DEV-UP
DEV-UP is an AI-driven digital engineering firm in Utrecht that builds custom software, AI agents, voice agents, and CMS platforms for European SMEs using a Dutch-led, Moroccan-nearshore delivery model.
- Company typePrivate
- Founded-
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DEV-UP does
DEV-UP B.V. is an AI-driven digital engineering company headquartered in Utrecht, Netherlands, that delivers custom software, AI agents, AI voice agents, headless CMS implementations, and AI-code validation services to growing SMEs and mid-market organizations across Europe. The company operates a nearshore delivery model in which Dutch project leadership pairs with vetted developers in Morocco, enabling cost-effective blended teams offered under a Software Teams as a Service retainer model as well as project-based engagements billed on a time-and-materials (nacalculatie) basis with milestone part-payments and SLA-based maintenance contracts.
The technology stack spans TypeScript, React/Next.js, Node.js, .NET, Python, Rust, Go, Strapi CMS, GraphQL, and Firebase, supporting the development of custom web applications, customer portals, dashboards, and institutional platforms. DEV-UP has productized three proprietary assets — WOCO360 for property operations, TimeGenius for time management, and the ICAR Membership Platform — alongside dedicated AI service lines covering autonomous agents with multi-step CRM and ERP integration, voice agents with speech recognition and telephony integration, and a Vibe Coding Check offering for AI-generated code governance.
The go-to-market is sales-led and SME-focused, relying on discovery calls, cost and project calculators, case-study content, and direct consultation requests; named clients include HVK Stevens, Cleriti House, ESOMAR, and ICAR. The company maintains 35 lifetime clients to date, targets verticals including finance, public sector, construction, healthcare, logistics, and non-profit, and displays Microsoft and NL AI partnership co-branding on its website.
DEV-UP firmographics
Firmographics- Name
- DEV-UP
- Legal name
- Dev-Up B.V.
- Website
- https://dev-up.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DEV-UP is an AI-driven digital engineering firm in Utrecht that builds custom software, AI agents, voice agents, and CMS platforms for European SMEs using a Dutch-led, Moroccan-nearshore delivery model.
- Ownership category
- akta.pro rank
DEV-UP industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industry
- Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)
Keywords
Where DEV-UP is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
DEV-UP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Teams as a Service: Dedicated engineering teams embedded with client organizations, providing ongoing development capacity with Dutch project leadership and Moroccan nearshore talent. Operates on retainer or project-based engagement models with long-term partnership focus.
- Custom Software Development: Custom-built web applications, business platforms, dashboards, customer portals, and internal tooling delivered as fixed-scope or time-and-materials engagements.
- AI Agent Development: Development of intelligent automation agents for business operations, integrating with enterprise systems. Typically delivered as project-based engagements with scope defined around specific use cases.
- AI Voice Agent Development: Voice interface solutions for customer service, inbound experiences, outbound automation, and telephony integration. Project-based delivery with system integration scope.
- Vibe Coding Check as a Service: Code review and engineering validation service for AI-generated codebases, architecture assessment, and delivery coaching. Consulting-style engagement.
- Maintenance and SLA Services: Ongoing maintenance services offered through SLA agreements or maintenance cards (strippenkaart) with prepaid hours. Includes correctief, preventief, and adaptief maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Discovery and Consultation (Free) |
| Hybrid | Multi-year contract | Tailored Project Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DEV-UP product offering
Product offeringCore offering
DEV-UP is an AI-driven digital engineering company that delivers custom software development and AI integration services to growing SMEs and enterprise organizations, using a blended Dutch-leadership and Moroccan-nearshore-developer delivery model. Its core offerings include Software Teams as a Service (embedded engineering squads), AI Agent Development, AI Voice Agent Development, Custom-built Web Applications, Strapi Headless CMS Services, and a Vibe Coding Check code-review service. It also maintains proprietary products such as WOCO360 (property operations platform), TimeGenius (time management), and a Membership Platform built for ICAR.
Product overview
DEV-UP is an AI-driven digital engineering company that offers a portfolio of AI-first products and software development services. The product lineup includes WOCO360 (property operations platform), TimeGenius (time management solution), and the Membership Platform (institutional platform for ICAR's global livestock standards). Services include AI Agent Development, AI Voice Agent Development, Custom-built Web Applications, Software Teams as a Service, Strapi Headless CMS Services, and Vibe Coding Check as a Service. The company operates a nearshore delivery model combining Dutch leadership with vetted developers from Morocco.
Differentiator
Problem solved
Functional benefit
Brands
- WOCO360: Property operations platform for modern rental portfolios.
- TimeGenius
- Membership Platform (ICAR)
Products and services
- WOCO360
Quantifiable outcome
- Enterprise-level quality at cost-effective rates through nearshore model
- +1 more outcomes
Companies that use DEV-UP
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
DEV-UP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
DEV-UP partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
DEV-UP competitors and assessment
Company assessmentBroad incumbents
- Visma: Nordic enterprise software and IT services provider with broad SaaS offerings. Comparable to DEV-UP's blend of custom software, AI, and productized solutions across Northern European SMBs.
- BairesDev: Large nearshore software development provider with deep LatAm talent pools. Comparable to DEV-UP's nearshore delivery model and enterprise custom development offerings, though at significantly larger scale.
- Dept: Large Dutch digital agency offering custom software, AI, and digital transformation services across Europe. Comparable to DEV-UP's broader services portfolio but at significantly greater scale and brand recognition.
- Xebia: Dutch-headquartered IT consultancy with deep nearshore delivery in India and Eastern Europe. Directly comparable to DEV-UP's blended leadership-plus-nearshore model and serves the same Dutch and broader European enterprise market.
Direct peers
- Brainhub: European nearshore software development firm with delivery centers in Poland. Closely matches DEV-UP's nearshore engineering team model and SME/mid-market enterprise focus.
- Netguru: Poland-rooted nearshore software development and AI services firm with a strong European client base. Closely comparable to DEV-UP's SME-focused custom development and AI-agent delivery model.
- Vention: US-headquartered nearshore software development firm with engineering teams in Eastern Europe and Latin America. Directly comparable to DEV-UP's Teams-as-a-Service delivery model and SME enterprise focus.
Regional players
- 8grams: European AI and software engineering firm delivering AI agent and custom development services. Comparable to DEV-UP's AI-driven digital engineering offering targeting European SMEs.
- Bynder: Dutch-headquartered digital asset management platform with strong European mid-market enterprise footprint. Comparable as a Dutch-rooted software and AI services company serving similar customer segments.
Emerging players
- Fast Forward: AI-focused services and solutions firm building AI agents and automation for European enterprises. Comparable to DEV-UP's AI Agent Development and Voice Agent services for SME and mid-market clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
DEV-UP social profiles
Digital presenceDEV-UP financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEV-UP leadership team
Management profileNumber of profiles
DEV-UP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEV-UP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEV-UP
What does DEV-UP do?
DEV-UP is an AI-driven digital engineering company that delivers custom software development and AI integration services to growing SMEs and enterprise organizations, using a blended Dutch-leadership and Moroccan-nearshore-developer delivery model. Its core offerings include Software Teams as a Service (embedded engineering squads), AI Agent Development, AI Voice Agent Development, Custom-built Web Applications, Strapi Headless CMS Services, and a Vibe Coding Check code-review service. It also maintains proprietary products such as WOCO360 (property operations platform), TimeGenius (time management), and a Membership Platform built for ICAR.
Is DEV-UP a public or private company?
DEV-UP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEV-UP founded?
DEV-UP was founded in -1. It employs 1 to 10 people.
Where is DEV-UP based?
DEV-UP is headquartered in Utrecht, Netherlands, in the Europe region.
How does DEV-UP make money?
Six revenue lines are on record. Software Teams as a Service is the primary driver. The others are custom Software Development, AI Agent Development, AI Voice Agent Development, vibe Coding Check as a Service and maintenance and SLA Services.
Who are DEV-UP's main competitors?
Broad incumbents on record are Visma, BairesDev, Dept and Xebia. Direct peers are Brainhub, Netguru and Vention. Regional players are 8grams and Bynder. Fast Forward is listed as an emerging player.
Does DEV-UP have an API?
No public API is recorded for DEV-UP.
What industry is DEV-UP in?
DEV-UP's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPAEAKAM, Developer Experience (DevEx) Tooling & Productivity Engineering. Its NAICS code is 5132 and its SIC code is 7371.