DE VINS MENORCA SL

What DE VINS MENORCA SL does

DE VINS MENORCA SL is a privately-held Spanish wine and spirits distribution and retail company headquartered in Mahón, Menorca, operating continuously since its founding in 1999. The company runs an omnichannel business combining a physical retail store, an online e-commerce platform (devinsmenorca.com), and a B2B distribution arm that serves restaurants and hospitality businesses across the island. It represents approximately 100 wineries globally and distributes more than 250,000 bottles per year, carrying over 1,000 wine references spanning price points from under €8 to over €50 alongside a broader spirits and liqueurs assortment.

The revenue model rests on three streams: direct retail and online sales of wines and spirits (transactional unit pricing), B2B distribution to the local hospitality sector acting as agent for ~100 wineries (transaction-based margin), and a Wine Club membership program that introduces a recurring subscription layer with curated selections, exclusive activities, and member advantages. Customer segments are split between a primary B2B base of Menorca restaurants, hotels, and hospitality venues and a secondary B2C base of wine enthusiasts served through the store, e-commerce, and tasting events.

The company's go-to-market is anchored in deep local presence on the island, supported by recurring community-building touchpoints including wine tastings, educational courses, and the annual Mostra De Vins exhibition held since 2002. Pricing is published across clear tiers, distribution is omnichannel within Spain, and there is no disclosed technology platform, AI/ML capability, mobile application, or external funding. Ownership is private with no parent company, subsidiaries, or institutional investment identified, and the management team is not publicly listed.

Name

DE VINS MENORCA SL

Legal name

De Vins Menorca S.L.

Website

https://devinsmenorca.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

De Vins Menorca is a private Menorca-based wine and spirits distributor and retailer founded in 1999, serving local restaurants and hospitality businesses while selling 1,000+ wine references to consumers via a physical store and e-commerce platform.

Ownership category

akta.pro rank

Product category

Wine Retail and Distribution

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Wine distribution
• Spirits and liqueurs
• Wine club membership
• Wine education services

Headquarters

HQ city

Maó (Menorca)

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Wine and Spirit Sales: Direct retail sales of wines, spirits, and liqueurs through physical store and online e-commerce platform. Offers over 1,000 wine references across various price points from budget (0-8 euros) to premium (50+ euros).
2. B2B Distribution: Distribution of wines to restaurants and hospitality businesses in Menorca. Acts as representative for approximately 100 wineries.
3. Wine Club Membership: Club membership program with selections, activities, and member advantages for wine enthusiasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

De Vins Menorca is a wine and spirits retailer and distributor based in Maó, Menorca. It sells over 1,000 wine references plus spirits and liqueurs through a physical store and an online e-commerce platform, and distributes more than 250,000 bottles per year to restaurants and hospitality businesses on the island while representing approximately 100 wineries.

Product overview

DE VINS MENORCA SL is a wine and spirits distribution and retail company based in Mahón, Menorca, Spain. The company operates as both a B2B distributor serving over 100 restaurants with more than 250,000 bottles annually, and a B2C retailer offering over 1,000 wine references through its physical store and online e-commerce platform. The product portfolio centers on the Tienda Online (online wine store) as the primary consumer-facing product, complemented by distribution services for the hospitality sector, a Wine Club membership program, and event services including the annual Mostra de Vins wine exhibition. The company also provides wine advisory services, tastings, and educational courses. Product categories include wines (red, white, rosé, sparkling, fortified, sweet), spirits (whisky, gin, rum, brandy, cognac, tequila, vodka, aguardiente), and liqueurs from wine regions worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine Store (Tienda Online) An e-commerce platform where individual consumers browse and purchase wines, sparkling wines, spirits, and liqueurs from multiple wine regions worldwide, filterable by type, price range, and region.
• Wine Distribution Services (Distribución) B2B distribution service delivering more than 250,000 bottles of wine per year from approximately 100 represented wineries to restaurants, hotels, and hospitality venues throughout Menorca.
• Physical Retail Store (Tienda) Brick-and-mortar retail store in Maó, Menorca carrying over 1,000 wine references plus spirits and liqueurs for direct consumer purchase.
• Wine Club (Club) Subscription-based membership program offering members curated wine selections, exclusive activities, and member-only advantages.
• Mostra de Vins Annual Wine Exhibition Annual wine exhibition event held in Menorca since 2002, celebrating wine culture and showcasing represented wineries.
• Wine Tastings and Educational Courses Wine tasting sessions and educational courses delivered to consumers and enthusiasts, supporting the company's advisory role in wine selection.

Quantifiable outcome

• Distributes over 250,000 bottles annually

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bodegas Representadas (Approximately 100 Wineries)coreChannel Partner/ Reseller/ DistributorDe Vins Menorca represents approximately 100 wineries as their distribution agent for the Menorca market. These winery partners supply wines for both B2B distribution to restaurants and B2C retail sales through their store and online platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lavinia: Spain's largest specialty wine retail chain with multiple stores and a strong e-commerce platform. A direct peer given the physical retail + e-commerce + advisor-driven specialty wine model.
• Vinissimus: Spanish online wine specialist offering a large catalog of domestic and international wines to Spanish consumers. Closely comparable as a specialty wine retailer with a multi-region assortment and home delivery in Spain.
• Bodeboca: Spanish wine marketplace and online retailer with club-style subscriptions and discounted premium wines. Comparable directly to De Vins' combination of retail, deep assortment, and wine club model.
• Berry Bros. & Rudd: Historic UK wine merchant with physical shops, e-commerce, and a wine club. Highly comparable in combining long-standing heritage, retail, advisory services, and B2C subscriptions.
• Decantalo: Spanish online wine retailer focused on wide selection and competitive pricing. Comparable to De Vins Menorca's e-commerce and assortment-led B2C model.

Broad incumbents

• Wine.com: Largest US online wine retailer with massive catalog and subscription club. Comparable as a broad-incumbent specialty wine retailer operating the same omnichannel model at scale.
• Bodegas Torres: Major Spanish wine producer with broad distribution and own retail/tourism offerings. Relevant as a larger incumbent that wineries represented by De Vins may deal with directly at scale.
• Majestic Wine: Multi-channel UK wine specialist combining retail, B2B to hospitality, and online. Comparable in B2B-plus-retail business model at greater scale and with broader geographic reach.

Regional players

• Celler Piñol: Spanish regional wine producer and seller with tasting room and direct distribution. Comparable for the regional production-distribution-tourism model but in a different geography.
• Bodegas Binifadet: Menorca-based winery with direct sales, tasting room, and tourism-led wine experiences. Comparable as a fellow wine business on the same island intersecting retail, hospitality, and events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-vins-menorca-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DE VINS MENORCA SL