and design collections. While not solely design-focused, it competes for international cultural tourists, press coverage and Dutch cultural philanthropy relevant to Design Museum Den Bosch's audience.
- Stedelijk Museum Amsterdam: The Stedelijk Museum Amsterdam is the largest modern and contemporary art and design museum in the Netherlands. It is a broader incumbent that overlaps Design Museum Den Bosch on design exhibitions and educational programming, but operates at a larger scale with broader curatorial scope.
- Museum Boijmans Van Beuningen: Museum Boijmans Van Beuningen in Rotterdam is a major Dutch art museum with significant design holdings. It is a broader incumbent in the Dutch museum landscape, overlapping with Design Museum Den Bosch on art and design exhibition audiences.
Regional players
- Zuiderzeemuseum: The Zuiderzeemuseum in Enkhuizen is a Dutch cultural heritage museum. While focused on regional cultural history rather than design specifically, it competes within the Dutch regional museum landscape for visitor attention, school group bookings and cultural tourism.
Direct peers
- Design Museum London: The Design Museum in London is the UK's leading museum of contemporary design and architecture. It is a direct international peer in design museum operations, exhibitions, education programmes and museum retail, despite operating in a different country.
- Van Abbemuseum: The Van Abbemuseum in Eindhoven is a contemporary art and design museum in North Brabant with comparable collection focus on modern and contemporary design. It competes regionally with Design Museum Den Bosch for cultural tourists and design-focused programming attention in the same Dutch province.
- Cooper Hewitt, Smithsonian Design Museum: Cooper Hewitt is the Smithsonian's design museum in New York, operating exhibitions and education programmes focused on historical and contemporary design. It is a direct peer in design museum category, educational programming, and collection-based exhibitions.
- Het Nieuwe Instituut: Het Nieuwe Instituut in Rotterdam is the Netherlands' national museum and institute for architecture, design and digital culture. It is a direct peer in design-focused cultural programming, public exhibitions and education, serving similar Dutch and international audiences.
- Vitra Design Museum: The Vitra Design Museum in Weil am Rhein, Germany is one of the world's leading design museums. It is a direct peer in design exhibition programming, collection focus, and cultural tourism positioning, with overlapping target audience of design professionals and cultural public.
- Museo del Design Italiano (Triennale Milano): Triennale Milano is a leading Italian design and architecture museum hosting exhibitions on contemporary design. It is a direct international peer in design exhibition programming, audience development and design-focused cultural events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Design Museum Den Bosch social profiles
Digital presenceDesign Museum Den Bosch compliance and trust
Trust signalCompliance3 records
Design Museum Den Bosch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Museum Den Bosch leadership team
Management profileNumber of profiles
Profiles10 records
Design Museum Den Bosch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Museum Den Bosch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Museum Den Bosch
What does Design Museum Den Bosch do?
Design Museum Den Bosch curates and presents rotating and permanent exhibitions on 20th and 21st century design, with particular strengths in post-war ceramics and modern jewellery. It operates paid museum admissions, guided tours, education programmes for all school levels, a physical and online MuseumShop, the BarBrabant café, and the De Verdieping (Deep Dive) online content platform. The museum is open to the general public Tuesday–Sunday and charges €15 for adults, €7.50 for young adults (18–29), with free entry for under-18s.
Is Design Museum Den Bosch a public or private company?
Design Museum Den Bosch is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Design Museum Den Bosch founded?
Design Museum Den Bosch was founded in 1985. It employs 51 to 100 people.
Where is Design Museum Den Bosch based?
Design Museum Den Bosch is headquartered in Den Bosch ('s-Hertogenbosch), Netherlands, in the Europe region.
How does Design Museum Den Bosch make money?
Six revenue lines are on record. Ticket sales are the primary driver. The others are membership and patronage, museumShop retail, food and beverage (BarBrabant), guided tours and education programmes.
Who are Design Museum Den Bosch's main competitors?
Broad incumbents on record are Rijksmuseum, Stedelijk Museum Amsterdam and Museum Boijmans Van Beuningen. Zuiderzeemuseum is listed as a regional player. Direct peers are Design Museum London, Van Abbemuseum, Cooper Hewitt, Smithsonian Design Museum, Het Nieuwe Instituut, Vitra Design Museum and Museo del Design Italiano (Triennale Milano).
Does Design Museum Den Bosch have an API?
No public API is recorded for Design Museum Den Bosch.
What industry is Design Museum Den Bosch in?
Design Museum Den Bosch's product category is Design Museum / Cultural Institution. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 712110.