DGF Electrical Wholesalers Ltd (AIEW)

What DGF Electrical Wholesalers Ltd (AIEW) does

DGF Electrical Wholesalers Ltd is a privately held UK electrical wholesaler founded in 1995 and headquartered at Unit 1 Priestley Business Centre, Warrington. The company operates a B2B and B2C e-commerce platform powered by GOb2b, selling cables, distribution equipment, wiring accessories, lighting, tools, domestic electrical products, and related categories to trade professionals (electricians and electrical contractors) and retail/DIY customers across the United Kingdom. Its primary differentiation rests on over 30 years of operating history, same-day despatch for orders placed before midday, and free UK delivery on orders over £50 (ex VAT).

The company has developed two proprietary physical-product innovations: the Back Box Repair Clip, a two-component repair solution for damaged metal UK back boxes that eliminates the need for full replacement; and the ViperClip Cable Fastening System, a staple-gun-based cable installation toolset including fire-rated clips certified to BS EN 50200:2015 for BS:7671 18th Edition compliance. It also distributes the Hestia Wireless Alarms range and FlameGuard fire-rated back boxes, positioning itself as a one-stop electrical supplier with growing specification-grade offerings.

DGF's business model is straightforward wholesale distribution via its self-serve e-commerce storefront, supplemented by trade accounts set up on direct contact and supported across multiple digital channels (website, WhatsApp, Facebook, Instagram, X, and review platforms). Pricing is not publicly disclosed and varies by login state and trade status. The company is founder-owned and bootstrapped, with no external funding, parent company, M&A activity, or disclosed leadership team; its UK-only operating scope and single depot define its current scale ceiling.

Name

DGF Electrical Wholesalers Ltd (AIEW)

Legal name

DGF Electrical Wholesalers Ltd

Website

https://dgfelectrical.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

DGF Electrical Wholesalers Ltd is a privately held UK electrical wholesaler founded in 1995, operating a B2B/B2C e-commerce platform serving trade electricians and retail customers with cables, wiring accessories, lighting, tools, and proprietary products.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)

Keywords

• Electrical wholesale supplies
• Electrical distribution services
• Cable management products
• Wiring accessories supply
• Electrical installation tools

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Electrical Product Sales: B2B and B2C sales of electrical wholesale products including cables, distribution equipment, wiring accessories, tools, lighting, and related categories. Products sold through e-commerce platform with trade accounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

DGF Electrical Wholesalers Ltd is a UK-based electrical wholesaler that distributes a comprehensive range of electrical products including cables and cable management systems, distribution equipment, wiring accessories (back boxes, sockets), lighting, lamps and tubes, domestic electrical products (including Hestia wireless alarms), tools, safety and workwear, fixings, sealants and adhesives, heating/cooling/ventilation products, and industrial accessories. The company sells these through a B2B e-commerce platform with trade accounts for professional buyers (electricians, contractors) and direct retail access for DIY customers.

Product overview

DGF Electrical Wholesalers Ltd operates a B2B e-commerce platform for electrical supplies serving trade customers in the UK. The company offers a comprehensive portfolio across 10 product categories: Cable & Cable Management (including PVC trunking, conduit systems), Distribution, Domestic Electrical (featuring Hestia wireless alarm systems), Fixings, Sealants & Adhesives, Heating/Cooling/Ventilation, Industrial Accessories, Lamps & Tubes, Lighting, Tools/Safety/Workwear (including the ViperClip Cable Fastening System), and Wiring Accessories. The Wiring Accessories category includes metal and dry lining back boxes in various configurations (standard, FlameGuard fire-rated, and architrave styles), surface back boxes, and the innovative Back Box Repair Clip. The ViperClip system is a standout tool product line featuring staple guns, lithium batteries, chargers, and compatible clips in both standard and fire-rated variants. DGF positions itself as a one-stop wholesaler for electrical contractors and tradespeople.

Differentiator

Problem solved

Functional benefit

Products and services

• ViperClip Cable Fastening System

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toolstation: UK trade supplier (Travis Perkins) of tools, hardware, and electrical accessories with national branch network and online ordering. Comparable trade customer segment with partial product overlap in tools and electrical consumables.
• Screwfix: UK trade retailer (owned by Kingfisher) of tools, hardware, and selected electrical products with extensive click-and-collect network. Adjacent competitor drawing on shared trade customer wallet for tools, fixings, and basic electrical accessories.

Direct peers

• CEF (City Electrical Factors): The UK's largest electrical wholesaler with a national trade counter network. Directly comparable as a UK B2B distributor of cables, wiring accessories, lighting, and tools to electrical contractors, with a much larger branch footprint than DGF.
• Rexel UK: UK arm of global electrical distributor Rexel, including the Newey & Eyre banner. Directly comparable as a wholesale supplier of electrical apparatus, wiring supplies, and tools to UK trade and commercial customers.
• TLC Electrical Supplies: UK online electrical wholesaler selling cables, wiring accessories, lighting, and tools to trade and DIY customers. Closely comparable to DGF's e-commerce-led, single-hub distribution model.
• Edmundson Electrical: Major UK electrical wholesaler with nationwide branch coverage serving the same electrical contractor trade segment as DGF, including cables, distribution, lighting, and wiring accessories.
• ElectricalDirect: Online-only UK electrical wholesaler owned by Travis Perkins. Comparable as a digital-first B2B/B2C distributor of electrical supplies, lighting, and cable management to tradespeople and DIY customers.
• YESSS Electrical: UK-focused electrical wholesaler serving trade electricians with cables, lighting, distribution equipment, and tools — closely overlapping DGF's product mix and customer base.
• RS Components: UK electronics and electrical distributor with deep e-commerce catalog serving trade and industrial buyers. Comparable in distribution model (online B2B) and overlapping electrical components, tools, and accessories range.

Emerging players

• Cromwell Tools: UK industrial and trade tools and supplies distributor serving similar professional customer segments. Partial overlap with DGF's Tools, Safety & Workwear category and trade customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dgfelectrical
• Facebookfacebook.com/dgfelectrical
• Instagraminstagram.com/dgfelectrical
• LinkedInlinkedin.com/company/dgf-electrical-wholesalers-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DGF Electrical Wholesalers Ltd (AIEW)