What YESSS Electrical does

YESSS Electrical is a UK-based electrical wholesaler operating over 100 stores across England, Scotland, Wales, Northern Ireland and the Crown Dependencies, with headquarters and a central distribution centre in Normanton, West Yorkshire. The company sells more than 10,000 electrical products drawn from 285 brands, organised across 12 categories that include cable, cable management, switchgear and distribution, lighting, EV charging and renewables, fire/security/access, smart home and data, industrial controls, heating/hygiene/ventilation, lamps and tubes, wiring accessories, and tools/workwear/fixings. Four specialised sub-brands - YESSS Industrial, YESSS Renewables, YESSS Security and YESSS Lighting - address vertical-specific requirements for industrial installations, EV charging and solar/battery storage, CCTV and life-safety systems, and energy-efficient lighting design respectively.

The underlying operating model combines a centralised distribution warehouse with an in-house delivery fleet operating from 95+ branches, enabling next-day delivery to local stores and 1-2 working day delivery to 90% of UK locations. Customers can order online, collect in-branch through Click & Collect (typically ready in under one hour), or purchase in physical showrooms open to both trade and the general public. A YESSS mobile app supports trade account customers with 24/7 access to invoices, quotes, advice notes and account balances; a printed and digital annual catalogue (YESSS Book, currently Edition 12) supports product discovery. Pricing is pay-as-you-go with free mainland UK delivery on orders over £50 ex VAT, with regional surcharges for Highlands & Islands, Northern Ireland and the Crown Dependencies.

Revenue is generated primarily through one-time product sales to three customer segments: electrical contractors and tradespeople (the core trade base), general public / DIY consumers, and National Account customers with multi-site operations who receive dedicated account management. YESSS is a private limited company registered in England and Wales (company number 7650325) with no disclosed parent, private equity ownership or external investment. It is a member of Fegime, a European electrical wholesaler buying group that provides collective purchasing power. The company holds five BSI ISO certifications covering quality (9001), environmental (14001), information security (27001), occupational health and safety (45001) and energy management (50001).

Name

YESSS Electrical

Legal name

YESSS Electrical

Website

https://yesss.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

YESSS Electrical is a UK electrical wholesaler operating over 100 stores nationwide from its Normanton, West Yorkshire headquarters. It supplies more than 10,000 products from 285 brands to electrical contractors, DIY consumers, and national account customers, with specialist divisions in industrial, renewables, security and lighting.

Ownership category

akta.pro rank

Headquarters

HQ city

Normanton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from sale of electrical supplies including cables, switchgear, lighting, EV charging equipment, and accessories to trade and public customers through physical branches and e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

YESSS Electrical is a UK electrical wholesaler that distributes over 10,000 electrical products from 285 leading brands across 12 main categories (cable, lighting, switchgear, EV charging, smart homes, fire/security, industrial controls, wiring accessories, etc.) through 100+ physical branches and an e-commerce platform. The company serves both trade customers (electrical contractors, national accounts) and public/DIY consumers, with specialised sub-brand divisions covering Industrial, Renewables, Security and Lighting solutions.

Product overview

YESSS Electrical is the fastest growing UK electrical wholesaler operating a multi-format business model. The company offers over 10,000 electrical products sourced from 285 leading UK brands, organized across 12 main product categories (Appliances, Cable, Cable Management, EV Charging & Renewables, Fire/Security & Access, Heating/Hygiene/Ventilation, Industrial Controls, Lamps & Tubes, Lighting, Smart Homes & Data, Switchgear & Distribution, Tools/Workwear & Fixings, and Wiring Accessories). The core offering is supplemented by four specialized sub-brands: YESSS Industrial (technical industrial assistance), YESSS Renewables (EV charging, solar power, battery storage), YESSS Security (CCTV, fire/intruder/access control), and YESSS Lighting (energy efficient lighting with free design service). The company operates over 100 stores nationwide with a distribution centre in West Yorkshire, offering both online ordering with delivery and Click & Collect services.

Differentiator

Problem solved

Functional benefit

Brands

• YESSS Industrial: Providing technical assistance with industrial products and services. Industrial to the Core.
• YESSS Renewables
• YESSS Security
• YESSS Lighting

Products and services

• Core Electrical Supplies Portfolio Over 10,000 electrical products across 12 main categories sourced from 285 leading UK electrical brands, available to both trade and public customers through physical branches and the e-commerce platform.
• YESSS Industrial Specialised division providing technical assistance with industrial electrical products and services, offering solutions for industrial electrical needs.
• YESSS Renewables Solutions provider for EV Charging, Solar Power and Battery Storage, covering the full range of renewable energy and electric vehicle charging needs.
• YESSS Security Solutions provider for CCTV, Intruder Alarms, Fire Alarms, Access Control and Nurse Call systems, offering comprehensive security solutions.
• YESSS Lighting Provides complete energy efficient lighting solutions with a FREE Design Service for residential and commercial installations.
• YESSS App Mobile application providing access to invoices, quotes, advice notes and account balances 24 hours a day, 7 days a week, for trade account customers. Available on Google Play Store and Apple App Store.
• Click & Collect Service Order online and collect from local branch in under 1 hour, always free. Available 6 days a week (Monday to Saturday) across over 95 branches nationwide.
• Delivery Services Next day delivery service with free mainland UK delivery over £50 ex VAT. Orders typically delivered within 1-2 working days in 90% of locations. Same day delivery available through local branches.

Quantifiable outcome

• 1-2 working day delivery to 90% of locations
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Doncaster CablescoreTechnology or IntegrationDoncaster Cables is described as 'the electrician's cable of choice' and is a primary supplier of electrical cables to YESSS. Products include 3 Core & Earth Cables, control cables, fire performance cables, and data cables. Doncaster Cables is also known as 'the electrician's cable of choice' with a reputation for quality and reliability.
• SecuriflexcoreTechnology or IntegrationSecuriflex supplies alarm cables, coaxial cables, satellite cables, and bell wire products to YESSS. They offer RG-6, RG-59, and premium coaxial types along with multi-core alarm cables.
• FegimecoreChannel Partner/ Reseller/ DistributorYESSS Electrical is a member of Fegime, a European buying group for electrical wholesalers that provides collective purchasing power and market intelligence across member companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TLC Electrical Supplies: UK online-first electrical wholesaler offering catalogue and next-day delivery direct to trade and consumer customers. Overlaps with YESSS on product range but competes primarily on price and digital convenience rather than branch network.
• Electrical Direct: UK online electrical wholesaler positioned for fast delivery to trade customers. Comparable product catalogue and target market as YESSS, but competing via digital channels without an extensive branch footprint.

Direct peers

• City Electrical Factors (CEF): CEF is the largest UK electrical wholesaler with 400+ branches, serving trade and public customers with a similar product catalogue spanning cable, lighting, and accessories. Directly comparable on business model, customer segments, and omnichannel offering.
• Edmundson Electrical: Privately held UK electrical wholesaler with 250+ branches, long-established presence and broad trade account program. Comparable on customer base, product breadth, and trade-focused distribution model.
• Rexel UK: UK arm of global electrical distributor Rexel Group, operating a branch network supplying trade and industrial customers. Directly comparable on product mix and target segments, with greater scale and parent-group resources.
• Sonepar UK: UK operations of the world's largest B-to-B electrical distributor, serving contractors and industrial customers through regional branches. Comparable on trade-focused distribution, with international scale advantages.

Broad incumbents

• Screwfix: UK trade supplies retailer (part of Kingfisher Group) with 800+ branches stocking electrical, plumbing, and hardware products to trade and DIY customers. Adjacent competitor with broader trade category footprint and greater scale.
• Toolstation: UK trade supplier (Travis Perkins Group) with 500+ branches serving tradespeople across electrical, plumbing, and tools categories. Overlaps with YESSS on the trade customer base but with a broader category mix.
• RS Components (UK): Major UK industrial and electronics distributor serving maintenance, MRO, and engineering customers with broad electrical and electronic component catalogue. Comparable on industrial electrical product range but more skewed to industrial/MRO than contractor trade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yessselectrical
• YouTubeyoutube.com/channel/UCAqk4p9O9uA_Scftsqrq23A
• Facebookfacebook.com/YESSSElectrical
• LinkedInlinkedin.com/company/yesss-electrical
• Instagraminstagram.com/yesss_electrical
• TikToktiktok.com/@yessselectrical

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YESSS Electrical