Destination Sport Travel

What Destination Sport Travel does

Destination Sport Travel is a Manchester-headquartered specialist sports travel business operating through seven wholly-owned divisions — Amaze (global destination management), Destination Sport Travel (elite team and business travel management), Destination Sport Experiences (mass participation endurance travel encompassing Marathon Tours & Travel, Sportive Breaks, Tri Travel, Hyrox Tours and Destination Sport Charity), inspiresport (youth sports tours), Mike Burton Group (rights-holder branded fan experiences including England Rugby Travel and Lions Rugby Travel), SportsBreaks (fan travel packages) and Sportsworld (VIP hospitality). Founded in 2019 as Clarity Sports and rebranded in 2021, the group employs 400+ specialists across offices in the UK, Europe, North America, the Middle East, Asia and Oceania, and serves 100+ sports organisations including elite clubs, governing bodies, federations and major events.

The core platform is a proprietary travel management suite for elite sports clients, comprising an Online Booking Tool with travel-policy integration, a Meetings and Events Management Tool with hotel block booking, and a Travel Reporting Tool providing account-manager analytics. The business operates a hybrid B2B/B2C model: managed-services contracts deliver team travel, business travel and event logistics to enterprise clients (Premier League clubs, England Rugby, British & Irish Lions, EPCR, R&A, The FA, NFL, UFC, NWSL franchises), while transaction-fee revenue streams ticket-inclusive fan packages, youth development tours and mass-participation endurance travel through consumer-facing brands. Pricing is bespoke and quote-based rather than publicly listed.

Destination Sport is a privately held subsidiary of Portman Travel Group, which is wholly owned by Seera (formerly Al Tayyar), a Saudi Arabia-registered conglomerate. The group has executed a consistent buy-and-build strategy, acquiring Sportsworld (2021), Mike Burton Group (2024) and Tri Travel (2025), and has expanded geographically into Sydney and Asian markets in 2025. Revenue is not publicly disclosed and there are no external funding rounds; capital structure is supported through the parent corporate group.

Name

Destination Sport Travel

Legal name

Destination Sport Limited

Website

https://destinationsport.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Destination Sport Travel is a Manchester-based global sports travel specialist operating seven divisions to deliver team travel management, fan experiences, youth tours, VIP hospitality and event logistics for 100+ elite sports organisations and fans across five continents.

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Sports travel management
• Corporate travel services
• Fan travel experiences
• Youth sports tours
• Event hospitality services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Elite Sports Travel Management: Comprehensive travel, accommodation and logistical solutions for teams, governing bodies and major events. Includes management of flights (scheduled and charters), accommodation and ground transportation, including on-ground logistical coordination.
2. Fan Travel Experiences: Ticket-inclusive travel and hospitality packages at live sporting events for fans and spectators. Package deals combining travel, accommodation and event tickets.
3. Business Travel Services: Bespoke corporate travel services for sporting organisations supporting stakeholders from commercial and sporting departments to high-profile travellers such as players and directors.
4. Youth Sports Tours: Youth development tours for schools and youth organisations across various sports including football, rugby, hockey, netball, cricket and ski.
5. Mass Participation Event Travel: Entry-inclusive travel packages for marathons, triathlons, cycling and HYROX events around the world.
6. VIP Travel and Hospitality: Tailored travel and VIP hospitality programmes for rights holders, corporations and sponsors for prestigious sporting events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Destination Sport Travel delivers comprehensive travel, accommodation and logistical solutions for elite sports teams, governing bodies, federations and major events, including management of scheduled and charter flights, accommodation and ground transportation with on-ground logistical coordination. The offering is delivered alongside six sibling divisions covering fan travel experiences, youth sports tours, rights-holder branded hospitality and mass participation event travel, supported by proprietary booking, event management and reporting technology with 24/7 global support.

Product overview

Destination Sport is a multi-divisional sports travel business offering a portfolio of specialist brands across elite team travel management, fan experiences, youth sports tours, branded hospitality and mass participation event travel. The core offering is Destination Sport Travel — a global travel management solution for elite sports organisations featuring proprietary booking technology, 24/7 support and services spanning team travel, business travel and major event logistics. This core is supplemented by six specialist divisions: Amaze (global destination management), Destination Sport Experiences (mass participation endurance travel encompassing Marathon Tours & Travel, Sportive Breaks, Tri Travel, Hyrox Tours and Destination Sport Charity), inspiresport (youth sports development tours including inspireski and Tour Time), Mike Burton Group (rights-holder branded fan experiences including England Rugby Travel and Lions Rugby Travel), SportsBreaks (fan travel packages), and Sportsworld (VIP travel and hospitality). Together the divisions serve 100+ sports organisations across 400+ staff worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Amaze Global destination management for professional sports organisations, providing in-destination logistical support including customs assistance, hotel bookings, ground transportation, social programmes and VIP services for elite teams, governing bodies and major events across Europe and North America.
• Destination Sport Travel Global travel management for elite sports teams, governing bodies, federations and major events, providing comprehensive travel, accommodation and logistical solutions powered by proprietary technology with 24/7 support across the UK, Europe, North America and Australia.
• Destination Sport Experiences Mass participation and endurance sports travel division encompassing Marathon Tours & Travel, Sportive Breaks, Tri Travel, Hyrox Tours and Destination Sport Charity, offering participation-inclusive packages for runners, cyclists and triathletes at major global endurance events.
• Marathon Tours & Travel Largest specialist running travel company in the world, taking competitors to more than 40 events annually including all 7 Abbott World Marathon Majors; first Official Travel Agency and Tour Operator of Abbott World Marathon Majors.
• Sportive Breaks One of Europe's leading cycling travel companies offering trips to Grand Tours, Monuments and participatory events including L'Etape du Tour, Mallorca 312 and the UCI Gran Fondo World Championships.
• Tri Travel

Quantifiable outcome

• Successfully moved over 100,000 passengers to more than 2,000 sporting events
• +1 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Ultimate SevenscoreStrategic or Co-development Partner · 11 August 2026Official Travel Supplier to new global rugby sevens championship launching September 2026. Destination Sport Travel delivers comprehensive travel and accommodation solution for championship supporting complex movement of teams, players, officials and operational staff across four tournaments in Cardiff, Madrid, Biarritz and London.
• London SpiritcoreStrategic or Co-development Partner · 14 July 2026Multi-year authorised travel provider for Lord's-based cricket team competing in The Hundred. Agreement delivers team travel and business travel services for men's and women's teams supporting operational travel throughout the competition.
• Manchester BasketballcoreStrategic or Co-development Partner · 19 March 2026Comprehensive travel management partnership delivering services for club's domestic and European ambitions, including logistics for European North Basketball League competition and day-to-day business travel for club staff.
• Pro Sports LogisticscoreStrategic or Co-development Partner · 12 March 2026Strategic golf partnership combining Destination Sport's global sports travel expertise with Pro Sports Logistics' specialist golf travel experience. Provides integrated golf travel management solution for tournament organisers, elite professionals, collegiate teams, corporate clients and spectators.
• England LacrossecoreStrategic or Co-development Partner · 16 February 2026Multi-year Official Travel Partner agreement. Destination Sport Group's Destination Sport Travel division delivers comprehensive team and business travel services to England Lacrosse's national teams and staff, including all overseas travel for men's and women's teams. inspiresport also delivers official England Lacrosse playing tours to inspire grassroots participation.
• Denver Summit FCcoreStrategic or Co-development Partner · 11 February 2026Multi-year Official Travel Partner for Colorado's professional women's soccer club (NWSL's 16th franchise). Destination Sport Travel provides specialist travel management including elite team travel for first team and comprehensive business travel support for executives and staff.
• Yorkshire CricketcoreStrategic or Co-development Partner · 8 February 2024Partnership incorporating Destination Sport Travel and Sportsbreaks.com divisions. Destination Sport Travel supports Yorkshire Cricket's travel and accommodation for men's first team and Northern Diamonds women's team, including pre-season overseas training camp in Mumbai.
• Manchester City FCflagshipStrategic or Co-development PartnerOfficial partnership for VIP travel and hospitality programmes. Sportsworld creates and delivers international travel and hospitality experiences for the football club.
• The Football Association (The FA)flagshipStrategic or Co-development PartnerOfficial partnership for international travel and hospitality programmes. Sportsworld delivers VIP travel experiences for FA stakeholders.
• Abbott World Marathon MajorscoreStrategic or Co-development PartnerMarathon Tours & Travel became first Official Travel Agency and Tour Operator of Abbott World Marathon Majors. Delivers best-in-class experiences to runners on their Six Star journey with special packages for each Major destination.
• Challenge FamilycoreStrategic or Co-development PartnerTri Travel is official travel partner of Challenge Family, the leading global triathlon festival race series.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX travel partner. HYROX Tours offers exclusive athlete-focused travel and accommodation packages as the world series of fitness racing.
• British & Irish LionsflagshipStrategic or Co-development PartnerPartnership with British Lions Limited and Mike Burton Group creates Lions Rugby Travel as the British & Irish Lions' official travel company for the world's most iconic rugby tour.
• R&AcoreStrategic or Co-development PartnerMike Burton Group partnership with R&A delivers official ticket, travel and experience packages for The Open Championship.
• EPCRcoreStrategic or Co-development PartnerDestination Champions Club created by Mike Burton Group in partnership with EPCR for Investec Champions and Challenge Cup Finals fan experience programme.
• Portman Travel GroupflagshipOthersDestination Sport established as the specialist sports travel division of Portman Travel Group in 2021. Parent company provides corporate governance and support.
• Warwickshire CricketminorStrategic or Co-development PartnerPartnership for travel management services supporting the cricket club's travel requirements.
• Omaha SupernovasminorStrategic or Co-development PartnerPartnership providing travel management services for the professional cricket franchise.
• Paddle AustraliaminorStrategic or Co-development PartnerPartnership for ICF Slalom World Championships Sydney 2025 providing travel coordination for the event.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Corporate Travel Management (CTM): Global TMC with significant sport and entertainment client base. Competes for the same elite sports travel contracts as part of a diversified corporate travel portfolio.
• CWT: Global corporate travel and events management company. Competitor on enterprise sports travel RFPs; broader portfolio with limited sport-specific specialisation.
• American Express Global Business Travel: One of the world's largest corporate travel management companies with sports vertical coverage. Broad incumbent that competes for elite sports organisation travel contracts as part of a wider corporate portfolio.
• BCD Travel: Major global corporate travel management company serving multinational clients including sports organisations. Competes with Destination Sport Travel on enterprise TMC deals; broader portfolio, less sport-specialised.

Direct peers

• Gullivers Sports Travel: UK-based specialist sports tour operator providing supporter and team travel for major sporting events. Direct competitor in the British sports fan travel market.
• Sports Tours UK: Specialist sports tour operator focused on rugby, football and cricket supporter tours and team travel. Comparable in targeting UK sports organisations and fans with bundled event/travel packages.
• ATPI Griffinstone: Specialist sports and corporate travel division of ATPI, providing team travel, fan travel and event logistics for elite sports clients globally. Closely comparable as a sports-focused TMC competing for the same Premier League, rugby and federation clients.
• Marathon Tours & Travel: Specialist running travel company (now owned by Destination Sport Group). Prior to acquisition was an independent direct competitor in the marathon/endurance sports travel category.

Others

• Clarity Travel: Sister company within Portman Travel Group, originally co-founded alongside what became Destination Sport. Comparable as a UK corporate TMC operating under the same corporate parent.

Emerging players

• Trailfinders: Large privately held UK travel agency with growing sports and events travel capability. Adjacent peer with similar corporate travel scale and B2B event services overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/destination-sport-travel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Sport Travel