What Global Ticket does

Global Ticket is the ticketing and visitor experience product line of CM.com, a Netherlands-headquartered communications and commerce platform. The company provides a cloud-based, integrated platform for museums, parks, attractions, and live event venues, combining branded customizable ticketing with real-time sales and check-in data, timeslot and capacity management, POS/kiosk payments, a Customer Data Platform for visitor profiling and personalization, and an Event Marketing automation layer. Underlying technology spans native integrations with WhatsApp Business, RCS, Instagram, Spotify, SMS, email, voice, and a full suite of transactional and verification APIs (Business Messaging, Voice, SMS, Email, Payments, OTP, Verification, Sign, Mobile Identity). HALO AI Agents and AI Voice agents provide 24/7 autonomous customer service and upsell workflows across text and audio channels, layered on top of the Customer Context Platform foundation. GDPR-by-default with EU data residency is a structural positioning point.

The business operates a primarily enterprise go-to-market motion with dedicated Customer Success Managers, a multi-lingual Consumer Desk, and quote-based annual subscriptions. Pricing is not publicly disclosed. Revenue is generated through SaaS subscriptions for the ticketing platform, transaction fees on payment processing, and subscription fees for marketing automation. Three primary verticals are served (Museums, Attraction Parks & Zoos, Experiences), with marquee customers including Van Gogh Museum, Moco Museum, NEMO Science Museum, Dutch Grand Prix, Invictus Games, Heineken Experience, Madurodam, and Toverland. Distribution combines direct enterprise sales, a global reseller platform for international reach, and direct-to-consumer branded ticketshops. CM.com maintains an Investor Relations page and operates across 16 markets spanning Europe, North America, Asia, and Africa. The Global Ticket product is part of CM.com's broader commerce platform; ticketing-specific financials are not disclosed.

Name

Global Ticket

Legal name

CM.com

Website

https://globalticket.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Ticket, the ticketing product line of Netherlands-based CM.com, provides an integrated cloud platform for museums, parks, attractions, and live event venues, combining ticketing, payments, marketing automation, a Customer Data Platform, and AI-powered customer service under a single GDPR-compliant stack.

Ownership category

akta.pro rank

Product category

Ticketing Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

akta.pro secondary industries

Event Marketing, Ticketing & Registration Management (HSACAAAM), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Ticketing solutions
• Visitor experience platform
• Event marketing software
• Payment processing solutions
• AI customer service

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Platform: SaaS ticketing platform for museums, parks, and experiences with customizable ticketshop, timeslot management, and capacity control. Revenue generated through platform licensing and transaction processing.
2. Payment Processing: Integrated payment solution for POS, kiosks, and online transactions across venues including restaurants and gift shops.
3. Marketing & Communication: Event marketing platform enabling personalized campaigns across multiple channels including WhatsApp, SMS, and email.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Global Ticket provides ticketing solutions centered around ease of use for venues and their visitors. Its platform delivers a branded, customizable ticketshop with timeslot and capacity management, integrated POS and kiosk payments, a Customer Data Platform for first-party visitor profiles, an Event Marketing automation layer, and HALO AI Agents for 24/7 conversational support. The offering targets museums, parks, zoos, and experience venues, enabling end-to-end visitor journey management from ticket purchase through post-visit personalized engagement.

Product overview

Global Ticket by CM.com is a unified platform-plus-modules architecture for museums, parks, and event venues. The core offering centers on Ticketing (branded ticketshop with real-time data), supported by the Customer Data Platform for visitor profiling and personalization. Additional modules include Event Marketing for campaign automation, Cash Register & Kiosk for POS operations, HALO AI Agents for automated customer service, and comprehensive Payments processing. The platform is built on Conversational Channels supporting WhatsApp, RCS, Voice, SMS, Email, and social messaging apps. A suite of Transactional and Verification APIs (Messaging, Voice, SMS, Email, Payments, OTP, Sign, Mobile Identity) enables developer integration. All components share the Customer Context Platform foundation for unified visitor data.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing Branded, customizable ticketshop with fast, high-converting checkout and real-time sales and check-in data. Supports timeslots, capacity management, discount codes, gift cards, and donations for museums, parks, zoos, and experience venues.
• Customer Data Platform Smart data solution that collects and owns first-party data to build rich visitor profiles and deliver personalized experiences. Centralizes data, creates real-time segments, and provides actionable insights for venue operators.
• Event Marketing Marketing platform enabling personalized messages on preferred channels to boost ticket sales and engagement. Spend less on ads with campaign automation across all touchpoints including WhatsApp, SMS, and Email.
• Cash Register & Kiosk Flexible payment solution connecting tickets, restaurants, and gift shops across POS, self-service kiosks, and online. Streamlines operations, reduces queues, and boosts revenue and upsells through shared capacity and data.
• HALO AI Agents AI agents that handle routine customer chats instantly and around the clock, turning conversations into upsell opportunities. Operates 24/7 with automated replies across WhatsApp, RCS, and Voice channels.
• Payments Complete payment solution including online payments, payment links, QR payments, recurring payments, and POS payment terminals for seamless transaction processing across venues.
• Conversational Channels Omnichannel platform connecting all customer channels including WhatsApp, RCS, Voice, SMS, Email, Instagram, Facebook Messenger, Viber, and Line for unified communication.

Quantifiable outcome

• Streamlined data collection for better decision-making and analysis
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Moco MuseumcoreStrategic or Co-development PartnerMoco Museum serves as a flagship customer case study, using CM.com's integrated ticketing, marketing, and customer service platform. The partnership demonstrates end-to-end visitor experience management with everything integrated on one platform.
• WhatsAppcoreTechnology or IntegrationWhatsApp Business integration enables rich customer communication for campaigns, support, and AI agents. Part of CM.com's multi-channel communication platform.
• InstagramcoreTechnology or IntegrationInstagram messaging integration for customer engagement and communication across preferred channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gateway Ticketing Systems: Specialist ticketing and visitor management platform for attractions, museums, theme parks, and zoos. Closely matches Global Ticket's anchor verticals and target buyer (venue operators) with similar time-slot/capacity/CRM features.
• AudienceView: Ticketing, commerce, and CRM platform for sports, live entertainment, and cultural venues. Direct overlap on museums/attractions ticketing and a comparable enterprise SaaS subscription model.
• Vendini: Ticketing, marketing, and CRM suite for live entertainment, performing arts, and attractions. Overlaps on the cultural/attraction buyer and similar feature surface (box office, marketing automation, patron data).
• Eventbrite: Leading self-serve ticketing platform for events and experiences globally. Closest direct competitor on the consumer ticketing flow, branded checkout, and D2C box office — overlapping most sharply on the 'Experiences' segment Global Ticket targets.
• Tessitura: Dominant CRM and ticketing platform purpose-built for arts and cultural institutions (museums, performing arts centers, orchestras). The most analogous competitor for Global Ticket's museum/experiences vertical with long-tenure venue relationships.

Broad incumbents

• Cvent: Enterprise event management platform with event registration, ticketing, and venue sourcing. Competes for the same enterprise field-sales motion and large-venue buyers, offering a wider but less verticalized suite than Global Ticket.
• Ticketmaster: Global incumbent in primary and secondary event ticketing with deep venue integrations. Overlaps with Global Ticket on events (sports, attractions) and runs a much broader portfolio across concerts, sports, and theaters.

Emerging players

• Tito: Simple event ticketing and registration platform widely used by conferences, festivals, and cultural events in Europe. Closely comparable on European mid-market D2C ticketshop functionality and developer-friendly branding.
• Universe (by Ticketmaster): Self-serve ticketing platform for independent event organizers and small venues. Competes from the SMB end of Global Ticket's Direct-to-Consumer ticketshop motion; complementary on D2C buyers if not on enterprise venues.
• Ticket Tailor: Pay-as-you-go event ticketing platform for SMBs and organizers. Competes on the lower end of the ticketing market where Global Ticket's branded ticketshop targets smaller experience operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/cmdotcom
• YouTubeyoutube.com/user/cmtelecomtv
• LinkedInlinkedin.com/company/global-ticket-bv
• Instagraminstagram.com/cmdotcom
• Facebookfacebook.com/globalticketnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Ticket