DEVORE

What DEVORE does

DEVORE is a single-domain listing page operated by Nameshift.com, a Netherlands-registered private entity (KvK: 88910652) headquartered at Steenplaetsstraat 6, 2288AA Rijswijk. Nameshift.com runs a self-serve domain name marketplace and escrow platform that mediates peer-to-peer domain transfers, holding buyer payment in third-party escrow until the domain transfer is verified and releasing funds to the seller on success, with a full refund if the transfer cannot be completed. The platform's core technology is a transaction-orchestration layer rather than a registry or hosting product: it coordinates multi-language checkout, supports 11 languages, and accepts region-specific payment methods including iDEAL, Bancontact, EPS, UnionPay, JCB, and Cartes Bancaires alongside major card networks and bank transfer. Stated operational performance is a 24-hour average domain transfer time, achieved by coordinating with sellers to expedite the required transfer data.

Nameshift.com monetizes exclusively through a single revenue stream: a commission charged to sellers on completed domain transfers, while buyers pay only the purchase price with no incremental fees. The free-for-buyer pricing is positioned as the core differentiator, paired with escrow-backed buyer protection and free VAT invoicing. Distribution is entirely self-serve and web-based, with the Nameshift.com storefront accessible globally and configured for 15 country experiences spanning Europe, North America, and Asia. The platform serves individuals, SMBs, and consumers acquiring domains for portfolio, brand protection, or resale purposes, with no enterprise sales motion, no documented marketing channels, no disclosed headcount, no subsidiaries, no parent company, and no known institutional investors in the source data.

Name

DEVORE

Legal name

Nameshift.com

Website

https://devore.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nameshift.com is a Netherlands-based domain name escrow and marketplace that enables global buyers to acquire domains via a free, third-party escrow service, earning commission from sellers on completed transfers.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)

SIC

Patent Owners & Lessors (6794)

akta.pro industry

PRIMARYFSADANAK

Domain Names & Digital Identity NFT Marketplaces

Financial & Insurance/Crypto & Digital Assets/Non-Fungible Tokens (NFT) Marketplaces

SECONDARYFSAGABAE

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

Keywords

• Domain escrow services
• Domain name marketplace
• Domain transfer service
• Domain brokerage platform
• Online domain sales

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Domain Sale Commission: Commission earned from sellers on domain transactions. The service is free for buyers - sellers pay the commission fee. Revenue is generated as a percentage or fixed fee on completed domain transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

DEVORE operates Nameshift.com, an online domain name marketplace that uses a third-party escrow service to facilitate safe transfers of domain names between buyers and sellers. Buyer payments are held in escrow until the domain transfer is verified, with a full refund issued if the transfer cannot be completed. The service is free for buyers; sellers pay a commission on each completed transaction, and the average domain transfer time is 24 hours.

Product overview

DEVORE operates Nameshift.com, a domain name marketplace and escrow service. The platform enables buyers to purchase domain names through a secure escrow mechanism where payment is held until the domain transfer is successfully completed. The service is free for buyers with the seller paying commission. Average domain transfer time is 24 hours. The company facilitates purchases across multiple international markets including Europe, North America, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Nameshift.com Domain Marketplace An online domain name marketplace with an integrated escrow service that facilitates safe transfers of domain names between buyers and sellers. Buyers purchase domains directly through the self-serve website without additional fees; sellers pay the commission. The escrow holds payment until domain transfer is confirmed, with a full refund if transfer fails, and the average transfer time is 24 hours. The service is accessible globally across 15 country-specific localized storefronts in 11 languages.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Dan.com: Boutique domain marketplace with a free-for-buyers installment and escrow model very similar to Nameshift, targeting the same SMB and investor domain seller base.
• Undeveloped: Domain marketplace owned by truehold with a comparable buyer-friendly purchase flow and escrow service for premium and brandable domains.
• Afternic (GoDaddy): GoDaddy-owned domain aftermarket with integrated escrow and transfer tools; the most direct competitor because it bundles escrow within a much larger registrar and parking ecosystem.
• Sedo: The world's largest domain name marketplace, offering brokerage, escrow, and transfer services directly comparable to Nameshift's core offering and serving the same buyer and seller personas.

Emerging players

• Squadhelp: Brandable domain marketplace with naming contests and brokerage; overlaps with Nameshift on premium-domain sales but with a heavier curation and services layer.
• Atom: Brandable domain marketplace owned by Namecheap with comparable purchase and negotiation features, targeting similar SMB and startup buyers.
• Flippa: Online marketplace for digital assets including domains, websites, and SaaS; comparable escrow and transfer mechanics with a broader asset taxonomy.
• Efty: Domain portfolio management and for-sale lander platform popular with investors; competes on the seller-side tooling and lead capture that Nameshift does not currently offer.

Broad incumbents

• GoDaddy: The dominant registrar and a broad incumbent that owns Afternic; competes by bundling marketplace, escrow, parking, and registration services that Nameshift cannot match in scope.
• Namecheap: Major registrar with a secondary domain aftermarket feature; competes indirectly by offering transfer and acquisition tools to its existing customer base.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/devore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVORE