De Voetbalschool Amersfoort e.o.

What De Voetbalschool Amersfoort e.o. does

De Voetbalschool Amersfoort e.o. is a privately-held Dutch football academy founded in 2007 and headquartered in Amersfoort, operating as the official franchise of TSM Academy in the Netherlands and Belgium. The company delivers youth football education using the Total Soccer Method (TSM), a proprietary, internationally recognized training methodology focused on developing functional technical skills through structured, small-group sessions led by TSM-educated trainers. All trainers are certified in the TSM approach, which emphasizes individual skill development, social-cognitive growth, and a balance between theory and practice.

The business generates revenue through multiple streams: annual franchise fees starting at €1,750/year plus one-time entry costs from €1,250 for regional franchisees, direct registration fees for weekly training sessions and holiday camps, birthday party packages priced at €10/child for the first hour, an e-commerce shop selling Kwikgoal pop-up goals and TSM-branded merchandise, and B2B club support services covering trainer education, coaching, and year plans. Geographic reach spans all Dutch provinces plus Belgium via the franchise network.

Customer segments include youth football players and parents (primary B2C), amateur football clubs seeking structured training content (secondary B2B), and franchisee entrepreneurs seeking an established methodology and brand (secondary B2B). Go-to-market relies on website-driven direct enrollment, YouTube content, club partnerships as referral channels, and franchisee-led regional delivery. The company carries no disclosed institutional funding, no AI/ML platform investments, and is positioned as a niche specialist in youth football skill development rather than a technology-scale business.

Name

De Voetbalschool Amersfoort e.o.

Legal name

De Voetbalschool

Website

https://devoetbalschool.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

De Voetbalschool Amersfoort e.o. is a Dutch football academy founded in 2007 that delivers youth football training across the Netherlands and Belgium using the proprietary Total Soccer Method, operating through a regional franchise model serving young players, amateur clubs, and franchisees.

Ownership category

akta.pro rank

Product category

Youth Football Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAEAE

Youth Athlete Development & Long-Term Athlete Development (LTAD)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAF

Team & Club Coaching (seasonal team coaching)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth football training
• Football academy
• Soccer coaching
• Sports holiday camps
• Football club support

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Training Activities: Weekly football training sessions, football days, and football camps for youth players. Revenue generated through registration fees paid by participants.
2. Product Sales: Sale of football equipment and merchandise including pop-up goals, training materials, branded merchandise (mugs, hats, notebooks), and gift cards. One-time purchase transactions.
3. Franchise Fees: Annual franchise fees starting from €1,750 per year and one-time entry costs starting from €1,250, providing franchisees exclusive rights to operate a football school in a defined region.
4. Birthday Party Services: Birthday party packages at €10 per child for the first hour of football activities under professional trainer supervision, with additional hours at €40 per hour.
5. Club Support Services: Support services for football clubs including training, coaching, practice materials, year plans, policy support, and professional development for club trainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

De Voetbalschool Amersfoort e.o. provides structured youth football training using the proprietary Total Soccer Method (TSM) curriculum, delivered through weekly training sessions, multi-day holiday camps, football-themed birthday parties, and amateur club support programmes. The business also operates as a TSM Academy franchise unit and runs a branded merchandise shop.

Product overview

De Voetbalschool Amersfoort e.o. operates as a TSM Academy franchise, offering a multi-product portfolio centered on youth football education in the Netherlands and Belgium. The core offerings include weekly Voetbalschool training sessions, Vakantie Activiteit (holiday camps), and Verjaardagsfeestje (birthday party packages). These are complemented by Clubondersteuning services for affiliated football clubs and a Franchise model for regional expansion. The TSM Merchandise Shop sells branded items including Kwikgoal pop-up goals, TSM accessories, and gift vouchers. All activities follow the Total Soccer Method methodology, with training provided by professionally trained coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Voetbalschool (Weekly Youth Football Training) Recurring weekly football training sessions for children using the Total Soccer Method curriculum, targeting young players supplementing their regular club activity.
• Vakantie Activiteit (Football Holiday Camps) Multi-day football camps delivered during school holidays, offering structured training and football-themed activities for children.
• Voetbal Verjaardagsfeestje (Football Birthday Party) Hosted football-themed birthday parties for children, providing a supervised, themed celebration at the venue.
• Clubondersteuning (Club Support) Coaching support and Total Soccer Method training programmes delivered to amateur football clubs to enhance their player development.
• TSM Merchandise Shop Online shop selling TSM-branded merchandise, training kits and equipment for players and participants.
• TSM Academy Franchise (Exclusive Regional Franchise) Business opportunity for entrepreneurs to operate a TSM Academy-branded youth football school under exclusive regional franchise rights and the Total Soccer Method curriculum.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• TSM AcademycoreStrategic or Co-development Partner · 1 January 2007TSM Academy is the parent organization of De Voetbalschool. De Voetbalschool operates as the official TSM Academy in Netherlands and Belgium, using the Total Soccer Method training program. All trainers are educated using this internationally renowned methodology.
• Total Soccer MethodcoreTechnology or IntegrationInternationally renowned football training methodology developed and maintained by Total Soccer Method. De Voetbalschool exclusively uses this method for all training programs. Trainers are trained using this methodology.
• AdidasminorGTM or Marketing PartnerAdidas is listed as a partner, likely providing equipment sponsorship or branding partnership for De Voetbalschool activities.
• Your Sport ShopminorChannel Partner/ Reseller/ DistributorYour Sport Shop is listed as a partner, serving as a channel for product sales/distribution alongside De Voetbalschool's own shop.
• My ProCademyminorChannel Partner/ Reseller/ DistributorListed as a TSM Academy colleague organization, operating in a related sports education space.
• Silas Soccer ServicesminorChannel Partner/ Reseller/ DistributorSupplier for Kwikgoal pop-up goals sold through De Voetbalschool shop. Contact person Silas handles product fulfillment and customer inquiries for these items.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• KNVB (Royal Netherlands Football Association): The Dutch national football governing body that shapes youth football development standards and competition. Comparable as the dominant force in Dutch youth football ecosystems De Voetbalschool operates in.
• Nike Soccer Camps: Major sports brand-backed soccer camps operating across multiple geographies. Comparable as a branded youth football training/camp operator with international reach, though with much larger scale and brand-driven economics.
• Decathlon: Global sports retailer with growing youth sports training and camps programs. Comparable as a participant in the youth sports equipment and training market in the Netherlands, though with much broader scope.
• Chelsea FC Foundation: Premier League club foundation offering international soccer schools and youth coaching programs. Comparable as a brand-backed, methodology-driven soccer school operator targeting youth across multiple geographies.

Others

• Total Soccer Method: Originator of the Total Soccer Method training methodology used by De Voetbalschool. Listed as a partner and represents the technology/methodology backbone that differentiates De Voetbalschool's training programs.

Direct peers

• Pro:Soccer Academy: Dutch-based professional football academy offering youth soccer training. Comparable target market (Dutch youth players), methodology-driven positioning, and similar training-and-camps portfolio.
• TSM Academy: Parent organization of De Voetbalschool and holder of the Total Soccer Method. Directly comparable as the franchisor of the same methodology and operating model across Europe.
• My ProCademy: Listed as a TSM Academy colleague organization, operating in a related sports education space in the Netherlands with similar training methodology and target audience.
• Soccer Schools International: International franchise operating soccer schools for youth players using structured curricula. Directly comparable business model (franchise-based youth football training across multiple regions) with De Voetbalschool.

Emerging players

• Johan Cruyff Institute: Dutch-affiliated football education brand offering coach education and sport management training. Comparable as a Netherlands-based football education brand with methodology-driven positioning, though focused on older students and professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-voetbalschool-amersfoort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Voetbalschool Amersfoort e.o.