The Devon Horse Show & Country Fair

Name

The Devon Horse Show & Country Fair

Legal name

Devon Horse Show & Country Fair, Inc.

Website

https://devonhorseshow.net

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equestrian Event Services

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian horse show
• Country fair events
• Competitive riding competition
• Nonprofit event management
• Horse show hospitality

Headquarters

HQ city

Devon, Pennsylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets and reserved seating packages for the Devon Horse Show (May/June) and Devon Fall Classic (September). Ticket tiers include All Performance Packages, FEI Grand Prix Packages, reserved grandstand seats, general admission, and parking passes. All sales are final with no refunds.
2. Corporate Sponsorships: Corporate sponsors provide financial support in exchange for logo placement on the Devon Horse Show website, event materials, and promotional materials. Sponsors are listed by tier: The Dixon, The Wheeler, The Main Line, The Blue-Ribbon, and Supporting Sponsors. Sponsorship packages include recognition at events and logo visibility.
3. Vendor Booth Rentals: Revenue from renting vendor booths and retail spaces in the Country Fair area to approximately 59 unique vendors offering clothing, jewelry, equestrian goods, food, and home goods. Vendors apply via registration forms and pay fees for booth space.
4. Food & Beverage Operations: Revenue from multiple food and beverage booths managed by volunteers and catering partners including the 1896 Grille, Tea Cart, Sips & Bits, Ice Cream and Sodas, Garden Café (operated by Heathland Hospitality Group), Clydesdales Corner Pub, and The Gazebo (wine sales). The Devon Club also offers catering services through Heathland Catering Group during Devon week.
5. Merchandise Sales: Sales of Devon Horse Show branded merchandise including apparel, accessories, glassware, and collectibles through the Devon Souvenir Booth and Devon Kids shop, both staffed by volunteers. An online store at store.devonhorseshow.net handles year-round e-commerce.
6. Devon Derby Raffle: Annual raffle program selling books of chances for $10 each to benefit Bryn Mawr Hospital. Grand prize historically includes a vehicle lease (e.g., 2026 Land Rover Defender 2-year lease donated by Jaguar Land Rover Main Line). Drawing held during the show. Additional prizes include Phillies tickets, gift certificates, and jewelry.
7. Donations & Foundation Support: The Devon Horse Show & Country Fair Foundation is a 501(c)(3) nonprofit organization that accepts charitable donations to fund infrastructure improvements, hospitality enhancements, and modernization of the Devon Horse Show grounds. The Devon Legacy Initiative is a $5 million 5-year preservation campaign.
8. Devon Club Venue Rentals: The Devon Club — a 150-guest capacity VIP entertainment space with views of the Dixon Oval and Wheeler Ring — is available for corporate and social functions year-round, including meetings, seminars, birthday parties, showers, reunions, and private event bookings. Catering is provided by Heathland Catering Group during Devon week.
9. Fall Festival of Homes Ticket Sales: Annual house tour event (October) featuring 6 extraordinary homes in the Main Line/Chester County area. Tickets are $85 per person with optional $20 gourmet boxed lunch. Proceeds benefit Bryn Mawr Hospital. Sponsorship and advertising opportunities are also sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

The Devon Horse Show & Country Fair operates an annual 12-day outdoor multi-breed equestrian competition (late May through early June) in Devon, Pennsylvania, paired with an on-grounds Country Fair featuring vendor shopping, food and beverage, midway rides, and special events. The organization also runs the Devon Fall Classic (a separate all-jumper show in September), year-round Devon Club venue rentals, the Devon Derby Raffle benefiting Bryn Mawr Hospital, the Fall Festival of Homes home tour, and an online merchandise store. All proceeds support Bryn Mawr Hospital.

Product overview

The Devon Horse Show & Country Fair operates as a single unified event organization offering three main products: the Devon Horse Show (the flagship annual equestrian competition held since 1896), the Devon Country Fair (the philanthropic arm established in 1919 that provides family entertainment, food, and shopping), and the Devon Fall Classic (a separate all-jumper show held each September). Additional offerings include ticket packages with various seating options, box reservations, the Devon Derby Raffle, and the Fall Festival of Homes. The organization also runs the Devon Legacy Initiative, a $5 million preservation program. All proceeds support Bryn Mawr Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Devon Horse Show The flagship annual 12-day outdoor multi-breed equestrian competition held in Devon, Pennsylvania, featuring Hunters, Jumpers, Equitation, Saddlebreds, Roadsters, Hackney Horses and Ponies, Friesians, Coaching, and Carriage Driving. It is one of only four USEF-qualifying horse shows in the United States and offers world-ranking FEI Grand Prix classes.
• Devon Country Fair The philanthropic arm of the organization, offering food and beverage venues, approximately 59 vendor booths selling clothing, jewelry, equestrian goods, and home goods, midway attractions (Ferris wheel, carousel, carnival games), an Art Gallery, and family programming. All proceeds support Bryn Mawr Hospital.
• Devon Fall Classic A four-day all-jumper show held each September (2026 dates: September 10–13) featuring the $25,000 Devon Fall Classic Open Speed Stake, live music, food, shopping, rides, and family entertainment. All proceeds benefit the Devon Horse Show Foundation.
• Devon Legacy Initiative A $5 million, five-year capital campaign run by the Devon Horse Show & Country Fair Foundation to fund infrastructure, hospitality, and modernization improvements across the Devon showgrounds.
• Ticket Packages and Reserved Seating

Quantifiable outcome

• Over $18 million donated to Bryn Mawr Hospital since 1919
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• Bryn Mawr HospitalcoreStrategic or Co-development Partner · 1 January 2026Primary charitable beneficiary of the Devon Country Fair since 1919. Devon Horse Show & Country Fair Foundation makes annual donations earmarked for specific hospital purchases and initiatives. Currently completing a $2 million pledge to Bryn Mawr Hospital's For Every Generation Capital Campaign supporting a new 7-story Patient Pavilion. Devon is the single largest contributor to Bryn Mawr Hospital. The hospital's President (John Schwarz) serves on the DHSCF Foundation Board as Ex Officio member.
• United States Equestrian Federation (USEF)coreStrategic or Co-development PartnerOfficial governing body for the Devon Horse Show. Devon holds the highest USEF rating and is one of only four USEF-qualifying horse shows in the United States. USEF logo appears on Devon materials and sponsorships. USEF contributed $10,000+ to the event as a sponsor in 2023.
• Show Management System (SMS)coreTechnology or IntegrationOfficial online entries partner for the Devon Horse Show and Devon Fall Classic. Competitors submit entries through the SMS platform at entries.showmanagementsystem.com. Devon entries office manages all entry-related inquiries through this system. Also used for exhibitor class entries and order of go/results management.
• EventPass by EquiTracecoreTechnology or IntegrationDigital health document management platform for pre-arrival submission of horse health records. Exhibitors upload negative Coggins tests, vaccination records, and health certificates via EventPass before arriving at the showgrounds, streamlining the check-in process.
• Jaguar Land Rover Main LineflagshipGTM or Marketing PartnerNamed sponsor of the Devon Speed Derby ($38,700 event) and grand prize donor of the Devon Derby raffle (2026 Land Rover Defender 2-year lease). Prominent logo placement on Devon Horse Show website, Fall Classic page, and event materials. Primary automotive partner of the Devon Horse Show.
• BudweiserflagshipGTM or Marketing PartnerBudweiser Clydesdales make annual appearances at the Devon Horse Show (first appeared in the 1950s), representing one of the show's most iconic and crowd-pleasing traditions. Budweiser logo appears on Devon sponsor materials.
• Main Line Health / Bryn Mawr HospitalflagshipGTM or Marketing PartnerMain Line Health / Bryn Mawr Hospital is a sponsor of the Devon Horse Show with logo placement on the Devon Fall Classic website as 'The Dixon' tier sponsor (the hospital's naming sponsorship of the Dixon Oval). Bryn Mawr Hospital President John Schwarz serves on the Devon Foundation Board.
• Heathland Catering Group / Heathland Hospitality GroupcoreStrategic or Co-development PartnerPrimary catering partner for the Devon Club during Devon Horse Show week and for the Devon Garden Café throughout the event. Provides gourmet dining experiences for VIP guests and general attendees. The Devon Club features 'outstanding caterer Heathland Catering Group during Devon week.' Heathland Hospitality Group operates the Devon Garden Café with a rotating menu of homemade soups, salads, sandwiches, and entrees.
• WestOver PropertiesminorGTM or Marketing PartnerSponsor of the Devon Horse Show and Devon Fall Classic with logo placement on the Devon website homepage.
• Goshen HillminorGTM or Marketing PartnerSponsor of the Devon Horse Show and Devon Fall Classic with logo placement on the Devon website homepage.
• Voltaire DesignminorGTM or Marketing PartnerSponsor of the Devon Horse Show and Devon Fall Classic. Voltaire is an equestrian lifestyle brand offering luxury curated collections. Appears in vendor listings and as a sponsor on the Devon website.
• Pure InsuranceminorGTM or Marketing PartnerSponsor of the Devon Horse Show and Devon Fall Classic with logo placement on the Devon website homepage.
• D' Anjolell Memorial HomesminorGTM or Marketing PartnerDonor of Devon Derby raffle prize (2 Phillies Tickets with Dinner & Parking) for the benefit of Bryn Mawr Hospital. Sponsors the Devon Derby raffle.
• Di Bruno Bros.coreStrategic or Co-development PartnerPremium food partner for boxholder catering at the Devon Horse Show. Sips & Bits booth offers boxholder ordering through Di Bruno Bros. culinary offerings including charcuterie and cheese boards, sandwiches, and specialty items. Boxholder ordering is done online through a dedicated Shopify storefront.
• PENN VETScoreOthersOfficial veterinary service provider for the Devon Horse Show. Listed as an official veterinarian in the show's prize list and exhibitor information. Located in Unionville, PA.
• Bassett's Ice CreamcoreOthersExclusive ice cream provider for the Devon Horse Show's Ice Cream and Sodas booth. Bassett's is a renowned premium ice cream brand. Devon also offers Bassett's ice cream bars dipped in Belgian dark chocolate in vanilla and sea salt caramel flavors.
• Radnor HuntcoreStrategic or Co-development PartnerRadnor Hunt (founded 1883, oldest continuously active foxhunt in the US) performs an annual exhibition at the Devon Horse Show (Saturday evening of the show). Foxhunting exhibition demonstrates skills used in the hunt field including navigating horses through hounds, trappy terrain, and group riding. Collin F. McNeil is a Master of Hounds at Radnor.
• Washington International Horse Show (WIHS)coreStrategic or Co-development PartnerWIHS presents the Shetland Pony Steeplechase Championship Series at Devon, held on Sunday and Monday of Memorial Day weekend. The WIHS Shetland Pony Steeplechase is a signature event featuring pint-sized jockeys on Shetland Ponies competing in the Dixon Oval.
• The Orpheus Club of PhiladelphiaminorStrategic or Co-development PartnerFounded in 1872, the Orpheus Club is the oldest men's singing group in America. Performs at the Devon Horse Show on Monday and Thursday evenings (May 25 and May 28, 2026), preceding evening programs. 80-member singing group performing for nearly 150 years.
• Philadelphia Police Mounted UnitminorStrategic or Co-development PartnerThe Philadelphia Police Mounted Unit performs an exhibition at the Devon Horse Show, preceding the Sapphire Grand Prix on Thursday, May 28, 2026. The unit has deep history and tradition in Philadelphia police work.
• Pennsylvania State Police Tactical Mounted SectionminorStrategic or Co-development PartnerThe Pennsylvania State Police Tactical Mounted Section provides mounted color guard presentation at the Devon Horse Show on Tuesday, May 26, 2026. The unit serves law enforcement agencies throughout the Commonwealth.

Scale indicators13 records

Recent moves7 records

Direct peers

• Capital Challenge Horse Show: Premier USEF-rated hunter/jumper show held in Upper Marlboro, MD. Comparable in scale, top-tier Hunter competition, and East Coast equestrian audience.
• The National Horse Show: Historic US hunter/jumper show (since 1883) held in Lexington, KY. Directly comparable in scale, USEF Premier status, and standing as a required stop for top US show jumping competition.
• The Hampton Classic Horse Show: Premier Long Island, NY horse show featuring hunters, jumpers, and equitation with a major FEI Grand Prix and prominent charity component. Highly comparable to Devon on multi-discipline format, affluent spectator base, and philanthropic mission.
• Dressage at Devon: Separate annual dressage competition held at the same Devon showgrounds, designated a US Equestrian Heritage Competition in 2013. Operates on shared infrastructure and comparable charitable/community model, making it a near-twin event peer.
• Washington International Horse Show (WIHS): Premier US indoor horse show held annually in Washington, DC. WIHS already presents the Shetland Pony Steeplechase Championship Series at Devon, indicating operational similarity and shared competitor/attendee audiences across the top tier of US hunter/jumper competitions.
• Winter Equestrian Festival (WEF): The largest and longest-running hunter/jumper competition in the world, held in Wellington, FL. Compares to Devon on FEI-level competition, USEF Premier status, and affluent equestrian audience, though WEF operates over a 12-week season versus Devon's 12-day format.
• Pennsylvania National Horse Show: Major USEF Premier-rated hunter/jumper show held in Harrisburg, PA. Directly comparable multi-discipline indoor horse show with similar FEI-level competition, qualifying status, and East Coast audience — and a board member (Collin McNeil) is a director of both events.
• Split Rock Jumping Tour: Multi-stop US show jumping tour offering FEI-level competition at premium venues. Comparable in FEI ranking competition, premium pricing tier, and target competitor base of professional show jumpers.
• Kentucky National Horse Show: USEF-rated hunter/jumper show held at the Kentucky Horse Park. Comparable multi-discipline format, USEF qualifying status, and shared competitor pool across the top tier of US horse shows.
• Lake Placid Horse Show: Long-running USEF Premier horse show held annually in Lake Placid, NY. Comparable multi-week hunter/jumper competition with shared competitor pool, sponsor base, and USEF-premium designation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-devon-horse-show-country-fair

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Devon Horse Show & Country Fair