Hiromi Asai

What Hiromi Asai does

Hiromi Asai is a New York-based, designer-led fashion brand that designs contemporary menswear (and previously womenswear) using traditional Japanese kimono textiles and craftsmanship. Founded by designer Hiromi Asai in 2016, the brand debuted at the Fall/Winter 2016 New York Fashion Week with the "Hiromi Asai & Kimono Artisan Kyoto" womenswear collection, then expanded into menswear starting with the Fall/Winter 2017/18 "Blue" collection. The core technical/craft proposition is the integration of centuries-old Japanese textile techniques — Jacquard/Donsu silk damask, Rinzu figured satin, Chirimen crepe, Nuitori embroidery, Bokashizome ombre dyeing, Hikizome brush dyeing, Yuzen hand-paste-resist dyeing, and Ise Momen cotton (350+ year heritage, woven on 100-year-old looms in Mie) — into modern menswear silhouettes including suits, jackets, coats, shirts, and bottoms. The brand's stated mission is to reverse the decline of the 1,000+ year-old kimono craft by creating contemporary demand for it.

The commercial operation is small (1–10 employees) and multi-channel. Revenue is generated through four streams: (i) physical retail via the Flying Solo SoHo New York store at 420 West Broadway, (ii) appointment-only showrooms at The Copper Room (419 Broome, NYC) and Maison Privee (8285 Sunset Blvd, West Hollywood), (iii) direct-to-consumer e-commerce through hiromiasainy.com and the hiromi.asai Instagram channel, and (iv) seasonal collection distribution to partner retailers such as Flying Solo (with a Paris store at 43 Rue Étienne Marcel announced as coming soon). Pricing is not publicly disclosed and is quoted in-store, by appointment, or on direct inquiry — consistent with a luxury positioning. Go-to-market is event-driven: the brand presents seasonal runway shows at New York Fashion Week, Paris Fashion Week, Miami Swim Week, Los Angeles Fashion Week (debut October 2025), and Miami Art Week (December 2025), supported by celebrity seeding (11+ named placements including Kevin Jonas, Maye Musk, Daniel Wu, Bruno Tonioli, Eugene Lee Yang, Durek Varrett) and editorial press in Vogue, Vanity Fair, ELLE, NBC News, USA Today, Le Figaro Madame, France Info, and Nikkei Newspaper.

Name

Hiromi Asai

Legal name

HIROMI ASAI

Website

https://hiromiasainy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hiromi Asai is a New York-based designer-led fashion brand that creates contemporary menswear (and limited accessories) from traditional Japanese kimono textiles and master craftsmanship, serving luxury menswear consumers via DTC e-commerce, partner boutiques, and appointment-only showrooms in New York and Los Angeles.

Ownership category

akta.pro rank

Product category

Luxury Menswear Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Luxury menswear apparel
• Kimono textile fashion
• Japanese craft menswear
• Seasonal designer collections
• Ready-to-wear suiting

Headquarters

HQ city

Broadway

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Retail store sales: Direct sales through the SoHo, New York retail store at Flying Solo (420 West Broadway) and forthcoming Paris retail store at Flying Solo.
2. Showroom sales (by appointment): Appointment-only sales through brand showrooms in New York (419 Broome, The Copper Room) and West Hollywood/Los Angeles (Maison Privee, 8285 Sunset Blvd).
3. Direct-to-consumer e-commerce: Sales via the brand's owned website hiromiasainy.com and through the hiromi.asai Instagram channel.
4. Seasonal collection wholesale / distribution: Seasonal collections distributed globally through partner retailers (e.g., Flying Solo) and previously shown at NYFW and Paris Fashion Week to industry buyers.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

HIROMI ASAI designs and sells contemporary menswear — suits, jackets, coats, shirts, and bottoms — constructed entirely from premium Japanese kimono textiles such as jacquard/Donsu silk damask, Rinzu figured satin, Chirimen crepe, Nuitori-embroidered cloth, Bokashizome, Hikizome, Yuzen, and Ise Momen cotton. Output is organized into named Spring Summer, Resort, and Fall Winter seasonal collections sold through the SoHo New York store at Flying Solo, brand showrooms, partner boutiques, and the brand's own e-commerce site.

Product overview

HIROMI ASAI is a single-brand menswear label (not a multi-product platform) anchored on the core offering of menswear made from Japanese kimono textiles; the brand is organized around a "COLLECTION" umbrella that houses named seasonal capsules — Spring Summer 2024 "Universe", Resort 2024 "A Midsummer Night's Sea", Spring Summer 2023 "The Kimono Rainbow Marriage", Resort 2023 "The Kimono", Spring Summer 2022 "Ebb and Flow", Resort 2022 "Sea", Fall Winter 2021/22 "Space Travel", Fall Winter 2020/21 "The Whole Creation", Spring Summer 2020 "The Creation of the Universe", Fall Winter 2018/19 "Baron", Fall Winter 2017/18 "Blue", and Spring Summer 2019 "Eden" — supported by an editorial "PROJECT" lookbook sub-brand, a "MAGAZINE" section, a "PRESS" page, a "CELEBS" marketing showcase, and a "FIND US" physical retail/showroom network in SoHo New York (Flying Solo store and The Copper Room showroom), West Hollywood (Maison Privee showroom), and a coming-soon Paris (Flying Solo) store.

Differentiator

Problem solved

Functional benefit

Products and services

• HIROMI ASAI Menswear (Kimono Textile Apparel) Core menswear label designing exclusive styles — suits, jackets, coats, shirts, and bottoms — made from Japanese kimono textiles (jacquard/Donsu, Rinzu, Chirimen, Nuitori, Bokashizome, Hikizome, Yuzen, Ise Momen) for affluent men seeking distinctive, craft-driven luxury menswear.
• Spring Summer 2024 "Universe" Collection Spring Summer 2024 menswear collection featuring motifs of flowers, animals, birds, trees, the surface of the moon, and the universe, made from Japanese kimono textiles.
• Resort 2024 "A Midsummer Night's Sea" Collection Resort 2024 menswear collection themed "A Midsummer Night's Sea," constructed from Japanese kimono textiles.
• Spring Summer 2023 "The Kimono Rainbow Marriage" Collection Spring Summer 2023 menswear collection themed "The Kimono Rainbow Marriage," constructed from Japanese kimono textiles.
• Resort 2023 "The Kimono" Collection Resort 2023 menswear collection themed "The Kimono," constructed from Japanese kimono textiles.
• Spring Summer 2022 "Ebb and Flow" Collection Spring Summer 2022 menswear collection themed "Ebb and Flow," constructed from Japanese kimono textiles.
• Resort 2022 "Sea" Collection Resort 2022 menswear collection themed "Sea," presented at Miami Swim Week and constructed from Japanese kimono textiles.
• Fall Winter 2021/22 "Space Travel" Collection Fall Winter 2021/22 menswear collection themed "Space Travel," presented at New York Fashion Week and constructed from Japanese kimono textiles.
• Fall Winter 2020/21 "The Whole Creation" Collection Fall Winter 2020/21 menswear collection themed "The Whole Creation," constructed from Japanese kimono textiles.
• Spring Summer 2020 "The Creation of the Universe" Collection Spring Summer 2020 menswear collection themed "The Creation of the Universe," presented at New York Fashion Week and Paris Fashion Week and constructed from Japanese kimono textiles.
• Fall Winter 2018/19 "Baron" Collection Fall Winter 2018/19 menswear collection themed "Baron" — styles for a baron who lives in a corner of New York Manhattan — with suits, jackets, coats, shirts, and bottoms all made from kimono textiles.
• Fall Winter 2017/18 "Blue" Collection Fall Winter 2017/18 menswear collection themed "Blue" representing the blue of the sky and sea, featuring marine blue suits, a bomber jacket with dragon motif, and outerwear with wind and thunder gods lining.
• Spring Summer 2019 "Eden" Collection Spring Summer 2019 menswear collection themed "Eden," made of premium kimono cotton textile Ise Momen with more-than-350-year history, woven by 100-year-old looms in Mie, Japan.

Quantifiable outcome

• 10+ seasonal collections documented from Fall Winter 2017/18 through Spring Summer 2024
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Flying Solo (NYC)flagshipChannel Partner/ Reseller/ DistributorMulti-brand boutique carrying Hiromi Asai at 420 West Broadway, SoHo, New York (NY 10012). Open Mon–Sun 11:30AM–7:30PM, phone +1-646-982-1133. The store hosts Hiromi Asai as a featured menswear brand and is also where the brand's NYC showroom at 419 Broome is operated.
• Flying Solo (Paris)flagshipChannel Partner/ Reseller/ DistributorUpcoming Paris store at 43 Rue Étienne Marcel, 75002 Paris, France. Listed as 'coming soon' — Flying Solo will host Hiromi Asai as part of the brand's planned European retail expansion.
• Maison Privee Los AngelescoreChannel Partner/ Reseller/ DistributorShowroom partner operating Hiromi Asai's LA showroom at 8285 Sunset Blvd #1, West Hollywood, CA 90046. Phone +1-442-295-5225. Provides the physical venue and sales support for the brand's Los Angeles presence.
• Master kimono textile craftsmen in JapanflagshipStrategic or Co-development PartnerCollaborations with master kimono textile craftsmen across Japan to source and produce traditional Japanese kimono fabrics (Jacquard weave/Donsu, Rinzu, Chirimen, Nuitori embroidery, Bokashizome, Hikizome, Yuzen dyeing, and Ise Momen cotton woven by 100-year-old looms in Mie). Featured at Miami Art Week 2025.
• Kimono Artisan KyotocoreStrategic or Co-development PartnerCo-developed collection 'Hiromi Asai & Kimono Artisan Kyoto' presented at 2016 F/W New York Fashion Week, which launched the brand's original women's wear line built from kimono textiles and distributed globally.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tom Ford: Global luxury fashion house with a substantial menswear business positioned at the top of the luxury price band with strong runway and celebrity placement. Comparable to Hiromi Asai in luxury menswear positioning and celebrity-driven visibility, but operating as a broad incumbent with multiple product categories.
• Issey Miyake: Established Japanese designer house with a global multi-line business (Pleats Please, Homme Plissé, etc.) rooted in innovative Japanese textile engineering. Comparable to Hiromi Asai as a Japanese-founded brand leveraging proprietary textile innovation, but operates at vastly larger scale and broader product scope.
• Yohji Yamamoto: Pioneering Japanese designer known for avant-garde menswear and womenswear with deep roots in Japanese craft tradition. Comparable to Hiromi Asai in its Japanese-craft heritage narrative and runway presence, but operates globally as a long-established broad incumbent.

Emerging players

• Dries Van Noten: Belgian luxury designer label known for menswear and womenswear that integrates ethnic, artisanal, and heritage textiles into contemporary collections. Comparable to Hiromi Asai in its use of traditional/cultural textile references inside modern luxury silhouettes and its runway-led brand building.
• Isaia: Italian luxury menswear brand specializing in tailored garments with a heritage-Naples story and signature coral pocket square. Comparable to Hiromi Asai as a heritage-craft-led luxury menswear specialist with a strong cultural story and runway presence, though at a more commercial scale and Mediterranean rather than Japanese textile focus.
• Engineered Garments: New York-based menswear label built on heritage workwear and military patterns with strong emphasis on quality fabrics, often from Japan. Comparable to Hiromi Asai in its US-based menswear positioning and reliance on premium Japanese textiles, though it focuses on workwear/heritage Americana rather than kimono-craft narratives.

Direct peers

• Brunello Cucinelli: Italian luxury menswear brand built on artisanal craftsmanship, premium natural materials, and a heritage/philosophy-driven brand story (humanistic capitalism). Comparable to Hiromi Asai in its positioning as a craft-rich luxury menswear label where provenance, handwork, and storytelling justify premium pricing.
• Sacai: Tokyo-based designer label known for hybrid garment construction and the use of unexpected, often traditional Japanese textiles in modern silhouettes. Comparable in its Japanese craft heritage, innovative fabric treatment, and positioning at the intersection of traditional and contemporary menswear/womenswear.
• Visvim: Japan-founded luxury menswear label built around traditional textile heritage, hand-craftsmanship, and natural materials sourced largely in Japan. Closely comparable to Hiromi Asai in its marriage of traditional Japanese textile techniques, small-batch craft production, and a luxury menswear customer seeking provenance.
• Kapital: Japanese menswear label known for blending vintage Americana silhouettes with traditional Japanese textile techniques (including sashiko, indigo dyeing, and boro). Directly comparable to Hiromi Asai in its use of heritage Japanese craft methods to produce contemporary menswear with strong cultural narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0FAxQDA_T9Sk6O9oAoB-cw
• Facebookfacebook.com/modeandclassic
• Instagraminstagram.com/hiromi.asai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiromi Asai