Office de Tourisme du Pays du Haut-Doubs

What Office de Tourisme du Pays du Haut-Doubs does

Office de Tourisme du Pays du Haut-Doubs is a French regional Destination Marketing Organization (DMO) operating under the trade name "Destination Haut Doubs" to promote tourism in the Haut-Doubs area of the Doubs department in eastern France. The organization serves leisure travelers, outdoor sports enthusiasts, gastronomy visitors, families, cultural tourists, and corporate seminar organizers seeking experiences in the Montagnes du Jura region. Its core offering is a centralized digital booking and information platform (destination-haut-doubs.com) covering 116+ accommodations, guided visits (Château de Joux, Fort Saint-Antoine), outdoor activities (biathlon, trail running with Xavier Thevenard, hiking, cycling, Nordic skiing), restaurant reservations, unusual experiences (cheese-focused kits), and event ticketing including the Summer Nordic Combined World Cup at Chaux-Neuve. The platform is built on the Ingénie CMS and supports French, German, and English languages, reflecting cross-border (Swiss/German) visitor targeting.

The business model operates as a two-sided intermediation platform: connecting fragmented SMB accommodation providers, activity operators, and restaurants with end-consumer visitors, with revenue generated through booking commissions and service fees (transaction-fee model). Distribution is hybrid — six physical tourist offices across Pontarlier, Métabief, Les Fourgs, Montbenoît, Mouthe, and Malbuisson provide in-person services, complemented by the digital booking platform. The organization is formally structured under French tourism regulation with Sébastien Populaire as President and Aurélie Roy as Director, and operates within a dense network of institutional partnerships including five intercommunal bodies, two regional nature parks, Doubs Tourisme, Bourgogne Franche-Comté Tourisme, and sponsorship from Crédit Agricole Franche-Comté. The entity holds Marque Qualité Tourisme™ certification from the French Tourism Quality Association. Revenue figures are not publicly disclosed; the organization is funded through a mix of public-sector contributions, tourist tax receipts, and transaction-based commercial income.

Name

Office de Tourisme du Pays du Haut-Doubs

Legal name

Office de Tourisme du Pays du Haut-Doubs

Website

https://destination-haut-doubs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Office de Tourisme du Pays du Haut-Doubs is a French regional tourism board operating a trilingual digital booking platform and six physical offices to promote accommodations, outdoor activities, gastronomy, and events across the Haut-Doubs region for leisure and business travelers.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (56151), Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Tours, Activities & Experiences Booking (HSACAKAF), Lodging Booking & Accommodation Management (HSACAKAC), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Tourism information services
• Destination marketing
• Accommodation booking
• Outdoor recreation
• Visitor information

Headquarters

HQ city

Métabief

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Booking Services: Facilitates online reservations for holiday accommodations across 116+ properties in the Haut-Doubs region. Revenue likely generated through booking commissions or service fees from accommodation providers.
2. Activity and Experience Bookings: Online booking system for guided visits, outdoor activities (biathlon, hiking, trail running with Xavier Thevenard), cheese experiences, and special events. Generates revenue through booking commissions.
3. Event Ticketing: Online ticket sales for events including the Summer World Cup of Nordic Combined at Tremplins de Chaux-Neuve, Festival des Nuits de Joux, and other cultural events.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Operates a destination tourism platform for the Haut-Doubs region in France, providing centralized booking services for accommodations, activities, restaurants, and events, along with visitor information services for travelers planning trips to the area.

Product overview

Office de Tourisme du Pays du Haut-Doubs operates a multi-module tourism platform offering accommodation booking, activity reservations, and visitor services for the Haut-Doubs region in the French Jura mountains. The core offerings include: (1) Accommodation booking system with 116+ properties spanning hotels, vacation rentals, chalets, unusual lodgings, and group accommodations; (2) Activity booking for outdoor adventures, cultural visits, dining experiences, and unusual local experiences; (3) Event ticketing for regional events. Supporting services include concierge management, interactive maps, weather information, and webcams for visitor planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Booking
• Restaurant Reservations
• Activity and Outdoor Recreation Bookings
• Events and Ticketing
• Unusual Experiences
• Group Tours and Seminars
• Stage Trail Xavier Thévenard
• Animations Frasne Drugeon

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• IngéniecoreTechnology or IntegrationWebsite development and hosting partner. Ingénie designed and maintains the destination-haut-doubs.com platform, including web design, technical development, CMS, SEO, and hosting services.
• Communauté de communes Lacs et Montagnes du Haut-Doubs (CCLMHD)coreStrategic or Co-development PartnerMain intercommunal partner representing municipalities in the Lacs et Montagnes area. Key stakeholder in regional tourism development and promotion.
• Communauté de communes Grand PontarliercoreStrategic or Co-development PartnerIntercommunal partner for the Grand Pontarlier area, supporting regional tourism initiatives and visitor services.
• Communauté de communes Frasne Drugeon (CFD)majorStrategic or Co-development PartnerPartner organization promoting nature tourism in the Frasne Drugeon area, including the Regional Nature Reserve of Tourbières de Frasne.
• Communauté de communes Altitude 800 (CCA 800)majorStrategic or Co-development PartnerIntercommunal partner covering higher altitude areas of the Haut-Doubs region.
• Communauté de communes Entre Doubs et LouemajorStrategic or Co-development PartnerIntercommunal partner for the Entre Doubs et Loue territory, part of the broader regional tourism network.
• Doubs TourismecoreGTM or Marketing PartnerRegional tourism board promoting the Doubs department, providing marketing support and visibility for the Haut-Doubs destination.
• Bourgogne Franche Comté TourismemajorGTM or Marketing PartnerRegional tourism agency for the Bourgogne Franche-Comté region, supporting cross-regional tourism promotion.
• Parc Naturel Régional du Haut-JuramajorStrategic or Co-development PartnerRegional nature park partnership for environmental protection and sustainable tourism development.
• Parc Naturel Régional du Doubs HorlogermajorStrategic or Co-development PartnerRegional nature park partnership covering the watchmaking region of Doubs, promoting heritage and nature tourism.
• Espace Nordique JurassienmajorGTM or Marketing PartnerCross-border Nordic skiing organization covering the Jura mountains, promoting winter sports tourism.
• Crédit Agricole Franche-ComtéminorGTM or Marketing PartnerRegional bank providing sponsorship and support for tourism initiatives in the Franche-Comté region.
• Commissariat de Massif du JuraminorGTM or Marketing PartnerGovernment agency supporting mountain area development and tourism in the Jura massif.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Visit Switzerland: National tourism organization for neighboring Switzerland — adjacent competitor for Haut-Doubs cross-border travelers, particularly relevant given the Franco-Swiss Jura geography and shared mountain tourism audience.

Broad incumbents

• Atout France: The national French tourism development agency — a broader incumbent that sets national strategy and provides distribution support to regional DMOs like Haut-Doubs.
• Booking.com: Global accommodation and activities marketplace — the principal competitor for the 116+ lodging listings on the Haut-Doubs platform, with vastly greater SEO reach and consumer brand awareness.
• GetYourGuide: Global online platform for booking tours, activities, and experiences — directly competes with Haut-Doubs's activity-booking vertical, particularly for inbound travelers who discover via search.
• Airbnb: Global short-stay and experiences marketplace — competitor for Haut-Doubs vacation rentals, group accommodations, and "experiences" inventory, with established international traveler demand.
• Viator (Tripadvisor): Global activities and experiences marketplace — direct competitor to Haut-Doubs's activity and event ticketing module, particularly for international travelers searching for Jura-region experiences.

Direct peers

• Office de Tourisme de Megève: A French mountain tourism office operating a multi-vertical booking platform (lodging, activities, events, dining) and physical visitor offices for an alpine destination — directly comparable in scope, model, and customer segments.
• Office de Tourisme Intercommunal de Saint-Malo Baie du Mont-Saint-Michel: A French intercommunal tourism office operating a multi-module booking platform (lodging, activities, events) with physical offices — comparable governance and operating model to a multi-commune Haut-Doubs structure.
• Montagnes du Jura (Comité Régional du Tourisme): The regional tourism board for the Jura massif, which is already an active GTM partner of Haut-Doubs. Comparable destination-marketing and activity-promotion mandate across a broader Jura territory.
• Office de Tourisme de la Vallée de Chamonix-Mont-Blanc: A French regional tourism office serving the Chamonix valley with a destination booking platform, physical tourist offices, and activity ticketing for a major mountain destination — structurally and operationally the closest peer to Haut-Doubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/My.HautDoubs
• LinkedInlinkedin.com/company/office-de-tourisme-du-pays-du-haut-doubs
• Instagraminstagram.com/myhautdoubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme du Pays du Haut-Doubs