deviento

What deviento does

Deviento is a B2B tourism marketing agency founded in 2010 in Córdoba, Argentina, by Gaston Castagnet (General Director and Co-Founder) and Mauro Leone (Creative Director). The firm sells an integrated suite of marketing services — branding, web development, video production, communication strategies, social media marketing, email marketing, graphic design, editorial design, content strategy, and consulting — to international tourism buyers including incoming tour operators, travel agencies, hotels and hotel chains, and government/tourism-board destinations. Service mix and customer logos span the Americas (USA, Argentina, Venezuela, Chile) and Europe (Italy, UK, Denmark), delivered under a remote-first operating model.

The agency's underlying capability is its creative-services stack rather than a software platform: content creation tools, video production equipment, web development frameworks, social media management platforms, and email marketing systems are used to execute bespoke client work. There is no disclosed proprietary product, API, mobile app, patent portfolio, or AI/ML model. The operating model is described by the company itself as a dynamic structure with collaborators located in different parts of the world rather than a centralized agency hierarchy.

Revenue mechanics combine recurring marketing-services retainers with project-based engagements, with bespoke custom-quoted pricing and no publicly disclosed rates. Go-to-market is sales-led — direct outreach to tourism enterprises, website portfolio showcase, industry-event participation, and organic social presence. The firm is privately held, founder-led, and shows no disclosed funding rounds, institutional investors, parent company, acquisitions, or recent leadership changes. Visibility-confirmed enterprise and government clients include Melia, Howard Johnson, Master Group, R&D Travel and Services, ATS Travel, Divinity Luxury Travel, Gobierno de la Provincia de Córdoba, and La Cumbrecita.

Name

deviento

Legal name

Deviento

Website

https://deviento.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Deviento is a B2B tourism marketing agency founded in 2010 in Argentina. It provides integrated marketing services—branding, web development, video production, social media, and content strategy—to international tour operators, travel agencies, hotels, and tourism destinations.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Tourism marketing agency
• Branding services
• Content strategy
• Video production
• Web development

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Services Retainers: Ongoing agency retainer arrangements with tourism clients for continuous marketing support including strategy, content creation, and campaign management.
2. Project-based Services: One-time and project-based engagements including branding, web development, video production, and campaign implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Deviento is a tourism marketing agency that creates strategies and content to connect tourism businesses with their diverse audiences. It delivers an integrated suite of services covering communication strategies, social media, web development, email marketing, graphic design, video production, editorial design, content strategy, branding, implementation and consulting for international tourism clients.

Product overview

Deviento is a B2B tourism marketing agency that operates as a unified service offering rather than a software product platform. The agency provides an integrated suite of marketing services including branding, web development, video production, communication strategies, social media marketing, email marketing, graphic design, editorial design, content strategy, and consulting. These services work together as a comprehensive marketing offering, with the agency combining creative capabilities (branding, video, graphic/editorial design) with strategic services (communication strategies, content strategy, consulting) and digital execution (web development, social media, email marketing) to serve tourism businesses, destinations, hotels, and travel operators internationally. Founded in 2010 and based in Argentina with global collaborators, the agency serves clients across multiple countries including Italy, USA, United Kingdom, Venezuela, Argentina, Denmark, and Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand identity development services for tourism businesses, including visual identity systems, brand strategy, and brand messaging to help clients establish distinctive market positioning.
• Web Development Custom website design and development for tourism companies, creating functional and visually appealing online presences for travel operators, hotels, and destinations.
• Video Production Professional video content creation for tourism marketing, including promotional videos, brand films, and visual storytelling to engage travel audiences across digital platforms.
• Communication Strategies Strategic communication planning and consulting services tailored for the international tourism industry, helping clients connect with diverse audiences through integrated marketing approaches.
• Social Media Marketing Social media management and content creation services for tourism brands, managing presence across platforms to build audience engagement and destination awareness.
• Email Marketing Email campaign design and deployment services for tourism businesses, including newsletters, promotional campaigns, and automated marketing sequences.
• Editorial Design Print and digital editorial design for tourism publications, brochures, and collateral materials with focus on destination storytelling.
• Content Strategy Content planning and development services to help tourism brands create compelling narratives about destinations and travel experiences for various audiences.
• Marketing Consulting Expert consulting services for tourism businesses seeking guidance on marketing implementation, campaign optimization, and overall marketing strategy development.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MeliaminorGTM or Marketing PartnerMelia hotel chain is listed in the portfolio with a 'Campaign with Partner' note, indicating a marketing campaign collaboration. The partnership appears to be project-based campaign work rather than an ongoing strategic alliance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Development Counsellors International (DCI): Destination marketing and economic development agency serving tourism boards, cities, and states with branding, content, and digital services. Comparable to Deviento's destination-marketing segment and government client base.
• Miles Partnership: Travel and tourism marketing agency serving destinations, hotels, and attractions with integrated brand, digital, and content services. Comparable to Deviento in vertical focus, end-to-end service mix, and mid-sized enterprise client base.
• Destination Think: Destination marketing agency providing branding, content, digital, and strategy services to tourism boards and DMOs globally. Directly comparable to Deviento's tourism-destination segment and integrated service delivery model.
• Two Roads Media: Tourism-focused marketing and content agency producing video, editorial, and digital campaigns for travel brands and destinations. Comparable to Deviento in vertical specialization, multimedia production emphasis, and B2B services model.
• MMGY Global: Large integrated marketing agency exclusively focused on the travel, tourism, and hospitality industry. Directly comparable to Deviento in vertical specialization, integrated service offering (branding, digital, content, strategy), and target clients of hotels, DMCs, and tourism boards.
• Bigeye Creative: Tourism and destination marketing agency offering branding, video, web, and content services to DMOs, hotels, and travel operators. Closely matches Deviento in service mix, vertical focus, and mid-sized project scope.

Broad incumbents

• Saatchi & Saatchi (Tourism Practice): Global creative network serving travel and tourism clients with integrated brand strategy, advertising, and digital. Comparable in offering breadth but competes as a broad incumbent rather than a tourism specialist.
• Havas Travel & Tourism: Global agency network with a dedicated travel, leisure, and tourism vertical offering integrated creative, media, and digital services. Overlaps with Deviento in tourism client base and full-service offering but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deviento

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deviento