Associação Despertar Trancoso

What Associação Despertar Trancoso does

Associação Despertar Trancoso (ADT) is a Brazilian civil non-profit association founded in 2010 and legally constituted in November 2011, headquartered in Trancoso, Bahia. Its mission centers on sustainable tourism, environmental education, and holistic health, delivered through programs that include Roteiros de Base Comunitária (community-based tourism routes), the CO2 Legal / Guardiões do Clima climate initiative, the Heritage Protection Project, and social enterprises such as Loja Solidária and Bazar. The organization serves local residents and students in the Trancoso/Caraíva region, reporting 400 students reached per year and 150 students directed into the job market, supported by a volunteer base of 80+ individuals accumulated over 9 years.

ADT's revenue model is almost entirely donation-driven: 99% of 2021 revenue (R$307,049.44, roughly USD 57,000) came from donations and grants, with marginal contributions from services (R$3,470) and merchandise (R$654). Giving is structured through a tiered monthly donor program (Selo Solidário R$1k, Transformador R$3k, Visionário R$5k, Guardião R$10k) that targets both individuals and corporate partners; Grupo Boticário's Futuri program is a named corporate backer. The organization does not sell a commercial product and earns no licensing revenue.

The association is institutionally embedded in local governance, holding formal seats on six municipal and regional councils (COMDICA, CMAS, APA Caraíva/Trancoso, Conselho Municipal do Meio Ambiente, Conselho do Parque Pau Brasil, CONCIDADES) and carrying multiple third-party certifications (Utilidade Pública Municipal, ONG VERIFICADA, PHOMENTA, NGO SOURCE). Founder Kelly Fernanda Paduin, a turismologist, has led the organization since inception. Total disclosed assets at end-2021 were R$4,605.89, indicating a small operating footprint relative to programmatic activity.

Name

Associação Despertar Trancoso

Legal name

Associação Despertar Trancoso

Website

https://despertartrancoso.org.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação Despertar Trancoso is a Brazilian non-profit in Trancoso, Bahia, advancing sustainable tourism, environmental education, and holistic health through community-based programs serving local students and residents, funded primarily by tiered monthly donations and corporate partners.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Nature Parks and Other Similar Institutions (71219), Tour Operators (56152), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAK

Education & Community Programs (Junior Ranger, Citizen Science, School Programs)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAFAH

Citizen Science & Conservation Volunteer Tourism Programs (On-Site)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations)

SECONDARYTHAAANAH

Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Community development programs
• Sustainable tourism training
• Environmental education
• Vocational training services
• Holistic health programs

Headquarters

HQ city

Trancoso

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations from Individuals and Companies: Monthly donations from individuals (doações mensais de pessoas físicas e jurídicas) and corporate partners through four solidarity tiers (Selo Solidário, Selo Transformador, Selo Visionário, Selo Guardião).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Associação Despertar Trancoso is a non-profit civil association that provides free community programs in sustainable tourism, environmental education, and holistic health to children, youth, and adults in Trancoso, Bahia. Its offerings include professional training courses (tourism, English, jiu-jitsu, vocational training), community-based tourism routes guided by local residents, agroecology support for family farmers, climate action programming (CO2 Legal – Guardiões do Clima), and a historical heritage protection project, complemented by social enterprises (Loja Solidária and Bazar) that generate income to support the association's mission.

Product overview

Associação Despertar Trancoso operates as a unified social organization offering a portfolio of interconnected programs and social enterprises focused on sustainable tourism, environmental education, and holistic health. The core offerings include sustainable tourism programs with community-based routes, environmental education and agroecology initiatives, and holistic health practices. These are supplemented by specialized programs like the CO2 Legal Tourism climate initiative, a heritage protection project, and social enterprises including a Solidarity Store and Bazar. All activities target community members and tourists in Trancoso, with services provided free of charge to low-income populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Turismo Sustentável (Sustainable Tourism Program) Sustainable tourism programs featuring community-based tourism routes guided by local residents, professional training courses for youth and adults, and responsible tourism practices that strengthen the local economy. Targeted at community members in Trancoso and visitors seeking authentic community-based experiences.
• Educação Ambiental (Environmental Education Program) Environmental education programs promoting ecological awareness, agroecological practices with family farmers, and sustainable food sovereignty initiatives for the local community. Targeted at family farmers, school-age children, and community members in Trancoso.
• Saúde Holística (Holistic Health Program) Holistic health programs offering integrative practices, conversation circles, therapeutic workshops, and community self-care activities promoting balance between body, mind, and spirit. Targeted at community members in Trancoso seeking wellness and self-care support.
• Programa Turismo CO2 Legal – Guardiões do Clima A climate action program that transforms tourism into a motor for environmental regeneration by enabling tourism establishments to calculate and offset their carbon emissions, with resources reverting to local farming families through Payment for Environmental Services. Targeted at tourism establishments in Trancoso and local farming families.
• Roteiros de Base Comunitária (Community-Based Tourism Routes) Community-based tourism routes that connect visitors with local roots, flavors, and stories, promoting authentic experiences led by community members while generating income and strengthening local identity. Targeted at visitors to Trancoso and local community guides.
• Loja Solidária (Solidarity Store) A solidarity store operating as a collaborative space where local artisans, artists, and small producers can display and sell their products on consignment, with proceeds supporting the association's social projects. Targeted at local artisans, artists, small producers, and customers seeking solidarity-economy products.
• Bazar (Second-Hand Clothing Bazaar) A second-hand clothing bazaar offering used clothing, footwear and accessories for all audiences, promoting conscious consumption and environmental sustainability while supporting the association's financial sustainability. Targeted at community members and visitors seeking affordable, sustainable clothing.
• Projeto de Proteção ao Patrimônio Histórico (Historical Heritage Protection Project) Historical heritage protection project focused on valuing, preserving and promoting the historical, cultural and environmental heritage of Quadrado and Trancoso through community workshops, educational materials, and youth training as heritage guides. Targeted at community members, youth, and visitors interested in the heritage of Trancoso's Quadrado district.
• Programa de Apadrinhamento Solidário (Corporate Sponsorship Tiers) Corporate sponsorship program offering four monthly donation tiers (Selo Solidário R$1,000, Selo Transformador R$3,000, Selo Visionário R$5,000, Selo Guardião R$10,000) with tiered benefits including logo placement, honorary titles, team training, meeting room loans, talent recruitment support, impact highlights, and customized sustainability training. Targeted at companies and businesses seeking CSR, ESG, or community-impact partnerships in Brazil.

Quantifiable outcome

• 150 students directed to the job market
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• APA - Caraíva / TrancosocoreOthersActive participation in the APA (APA - Caraíva/Trancoso) democratic council, contributing to environmental and territorial decisions in the region.
• Conselho Municipal do Meio AmbientecoreOthersActive participation in the Municipal Environment Council, contributing to environmental policy decisions.
• Conselho do Parque Pau BrasilcoreOthersActive participation in the Pau Brasil Park Council, supporting conservation efforts.
• CONCIDADEScoreOthersActive participation in CONCIDADES (National Council of Cities), contributing to national urban development policies.
• COMDICAcoreOthersActive participation in COMDICA (Council for Children and Adolescents), ensuring protection of children's and adolescents' rights.
• CMAScoreOthersActive participation in CMAS (Social Assistance Council), contributing to social assistance policy development.
• NGO SOURCEminorOthersNGO SOURCE certification providing organizational credibility and transparency standards.
• PHOMENTAminorOthersPHOMENTA transparency certification ensuring financial accountability and reporting standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• ABETA (Associação Brasileira das Empresas de Turismo de Natureza): Brazilian association of nature-tourism operators, focused on sustainable and community-based tourism. Comparable to ADT on the tourism-product side (community routes, nature experiences, heritage guides) and as a relevant stakeholder for ADT's tourism-route monetization.
• BrazilFoundation: US-based foundation raising funds for Brazilian civil-society organizations. Comparable as a peer funder/distribution channel for grassroots Brazilian nonprofits such as ADT; potential partnership rather than direct competition.
• Ashoka Brasil: Network supporting social entrepreneurs across Brazil. Comparable as a platform surfacing community-rooted innovators in education, sustainability, and inclusion — overlaps with ADT's hybrid social-enterprise model.

Broad incumbents

• Instituto Socioambiental (ISA): One of Brazil's largest environmental and indigenous-rights NGOs. Operates at much greater scale but shares ADT's focus on biodiversity, community empowerment, sustainable development in Bahia/Brazil, and partnership-driven funding. Comparable in mission, not in size.
• TNC Brasil (The Nature Conservancy): Global conservation organization's Brazilian arm, focused on biodiversity, climate, and sustainable landscapes. Comparable in environmental and community-sustainability mission and in operating throughout Brazil, though at a far larger scale and with institutional funding rather than donations tiers.
• WWF-Brasil: Brazilian arm of WWF, working on biodiversity, climate, and sustainable livelihoods. Comparable as a Brazilian nonprofit focused on environmental education and community empowerment, with corporate partnership and donation-driven funding.
• AVINA Foundation: Latin American impact foundation that funds sustainable-development leaders and community-rooted initiatives. Comparable in mission (community empowerment, sustainability, Latin America) and in grantmaking/recipient relationships with grassroots NGOs like ADT.

Direct peers

• Fundação Abrinq: Brazilian child-welfare foundation and ADT partner on the ABRINQ project. Directly comparable in targeting vulnerable children/adolescents, offering free educational programs, and operating as a nonprofit with corporate partnerships and council participation (including COMDICA).
• Fundação Grupo Boticário: Brazilian environmental foundation that funds nature-protection and community-based projects and is already a documented ADT partner on the Futuri project. Highly comparable as a Brazilian sustainability/environmental-education nonprofit operating in similar thematic space with similar funding structures.

Others

• Sitawi Finanças Solidárias: Brazilian social-financing NGO offering financial solutions, transparency assessments, and capital to impact organizations. Comparable as a peer in the Brazilian nonprofit ecosystem (transparency certifications, financial accountability) and adjacent to ADT's PHOMENTA/NGO SOURCE certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-despertar-trancoso

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Associação Despertar Trancoso