Exia Labs
Exia Labs builds AI-powered military wargaming, spatial reasoning, and autonomous ground vehicle software for the U.S. Department of Defense, with commercial dual-use applications in wildfire mapping and spaceport site selection.
- Company typePrivate
- Founded2024
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Exia Labs does
Exia Labs, Inc. is a Bellevue, Washington-based defense technology company founded in 2024 by Jonathan Pan, a former U.S. Army infantry officer who deployed to Afghanistan, and Serj Kazar, his former Riot Games colleague. The company builds AI-powered software and autonomous systems for military mission planning, wargaming, and battlefield operations. Its core product, Blue, is a spatial reasoning and decision-support platform that ingests terrain, weather, and entity data to generate Courses of Action, OPORDs, wargaming sessions, and C-UAS mission command workflows, exposed both through a user interface and a 121-path REST API. Supporting products include Keystone, an AI object management system initially developed for the U.S. Army and extended to the U.S. Navy via a DIU challenge; Sandbox, a machine-readable world model that is continuously retrained from real-world data collected by Exia's physical systems; and Argus, a modular unmanned ground vehicle built on a Polaris Sportsman ATV platform for logistics resupply, casualty evacuation, and terrain mapping. The company pursues a dual-use commercialization strategy, deploying Argus for wildland fire mapping, spaceport site selection, and commercial terrain analysis to subsidize the development of lower-cost battlefield autonomy, with claimed price points of $20,000–$30,000 per UGV versus the hundreds of thousands of dollars typical of domestic alternatives.
Exia Labs generates revenue through a mix of U.S. government defense contracts (DIU programs, Army xTech competitions, direct engagements with Army, Navy, and National Guard units), hardware sales of the Argus UGV to partners in the United States and Germany, and API/platform licensing via the Blue API. As of the input data, only a $50,000 Army xTech AI Grand Challenge prize is explicitly disclosed as contract value, and the company is backed by $2.5 million in seed funding led by a16z speedrun with Anorak Ventures, Mana Ventures, Pathbreaker Ventures, and Space Capital. The go-to-market combines enterprise field sales into defense procurement channels (DIU, xTech, direct military relationships), an API-first distribution layer for integrators, and content marketing through a Substack blog and defense podcast appearances.
Exia Labs firmographics
Firmographics- Name
- Exia Labs
- Legal name
- Exia Labs, Inc.
- Website
- https://exialabs.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exia Labs builds AI-powered military wargaming, spatial reasoning, and autonomous ground vehicle software for the U.S. Department of Defense, with commercial dual-use applications in wildfire mapping and spaceport site selection.
- Ownership category
- akta.pro rank
Exia Labs industry classification
Industry- Product category
- Defense AI Software & Autonomous Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD)
- akta.pro secondary industry
- Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH)
Keywords
Where Exia Labs is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exia Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Government Defense Contracts: Direct procurement through U.S. military and defense agencies including DIU programs, xTech competitions, and direct contracting relationships with Army, Navy, and other defense entities.
- Dual-Use Commercial Products: Commercial applications of military technology for spaceport site selection, wildland fire response, and terrain mapping, with revenue from commercial sector scaling to subsidize battlefield autonomy development.
- API Licensing: Open Blue API for partners to integrate spatial reasoning and world model capabilities into existing platforms, potentially monetized through API access or platform licensing.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Exia Labs product offering
Product offeringCore offering
Exia Labs develops and sells AI-powered defense software and autonomous systems for military and dual-use applications. Its core offerings are the Blue spatial reasoning and decision support platform (with an open REST API), the Argus modular unmanned ground vehicle built on the Polaris Sportsman ATV platform, the Sandbox machine-readable world model, and the Keystone AI-enabled Object Management System. These products serve U.S. military and government customers for mission planning, wargaming, terrain analysis, counter-UAS, logistics, and casualty evacuation, with commercial extensions to wildfire response, spaceport site selection, and terrain mapping.
Product overview
Exia Labs offers a platform-plus-products architecture centered on Blue, an AI-powered military decision support and battle management platform. Blue provides spatial reasoning, course of action analysis, and autonomous mission capabilities through both a web interface and a comprehensive REST API. The product portfolio includes Blue for Decision Support, Blue for C-UAS Mission Command (automated battle management), Blue for Mission Autonomy, and Blue for Site Selection. Physical AI is delivered through Argus, a modular unmanned ground vehicle built on the Polaris Sportsman ATV platform with drive-by-wire and autonomous mission capabilities. Supporting products include Keystone (AI-enabled object management for friendly force tracking) and Sandbox (machine-readable world for training autonomy systems). The Blue API enables partners to integrate spatial reasoning and world model capabilities into their own platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Blue: AI-powered spatial reasoning and mission autonomy platform for defense applications including decision support, counter-UAS mission command, mission autonomy, and site selection.
- Argus
- Sandbox
- Keystone
Products and services
- Blue AI-powered spatial reasoning and decision support platform for defense customers, enabling warfighters to test course of action feasibility, automate mission command cycles, and manage autonomous unmanned systems.
- Blue API Open REST API exposing Blue's spatial reasoning, terrain analysis, COA generation, OPORD creation, wargaming, and entity management capabilities for integration into third-party platforms.
- Argus Modular unmanned ground vehicle (UGV) built on the Polaris Sportsman ATV platform, integrating advanced sensors, drive-by-wire capabilities, and mission autonomy for logistics resupply, casualty evacuation, terrain mapping, and counter-UAS operations.
- Keystone AI-enabled Object Management System developed for the U.S. Army (and extended to the U.S. Navy) to improve data accuracy and decision-making by analyzing reports about friendly units.
- Sandbox Machine-readable world model continuously trained from real-world data collected by Argus UGVs and the Blue platform to support military and commercial autonomy applications.
Quantifiable outcome
- Argus UGV platform available commercially in United States and Germany at significantly lower cost than existing American platforms (domestic platforms range from low to high hundreds of thousands; Ukrainian combat-tested UGVs at $20,000-$30,000)
- +1 more outcomes
Companies that use Exia Labs
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Exia Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Exia Labs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Defense Innovation Unit (DIU)coreExia Labs selected by DIU for Blue Object Management Challenge to extend Keystone AI-enabled Object Management System to U.S. Navy and maritime domain. DIU serves as bridge between commercial technology and defense needs, representing significant entry into Navy market.
- U.S. ArmycoreMultiple Army partnerships including xTech competitions, Army War College, West Point, DEVCOM Armaments Center, 101st Airborne Division, and 1st Battalion 509th Infantry Regiment. Argus UGV developed and tested for Army applications.
- Task Force MavencoreListed as building partner on Exia Labs website, representing collaboration on AI/ML for defense applications
- West Point (US Military Academy)coreListed as building partner, strategic collaboration for AI red agents for strategic wargaming with U.S. Military Academy (announced February 2026)
- Army War CollegecoreListed as building partner on Exia Labs website
- DEVCOM Armaments CentercoreListed as building partner on Exia Labs website, representing collaboration with Army's research and engineering command
- AmazonminorCEO Jonathan Pan in discussions with Amazon regarding drone delivery planning. No official agreements have been reached.
- WalmartminorCEO Jonathan Pan in discussions with Walmart regarding drone delivery planning. No official agreements have been reached.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Exia Labs competitors and assessment
Company assessmentOthers
- ICEYE: ICEYE provides SAR satellite imagery and geospatial analytics for defense and civil applications, comparable to Exia's Blue terrain and site-selection capabilities as an enabling geospatial/intelligence data source.
- Task Force Maven-related vendors (e.g., Scale AI, Govini): Scale AI provides data labeling and AI infrastructure widely used by Task Force Maven-aligned defense AI programs, comparable to Exia as an adjacent data/AI tooling provider in the same defense AI ecosystem.
Broad incumbents
- Lockheed Martin: Lockheed Martin is a major defense prime with autonomy, C-UAS, and mission-command programs that overlap with Blue's battle-management use cases and is a listed Exia building partner.
- Palantir Technologies: Palantir is an established defense AI/data platform (Foundry, AIP, MetaConstellation) that overlaps with Exia's Blue spatial-reasoning and decision-support capabilities and is also a listed Exia building partner.
Emerging players
- Skydio: Skydio provides autonomous drones (including for defense and public safety) and autonomy software, comparable to Exia as a domestic autonomy platform targeting DoD and adjacent commercial/emergency-response customers.
- HavocAI: HavocAI develops low-cost autonomous defense platforms (surface and air), pursuing a similar cost-down thesis to Exia's Argus while targeting overlapping DoD customers.
- Saronic: Saronic builds autonomous surface vessels primarily for the U.S. Navy, intersecting with Exia's Navy expansion via DIU and its autonomy/mission-command thesis.
Direct peers
- Overland AI: Overland AI is a seed/early-stage startup building autonomous ground vehicles for military logistics and reconnaissance, directly comparable to Exia's Argus UGV and its mission-autonomy software.
- Anduril Industries: Anduril builds Lattice (an autonomous command-and-control software platform) and the Ghost UGV family, directly competing with Exia in both defense AI/software and unmanned ground vehicles for DoD customers.
- Shield AI: Shield AI develops Hivemind autonomy and V-BAT aircraft, competing with Exia's Blue autonomy stack and broader AI-for-defense platform thesis for Army, Navy, and DIU contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Exia Labs social profiles
Digital presenceExia Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exia Labs leadership team
Management profileNumber of profiles
Profiles6 records
Exia Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exia Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exia Labs
What does Exia Labs do?
Exia Labs develops and sells AI-powered defense software and autonomous systems for military and dual-use applications. Its core offerings are the Blue spatial reasoning and decision support platform (with an open REST API), the Argus modular unmanned ground vehicle built on the Polaris Sportsman ATV platform, the Sandbox machine-readable world model, and the Keystone AI-enabled Object Management System. These products serve U.S. military and government customers for mission planning, wargaming, terrain analysis, counter-UAS, logistics, and casualty evacuation, with commercial extensions to wildfire response, spaceport site selection, and terrain mapping.
Is Exia Labs a public or private company?
Exia Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Exia Labs founded?
Exia Labs was founded in 2024. It employs 1 to 10 people.
Where is Exia Labs based?
Exia Labs is headquartered in Bellevue, United States, in the North America region.
How does Exia Labs make money?
Three revenue lines are on record. Government Defense Contracts are the primary driver. The others are dual-Use Commercial Products and API Licensing.
Who are Exia Labs's main competitors?
Others on record are ICEYE and Task Force Maven-related vendors (e.g., Scale AI, Govini). Broad incumbents are Lockheed Martin and Palantir Technologies. Emerging players are Skydio, HavocAI and Saronic. Direct peers are Overland AI, Anduril Industries and Shield AI.
Does Exia Labs have an API?
Yes. Exia Labs offers the Blue API, a REST API providing spatial reasoning and military wargaming capabilities. The API includes 121 REST paths, 195 schemas, and 170 operations covering terrain analysis, operations planning, COA statements, OPORD, wargaming sessions, entity management, map layers, pathfinding, landing zones, mission analysis, and more. Authentication uses Bearer token/API keys. The API provides endpoints for developers to build or automate military decision-support workflows, integrate spatial reasoning into existing platforms, and leverage Blue's world model capabilities. Developer documentation is at exialabs.com/api-docs.
What industry is Exia Labs in?
Exia Labs's product category is Defense AI Software & Autonomous Systems. Its primary akta.pro industry code is IMABAIAD, Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms, with a secondary code of IMABAIAH, Autonomy Software, AI & Mission Management (UAS/UXV). Its NAICS code is 334511 and its SIC code is 3812.