Devonport Country Club

What Devonport Country Club does

Devonport Country Club is a private members sporting and leisure club headquartered at 66 Woodrising Avenue, Spreyton, Tasmania, Australia. The club operates an integrated multi-sport facility on a single site comprising an 18-hole championship golf course, three championship-grade outdoor lawn bowls greens, an 8-rink all-weather Rapid Supply Indoor Bowls Centre, two croquet lawns, a sports shop, the Woodrising restaurant and bar, function and event facilities, and an RV park of approximately 16 self-contained sites. The club is governed by a board chaired by Georgette Chilcott, with Alissa Jeffrey serving as General Manager; it has no venture capital or private equity backing and operates as a member-owned association.

The club generates revenue across six primary streams: tiered annual and multi-year sport memberships (golf from $50 junior to $10,000 Platinum 5-year; bowls $75-$325; croquet $25-$280; social $20); usage-based green fees, rink hire ($15/session), and RV park fees ($10/van/night); transaction-based dining sales at Woodrising; and event/function revenue from weddings, corporate events, comedy nights, jazz festivals, and themed dining experiences (Faulty Towers at $120/ticket). The facility is supported by a Diamond/Corporate/Minor sponsorship program anchored by Toyota Devonport, Fonterra, Oliver Kelly Group, Rapid Supply, Mersey Sheet Metal and Roofing, and Steadfast Taswide Insurance, and is affiliated with Golf Australia/Bowls Tasmania/Croquet Tasmania as governing bodies. A reciprocal golf club network spans Tasmania, Victoria, NSW, Queensland, WA, ACT, and NT.

The club serves a diversified customer base across six segments: competitive and social golfers and bowlers (primary), croquet players, RV and tourist travellers (particularly Spirit of Tasmania ferry users), event hosts (weddings and corporate), and casual dining guests. GTM is direct-to-consumer and event-driven, using the club website, Facebook, Instagram, email newsletters, SEO, and event marketing to drive online bookings, walk-in visits, and membership sign-ups. Technology is conventional third-party booking infrastructure with no proprietary platforms or AI/ML capabilities; the strategic moat rests on community ecosystem density (160+ pennant bowlers), championship-grade facilities maintained by a superintendent with US Open and Australian Open experience, and unique tourist access via the RV park's proximity to the Spirit of Tasmania terminal.

Name

Devonport Country Club

Legal name

Devonport Country Club

Website

https://devonportcountryclub.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Devonport Country Club is a private members multi-sport club in Spreyton, Tasmania operating an 18-hole golf course, 8-rink indoor bowls centre, outdoor bowls and croquet lawns, RV park, dining, and event facilities for local members, regional sport participants, and Spirit of Tasmania ferry tourists.

Ownership category

akta.pro rank

Product category

Recreational Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Sports Bars (CRANACAC)

Keywords

• Recreational club services
• Golf course operations
• Lawn bowls facility
• Hospitality and events
• Country club membership

Headquarters

HQ city

Spreyton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual and multi-year memberships for golf, bowls, croquet, and social members generating recurring revenue with various tiered options based on age, playing rights, and benefits.
2. Green Fees and Facility Hire: Revenue from non-member green fees for golf, rink hire for indoor bowls ($15 per person), and casual use of bowling greens and croquet lawns.
3. Dining and Bar Sales: Restaurant and sports bar operations at Woodrising venue generating revenue from food and beverage sales. Dining open for lunch Tuesday-Friday and dinner Tuesday-Saturday, plus Sunday lunch.
4. Events and Functions: Revenue from hosted events including weddings, corporate functions, comedy nights, and themed dining experiences. Event tickets ranging from $25 (trivia) to $120 (Faulty Towers experience).
5. RV Park Fees: RV park accommodation at $10 per van per night, with approximately 16 sites available and no advance bookings required.
6. Sports Shop Sales: On-site sports shop selling golf equipment, apparel, and accessories. Open Monday-Saturday 7am-5pm and Sunday 8am-5pm.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Devonport Country Club is a multi-sport recreational and leisure club offering an 18-hole championship golf course, three outdoor lawn bowls greens, an 8-rink indoor bowls centre, two croquet lawns, the Woodrising restaurant and bar, function and event venues, a sports shop, and an on-site RV park. It sells annual memberships across golf, bowls, croquet, and social categories alongside casual green fees, rink hire, dining, hosted events, and traveller accommodation.

Product overview

Devonport Country Club is a multi-sport and leisure facility offering an integrated portfolio of recreational activities and hospitality services. The core offerings include an 18-hole championship golf course, the Rapid Supply Indoor Bowls Centre (8-rink facility), three outdoor lawn bowls greens, two croquet lawns, and the Woodrising dining venue. Additional services include an RV park, sports shop, and function/event facilities for weddings and corporate events. The club operates a tiered membership system covering golf, bowls, croquet, and social memberships, with pricing ranging from $20 (social) to $10,000 (Platinum 5-year golf membership).

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course One of Tasmania's finest 18-hole golf courses with pristine fairways, practice facilities, and tournament-grade presentation maintained by a superintendent with US Open and Australian Open experience. Available to members and visitors for social play, competition, lessons, and casual rounds.
• Rapid Supply Indoor Bowls Centre An 8-rink, all-weather indoor bowling venue enabling year-round play. Available for pennant competitions, social roll-ups, casual rink hire at AUD 15 per person, corporate events, birthday parties, and team-building activities.
• Outdoor Lawn Bowls Three championship-grade outdoor bowls greens hosting regular pennant, club, and invitational events, casual roll-ups, barefoot bowls sessions, and come-and-try days for all ages. Operated in coordination with Bowls Tasmania and Bowls North West.
• Croquet Two maintained croquet lawns offering social games, coaching sessions, and friendly competitions for both new players and seasoned enthusiasts, operated in affiliation with Croquet Tasmania.
• Woodrising Dining Bistro and casual dining venue offering fresh seasonal menus, lunch (Tuesday to Friday), dinner (Tuesday to Saturday), Sunday lunch, and a sports bar. Open to members, social members, dining guests, and visitors.
• RV Park A riverside caravan and RV park with approximately 16 sites, town water on selected sites, a fully plumbed toilet block, and proximity to the Spirit of Tasmania ferry terminal (12 minutes) and Devonport CBD (8 minutes). Self-contained vehicles only at AUD 10 per van per night, no advance bookings, maximum 7 nights stay, with long-term van storage available.
• Sports Shop On-site pro shop selling golf equipment, apparel, and accessories, with golf cart and club hire available. Open Monday-Saturday 7am-5pm and Sunday 8am-5pm. Also serves as the walk-up check-in point for the RV park.
• Function and Event Facilities Flexible event spaces for weddings, corporate events, birthday celebrations, conferences, and team-building activities, supported by an experienced events team and tailored packages including catering, AV, and themed entertainment such as Faulty Towers Dining Experience, comedy nights, and jazz festivals.
• Golf Memberships Annual and multi-year golf membership subscriptions providing access to the 18-hole championship course, GA handicap, competition play rights, reciprocal club access across Tasmania and interstate, and member discounts on food, beverage, and activities. Includes Full Membership (AUD 1,735), Full 65+ (AUD 1,650), Junior, Intermediate, Lifestyle, and Platinum 5-Year (AUD 10,000) tiers.
• Bowls Memberships Annual bowls membership subscriptions providing 7-day outdoor greens access, affiliation fees, competition play rights, and indoor centre discounts. Includes Full Bowls (AUD 325), Bowls Lifestyle (AUD 220), Bowls Junior (AUD 75), and Indoor Centre Winter 5-month membership (AUD 80).
• Croquet Memberships Annual croquet membership subscriptions providing 7-day croquet lawn access, affiliation fees, competition rights, and member discounts on food and beverage. Includes Full Croquet Membership (AUD 280) and Croquet Junior Membership (AUD 25 for members aged 18 and under).
• Social Membership Annual social membership at AUD 20 providing access to the clubhouse, 10% off food and beverage, 10% discount on green fees, and 33% off indoor bowls centre access for community members who do not play competitive sport.

Quantifiable outcome

• 160+ active pennant bowlers and multiple competition teams

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered diamond, minor and core.

• Toyota DevonportdiamondGTM or Marketing PartnerDiamond sponsor providing vehicle sponsorship and support to the club. Part of the Devonport Burnie Toyota group.
• Oliver Kelly GroupdiamondGTM or Marketing PartnerDiamond sponsor offering construction and plumbing services to club members. Provides team-building activities through golf and indoor bowls for employees.
• FonterradiamondGTM or Marketing PartnerDiamond sponsor - global dairy cooperative providing dairy products and support to the club.
• Rapid SupplydiamondGTM or Marketing PartnerDiamond sponsor and naming rights partner for the Rapid Supply Indoor Bowls Centre. Provider of industrial and safety supplies.
• Mersey Sheet Metal and RoofingdiamondGTM or Marketing PartnerDiamond sponsor providing sheet metal and roofing services. Local Devonport business supporting the club.
• Steadfast Taswide InsurancediamondGTM or Marketing PartnerDiamond sponsor - insurance broker providing coverage services to club and members.
• Storage City DevonportminorGTM or Marketing PartnerSponsor of the Winter Classic golf tournament event.
• Spreyton IGAminorGTM or Marketing PartnerLocal business sponsor of the 7s Golf team competition.
• Roberts Real Estate (Katt Spaulding)minorGTM or Marketing PartnerSponsor of Sports Trivia Night and community events.
• Golf AustraliacoreOthersGoverning body affiliation for golf operations, handicap management, and tournament sanctions. Member of Golf Tasmania.
• Bowls Tasmania / Bowls North WestcoreOthersGoverning body affiliations for bowls operations, pennant competition administration, and regional tournament coordination.
• Croquet TasmaniacoreOthersGoverning body affiliation for croquet operations and competition administration.
• Reciprocal Golf Clubs NetworkminorOthersNetwork of golf clubs across Tasmania, Victoria, NSW, Queensland, WA, ACT, and NT offering reciprocal play rights to members. Includes Launceston Golf Club, Royal Hobart Golf Club, Tasmania Golf Club, and clubs interstate.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Barnbougle Lost Farm: World-ranked links golf destination in Tasmania — operates at a higher price point and tourist-resort scale, but targets overlapping Tasmanian and interstate golf tourism demand.
• Glenelg Golf Club: Coastal Adelaide-based members golf club with championship course, clubhouse dining, and reciprocal networks — comparable membership structure and product offering.
• Indooroopilly Golf Club: Large Queensland members golf club with championship course, extensive clubhouse, and reciprocal arrangements — comparable in operating model and member economics at a larger scale.
• Royal Adelaide Golf Club: Elite 18-hole private golf club in South Australia with reciprocal arrangements and dining facilities — comparable as a regional Australian championship golf members club.
• Federal Golf Club: Multi-sport private members club in Canberra combining golf, bowls, dining, and events — closely aligned with Devonport's integrated club model at a larger scale.

Others

• Hickman Golf (Sports Shop operator): Operates the Devonport Country Club Sports Shop on-site per the club website — adjacent retail partner rather than a competitor, included as a relevant ecosystem participant.

Direct peers

• Launceston Golf Club: Established 18-hole private golf club in northern Tasmania — direct geographic peer in the Tasmanian golf market and listed reciprocal partner of Devonport Country Club.
• Tasmania Golf Club: Championship golf course in Tasmania operating with membership and reciprocal access — directly comparable in product offering, customer base, and geographic market.
• Royal Hobart Golf Club: Premier18-hole golf club in southern Tasmania operating as a private members club with reciprocal arrangements — directly comparable as a Tasmanian championship golf venue serving a similar membership demographic.
• Kingston Beach Golf Club: Tasmanian golf club offering18-hole course and clubhouse facilities — directly comparable in scale, membership model, and Southern Tasmania/North West customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/devonportcountryclub
• Instagraminstagram.com/devonportcountryclub
• LinkedInlinkedin.com/company/devonport-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devonport Country Club