de sporthal bv

What de sporthal bv does

De Sporthal B.V. is a privately held Dutch fitness studio (B.V. — private limited company) headquartered at Woonboulevard 48, Almelo, Netherlands, operating a single physical facility with a team of 15 trainers, instructors, dance teachers, and administrative staff under owner-operator Thijs. The company's core offering is group fitness classes and personal training, delivered across approximately 15 distinct formats including CrossCore (a pulley-based functional training system), Bootcamp (outdoor conditioning), HIIT Boxing, Spinning, Zumba, Dansation, Power45, LXR, CORE, Be Fit Circuit, S-Workout, Weekend Workout, and Open Gym access. Equipment is traditional gym infrastructure — treadmills, bikes, cross-trainers, rowing and assault bikes, 12 Nautilus strength machines, free weights, Smith machine, squat/bench racks, and a functional training floor — with no digital platform, app, or software layer.

The business model combines monthly subscription tiers (Brons €39, Zilver €47.50, Goud €56, Platinum €75.50 for two people plus €23 per additional family member), location-based Smallgroup/Hyrox subscriptions (Almelo €62.50–€99.95/month; Vriezenveen/Borne €85–€195/month), pay-as-you-go personal and duo training (€55.50–€94.50 per session), a 10-credit Strippenkaart (€95, six-month validity), corporate wellness contracts, and bundled nutrition consulting. All subscriptions carry a six-month minimum term.

Go-to-market is community-led and direct-to-consumer: a website (de-sporthal.nl) for information and sign-up, free trial classes, phone (06 27 41 12 58) and email ([email protected]) intake, and word-of-mouth within Almelo and surrounding Overijssel communities (Vriezenveen, Borne). Customer segments span individual fitness consumers (primary), corporate/business clients, weight-loss clients, and endurance athletes. The company has no external investors, no parent entity, no subsidiaries, no patents, no awards disclosures, and no disclosed revenue or founding date.

Name

de sporthal bv

Legal name

De Sporthal B.V.

Website

https://de-sporthal.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Sporthal B.V. is a single-location, owner-operated fitness studio in Almelo, Netherlands, serving local residents and businesses with personal training, group classes, corporate wellness, and nutrition services on tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Sports-Specific Group Conditioning (HSADABAK), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Fitness center services
• Group fitness classes
• Personal training
• Corporate wellness programs
• Nutrition consulting

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring revenue from tiered membership plans (Brons, Zilver, Goud, Platinum) offering varying levels of group training, credits, and fitness access. Platinum tier includes family add-ons at additional monthly cost.
2. Personal Training Sessions: One-on-one personal training sessions at 45-minute and 60-minute durations. Also offers duo personal training for pairs of clients.
3. Small Group & Hyrox Subscriptions: Monthly subscriptions for Smallgroup and Hyrox training programs with varying frequency options. Location-based pricing for Almelo versus Vriezenveen/Borne areas.
4. Strippenkaart (Class Cards): One-time purchase of 10 credits valid for 6 months, allowing flexible access to various classes.
5. Corporate Fitness Services: Customized corporate wellness programs for businesses including facilities access and professional trainers. Revenue generated through business contracts.
6. Nutrition Consulting: Weight loss and nutrition advisory services bundled with training packages, provided by certified weight consultant Mirel.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

De Sporthal is a single-location fitness studio in Almelo, Netherlands, offering personal training (individual and small group), a wide schedule of group fitness classes (CrossCore, Bootcamp, Power45, S-Workout, LXR, Be Fit Circuit, HIIT Boxing, CORE, Hardloop Training, Spinning, Zumba, Weekend Workout), Open Gym access with cardio and Nautilus strength equipment, corporate wellness programs, and nutrition advice from a certified weight consultant. Services are sold via tiered monthly subscriptions (Brons, Zilver, Goud, Platinum), pay-as-you-go personal training sessions, Smallgroup/Hyrox subscriptions, and a 10-credit Strippenkaart class card.

Product overview

De Sporthal is a fitness studio in Almelo, Netherlands, offering a unified platform of fitness services centered around group classes and personal training. The core portfolio consists of Personal Training (individual and small group coaching up to 5 participants) and Group Classes (including CrossCore, Bootcamp, Power45, S-Workout, LXR, Be Fit Circuit, HIIT Boxing, CORE, Hardloop Training, Spinning, Zumba, Weekend Workout, and Open Gym). Additional services include Voedingsadvies (nutrition advice), Bedrijfstrainingen (corporate training), and various subscription tiers (Brons, Zilver, Goud, Platinum) plus a Strippenkaart class card. The offerings are structured as tiered memberships with optional add-on services for personal training, small group sessions, and nutrition packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one or small group (up to 5 participants) coaching with personalized training plans tailored to individual fitness goals including conditioning, strength, endurance, posture, weight loss, and nutrition, priced at €55.50 per 45-minute session or €69 per 60-minute session.
• Bedrijfstrainingen (Corporate Training) Customized corporate fitness programs for local Almelo businesses that combine exercise and healthy nutrition advice to reduce stress and sick leave, including meeting-integrated sports mornings and complete sport days, sold via direct business contracts.
• Voedingsadvies (Nutrition Advice) Personalized nutrition packages combined with exercise guidance, created and delivered by Mirel, who serves as both a certified weight consultant and personal trainer at the studio.
• S-Workout 45-minute circuit training combining strength, core, and endurance with weekly updated exercises, suitable for all fitness levels and offered as a group class at the Almelo facility.
• Open Gym Unrestricted gym access during designated hours featuring cardio equipment (treadmills, bikes, cross-trainers, rowing machines, assault bikes), 12 Nautilus strength machines, free weights, Smith machine, and squat/bench racks.
• Weekend Workout Intensive Sunday morning group training sessions at 9:00 and 10:00 focusing on strength and conditioning, with rotating trainers delivering varied workouts.
• Power45 45-minute group training emphasizing technically correct execution of compound exercises followed by a physical workout designed to push personal limits and reduce injury risk.
• Bootcamp 60-minute outdoor workout improving strength, conditioning, and explosiveness through running, interval training, and strength exercises in natural outdoor settings regardless of weather.
• Zumba Dance fitness class combining Latin American music rhythms (salsa, merengue, cumbia, samba) with effective fitness exercises, burning up to 800 calories per hour.
• LXR 30-minute functional strength training using a fitness bag to develop strength, endurance, and coordination, followed by 15 minutes of foam roller stretching.
• Be Fit Circuit Circuit training combining strength equipment with cardio training, designed for beginning athletes or those with limited mobility, with individual load management.
• HIIT Boxing 45-minute high-intensity training combining kickboxing on heavy bags with strength exercises to burn calories and relieve stress.
• Hardloop Training (Running Training) Running training suitable for all levels from 5K to marathon, focusing on strength and flexibility tips while improving conditioning and speed.
• CORE 40-minute core training designed for rapid results at all fitness levels, strengthening muscles around the core for a stronger body.
• Spinning Indoor cycling training with tempo blocks, recovery intervals, and weekly varied workouts specifically designed for cyclists, mountain bikers, and endurance athletes.
• CrossCore Core stability training using a pulley unit with rope, training the entire body with bodyweight exercises that engage muscles as chains rather than isolated groups.
• Strippenkaart 10x (10-Class Card) A 10-credit class card valid for 6 months, priced at €95, allowing flexible access to a variety of classes at the studio.

Quantifiable outcome

• Members can burn up to 800 calories per hour during Zumba sessions

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barry's Bootcamp: Premium boutique fitness brand delivering instructor-led bootcamp-style strength and conditioning classes. Highly comparable to De Sporthal's Bootcamp and HIIT offerings on workout methodology and target customer.
• F45 Training: Global boutique group fitness franchise built around proprietary 45-minute functional and HIIT group classes, closely matching De Sporthal's S-Workout, Power45, HIIT Boxing and Be Fit Circuit formats. Most directly comparable on class structure and target member.
• CrossFit: Globally recognized functional training methodology delivered through independent affiliate boxes, focused on bodyweight chain movements and strength/conditioning. Conceptually similar to De Sporthal's CrossCore training system and Bootcamp programming.

Broad incumbents

• SportCity: Dutch mid-market fitness chain with multiple locations across the Netherlands offering group classes, personal training, and wellness services. Comparable core offering but operates as a scaled chain rather than an independent boutique.
• Fit For Free: Dutch budget fitness chain with widespread locations providing low-cost gym access and group classes. Directly comparable fitness services but at a much lower price point, creating competitive pressure on De Sporthal's subscription tiers.
• Fitness First Netherlands: Premium fitness chain in the Netherlands offering gym access, group classes, and personal training. Comparable in offering breadth but competes as a scaled incumbent rather than a local independent.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with hundreds of locations, including in Almelo. Comparable in offering gym access, group classes, and personal training, but at a much lower price point and significantly larger scale.
• TrainMore: Dutch premium fitness chain offering group classes, personal training, and modern facilities, often in city-center locations. Comparable premium positioning with similar programming focus, but at multi-site chain scale.
• David Lloyd Leisure: Premium family-oriented health club chain with tennis, fitness, group classes, and personal training. Comparable in offering family memberships (analogous to De Sporthal's Platinum family tier) and broad programming mix, but at significantly larger scale.
• Curves: International franchise of small-format fitness centers focused on time-efficient circuit training for a defined demographic. Comparable as a small-format, community-oriented studio concept, though narrower in programming scope than De Sporthal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-sporthal-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de sporthal bv