Deventer Verhaal
Stichting Deventer Verhaal, founded in 2014, operates Museum De Waag (city history museum) and Speelgoedmuseum Deventer (the Netherlands' largest public toy collection) on the Brink in Deventer, serving general public visitors, school groups, and cultural-heritage donors under ANBI non-profit status.
- Company typePrivate
- Founded2014
- HeadquartersDeventer, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Deventer Verhaal does
Deventer Verhaal is an independent non-profit foundation (Stichting) with ANBI (Algemeen Nut Beogende Instelling) status, founded in 2014 when the municipality of Deventer transferred cultural-heritage exploitation responsibilities from the prior municipal museums. The foundation operates two core museum venues on the Brink in Deventer's medieval city centre: Museum De Waag — the city's history museum housed in the oldest weigh house in the Netherlands (built 1528) — and Speelgoedmuseum Deventer, the country's largest public toy collection with over 14,000 records. A third venue, Het Gasthuis, is planned for the former public library at Brink 69-70 with a target opening of end-2026. Underlying technology is the Axiell Adlib collection management system, which powers a globally accessible digital collection database spanning paintings, drawings, prints, decorative arts, archaeological finds, coins, medals, and toys.
The organization serves three primary constituencies: the general public and tourists (over 75,000 annual visitors across both museums), school groups aligned with Dutch curriculum kerndoel 56 for heritage education, and a third-party donor and sponsor ecosystem that includes the VriendenLoterij, Cultuurfonds Overijssel, VSBfonds, Fonds Sluyterman van Loo, Provincie Overijssel, Stichting Ruyssenaers-Schenk, and Gemeente Deventer. Revenue is diversified across museum admission fees (Museumkaart-accepted), donations and tax-advantaged giving via ANBI status, museum shop sales, event and educational-program fees, and sponsorship/partnership funding for specific exhibitions and projects. Distribution is primarily through on-site museum visits, school outreach programs, and city-wide events including Kelderfest, Open Monumentendag Deventer, and the Hanze Experience; a digital collection platform extends the geographic reach online.
Deventer Verhaal firmographics
Firmographics- Name
- Deventer Verhaal
- Legal name
- Stichting Deventer Verhaal
- Website
- https://deventerverhaal.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stichting Deventer Verhaal, founded in 2014, operates Museum De Waag (city history museum) and Speelgoedmuseum Deventer (the Netherlands' largest public toy collection) on the Brink in Deventer, serving general public visitors, school groups, and cultural-heritage donors under ANBI non-profit status.
- Ownership category
- akta.pro rank
Deventer Verhaal industry classification
Industry- Product category
- Heritage Museum Services
- NAICS
- Museums (712110), Historical Sites (712120)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)
Keywords
Where Deventer Verhaal is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Deventer Verhaal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Museum admission fees: Revenue generated from paid admission to Museum De Waag and Speelgoedmuseum Deventer. The Museumkaart is accepted at both venues.
- Donations and fundraising: Deventer Verhaal holds ANBI (Algemeen Nut Beogende Instelling) status, enabling tax-deductible donations. Major donations include €650,000 from the VriendenLoterij and €35,000 from Stichting Ruyssenaers-Schenk.
- Museum shop sales: Revenue from gift shops at both museums, including merchandise and replica items such as the vals emuntersketel replica.
- Event and program fees: Revenue from special events, lectures, festivals (Kelderfest), and educational programs for schools.
- Sponsorship and partnership funding: Funding from corporate sponsors, cultural funds (Cultuurfonds Overijssel, VSBfonds, Fonds Sluyterman van Loo), and government subsidies for specific exhibitions and projects.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Deventer Verhaal product offering
Product offeringCore offering
Deventer Verhaal operates two physical museums in Deventer, Netherlands: Museum De Waag (the city history museum housed in the oldest weigh house in the Netherlands, built 1528) and Speelgoedmuseum Deventer (the largest public toy collection in the Netherlands with over 14,000 items). The foundation also runs an online digital collection database, delivers heritage education programs to schools aligned with Dutch curriculum kerndoel 56, and organizes city-wide cultural events such as Kelderfest and Open Monumentendag.
Product overview
Deventer Verhaal is a heritage organization managing two core museums: Museum De Waag (city history museum in a 1528 weighhouse) and Speelgoedmuseum Deventer (the Netherlands' largest public toy collection with 14,000+ items). The organization also operates a digital collection database, provides educational programs for schools, and maintains an image bank. Together these museums attract over 75,000 annual visitors to the medieval city center of Deventer.
Differentiator
Problem solved
Functional benefit
Products and services
- Museum De Waag City history museum of Deventer presenting exhibitions about the urban history of the Hanseatic city, featuring top pieces from the municipal heritage collection spanning five centuries. Open Tuesday through Sunday 11:00-17:00 at Brink 56, 7411 BV Deventer. Accepts Museumkaart and includes a museum shop.
- Speelgoedmuseum Deventer The largest public toy museum in the Netherlands, housing over 14,000 items of toys used in the Netherlands, including dolls, dollhouses, trains, mechanical toys, and board games. Located at Brink 47, 7411 BV Deventer. Awarded Kidsproof Museum status in 2023 and 2024.
- Digitale Collectie (Digital Collection Database) Online digital database providing public access to the municipal heritage collection of Deventer, including paintings, drawings, graphics, decorative and functional objects, archaeological finds, architectural objects, toys, and an important collection of coins and medals. Accessible globally via web browser.
- Educatieve Programma's (Educational Programs) School-based heritage education programs for pre-primary, primary, and secondary schools in Deventer and surrounding areas, aligned with Dutch educational objective kerndoel 56. Programs include guided tours and workshop sessions at Museum De Waag and Speelgoedmuseum Deventer.
Quantifiable outcome
- Over 75,000 visitors annually across both museum locations
- +2 more outcomes
Companies that use Deventer Verhaal
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Deventer Verhaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Deventer Verhaal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Gemeente DeventerflagshipThe municipality of Deventer transferred responsibility for cultural heritage exploitation to Deventer Verhaal in 2014, and continues to support the organization financially. The municipality co-funded the vals emuntersketel replica and supports the new museum location at Brink 69-70.
- Vereniging de WaagcoreThe association that originally established Museum De Waag in 1913 and continues to be involved in the museum's operations and support, particularly for the vals emuntersketel project.
- BRUTcoreBRUT co-organizes Kelderfest, a biennial underground festival in Deventer, opening historic cellars for music, art, spoken word and theatre. BRUT works with Deventer Verhaal and other city partners on this festival.
- Stichting IJssellandschapminorIn 1993, Stichting IJssellandschap approved the request to start a biodynamic farm at the Oosterwaard location, contributing to land use history in the Deventer region.
- Rijksmuseum, Mauritshuis, Musée du Petit Palais ParijscoreJoint exhibition in summer 2024 where Museum De Waag displayed top pieces of Dutch painters Meindert Hobbema and Jan van Kessel, on loan from these major international museums.
- Archeologie DeventercoreCollaborated on the exhibition 'Hanzestad Deventer: handelen in Europa' and the accompanying publication on long-distance trade in the Hanseatic period.
- Koperslagersgilde 's-HertogenboschminorCraft guild that created the replica of the vals emuntersketel used for executions in 1434, as part of the Hanzejaar 2023 celebrations.
- Historische Vereniging Dorp DiepenveenminorPublished a book 'Van Kruissink tot Oosterwaarde 1432–2025' on the history of a centuries-old farm in Diepenveen.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Deventer Verhaal competitors and assessment
Company assessmentEmerging players
- Bonnefantenmuseum: Art and heritage museum in Maastricht with a focus on older and contemporary art. Partially comparable to Deventer Verhaal's planned Het Gasthuis art-focused location, as both increasingly emphasize art exhibitions alongside historical collections in regional venues.
Broad incumbents
- Teylers Museum: Oldest museum in the Netherlands, located in Haarlem in a historic monumental building. Comparable to Museum De Waag in housing heritage collections inside an iconic historical building and competing for the Dutch cultural-tourism audience.
- Nederlands Openluchtmuseum: Larger Dutch heritage open-air museum in Arnhem with much greater visitor scale. Comparable in mission (preserving and presenting Dutch cultural heritage) and in educational programming, but operates at substantially broader scale and serves as a benchmark for national heritage visitation.
Direct peers
- Museum Rotterdam: City history museum in Rotterdam covering the urban history of a major Dutch city. Directly comparable in mission and audience to Museum De Waag: city-level heritage narratives, mixed permanent/temporary exhibitions, and educational programming tied to the Dutch curriculum.
- Drents Museum: Regional heritage and archaeology museum in Assen with permanent and traveling exhibitions. Comparable to Deventer Verhaal's Museum De Waag as a provincial-scale heritage operator with archaeology, decorative arts, and rotating exhibitions, plus education programming.
- Het Markiezenhof: Regional heritage museum in Bergen op Zoom housed in a historic monumental complex. Comparable in operating a heritage venue out of a historic building, with mixed permanent/temporary programming and a similar regional audience and municipal-funding model.
- Zuiderzeemuseum: Regional Dutch heritage museum in Enkhuizen operating across historic buildings around an outdoor harbor area. Closely comparable to Deventer Verhaal in scope: a multi-site heritage organization with citywide cultural programming, comparable visitor scale, and similar reliance on municipal and cultural-fund support.
- Fries Museum: Regional heritage museum in Leeuwarden with a strong city-and-region storytelling mission. Closely comparable to Deventer Verhaal as a regional heritage organization combining permanent collections, temporary exhibitions, and educational programming for schools.
- Nederlands Scheepvaartmuseum: Dutch maritime heritage museum in Amsterdam housed in a historic building. Comparable in operating a major thematic heritage collection inside an iconic venue, and in attracting the mix of school groups, families, and domestic tourists that Deventer Verhaal serves.
- Speelgoedmuseum 't Paradijs: Toy museum in Hellendoorn focused on toys and games, directly comparable to Deventer Verhaal's Speelgoedmuseum Deventer. Both compete for the same Dutch family/tourism toy-museum audience, with Speelgoedmuseum Deventer claiming the 'largest public toy collection in the Netherlands' positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deventer Verhaal social profiles
Digital presenceDeventer Verhaal compliance and trust
Trust signalCompliance1 record
Deventer Verhaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deventer Verhaal leadership team
Management profileNumber of profiles
Profiles1 record
Deventer Verhaal subsidiaries and ownership
Company hierarchySubsidiaries2 records
Deventer Verhaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deventer Verhaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deventer Verhaal
What does Deventer Verhaal do?
Deventer Verhaal operates two physical museums in Deventer, Netherlands: Museum De Waag (the city history museum housed in the oldest weigh house in the Netherlands, built 1528) and Speelgoedmuseum Deventer (the largest public toy collection in the Netherlands with over 14,000 items). The foundation also runs an online digital collection database, delivers heritage education programs to schools aligned with Dutch curriculum kerndoel 56, and organizes city-wide cultural events such as Kelderfest and Open Monumentendag.
Is Deventer Verhaal a public or private company?
Deventer Verhaal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Deventer Verhaal founded?
Deventer Verhaal was founded in 2014. It employs 11 to 50 people.
Where is Deventer Verhaal based?
Deventer Verhaal is headquartered in Deventer, Netherlands, in the Europe region.
How does Deventer Verhaal make money?
Five revenue lines are on record. Museum admission fees are the primary driver. The others are donations and fundraising, museum shop sales, event and program fees and sponsorship and partnership funding.
Who are Deventer Verhaal's main competitors?
Bonnefantenmuseum is listed as an emerging player. Broad incumbents are Teylers Museum and Nederlands Openluchtmuseum. Direct peers are Museum Rotterdam, Drents Museum, Het Markiezenhof, Zuiderzeemuseum, Fries Museum, Nederlands Scheepvaartmuseum and Speelgoedmuseum 't Paradijs.
Does Deventer Verhaal have an API?
No public API is recorded for Deventer Verhaal.
What industry is Deventer Verhaal in?
Deventer Verhaal's product category is Heritage Museum Services. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film). Its NAICS code is 712110.