Devices for Teams – DaaS by Hardsoft

What Devices for Teams – DaaS by Hardsoft does

HardSoft Ltd, founded in 1984 in Sawbridgeworth, UK, operates the 'Devices for Teams' Device-as-a-Service (DaaS) platform under a wholly-owned subsidiary structure with HardSoft Leasing Limited providing in-house regulated financing (FCA FRN 716391). The company bundles hardware leasing, software licensing, technical support, and end-to-end lifecycle management into a single monthly subscription for UK businesses, primarily those with 50-1,000 employees, with a minimum 20-device first-order threshold.

The platform has two core subscription tiers — Essential (3-year fixed term, most affordable) and Premium (switch, add, return flexibility after 12 months at a ~10% price premium) — and is supported by a proprietary software stack including Boomerang (lifecycle retrieval, storage, data wiping, refurbishment), Shepherd MDM (Apple fleet management with Apple Business Manager integration), Flying Squirrel and Squirrel (Microsoft 365, Google Workspace, and on-premise backup), the Dave self-service client portal, and a three-tier asset tagging service. Add-on modules include SafeGuard asset protection, Silver/Gold/Platinum support plans, Phones for Teams (mobile + SIM), EduGuard for schools, and a Carbon Offset service (ClimatePartner-verified). The company holds ISO 27001 certification and is an Apple Authorised Reseller, Microsoft Silver Partner, Dell Gold Partner, Google Workspace Certified, and member of the Finance & Leasing Association.

Revenue is generated through recurring monthly subscriptions with quarterly billing cycles, no admin or exit fees, and 100% tax-deductible operating expenses. The go-to-market is direct, combining UK enterprise field sales with inside sales supported by phone, email, and a 4-step online quote builder, with global logistics reach to 50+ countries via local supplier partnerships. The customer base exceeds 1,000 with a 4.9/5 Trustpilot rating; named logos span enterprise fashion (Lyst, Levi's), retail (OMODA), healthcare (HeliosX/MedExpress, LloydsDirect), technology (Up.co, Lab), and education. The company is privately held, self-funded, and operates with a lean 8-employee headcount.

Name

Devices for Teams – DaaS by Hardsoft

Legal name

HardSoft Ltd.

Website

https://devicesforteams.hardsoftcomputers.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Devices for Teams is a UK-based DaaS provider that bundles hardware leasing, software, support, and lifecycle management into single monthly subscriptions for mid-market businesses, backed by FCA-regulated in-house financing and a proprietary software stack.

Ownership category

akta.pro rank

Product category

Device as a Service (IT Hardware Leasing and Managed Services)

NAICS

Consumer Electronics and Appliances Rental (532210), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Computer Rental & Leasing (7377), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Consumer Electronics & Mobile Device Leasing (FSAKANAB)

akta.pro secondary industries

Subscription & Product-as-a-Service Consumer Leasing (FSAKANAK), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Device as a service
• IT hardware leasing
• Lifecycle management
• Mobile device management
• Cloud backup services

Headquarters

HQ city

Sawbridgeworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. DaaS Hardware Leasing: Monthly subscription model covering device leasing over 36-month terms. Devices include laptops, tablets, phones, desktops from Apple, Samsung, Dell, Microsoft Surface, and Lenovo. Single monthly payment bundles hardware with support and services.
2. Support Plans (Gold and Platinum): Gold 360 Support included as standard with 1-hour SLA, 3-year warranty, unlimited UK remote tech support, and annual on-site visits. Platinum adds Boomerang lifecycle management and cloud backup for additional 10% cost.
3. SafeGuard Asset Protection: Theft and accidental damage insurance coverage included as add-on service. Covers rapid replacement (48-hour turnaround) and includes loan devices.
4. Carbon Offset Service: CO2 offsetting service priced at 3% additional cost. Automatically accounts for device average emissions with verifiable certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Devices for Teams delivers a Device as a Service (DaaS) subscription bundling hardware leasing (laptops, tablets, phones, desktops from Apple, Dell, Samsung, Microsoft Surface, Lenovo) with software licenses, technical support (Gold 360 with 1-hour SLA, 3-year warranty), asset protection (SafeGuard), cloud backup (Flying Squirrel/Squirrel), device lifecycle management (Boomerang), and carbon offsetting into a single monthly payment. Two primary subscription tiers (Essential 36-month fixed and Premium with switch/return flexibility at 12 months) are backed by in-house financing with 98% approval and FCA authorisation.

Product overview

Devices for Teams is a unified Device as a Service (DaaS) platform that bundles hardware, software, support, and lifecycle management into single monthly subscriptions. The core offering comprises two subscription tiers: Essential Teams (3-year fixed-term, most affordable) and Premium Teams (maximum flexibility with device switching at 12 months). The platform integrates add-on services including Boomerang lifecycle management, SafeGuard asset protection, Shepherd MDM for Apple fleet control, Flying Squirrel/Squirrel backup solutions, asset tagging, and Carbon Offset services. Support is delivered through three tiers (Silver, Gold, Platinum), with Gold included as standard. Additional offerings include Phones for Teams mobile solutions, EduGuard for education institutions, and the Dave self-service portal for account management. All services are consolidated under single monthly billing with no admin fees.

Differentiator

Problem solved

Functional benefit

Brands

• Greener Teams: Eco-friendly IT subscription solution with carbon offset services for businesses.
• Flying Squirrel
• Squirrel
• Shepherd MDM
• Boomerang
• SafeGuard
• Devices for Essential Teams
• Devices for Premium Teams
• Phones for Teams
• EduGuard

Products and services

• Devices for Teams (Core DaaS Platform) Device as a Service subscription platform providing IT equipment leasing (laptops, tablets, phones, desktops from Apple, Dell, Samsung, Microsoft Surface, Lenovo) bundled with software, support, and lifecycle management for UK and international businesses.
• Devices for Essential Teams Most affordable DaaS subscription tier with a 3-year fixed term and Gold 360 Support included; offers switch/add/return options only at the end of the 36-month term.
• Devices for Premium Teams Premium DaaS subscription tier priced approximately 10% above Essential, offering maximum flexibility including 100% device switching at 12 months penalty-free, return of 35% of Apple devices at 12 months and other devices at 24 months.
• Boomerang Lifecycle Management Service End-to-end device lifecycle management covering deployment, retrieval, secure ISO 27001 storage with up to 90 days free warehousing, certified data wiping, refurbishment, and redeployment.
• SafeGuard Asset Protection In-house theft and accidental damage insurance for leased devices, including 48-hour replacement turnaround and next-day loan devices; example pricing shown at £260 for 3 years versus £390 for comparable market insurance.
• Shepherd MDM Cloud-based Apple Mobile Device Management software providing scalable fleet management for Mac, iPhone, and iPad with automated enrollment, real-time configuration, compliance enforcement, and Apple Business Manager integration.
• Flying Squirrel Cloud Backup ISO 27001-certified cloud backup solution for Microsoft 365 and Google Workspace, covering Exchange Online, SharePoint, Teams, and OneDrive; claims 30% faster backups than alternatives such as Veeam.
• Squirrel Backup Backup solution for on-premises Windows Servers and QNAP NAS systems, complementing Flying Squirrel's cloud-only coverage.
• Asset Tagging Service Three-tier managed asset tagging solution (Essential, Standard, Custom) for inventory management, security, and brand visibility, including barcoding, company branding, and inventory system integration; free with Essential and Premium agreements.
• Carbon Offset Service Environmental service adding approximately 3% to the monthly cost that offsets device CO2 emissions through ClimatePartner-verified carbon offset projects, supporting business net-zero goals.
• Support Plans (Silver, Gold, Platinum) Three-tier technical support packages: Silver includes 3-year warranty and UK helpdesk; Gold adds unlimited remote support, MDM setup, and annual on-site visits (included as standard with DaaS subscriptions); Platinum includes Boomerang lifecycle management and cloud backup.
• Pre-Configuration and Deployment Device preparation service handling software installation, security settings configuration, MDM enrollment, and direct shipment to employees for immediate productivity on arrival.
• Phones for Teams Mobile device leasing solution offering business smartphones with flexible terms, Limitless SIM cards, and tailored phone plans bundled from a single source.
• EduGuard Asset Protection for Schools Asset protection service tailored to UK education institutions, covering accidental damage and theft with fixed excess fees and a simple online claims portal.
• Dave Self-Service Client Portal Online customer dashboard for managing leases, devices, payments, support entitlements, and additional device ordering without sales contact.

Quantifiable outcome

• 98% financing approval rate for customers
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ApplecoreTechnology or IntegrationApple Authorised Reseller status with full access to Apple device portfolio including MacBooks, iPads, iPhones. Integration with Apple Business Manager for zero-touch deployment. Members of Apple Consultants Network for expert support.
• MicrosoftcoreTechnology or IntegrationMicrosoft Silver Partner providing Surface devices, Microsoft 365, and Copilot AI. Integration with Windows Autopilot for device deployment and Microsoft Intune for MDM.
• DellcoreTechnology or IntegrationDell Gold Partner supplying Dell laptops, desktops, and workstations including XPS, Latitude, and Precision lines.
• SamsungcoreTechnology or IntegrationClose partnership for Samsung Galaxy devices including smartphones, tablets, and Galaxy Book laptops. Integration with Samsung Knox for device management.
• LenovocoreTechnology or IntegrationClose partnership providing Lenovo ThinkPad laptops and ThinkStation workstations for business deployment.
• ClimatePartnerminorStrategic or Co-development PartnerCarbon offset certification partner providing carbon neutral status verification for devices and operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bytes Technology Group: UK-focused IT software, hardware, and services distributor serving enterprise and SMB customers, competing for the same UK device procurement and lifecycle management spend as D4T.
• Computacenter: Large UK-listed IT services company providing hardware procurement, managed services, and workplace solutions to enterprise customers across EMEA, operating at significantly greater scale than D4T but overlapping in device lifecycle and managed workplace services.
• Softcat: UK-headquartered IT reseller and infrastructure provider that sells hardware, software, and financing to mid-market and enterprise customers, competing for the same UK IT procurement budgets as D4T but with a much broader portfolio.
• SHI International: Global IT solutions aggregator supplying hardware, software, and lifecycle services with device-as-a-service components, targeting the same mid-market and enterprise customers as D4T but at much larger scale and broader portfolio.
• Insight Enterprises: Global IT solutions provider offering hardware, software, services, and financing to enterprise clients, including DaaS-adjacent managed workplace offerings, competing with D4T for large enterprise device-fleet contracts.

Direct peers

• Microsoft Surface / Microsoft Financing for Devices: Microsoft offers Surface device financing, Windows Autopilot deployment, and Intune MDM bundling — directly paralleling the Microsoft segment of D4T's DaaS offering, especially for Windows/Intune-led fleets.
• HP Device as a Service (HP DaaS): HP's global DaaS offering bundles HP hardware with lifecycle management, financing, and support on a per-device monthly subscription — directly competing with Devices for Teams' DaaS model across HP, Apple, Dell, and Lenovo fleets in the UK mid-market.
• Apple Financial Services / Apple Business Financing: Apple's enterprise financing and Apple Business Leasing enable businesses to spread the cost of Apple hardware, overlapping with the Apple-heavy portion of D4T's book and competing for the same customer wallet share.
• Lenovo Device as a Service: Lenovo DaaS bundles ThinkPad/ThinkStation devices with financing, deployment, and managed services on a subscription basis, overlapping with D4T's Lenovo offering and competing for the same UK scaling-enterprise customer profile.
• Dell Financial Services / Dell APEX: Dell APEX and Dell Financial Services offer per-month device subscriptions covering Dell hardware with lifecycle and support, directly overlapping with D4T's Dell-led fleet subscriptions and competing for the same mid-market IT buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hardsoft_
• YouTubeyoutube.com/HardSoftComputers
• LinkedInlinkedin.com/company/devices-for-teams-by-hardsoft

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devices for Teams – DaaS by Hardsoft