Destination Agen - Tourisme & Événements

What Destination Agen - Tourisme & Événements does

Destination Agen — Tourisme & Événements is the official Office de Tourisme for the city of Agen and the Agglomération d'Agen in the Lot-et-Garonne department of southwestern France. It operates as a public-sector destination marketing organization, providing free visitor information, curated content, and event promotion across the Agen territory. The organization serves individual tourists, organized groups, professional event organizers, and accessible-tourism visitors, with a stated audience of couples, families, and solo travelers seeking heritage, gastronomy, outdoor activities, and cultural experiences.

The service portfolio is built around a digital platform at destination-agen.com plus three physical tourist information bureaus (Agen HQ at 38 rue Garonne, Boé, and Sérignac-sur-Garonne on the Canal de Garonne). Offerings include downloadable brochures and seasonal guides published via Calameo, an events calendar, themed directories for accommodation and restaurants, guided tours led by named guides Alexia and Jean-Luc, the privatizable Lab38 collaborative workspace, congress and exhibition venue promotion (Agen Agora), group tourism services, and a Tourisme & Handicap accessibility program delivered with MDPH47. The technology layer is a standard content-and-directory website with integrations for Google Maps, OpenStreetMap, Calameo, Google Analytics, and social platforms; no proprietary technology products are developed.

The business model is institutional rather than commercial. Revenue is not generated from visitor-facing services, which are provided free of charge. Funding flows from municipal and departmental public sources through the affiliated Agen Agglomération and Département de Lot-et-Garonne. The organization supplements public funding through partnerships with local businesses (hotels, restaurants, attractions, event venues) that gain visibility via the platform, and through privatizable event space (Lab38) and congress-related services. There is no disclosed revenue figure, no headcount data, no pricing model, and no commercial venture backing. Management includes Bruno JAVERZAC as publication director and data protection officer, Virginie LAQUIERE as Director of Communication, Mélinda Zorilla in charge of accessibility missions, and two named guides.

Name

Destination Agen - Tourisme & Événements

Legal name

Destination Agen

Website

https://destination-agen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Destination Agen is the official public Office de Tourisme for the city and agglomeration of Agen in Lot-et-Garonne, France, providing free visitor information, curated destination content, guided tours, and event promotion across three information bureaus and a digital platform.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Tour Operators (56152), Historical Sites (712120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industries

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Tourism promotion services
• Destination marketing
• Visitor information services
• Convention bureau services
• Cultural tourism development

Headquarters

HQ city

Agen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Tourism promotion services: As a public-sector tourism organization (Office de Tourisme), Destination Agen primarily operates through municipal and departmental public funding to promote tourism in Agen and Lot-et-Garonne. The organization provides visitor information, brochures, and event coordination free of charge to tourists. Revenue is not generated commercially but through public institutional funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Destination Agen operates as the official municipal tourism office (Office de Tourisme) for the city of Agen and the broader Agglomération d'Agen in Lot-et-Garonne, France. It provides free visitor information, guided heritage tours led by named guides (Alexia and Jean-Luc), curated directories of accommodations and restaurants, an events calendar, downloadable seasonal brochures, and accessible tourism resources. The organization also promotes the destination through its digital platform and three physical information bureaus, and supports professional event hosting through the privatizable Lab38 collaborative space and partner congress venues.

Product overview

Destination Agen is the official tourism office for the city of Agen and the Lot-et-Garonne region, operating as a public information and promotion service rather than a commercial product company. The organization provides an integrated suite of tourism information services centered around a website platform that delivers downloadable brochures and guides (including annual tourist maps, seasonal activity guides, and press dossiers via Calameo), comprehensive event and activity calendars, accessibility resources for disabled visitors, and access to physical facilities including the Lab38 collaborative workspace and congress venues. The portfolio includes themed directories for accommodations and restaurants, guided tour experiences led by local experts, and specialized services for group tourism and congress organization. All services are designed to promote and facilitate tourism, cultural activities, and professional events in the Agen region.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Heritage Tours
• Lab38 Collaborative Space Rental
• Congress and Meeting Venue Promotion
• Group Tourism Services
• Gîte d'étape Accommodation

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gîtes de France Lot-et-GaronnecoreOthersGîtes de France Lot-et-Garonne is a local branch of the national Gîtes de France federation, representing holiday accommodation providers (gîtes, chambles, group accommodation) across the department. The partnership is showcased on the Destination Agen website with a dedicated page at 169 boulevard de la République, 47000 Agen.
• Agen AgglomérationcoreOthersAgen Agglomération (the metropolitan authority of Agen) is referenced as a partner and co-brand. Destination Agen operates as the tourism arm of the city and wider agglomeration. The Agglomération d'Agen logo appears on the website alongside the department logo.
• Département de Lot-et-GaronnecoreOthersThe Department of Lot-et-Garonne is a key institutional partner, with its logo displayed on the Destination Agen website. The department's tourism committee (ADRT 47) is referenced for accessible tourism labels.
• MDPH47 (Maison Départementale des Personnes Handicapées)minorOthersMDPH47 is referenced as a partner for accessible tourism, providing a unified resource for disabled persons in Lot-et-Garonne. Linked from the Tourisme & Handicap page.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Atout France: France's national tourism development agency, setting the strategic and quality framework within which all Offices de Tourisme (including Destination Agen) operate. Adjacent enabling institution rather than direct competitor.
• Gîtes de France: National federation of holiday accommodation providers, with a Lot-et-Garonne branch explicitly partnered with Destination Agen. Adjacent ecosystem participant rather than direct competitor — provides the accommodation inventory Destination Agen promotes.

Direct peers

• Office de Tourisme d'Auch: Official tourism office for Auch in neighbouring Gers (Gascogne region). Comparable small-town Office de Tourisme promoting Armagnac, foie gras, heritage bastides and slow gastronomy tourism — a direct thematic peer in the broader Gascogne/Agenais territory.
• Office de Tourisme de Bergerac: Official tourism office for Bergerac in the neighbouring Dordogne/Périgord area. Closely comparable as a small-to-mid-size French Office de Tourisme promoting heritage, gastronomy (wine, foie gras), river-based tourism and accessibility services.
• ADRT 47 - Lot-et-Garonne Tourism Development Agency: Department-level tourism development agency for Lot-et-Garonne, explicitly referenced in Destination Agen's content as an accessibility partner (ADRT 47). Directly comparable as a departmental DMO for the same territory at a different governance level.
• Office de Tourisme de Villeneuve-sur-Lot: Official tourism office for Villeneuve-sur-Lot, another Lot-et-Garonne town within the same department. Direct peer as a neighbouring municipal Office de Tourisme promoting similar heritage, gastronomy and Lot valley tourism offerings.
• Office de Tourisme de Cahors: Official tourism office for Cahors in the neighbouring Lot department. Comparable small-city Office de Tourisme promoting heritage, gastronomy (wine), river tourism along the Lot valley, and group visits.

Broad incumbents

• Comité Régional du Tourisme de Nouvelle-Aquitaine: Regional tourism committee for Nouvelle-Aquitaine, the parent region encompassing Lot-et-Garonne. Comparable in mission (destination promotion) but operating at regional rather than municipal scale, with overlapping partner ecosystem.
• Office de Tourisme de Toulouse: Official tourism office for Toulouse, a larger Occitanie/Nouvelle-Aquitaine adjacent destination. Comparable in institutional structure and product mix (city tourism, guided tours, accommodation directory, events calendar) but serving a much larger metropolitan area.
• Office de Tourisme de Bordeaux: Official municipal tourism office for Bordeaux, also a Nouvelle-Aquitaine peer. Comparable as a city-level Office de Tourisme promoting heritage, gastronomy and events, but operating at significantly larger scale than Destination Agen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/destination-agen-tourisme-%C3%A9v%C3%A9nements

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Agen - Tourisme & Événements