De Waldhoorn

What De Waldhoorn does

De Waldhoorn (legal name: Boerderij De Waldhoorn) is a private, family-owned Dutch hospitality group founded in 1820 and headquartered at Dorpsstraat 2, 6731 AT, Otterlo, Gelderland, Netherlands. The core operation is a full-service seasonal à-la-carte restaurant offering brunch, lunch, dinner, and bar service with 150 indoor covers plus a 180-seat terrace, complemented by multiple sub-concepts on the same farm footprint: the Zomerveranda summer veranda, Boerderij-Slijterij farm liquor store, IJspaleis ice cream parlor, Schietlokaal shooting room, Wallies Tiny Resto fast-casual outlet (pizza, salad, burger, loaded fries), and dedicated event spaces including the Korenschuur banquet hall. The venue sits at the entrance of National Park De Hoge Veluwe and within roughly ten minutes cycling distance of the Kröller-Möller Museum, and it explicitly positions itself as a Veluwe nature and culture meeting place serving tourists, local families, and group visitors.

The business generates revenue through five interlocking streams: à-la-carte restaurant dining (menu items priced individually from €3.6 to €37.5), pre-fixed experience packages (High Tea €29.9 p.p.; High Wine/Beer/Cocktail €31.5 p.p.; available 10:00–15:00, minimum 2 persons), group BBQ arrangements (€29.50–€38 p.p. for 2–200 persons), guided activity packages led by an in-house Veluwe Guide (Wilde Veluwse Fietstocht €12.50 p.p., Big 5 Wild Expeditie from €50 p.p., pubquiz €19.50 p.p., muziekbingo €22.50 p.p., shuffleboard €7.50 p.p., schietworkshop, imkerworkshop, Boswachter vertelt, and seven Hap & Trap routes), and private events spanning weddings, corporate meetings, and celebrations. Pricing is uniformly transaction-based with no subscription or contracted recurring layer; a loyalty program (Vriend van De Waldhoorn) was launched in March 2026 on the Dishloyalty platform to drive repeat visitation. Distribution is direct-to-consumer, combining walk-in traffic, online reservations via Guestplan, email-based group bookings (10+ persons), and corporate/event inquiries.

Technology is off-the-shelf hospitality infrastructure rather than proprietary platform: WordPress CMS, Resengo for reservation management, Guestplan for online booking, Ingenico and LeisureKing for payment processing, Google Analytics for web analytics, and Hotjar plus Application Insights for usability monitoring of the Resengo platform. The company holds no patents or trademarks in the disclosed record and operates with no external funding, parent company, or private equity involvement; it is wholly family-controlled and currently managed by a leadership team that includes head chef Mark, souschef Niels, floor manager Franka, and chef Maas (15+ years tenure). Recognition includes multiple Misset Horeca Terras Top 100 rankings and the 2019 Publieksprijs public award.

Name

De Waldhoorn

Legal name

Boerderij De Waldhoorn

Website

https://de-waldhoorn.nl

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

11–50 employees

Short description

De Waldhoorn is a 200+ year family-owned farm-based restaurant and event venue in Otterlo, Netherlands, at the gateway to National Park De Hoge Veluwe, serving individual diners, tourists, private groups, and corporate clients with à-la-carte dining, group BBQ packages, guided Veluwe activities, weddings, and adjacent sub-brands (Wallies, IJspaleis, Boerderij-Slijterij).

Ownership category

akta.pro rank

Product category

Restaurant and Event Venue

NAICS

Tour Operators (56152), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Restaurant dining
• Farm venue
• Group packages
• Nature activities
• Event catering

Headquarters

HQ city

Otterlo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant dining (à-la-carte): Full-service restaurant offering seasonal menus including brunch, lunch, dinner, and bar items. Revenue generated from individual menu items priced from €3-46 per item. Covers 150 people inside restaurant plus 180 terrace seats.
2. Experience packages (High Tea, High Wine, High Beer, High Cocktail): Pre-fixed experience packages served from 10:00-15:00, minimum 2 persons. High Tea €29.9 pp, High Wine/Beer/Cocktail €31.5 pp. All-inclusive pricing with specified number of courses and beverages.
3. BBQ group experiences: BBQ packages ranging from mini table BBQ (2+ persons) to Ofyr BBQ for larger groups. Pricing from €29.50-38 per person depending on package. Includes various meat, vegetable, and side options.
4. Group activities (Pubquiz, Music Bingo, Shuffleboard): Activity-based revenue from group entertainment options: Pubquiz €19.50 p.p., Crazy Foute Muziek Bingo €22.50 p.p., Shuffleboard €7.5 p.p. All require booking with meal/diner.
5. Wild expedition packages: Combined activity-dining packages such as Big 5 Wild Expedition (€50 p.p. minimum) including guided walk, shooting workshop, and 2-course dinner. Wilde Veluwse Fietstocht at €12.50 p.p. for guided bike tours.
6. Private events (weddings, meetings, celebrations): Full-day venue rental for weddings (ceremony to party), business meetings, and celebrations. Customized packages coordinated per event requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

De Waldhoorn is a family-owned farm-based restaurant and event venue offering seasonal à-la-carte dining (brunch, lunch, dinner, bar) for up to 150 indoor covers and 180 terrace seats in Otterlo, Netherlands. Its portfolio also includes pre-fixed experience packages (High Tea, High Wine, High Beer, High Cocktail), BBQ arrangements for 2–200 persons, full wedding and meeting services, a farm liquor store, an ice cream parlor, the Wallies Tiny Resto fast-casual sub-brand, and a guided group activity program led by an in-house Veluwe Guide (wildlife cycling tours, Big 5 Wild Expeditie, schietworkshop, imkerworkshop, pubquiz, muziekbingo, puzzeldiner, shuffleboard, and Hap & Trap routes).

Product overview

De Waldhoorn is a diversified hospitality group operating as a farm-based restaurant and event venue on the Veluwe in Otterlo, Netherlands. The core offering is Restaurant De Waldhoorn (150 indoor covers + 180-seat terrace), a seasonal à-la-carte dining restaurant complemented by a Summer Veranda, a Farm Liquor Store, the IJspaleis ice cream parlor, and the Schietlokaal shooting room. An adjacent fast-casual sub-brand, Wallies Tiny Resto, serves pizza, burgers, and loaded fries. The group also operates the 'All Day High' pre-fixed dining packages (High Tea, High Wine, High Beer, High Cocktail), seasonal BBQ-arrangementen for 2–200 persons, and full wedding and meeting/conference services. A portfolio of 15+ group activities is offered, led by the in-house Veluwe Guide, including the Wilde Veluwse Fietstocht, Hap & Trap cycling routes, schietworkshop, imkerworkshop, pubquiz, muziekbingo, puzzeldiner, shuffleboard, and the Big 5 Wild Expeditie. Revenue streams are supported by a loyalty program (Vriend van De Waldhoorn), gift cards, and the Boerderij-Slijterij farm shop. Reservations are managed through Resengo, online payments through Ingenico and LeisureKing, and WiFi is available for guests.

Differentiator

Problem solved

Functional benefit

Brands

• Wallies: A place full of activity close to nature. Tiny Resto with Off Road Terras; An unconstrained and cozy fast-casual concept offering pizza, salad, burger, and loaded fries.
• Boerderij-Slijterij
• IJspaleis

Products and services

• Restaurant De Waldhoorn
• All Day High (High Tea, High Wine, High Beer, High Cocktail)
• BBQ-arrangementen (Summer & Winter BBQ)
• Groepsarrangementen (Group Packages)
• Vergaderen (Meetings & Conferences)
• Bruiloft (Weddings)
• Boerderij-Slijterij (Farm Liquor Store)
• Wallies Tiny Resto
• IJspaleis (Ice Cream Palace)
• Schietlokaal (Shooting Room)
• Zomerveranda (Summer Veranda)
• Groepsactiviteiten (Group Activities)
• Woeste Plank & Tamme Plank (Boards & Bites)
• Vriend van De Waldhoorn (Loyalty Program)
• Cadeaukaarten (Gift Cards)

Quantifiable outcome

• Achieved multiple rankings in Misset Horeca Terras Top 100
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Veluwe SpecialistminorChannel Partner/ Reseller/ DistributorBicycle rental partner located nearby. Referrals sent to Veluwe Specialist for customers needing bicycle rental for Hap & Trap routes, Wilde Veluwse Fietstocht, or general Veluwe exploration.
• Geerts TweewielersminorChannel Partner/ Reseller/ DistributorBicycle rental partner in Otterlo. Alternative referral partner for cycling equipment rental. Recommended for customers wanting to explore Veluwe by bike.
• ResengocoreTechnology or IntegrationPrimary reservation management system for handling bookings, customer profiles, and dining reservations. Creates passive profiles for email matching and fraud prevention. Processes reservation data for 2 years.
• IngenicocoreTechnology or IntegrationPayment processing provider for online transactions. Handles secure payment processing with basic transaction status feedback to merchant.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Bronckhorster: Destination restaurant and event venue in Laag-Keppel (Achterhoek), close to the Veluwe, combining regional cuisine, weddings, and group experiences similar to De Waldhoorn's multi-format offering.
• Hof van Wageningen: Event and dining venue in Wageningen offering weddings, meetings, and restaurant service with countryside positioning, overlapping with De Waldhoorn's event-led business model.
• De Kromme Dissel: Michelin-starred destination restaurant in Heelsum on the Veluwe, combining seasonal regional cuisine with event and group offerings in a wooded setting that mirrors De Waldhoorn's positioning.
• Landgoed de Wilmersberg: Estate-based hotel and restaurant in Twente offering nature-led stays, dining, and event spaces - comparable in concept as a Dutch countryside estate venue combining local cuisine with events.
• Hotel-Restaurant De Echoput: Destination restaurant-hotel located in Hoog Soeren on the Veluwe, offering similar nature-anchored hospitality near the same national park and serving a comparable mix of tourists, locals, and event guests.
• Landgoed Rhederoord: Estate-based hotel and restaurant in De Steeg on the Veluwe offering weddings, corporate events, and nature-driven dining - directly overlapping with De Waldhoorn's multi-format venue and event business.
• Kasteel Engelenburg: Castle estate in Brummen (Veluwe) hosting weddings, meetings, and dining experiences in a historic countryside setting, with a comparable full-service event and hospitality positioning.
• Herberg De Gouden Karper: Long-established Dutch country inn and restaurant in Hummelo combining regional cuisine with hotel rooms and event hosting, comparable to De Waldhoorn as a heritage countryside hospitality venue.

Broad incumbents

• Fletcher Hotels: Dutch hotel-restaurant chain with extensive countryside and event venues, providing a broader incumbent alternative for Dutch destination dining, weddings, and corporate stays.
• Van der Valk Hotels & Restaurants: Large Dutch hospitality chain combining hotels, restaurants, and event venues nationwide; competes broadly with De Waldhoorn's wedding, meeting, and dining services but at scale and across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dewaldhoorn
• Instagraminstagram.com/dewaldhoorn
• LinkedInlinkedin.com/company/de-waldhoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Waldhoorn