Despacho de la Primera Dama

What Despacho de la Primera Dama does

The Despacho de la Primera Dama is the official social programs office of the First Lady of the Republic of Panama. It was established in July 2024 when José Raúl Mulino assumed the presidency and his spouse, Maricel Cohen de Mulino, became Primera Dama. The office operates under the Ministerio de la Presidencia de la República de Panamá and is headquartered at the Palacio de las Garzas in the Corregimiento de San Felipe, Panama City. It is a government state entity — not a private company — with no commercial revenue model, no shareholders, and no venture capital; services are provided free of charge to beneficiaries and operations are funded through the national budget and partner contributions.

The office delivers an integrated portfolio of approximately 15 social programs across healthcare, education, women's economic empowerment, food security, water access, senior care, and animal welfare. Flagship programs include Amor Sobre Ruedas (mobile medical clinics, 46,940 consultations and 67,581 examinations logged), Ver y Oír (39,870 vision and hearing evaluations and 14,590 eyeglasses distributed), Misión Patitas (28,605 animal sterilizations and 228 adoptions), Lluvia de Felicidad (water access projects benefiting 20,000+ people across 28 schools and communities), Cosiendo con Amor (150 women trained in sewing and entrepreneurship), Sonrisa de Mujer (228 women served with dental services), and Espacios que Abrazan (18 care facilities renovated, six fully, serving 1,050+ beneficiaries). Education programming includes Tour Tilo / La Historia de Tilo (values and child welfare), Aprendo y me divierto (cultural-heritage tours), and the 2026 STEAM-format extension with robotics, 3D printing, and virtual reality. Senior care is anchored by Casa de los Buenos Días Papa Francisco (500 beneficiaries per year). Major infrastructure projects include the Parque Recreativo y Cultural Omar (5,000+ daily visitors) and the in-development Parque Metropolitano de David (projected 560,000 annual beneficiaries).

Service delivery is conducted through field visits and giras (work tours) across all nine provinces and indigenous comarcas, supplemented by community jornadas, mobile clinics, and partner institutions. The office convenes a multi-party ecosystem that includes domestic government agencies (INADEH, IMA, MIDES, AMPYME, SENACYT, Ministry of Government, Servicio de Protección Institucional), international partners (Embassy of Korea, Embassy of Panama in Ecuador), corporate sponsors (Purina Pro Plan), and more than a dozen animal welfare NGOs (Callejeros Costa del Este, Esteriliza Veracruz, Mascotas al Rescate, among others). Communication runs through a website with news and a weekly Resumen Semanal newsletter, plus Instagram (@primeradamapma, @mulinomaricel), Facebook, and YouTube. In June 2026 the office added its first digital-education product via a partnership with Reset Ecuador for 130 AI-powered CEFODEA scholarships, signaling initial entry into technology-enabled programming.

Name

Despacho de la Primera Dama

Legal name

Despacho de la Primera Dama

Website

https://despachoprimeradama.gob.pa

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

The Despacho de la Primera Dama is Panama's official First Lady's office, established in 2024 under the Ministry of the Presidency. It delivers free healthcare, education, women's empowerment, water access, senior care, and animal welfare programs nationwide.

Ownership category

akta.pro rank

Product category

Government Social Welfare Programs

NAICS

Emergency and Other Relief Services (624230), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Community Housing Services (62422)

SIC

Services-Social Services (8300), Sanitary Services (4950), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) Emergency Services (BPAGAAAE)

akta.pro secondary industries

Water, Sanitation & Hygiene (WASH) (BPAGABAC), Health, Population & WASH Aid Programs (BPADABAC), Water, Sanitation & Hygiene (WASH) Emergency Services (BPADADAD), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Social welfare programs
• Government social services
• Community healthcare access
• Women empowerment programs
• Animal welfare services

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels6 records

Core offering

The Despacho de la Primera Dama is the First Lady's office of Panama, operating free social welfare programs targeting vulnerable populations. Its offerings span mobile medical clinics, vision and hearing screening, dental prosthetics for women, community water infrastructure, sewing and entrepreneurship training, care facility renovation, animal sterilization and adoption, school-based values and STEAM education, and senior day services — all delivered directly to citizens through field visits, community events, and partner institutions.

Product overview

Despacho de la Primera Dama operates as a government social welfare office implementing multiple interconnected social programs rather than a technology product. The portfolio includes healthcare programs (Amor Sobre Ruedas mobile clinics, Ver y Oír vision/hearing, Sonrisa de Mujer dental), water access (Lluvia de Felicidad), women's entrepreneurship (Cosiendo con Amor), facility renovation (Espacios que Abrazan), animal welfare (Misión Patitas), educational initiatives (Tour Tilo, Aprendo y me divierto STEAM), senior care (Casa de los Buenos Días Papa Francisco), and public spaces (Parque Recreativo y Cultural Omar). These programs work together to address social needs across healthcare, education, economic opportunity, and community development throughout Panama.

Differentiator

Problem solved

Functional benefit

Brands

• Amor Sobre Ruedas: Mobile medical clinic program providing healthcare services in underserved communities
• Ver y Oír
• Sonrisa de Mujer
• Lluvia de Felicidad
• Cosiendo con Amor
• Espacios que Abrazan
• Misión Patitas
• La Historia de Tilo
• Aprendo y me Divierto
• Tour Tilo

Quantifiable outcome

• 46,940 medical consultations and 67,581 medical exams through Amor Sobre Ruedas
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, minor and major.

• CONADES (Consejo Nacional para el Desarrollo Sostenible)coreStrategic or Co-development Partner · 18 July 2026CONADES co-organized the AdoptaTón 2026 animal welfare event alongside the Despacho, contributing to the animal adoption and sterilization campaign.
• Purina Pro PlanminorOthers · 18 July 2026Purina Pro Plan sponsored the AdoptaTón 2026 event, providing gifts and prizes for adoptive families as part of the animal welfare initiative.
• Animal welfare foundations and rescue groups (Callejeros Costa del Este, Esteriliza Veracruz, Mascotas al Rescate, Doggo Fundación, GattiAdopta, Colitas, Narices Invisibles, Adopta Colitas Oeste, Rescatados de Betzy Lily, Club Amigos de los 4 Patas, Ágape for Pets, Panamá Andy's Dog Rescue Sanctuary, Patitas y Esperanza)coreStrategic or Co-development Partner · 18 July 2026Over a dozen animal welfare organizations partnered with the Despacho for the AdoptaTón event, facilitating animal rescue, adoption screening, and follow-up. These organizations are essential to the Misión Patitas program's operational capacity.
• Instituto de Mercadeo Agropecuario (IMA)coreStrategic or Co-development Partner · 17 July 2026IMA operates the Tiendas del Pueblo (People's Stores) program, providing affordable food to communities. The First Lady's office supports and promotes these stores as part of its food security mission. New stores opened in Río Hato and Aguadulce.
• FundapromatmajorStrategic or Co-development Partner · 12 July 2026Fundapromat partnered with the Despacho for the 'Aprendo y me Divierto knowing STEAM' event at Parque Omar, contributing science and technology activities for children and families.
• IEEE Rama Universidad de PanamámajorStrategic or Co-development Partner · 12 July 2026IEEE Panama section contributed technology and engineering activities to the STEAM learning event organized by the Despacho at Parque Omar.
• SENACYT (Secretaría Nacional de Ciencia, Tecnología e Innovación)majorStrategic or Co-development Partner · 12 July 2026SENACYT partnered with the Despacho for the STEAM education event, promoting science and technology engagement among youth.
• Infoplazas AIPminorStrategic or Co-development Partner · 12 July 2026Infoplazas AIP participated in the STEAM learning event, contributing digital literacy and technology activities.
• Gaming Heroe PanamáminorStrategic or Co-development Partner · 12 July 2026Gaming Heroe Panamá contributed interactive gaming and technology experiences to the STEAM event for families at Parque Omar.
• Proyecto 64minorStrategic or Co-development Partner · 12 July 2026Proyecto 64 participated as a partner in the STEAM learning event, contributing educational activities.
• Servicio de Protección Institucional (SPI)coreStrategic or Co-development Partner · 12 July 2026SPI collaborated with the Despacho on the STEAM event and also on the Espacios que Abrazan facility renovation program, providing security and logistical support.
• Embassy of Korea in PanamamajorGTM or Marketing Partner · 1 July 2026The Embassy of Korea donated a second mobile clinic to the Amor sobre Ruedas program, expanding healthcare access in underserved communities.
• Reset Ecuador / Esteban Castillo (CEO)minorStrategic or Co-development Partner · 10 June 2026Reset Ecuador, led by CEO Esteban Castillo, partnered to provide an AI-powered educational platform to students of CEFODEA, granting 130 scholarships for access to personalized learning tools.
• Embassy of Panama in EcuadorminorStrategic or Co-development Partner · 10 June 2026The Embassy of Panama in Ecuador, led by Ambassador Alfredo Montaner Franceschi, coordinated the partnership with Reset Ecuador to deliver AI-powered educational scholarships to CEFODEA students.
• Ministerio de Desarrollo Social (Panama)minorStrategic or Co-development Partner · 10 June 2026The Ministry of Social Development collaborated with the Despacho on the AI educational platform scholarship initiative for CEFODEA students.
• Instituto Nacional de Formación Profesional y Capacitación para el Desarrollo Humano (INADEH)coreStrategic or Co-development Partner · 1 July 2024INADEH is a key strategic partner for vocational training programs. It collaborates with the Cosiendo con Amor sewing program, providing basic dressmaking courses, and also trains caregivers for senior citizens. The partnership enables skill-building and economic empowerment for vulnerable populations across Panama.
• Ministerio de Desarrollo Social (MIDES)coreStrategic or Co-development Partner · 1 January 2024MIDES is a key government partner for social programs. The two institutions co-organized events like the 2da Gran Feria Familiar, with the Despacho contributing educational and recreational activities.
• Ministerio de GobiernocoreStrategic or Co-development Partner · 1 January 2024The Ministry of Government collaborates with the Despacho on programs for persons deprived of liberty, including infrastructure improvements and resocialization initiatives.
• Autoridad de la Micro, Pequeña y Mediana Empresa (AMPYME)majorStrategic or Co-development Partner · 1 January 2024AMPYME partners with the Cosiendo con Amor program to provide marketing, sales, administration, and accounting training to graduates, strengthening their entrepreneurial capacity.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Others

• Cruz Roja Panameña: Panama's Red Cross chapter delivers humanitarian relief, community health, and emergency response services that overlap conceptually with the Despacho's aid-delivery and mobile-clinic work. It is a relevant thematically adjacent humanitarian-services peer within the same country.
• UNICEF Panamá: UNICEF's Panama office operates programs in child welfare, adolescent development, and social protection that overlap with the Despacho's Tour Tilo, Primera Infancia, and child-vulnerability mandates. It is a relevant international-development peer targeting similar beneficiary segments.
• Hábitat para la Humanidad Panamá: Habitat for Humanity Panama delivers housing and community-infrastructure programs to low-income families, overlapping with the Despacho's Espacios que Abrazan facility-renovation initiative and water-access work. It is a comparable nonprofit operator serving vulnerable communities in Panama.
• Fundación Banco de Alimentos de Panamá: Panama's Food Bank foundation addresses food insecurity and surplus redistribution to vulnerable populations, directly aligning with the Despacho's food-security mission and its promotion of Tiendas del Pueblo. It is a thematically adjacent nonprofit peer in the social-services ecosystem.

Direct peers

• Instituto de Mercadeo Agropecuario (IMA) de Panamá: Panama's agricultural marketing authority operates the Tiendas del Pueblo affordable-food program, with new stores recently opened in Río Hato and Aguadulce alongside the Despacho. It is a primary delivery partner for the Despacho's food-security mission and shares direct beneficiary relationships.
• Instituto Nacional de Formación Profesional y Capacitación para el Desarrollo Humano (INADEH): Panama's national vocational training institute is a strategic partner of the Despacho, delivering Cosiendo con Amor sewing courses and the first generation of senior-caregiver training (97 graduates). It is the operational backbone for the Despacho's economic-empowerment programs and shares the same vulnerable-population target audience.
• Despacho de la Primera Dama de México (Coordinación General): Mexico's Office of the First Lady coordinates a similar social agenda (family welfare, vulnerable groups, community programs) under the federal executive, paralleling the Despacho's role in Panama. It is the closest structural analog in a neighboring Latin American country.

Broad incumbents

• Ministerio de Desarrollo Social (MIDES) de Panamá: Panama's national Ministry of Social Development is the largest public-sector operator of social welfare programs in the country. It is a core co-organizer of events like the 2da Gran Feria Familiar with the Despacho and operates overlapping programs in family assistance, poverty alleviation, and community support.

Regional players

• SENACYT (Secretaría Nacional de Ciencia, Tecnología e Innovación): Panama's national science and technology secretariat co-organizes the Despacho's STEAM learning events at Parque Omar. It is a relevant national peer in education, innovation programming, and youth-focused outreach targeting underserved communities.

Emerging players

• Techo Panamá: TECHO Panama is a youth-led nonprofit building transitional housing and running social-inclusion programs in low-income communities, conceptually overlapping with the Despacho's shelter project (Albergue Nuestra Señora) and community-infrastructure work. It is an emerging nonprofit peer in the Panamanian social-services ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@primeradamapma?si=Gml8MGWlAQ7QSvS3
• Facebookfacebook.com/1Bzpas9nRV
• Instagraminstagram.com/primeradamapma/?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3D
• LinkedInlinkedin.com/company/despacho-de-la-primera-dama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Despacho de la Primera Dama