What Miles Partnership does

Miles Partnership is a strategic marketing consultancy exclusively focused on the travel and tourism sector, operating as the legal entity Miles Media Group, LLLP (Florida). The firm serves destination marketing organizations (DMOs), state and regional tourism boards, hospitality businesses (hotels and resorts), and the meetings and events industry, with a stated portfolio of more than 130-150 destination and hospitality clients globally. Service offerings span strategic consulting, branding and creative, content creation (digital and print), web development, media buying, research and analytics, co-op marketing program development, and a specialized Meetings & Events Strategy practice (which now includes the Planner Influencer Board).

The company's core proprietary asset is its exclusive sponsorship of the State of the American Traveler quarterly research study, produced with Future Partners for more than a decade, which feeds consulting engagements, webinars, and thought leadership. Distribution is driven by direct enterprise sales: Miles wins agency-of-record engagements through RFP processes and long-tenured relationships, supported by attendance at 100+ industry conferences annually (Destinations International, HSMAI, IPW, IMEX), a library of gated white papers, and ongoing webinars. The firm operates from seven offices across the US (Sarasota HQ; plus Denver, Atlanta, Baton Rouge, Memphis, Jackson) and Auckland, New Zealand, and additionally operates an advertising-platform sub-brand called Adgenuity.

The business model is B2B professional services: revenue is generated through bespoke agency-of-record retainers and project-based engagements, with no publicly disclosed or standardized pricing. The company is privately held, with no public parent, PE, or VC backing identified in the source material. Recent strategic activity includes a Visit Reno Tahoe AOR win (2025), the launch of the Planner Influencer Board (2026), a minority investment in Wheel the World's accessibility-travel Series A (2026), and dedicated AI-focused thought leadership under a VP of AI.

Name

Miles Partnership

Legal name

Miles Media Group, LLLP

Website

https://milespartnership.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Miles Partnership is a strategic marketing consultancy exclusively serving the travel and tourism sector, providing agency-of-record services to 130+ destination marketing organizations and hospitality businesses globally from US and New Zealand offices.

Ownership category

akta.pro rank

Product category

Travel and Tourism Marketing Services

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG)

akta.pro secondary industry

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

Keywords

• Destination marketing services
• Travel tourism consultancy
• Branding creative services
• Content marketing strategy
• Digital marketing agency

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Marketing Consultancy Services: Miles Partnership operates as a strategic marketing consultancy providing services including strategic consulting, branding and creative, content creation, web development, media buying, and co-op development to destinations and hospitality clients. Revenue is generated through professional services engagements, agency-of-record retainer arrangements, and project-based consulting fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. The firm provides strategic consulting, branding and creative, content creation, web development, media buying, research and analytics, meetings and events strategy, and co-op development to destination marketing organizations (DMOs), state and regional tourism boards, hotels, resorts, and other hospitality businesses worldwide.

Product overview

Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. The company operates a platform-plus-services model, offering strategic marketing consulting alongside specialized services including branding and creative, content creation, web development, media buying, research and analytics, and meetings & events strategy. Their portfolio includes proprietary research publications like the State of the American Traveler quarterly study, white papers on AI imagery and accessibility opportunities, and educational webinars. They serve more than 130 destinations and hospitality businesses worldwide, positioning themselves as champions of positive change in travel marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Adgenuity: An advertising platform offered by Miles Partnership for travel and hospitality businesses.

Products and services

• Strategic Marketing Consulting
• Branding and Creative Services
• Content Creation
• Web Development
• Media Buying
• Research and Analytics
• Meetings & Events Strategy
• Destination Optimization
• Print Marketing Services
• Co-op Development
• Adgenuity

Quantifiable outcome

• GoPro on Winter Adventure campaign generated 22.2 million impressions and over 30,000 social media interactions for Travel South Dakota
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Future PartnerscoreStrategic or Co-development PartnerFuture Partners is a specialist research company focused exclusively on travel and tourism. For more than a decade, Miles Partnership has been the sole sponsor of the State of the American Traveler research study, working closely with Future Partners to refine survey questions, run webinars, and share research findings with the industry.
• Odyssey StudiosminorStrategic or Co-development PartnerMiles Partnership collaborated with Odyssey Studios to develop the 'Trust in the Age of AI Imagery' white paper, exploring how travel and hospitality brands should navigate AI-generated content risks, consumer trust, and authenticity concerns. Dylan Thuras, Head of Creative and Storytelling at Odyssey Studios, co-authored the paper.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BVK: BVK is a full-service advertising and marketing agency with a strong destination marketing practice, serving state tourism offices, DMOs and travel brands across the U.S. It competes head-to-head with Miles on DMO agency-of-record RFPs.
• Madden Media: Madden Media is a tourism-focused advertising agency offering media planning, creative, content and research for destination marketing organizations and travel brands. Like Miles, it concentrates exclusively on the tourism vertical.
• Two Admirals: Two Admirals is a travel and tourism marketing agency providing strategic planning, creative, digital and media services to destinations and hospitality clients. It targets the same DMO and state tourism buyer as Miles Partnership.
• MMGY Global: MMGY Global is a large integrated marketing firm dedicated to the travel, tourism and hospitality industry, offering research, branding, advertising, and digital services to destinations, hotels and travel brands. It is the most directly comparable competitor to Miles Partnership in scale, vertical specialization and service mix.
• Simpleview: Simpleview provides a destination marketing CRM/platform plus digital marketing services to DMOs and CVBs, combining technology and agency execution. Its positioning as a 'platform + services' destination marketing partner closely mirrors Miles Partnership's model.
• Paradise Advertising: Paradise Advertising is a full-service agency with a long-standing destination and tourism marketing practice, serving state tourism boards and CVBs in the U.S. Its service offering and client base overlap directly with Miles' destination marketing work.
• O'Rourke: O'Rourke is a destination marketing agency providing branding, digital, content and media services to state tourism offices and DMOs. Its exclusive focus on tourism marketing makes it a direct competitor for the same RFP pool.

Others

• Destinations International: Destinations International is the trade association representing DMOs and destination marketing professionals, hosting events such as Destinations International Annual Convention where Miles actively participates. It is an ecosystem partner rather than a competitor, but it shapes the buyer base Miles serves.

Broad incumbents

• Weber Shandwick: Weber Shandwick is a global communications and marketing network with a dedicated travel and tourism practice serving destinations and hospitality brands. As a broad incumbent, it offers overlapping capabilities but as part of a much larger portfolio rather than a tourism-exclusive focus.

Emerging players

• Longwoods International: Longwoods International provides travel and tourism market research, including conversion studies and traveler sentiment tracking, frequently co-delivered alongside destination marketing engagements. It is a partial overlap on the research/analytics capability that Miles pairs with Future Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meetmiles
• Facebookfacebook.com/meetmiles
• LinkedInlinkedin.com/company/miles

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miles Partnership