Manchester Basketball

Name

Manchester Basketball

Legal name

Manchester Basketball

Website

https://manchester.basketball

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Basketball Sports Franchise

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional basketball team
• Sports entertainment
• Game tickets
• Team merchandise
• League basketball

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from match tickets, season tickets, and playoff game admissions sold through the Fanbase Club platform.
2. Merchandise Sales: Online store sales of branded merchandise including jerseys, hoodies, t-shirts, accessories sold through store.manchester.basketball.
3. Broadcasting Rights: Games broadcast through DAZN streaming platform for Super League Basketball.
4. Sponsorship: Partnership deals with kit sponsor Castore, alongside sponsors Hennessy, Powerleague, The Manchester College, Science in Sport, and MCRactive.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Manchester Basketball operates a professional basketball franchise that fields both men's and women's teams competing in Super League Basketball (SLB). The club sells match tickets, season tickets, and official branded merchandise, and participates in league play, cup competitions, playoffs, and European competition via FIBA Champions League qualification. Home games are played at the National Basketball Performance Centre, with major events hosted at AO Arena.

Product overview

Manchester Basketball is a professional basketball franchise fielding both men's and women's teams in Super League Basketball (SLB). The organization offers ticketing services through Fanbase Club for regular season games, playoff matches, and finals events, as well as an official merchandise store. The club competes in both the men's and women's SLB leagues, participating in cup competitions and playoffs. The teams play home games at the National Basketball Performance Centre and AO Arena venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Super League Basketball Team The men's professional basketball team representing Manchester in Super League Basketball (SLB), competing in the men's league, Cup competitions, playoffs, and FIBA Champions League qualification. Plays home games at the National Basketball Performance Centre and hosts cup events at AO Arena.
• Women's Super League Basketball Team The women's professional basketball team representing Manchester in the Super League Basketball women's league and Cup competitions. The team has produced award-winning talent including Maaja Bratka (Women's MVP) and Irene Oboavwoduo (SLB British Team of the Year; full GB national team call-up).
• Match Tickets Individual ticket sales for home and away games across SLB competitions, including playoffs and finals, sold through the Fanbase Club platform. Pricing varies by game type (regular season, playoffs, cup finals), with promotional offers such as Kids Go FREE for playoff games.
• Season Tickets Annual season ticket packages offering access to all home games plus playoff home games, billed annually through the Fanbase Club platform.
• Official Merchandise Store Direct-to-consumer e-commerce store selling official Manchester Basketball merchandise supplied by Castore, including adult and kids jerseys, hoodies, t-shirts, and accessories, with items priced from £3 (wristbands) to £50 (adult away jerseys).

Quantifiable outcome

• Club grew from having virtually no staff, roster, or name to competing in Cup Finals within first season
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• MOBO AwardsmajorStrategic or Co-development Partner · 26 March 2026Themed event partnership for a special event on March 26 at Co-op Live arena, combining basketball with the prestigious MOBO Awards brand for cross-promotional impact.
• CastorecoreGTM or Marketing PartnerKit supplier and official sponsor providing official team apparel and merchandise. Castore is a premium sportswear brand known for supplying professional sports teams.
• MCRactivemajorGTM or Marketing PartnerManchester-based fitness and sports partner supporting local sports engagement and community programs.
• HennessymajorGTM or Marketing PartnerPremium spirits brand partnership for branded content and event activations.
• PowerleagueminorGTM or Marketing PartnerMulti-sport facility operator providing playing facilities and community basketball court access.
• The Manchester CollegeminorGTM or Marketing PartnerEducational institution partnership for youth development, talent identification, and community engagement programs.
• Science in Sport (SIS)minorGTM or Marketing PartnerSports nutrition brand providing performance supplements and products for athletes.
• DAZNcoreChannel Partner/ Reseller/ DistributorOfficial broadcast partner for Super League Basketball games, streaming live matches and content to their global sports streaming platform.
• Super League BasketballcoreStrategic or Co-development PartnerThe league governing body for professional basketball in Britain, organizing men's and women's competitions, cup finals, and playoff structure.
• ENBL (European North Basketball League)majorStrategic or Co-development PartnerEuropean competition league participating alongside SLB, expanding Manchester's reach to international basketball competitions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• London Lions: London-based SLB franchise competing in the same men's and women's Super League Basketball competitions as Manchester, with shared broadcast, sponsorship, and league economics — making it the closest direct peer in commercial and competitive terms.
• Sheffield Sharks: Historic SLB men's franchise and one of the league's most recognised brands. Comparable professional basketball operation sharing league economics, broadcast exposure via DAZN, and talent pool.
• Cheshire Phoenix: Direct SLB rival located in close geographic proximity to Manchester, forming the local derby fixture. Competes in the same league structure, share of broadcast and sponsorship economics, and talent pool as Manchester Basketball.
• Newcastle Eagles: Long-established SLB franchise and one of the league's flagship clubs. Directly comparable professional basketball team competing in the same league, broadcasting arrangements, and sponsorship categories.
• Bristol Flyers: SLB men's and women's franchise that faced Manchester in the 2026 playoff quarter-finals. Comparable privately-owned UK basketball club competing for the same fan, sponsor, and broadcast attention.
• Caledonia Gladiators: Scotland-based SLB men's franchise that Manchester played in league fixtures during the 2025-26 season. Comparable privately-owned UK basketball club with overlapping broadcast, sponsorship, and operational economics.
• Plymouth City Patriots: UK professional basketball club operating within the same league ecosystem. Comparable in scale, operational model, and sponsorship categories to Manchester, providing a useful benchmark for valuation and revenue multiples.
• Surrey Scorchers: SLB franchise operating in the same league with comparable broadcast, ticketing, and sponsorship economics, providing a peer benchmark for revenue scale and operational cost structure within UK professional basketball.
• Leicester Riders: Established UK basketball franchise competing across men's and women's leagues. Comparable privately-owned professional basketball club with similar community engagement, talent development, and commercial sponsorship structures.

Regional players

• Manchester Giants: Previous Manchester-based basketball franchise in the British Basketball League. Historically operated in the same city market Manchester Basketball now serves, providing useful precedent on audience dynamics, venue strategy, and local sponsor appetite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mcrbball
• YouTubeyoutube.com/@mcrbball
• Facebookfacebook.com/manchesterbball
• Instagraminstagram.com/mcrbball
• LinkedInlinkedin.com/company/mcrbball

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manchester Basketball