DGI Huset Vejle

What DGI Huset Vejle does

DGI Huset Vejle is a privately operated sports, culture, and event center located centrally in Vejle, Denmark, within the Triangle Region (Trekantområdet) near motorway E45 and 25 minutes from Billund Airport. Marketed as Vejle's largest combined culture and sports center, the facility spans multiple halls (Hal 1 at 1,021 m² / 2,080 persons, Hal 4 at 3,800 m² / 5,000 persons, the Spektrum arena at 3,200 m² / 5,600 concert capacity), a 50-meter swimming pool with warm-water basins, slides, and springboard, 9 meeting rooms accommodating up to 170 persons each, a fitness center running 160+ weekly group classes, a wellness area (sauna, steam, infrared, ice bath, spa), a café with in-house kitchen, and ~1,500–2,000 free parking spaces.

The venue serves three interlocking customer segments: individual consumers (memberships, single tickets, punch cards for swimming, fitness, group classes, wellness, aqua disco, and family programming), corporate and institutional clients (meetings, conferences, trade fairs, corporate parties, Christmas parties, and large events such as PFA's 2026 1,450-attendee event and Liberal Alliance's 2025 annual meeting), and 17 in-house sports clubs (handball, swimming, badminton, table tennis, aikido, diving, rowing, kayaking, gymnastics, triathlon, and others) that anchor community usage of the facility.

Revenue is generated through a multi-stream model combining recurring consumer subscriptions (Fuld pakke, Fitness og hold, Svømmehal og fitness, Svømmehal og vandhold, Fitness-only) at 330–545 kr/30 days for adults, single-visit tickets, punch cards (10-clips), corporate membership agreements (firmaaftaler) with 15% discounts, venue rental and meeting/conference packages (385–728 kr/person), private event catering (konfirmation, reception, frokost, firmafest menus), and on-site café sales. Distribution is direct via the facility's own website, iOS/Android app (built on Flexybox, with chip armband, health card, and facial-recognition access), on-site reception, and a dedicated corporate booking team. The center operates under the DGI (Danske Gymnastikforeninger i Danmark) umbrella and is governed by a foundation and board.

Name

DGI Huset Vejle

Legal name

DGI Huset Vejle

Website

https://dgihusetvejle.dk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DGI Huset Vejle is Vejle's largest combined sports, culture, and event center, operating a 50m pool, multiple large halls, 9 meeting rooms, 160+ weekly fitness classes, and an in-house café for individuals, corporates, and 17 resident sports clubs.

Ownership category

akta.pro rank

Product category

Sports and Recreation Center

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Sports facility services
• Swimming pool facilities
• Conference venue rental
• Group fitness classes
• Event hosting services

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness and Wellness Memberships: Recurring monthly subscriptions (Fuld pakke, Fitness og hold, Svømmehal og fitness, Svømmehal og vandhold, Fitness only) and punch cards (10-klip) sold to individuals. Some subscriptions have 30/90/180-day terms. Revenue is predictable and recurring from the membership base.
2. Single-visit and Event Tickets: One-time admission fees for swimming hall, fitness, aqua disco, wellness evenings, baby photography, and other scheduled events. Also includes group rate (15% discount for groups of 5+).
3. Conference, Meeting, and Event Venue Rental: Rental of meeting rooms (Bølgelængden, Frekvensen, Strategien, Synergien, Restaurant Energien, Torvet), conference halls (Spektrum, Hal 1, Hal 4), and banquet facilities for corporate events, trade fairs, parties, and seminars. Revenue from room hire plus catering packages.
4. Café and Catering: On-site café serving food and beverages to visitors, meeting attendees, and event guests. Café offers breakfast, sandwiches, salads, hot food, and seasonal menus. Catering is provided for conferences and private events as part of package deals.
5. Corporate Fitness Agreements (Firmaaftaler): Companies sign agreements giving employees a 15% discount on selected 6-month subscriptions. Company signs one blanket agreement; individual employees claim the discount at reception with a payslip.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DGI Huset Vejle is a multi-purpose sports, fitness, and culture complex in central Vejle, Denmark. It sells individual memberships and tickets for swimming (50m pool, warm water pool, slides), fitness training, and 160+ weekly group classes, alongside venue rental for conferences, exhibitions, and private/corporate events in 9 meeting rooms and dedicated halls (Hal 1, Hal 4, Spektrum). It also houses 17 in-house sports clubs and operates an on-site café.

Product overview

DGI Huset Vejle is a large sports and culture center offering a unified platform of physical facilities and membership services. The core offerings include Vand & Motion (water and fitness), Møder & Konferencer (meetings and conferences), Messer (exhibition halls including Hall 1, Hall 4, and Spektrum arena), Events & Fester (corporate and private events), and a Café. Membership products include Fuld Pakke (full access), Svømmehal og fitness, Fitness og hold, Svømmehal og vandhold, and standalone Fitness. The center also hosts 18+ sports clubs and offers corporate agreements, meeting packages, and a mobile app for booking and access control.

Differentiator

Problem solved

Functional benefit

Products and services

• Vand & Motion (Water & Fitness) Combined swimming and fitness product line that gives members access to the 50m pool, warm water pool, slides, and fitness facilities for recreational and exercise use.
• Møder & Konferencer (Meetings & Conferences) Meeting and conference venue offering with nine meeting rooms and capacity for up to 2,500 conference guests, targeted at corporate clients and event organizers.
• Messer, udstillinger og outlets (Exhibitions) Exhibition and trade show venue service using the dedicated halls Hal 1, Hal 4, and Spektrum, designed for large-scale exhibitions and displays.
• Events & Fester (Events & Parties) Event and party hosting service catering to corporate functions and private celebrations, using the venue's halls, meeting rooms, and on-site café.
• Fuld Pakke Membership (Full Package) Top-tier individual subscription offering unrestricted access to swimming, fitness, group classes, and the rest of the center's facilities.
• Svømmehal og Fitness Membership (Pool and Fitness) Membership tier granting members access to both the swimming pool and the fitness floor for regular training.
• Fitness og Hold Membership (Fitness and Group Classes) Membership tier providing access to the fitness floor and the 160+ weekly group classes.
• Svømmehal og Vandhold Membership (Pool and Water Classes) Membership tier granting access to the swimming pool and water-based group classes.
• Fitness Membership Membership tier providing access to the fitness floor only, without pool or group class access.
• Foreningssport (Club Sports) Program providing 17 in-house sports clubs with access to aquatic and sports facilities for regular training and member activities.
• Mødepakker (Meeting Packages) Pre-configured meeting room packages designed for corporate meeting bookings, combining room rental with standard meeting services.
• Firmaaftaler (Corporate Agreements) Corporate partnership program providing businesses with structured membership and event purchasing terms for their employees and corporate events.
• Café On-site café serving food and beverages to members, event attendees, and the general public visiting the venue.

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SamhandelcoreOthersSamhandel is a non-profit purchasing association that provides DGI Huset Vejle with strong purchasing terms and a better foundation for responsible choices in catering. Approximately 80% of DGI Huset Vejle's procurement runs through Samhandel, providing transparency in CO2 consumption across products from tomato to chocolate. Samhandel also facilitates deliveries on electric vehicles and enables the venue to drive concrete improvements.
• GrambogårdminorOthersGrambogård is a meat supplier chosen for its high quality and exceptional animal welfare standards. Meat served at conferences comes from carefully selected local farmers in Funen and Jutland, with gentle and short transport. Meat is slaughtered, handled, and hand-carved by professionals, providing a superior dining experience.
• SmagiskminorOthersSmagisk is a small local business that supplies premium soft drinks made from hand-picked fruits and vegetables. Founded by Trine, the company delivers high-quality beverages where only the best is good enough. Authenticity, good raw materials, and the story behind the products are a natural part of the experience.
• Aarhus Osteopati VejleminorOthersAarhus Osteopati Vejle offers members of DGI Huset Vejle a free body examination (30 minutes, 4 slots every other Tuesday) plus 10% discount on all treatments. Osteopaths are trained physiotherapists with additional osteopathic education. The therapist visits DGI Huset Vejle every other Tuesday and can be booked through reception.
• Behandlergården VejleminorOthersBehandlergården Vejle (operated by Michael Hedegaard Sørensen) provides members with 10% discount on all treatments including deep tissue massage, fascia release, posture correction, hip and spine treatment, and K-laser therapy. Located at Søndergade 50, 7100 Vejle. Regular price: 565 kr for 45 min; member price: 486 kr.
• Løberen VejleminorOthersLøberen Vejle provides members of DGI Huset Vejle with 15% discount on clothing and shoes, plus a free professional running test (løbetest). Located in Vejle. Discount applies upon presentation of a valid membership card in the app or on the website.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SATS: Leading Nordic fitness chain with broad recurring-membership model, multiple subscription tiers and strong digital/app booking. Comparable on the fitness subscription and group-class side, though operating many sites rather than a single integrated venue.
• Pure Gym: Low-cost, no-frills fitness chain with flexible monthly memberships and app-based access. Comparable on subscription-based fitness access and digital booking UX; competes for the same Vejle/Triangle Region price-sensitive consumer.
• Scandic Hotels: Nordic hotel group with substantial meeting and conference business. Comparable on the MICE/conference package side (room hire, catering, packages) where DGI Huset Vejle competes for the same corporate event budgets.
• Fitness World: Large Danish fitness chain offering tiered memberships, group classes, and digital booking via app. Directly comparable to DGI Huset Vejle on the recurring membership and group training offering, but distributed across many locations.

Direct peers

• DGI-byen (Copenhagen): Sister DGI sports, conference and events venue in Copenhagen operating under the same Danish sports federation umbrella. Most directly comparable venue in scale, offerings (fitness, swimming, conferences, sports halls) and target customer mix.
• MCH (Messecenter Herning): Major Danish MICE and exhibition complex in Jutland hosting trade fairs, conferences, concerts and sport events. Comparable in large-hall infrastructure, Jutland catchment, and the mix of B2B event rental plus public event programming.
• Forum Copenhagen: Large Copenhagen-based venue for conferences, trade fairs, concerts and corporate events. Overlaps on the MICE/event venue side of DGI Huset Vejle's business, particularly conferences, exhibitions and large-scale gatherings.

Regional players

• Jyske Bank Boxen / MCH Arena: Herning-based arena (part of MCH) hosting concerts, sport events and conferences. Comparable as a large Jutland venue for spectator events and conferences, though more event/arena-focused than the integrated sports-culture center model.

Others

• Vejle Kommune: Local municipality that is both a stakeholder and customer base for DGI Huset Vejle (e.g., 'Idræt i dagtimerne', 'Vejle Kommune IF' as resident clubs). Comparable only as a public-sector ecosystem counterpart, not a direct commercial competitor.
• Anti Doping Danmark: National anti-doping regulator that conducts unannounced testing at DGI Huset Vejle. Not a competitor; relevant ecosystem counterpart that shapes compliance obligations for member-serving facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dgi-huset-vejle

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DGI Huset Vejle