What DEVI by Danfoss does

DEVI by Danfoss is a global supplier of electric heating solutions, founded in 1944 and currently operating as a wholly-owned subsidiary of Danish industrial conglomerate Danfoss Group within its Climate Solutions division. The company's product portfolio spans electric underfloor heating (cables and mats), outdoor ice and snow melting systems for ground surfaces and roofs, pipe-tracing for frost protection, cold store frost-heave prevention, domestic hot water heating, sport field heating for natural grass growth, and vineyard frost protection. Underpinning the offering are intelligent controls including the DEVIreg™ Touch smart thermostat, engineering software tools (Heat Selector for product selection and EH Plugin for AutoCAD 2017-2023 for BoM and warranty documentation generation), and the DEVIwarranty™ program providing up to 20 years of coverage including installation cost reimbursement.

DEVI's core technology rests on resistive electric heating elements with claimed 99% energy-to-heat conversion efficiency, paired with precise thermostatic control and positioning of the heat source directly in the floor or pipe for rapid response and lower average room temperatures (1-2°C reduction versus traditional radiator heating). The company monetizes through hardware sales — cables, mats, thermostats, and controls — distributed via a sales-led model that combines Danfoss's global enterprise sales force, a certified professional installer network, regional distributors, and the Danfoss Product Store e-commerce platform. End-customers are segmented across residential, commercial, industrial, and agricultural use cases, with no pricing publicly disclosed. No standalone financials are available; DEVI's growth is implicitly tied to broader European building electrification and renewable-energy adoption trends that DEVI publicly cites as tailwinds.

Name

DEVI by Danfoss

Website

https://devi.danfoss.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

DEVI by Danfoss is a global electric heating solutions provider — a wholly-owned Danfoss Group subsidiary founded in 1944 — selling underfloor heating, ice/snow melting, pipe-tracing, and frost-protection systems to residential, commercial, industrial, and agricultural customers through Danfoss's installer, distributor, and direct-sales channels.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Electric Heating Hardware: Sale of electric heating products including cables, mats, thermostats, and control systems for indoor comfort and outdoor safety applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DEVI by Danfoss manufactures and sells electric heating solutions including underfloor heating cables and mats, thermostats (DEVIreg Touch), and outdoor frost/snow protection systems for roofs, pipes, ground surfaces, sport fields, and vineyards. Products are distributed through professional installer networks and Danfoss sales channels, supported by digital tools such as Heat Selector and EH Plugin for AutoCAD, and backed by the DEVIwarranty program of up to 20 years.

Product overview

DEVI by Danfoss is a global leader in electric heating solutions, operating as a Danfoss Group subsidiary. The product portfolio centers on electric indoor and outdoor heating systems, including underfloor heating for residential and commercial buildings, frost and snow protection systems for roofs, pipes, and ground surfaces, and specialized applications for cold stores, sport fields, and vineyards. The offering includes smart thermostats (DEVIreg™ Touch), engineering software tools (EH Plugin for AutoCAD, Heat Selector), and the DEVIwarranty™ service program. The portfolio spans core heating products (mats, cables) integrated with intelligent controls and supported by design/planning tools and extended warranty coverage.

Differentiator

Problem solved

Functional benefit

Brands

• DEVIwarranty™: Industry-leading warranty program covering replacement of cables or mats with reimbursement of installation and material costs for up to 20 years.

Products and services

• DEVI Electric Underfloor Heating Systems Electric floor heating solutions for indoor comfort, installable in all floor types including new concrete, wooden floors, and renovated floors; suitable for homes, apartments, offices, workshops, and sports halls.
• DEVI Roof Protection System Ice and snow melting system for roofs, roof gutters, downpipes, flat roofs, and valley gutters that prevents meltwater accumulation and reduces damage from frozen facades and roofs.
• DEVI Pipe-Tracing Solutions Electric heating frost protection systems for liquid supply systems including fresh water pipes, waste water pipes, cooling water pipes, supply water pipes, and sprinkler systems.
• DEVI Ground Ice and Snow Melting System Ice and snow melting applications for large outdoor spaces including car parking areas, driveways, pavements, outdoor steps, loading platforms, ramps, bridges, and drainage areas.
• DEVI Domestic Hot Water Heating Electric heating system that maintains water supply at required temperature levels, provides Legionella bacteria disinfection, and reduces water waste by delivering hot water immediately without need for circulating pipe system.
• DEVI Cold Store Solutions Solutions preventing frost heave and ensuring frost protection in industrial buildings, supermarkets with cold rooms, cold stores, and ice stadiums.
• DEVI Asphalt Ice and Snow Melting System System designed to melt and remove snow and ice from asphalt ground surfaces, providing a steady solution to address cold weather-related problems.
• DEVI Sport Fields Heating Electric heating system for sport fields or stadiums that serves as a growth and restoration stimulator for natural grass and extends the playable season.
• DEVI Vineyard Frost Protection Electric heating system that protects grapes against frost damage with sustainable, low energy consumption, potentially saving up to 87% of harvest.
• DEVIreg Touch Thermostat Smart thermostat for electric heating with virtual code generator functionality for programming and remote settings configuration.

Quantifiable outcome

• 99% of energy consumed is converted into heat, maximizing energy efficiency
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Danfoss GroupcoreStrategic or Co-development PartnerDEVI is a Danfoss Group subsidiary and global leader in heating. DEVI leverages Danfoss's global distribution infrastructure, sales channels, and brand reputation. The partnership enables DEVI to access Danfoss's comprehensive climate solutions ecosystem including professional installer networks, technical support systems, and digital tools like Heat Selector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexans: French global cable manufacturer with a heating cable product line (Nexans Heating Cables) as part of broader electrical infrastructure business. Partially overlaps with DEVI's heating cable products, though Nexans' core is power and telecom cables.
• Chromalox (Emerson): US-based industrial heating equipment manufacturer (part of Emerson Electric) producing heating elements, controls, and process heating systems. Competes with DEVI in industrial and commercial heating segments as part of a much broader process heating portfolio.
• nVent Electric (Nuheat): US-based electrical equipment company that owns the Nuheat brand of electric floor heating products. Larger portfolio of electrical connection and protection products overlaps with DEVI's specialty electric heating focus.

Direct peers

• Ensto: Finnish manufacturer of electric heating solutions including floor heating and frost protection. Directly competes with DEVI in Nordic and broader European markets with comparable cable-based heating products.
• Heatizon Systems: US-based manufacturer of radiant heating systems for snow melting, roof de-icing, and floor warming. Directly competes with DEVI's outdoor ice/snow melting and roof protection product lines in North American markets.
• OJ Electronics: Danish manufacturer of thermostats and intelligent controls for electric floor heating. Directly competes with DEVI's DEVIreg Touch thermostat line and serves the same European professional installer channel.
• Schlüter-Systems: German manufacturer of floor heating systems, uncoupling membranes, and tiling profiles. Directly competes with DEVI in electric underfloor heating for residential and commercial European markets with a comparable installer-led go-to-market.
• ThermoSoft International: US-based manufacturer of electric heating mats, films, and systems for residential floor heating applications. Directly competes with DEVI in North American floor heating markets with comparable product categories.
• Warmup: UK-based electric underfloor heating company with global presence across residential and commercial markets. Directly competes with DEVI's core electric underfloor heating cable and mat products, serving similar installer channels.
• Heat Trace Limited: UK-based manufacturer of heat tracing cables for pipe freeze protection, process temperature maintenance, and roof/gutter de-icing. Directly competes with DEVI in pipe tracing and outdoor frost protection segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/danfossclimate
• Facebookfacebook.com/danfossclimate
• LinkedInlinkedin.com/company/devi-by-danfoss
• Instagraminstagram.com/danfossinstallerlife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVI by Danfoss