Løberen
Løberen is a privately held Danish specialty running retailer (founded 1996, Løberen ApS) operating seven dedicated stores across Denmark and a Magento e-commerce storefront, selling running shoes, apparel, Garmin watches, and accessories from major global brands to recreational and competitive runners.
- Company typePrivate
- Founded1996
- HeadquartersLyngby, Denmark
- Headcount51–100
- GTM type—
- OfferingServices
What Løberen does
Løberen ApS is a privately held Danish specialty running retailer founded in 1996 and headquartered in Kongens Lyngby, Denmark. The company operates seven dedicated running stores across Denmark — Copenhagen (Nørre Farimagsgade), Aalborg, Vejle, Roskilde, Hillerød, Aarhus, and Lyngby — supported by a Magento-based e-commerce storefront at loberen.dk, an active Strava club (1,132+ members), and a 25,000+ subscriber email newsletter. Its commercial offer centers on running shoes from a multi-brand portfolio (Nike, adidas, Asics, Brooks, HOKA, New Balance, PUMA, Saucony, Salomon, Inov-8, VJ Sport), running apparel (Craft, Björn Borg, Brynje, CEP, Compressport, Falke, plus the major brands), Garmin GPS watches, and accessories including hydration vests, sunglasses, and sports-care products.
Revenue is generated exclusively through transactional one-time retail sales at price points ranging from roughly 90 DKK (small accessories) to 2,500 DKK (premium shoes), with DKK-denominated pricing inclusive of VAT and free shipping offered on online orders over 750 DKK. Løberen's distribution and service model complements the product side with free in-store gait analysis (løbestilstest), free downloadable training programs, a curated Denmark-wide race calendar, and recurring community group-training events across multiple store locations.
The business is an omnichannel direct-to-consumer specialist targeting recreational and competitive runners, fitness-oriented runners, trail/orienteering runners, and junior runners across Denmark. The company is founder-influenced (Claus Brun Stallknecht is identified as founder in source narratives), organized as a Danish private limited company (ApS), and shows no record of external investment, parent ownership, M&A activity, or international expansion beyond Denmark. Strategic emphasis is placed on community engagement (Strava, training groups, partner events) and event-based marketing, exemplified by the planned 2026 Marathon Expo at Forum Copenhagen.
Løberen firmographics
Firmographics- Name
- Løberen
- Legal name
- Løberen ApS
- Website
- https://loberen.dk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Løberen is a privately held Danish specialty running retailer (founded 1996, Løberen ApS) operating seven dedicated stores across Denmark and a Magento e-commerce storefront, selling running shoes, apparel, Garmin watches, and accessories from major global brands to recreational and competitive runners.
- Ownership category
- akta.pro rank
Løberen industry classification
Industry- Product category
- Running Specialty Retail
- NAICS
- Shoe Retailers (458210), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)
- akta.pro secondary industries
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Trekking, Hiking Poles & Trail Accessories Retail (CRAMAMAJ)
Keywords
Where Løberen is headquartered
LocationHeadquarters
- HQ city
- Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Offices7 records
Markets served
Løberen business model
Business model- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: Direct retail sales of running equipment including running shoes, apparel, and accessories through physical stores and e-commerce. Revenue generated from one-time product purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Running shoes - various price points |
| Unit Pricing | Pay-as-you-go | Running apparel - various price points |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Løberen product offering
Product offeringCore offering
Løberen is a Denmark-based specialty running retailer operating seven physical stores across Copenhagen, Aalborg, Vejle, Roskilde, Hillerød, Aarhus, and Lyngby, plus an e-commerce webshop (loberen.dk). It sells running shoes, apparel, and accessories from international brands such as Nike, adidas, Asics, Brooks, HOKA, New Balance, Saucony, Salomon, Puma, Garmin, and Craft. The company complements product sales with free in-store gait analysis, downloadable training programs, a curated race calendar, and community group training events.
Product overview
Løberen is Denmark's leading specialty running retailer offering a comprehensive omnichannel platform combining seven physical stores across Denmark (København, Aalborg, Vejle, Roskilde, Hillerød, Aarhus, Lyngby) with a full e-commerce webshop. The core product portfolio consists of running shoes from major international brands (Nike, adidas, Asics, Brooks, HOKA, New Balance, PUMA, Saucony, Salomon) and running apparel/accessories. The company differentiates through complementary services including free gait analysis (løbestilstest) in stores, curated training programs (løbeprogrammer), a race calendar (løbskalender), and community events. Additional accessory categories include Garmin watches, transportation gear, sports care products, and nutrition supplements.
Differentiator
Problem solved
Functional benefit
Products and services
- Løbesko (Running Shoes) Running shoes for men, women, and juniors covering training, trail, competition, and athletics disciplines, sourced from brands including adidas, Asics, Brooks, HOKA, New Balance, Nike, PUMA, Saucony, Salomon, and VJ Sport. Targeted at runners of all levels seeking specialty footwear.
- Løbetøj (Running Apparel) Running clothing including jackets, t-shirts, sweaters, singlets, base layers, shorts, tights, pants, underwear, vests, socks, and headwear for men, women, and juniors, supplied by brands such as Craft, adidas, Asics, Björn Borg, Brynje, CEP, Compressport, and Falke.
- Garmin Ure (Garmin Watches) Garmin running watches including Forerunner, Fenix, Instinct, and Epix series, along with watch accessories, for runners who want GPS tracking and performance metrics.
- Transport Tilbehør (Transportation & Running Accessories) Running accessories including sunglasses, running vests, reflectors/LED lights, backpacks, and hydration backpacks for training and race day transport needs.
- Sportspleje (Sports Care) Sports care products including recovery items, massage tools, insoles, cleaning products, and training equipment supporting runners' injury prevention and recovery.
- Løbestilstest (Gait Analysis Test) Free professional gait analysis service delivered in Løberen's physical stores to help customers identify the right running shoes for their biomechanics.
- Løbeprogrammer (Running Training Programs) Free downloadable training programs for half marathon, marathon, and other distances aimed at both new and experienced runners.
- Løbskalender (Race Calendar) Curated annual calendar of Danish running events for the year, featuring both established races and newly added events to help runners plan competition participation.
- Fællestræning (Community Group Training) Organized community group training sessions held weekly at Løberen store locations including Roskilde, Vejle, and Aalborg, often in partnership with running clubs such as Klub4000 Roskilde and Aarhus Osteopati.
Companies that use Løberen
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Løberen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Løberen partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- NikecoreNike is a primary brand partner, with Løberen carrying the full range of Nike running shoes and apparel. Nike products represent a significant portion of the product assortment, with dedicated Nike sections on the website and exclusive Copenhagen Marathon branded products.
- adidascoreadidas is a major brand partner offering both running shoes and apparel. The partnership includes premium carbon racing shoes and everyday training options.
- AsicscoreAsics is a key brand partner, known for Gel technology. Løberen carries the full range including Nimbus, Kayano, and Metaspeed lines.
- BrookscoreBrooks is a brand partner offering running shoes including Ghost, Adrenaline, and Glycerin lines.
- HOKAcoreHOKA is a brand partner specializing in maximum cushioning running shoes including Bondi, Clifton, and Speedgoat models.
- New BalancecoreNew Balance is a brand partner offering running shoes and apparel with technologies like FuelCell and Fresh Foam.
- PumaminorPuma is a brand partner for running shoes including NITRO technology line.
- SauconycoreSaucony is a brand partner offering running shoes including Triumph, Endorphin, and Hurricane lines.
- SalomoncoreSalomon is a brand partner specializing in trail running equipment including shoes, vests, and backpacks.
- GarmincoreGarmin is a partner for running watches and GPS devices including Forerunner, Fenix, Instinct, and Epix lines.
- CraftcoreSwedish brand Craft is a partner for technical running apparel and base layers with focus on sweat transport.
- Inov-8minorInov-8 is a brand partner for specialized trail and orienteering running shoes.
- VJ SportminorVJ Sport is a brand partner for trail running shoes with superior grip.
- StravacoreLøberen operates an official Strava club with 1,132+ members for community building, organizing social runs, tryouts, and group training events.
- Aarhus OsteopatiminorPartner for organized group training events focused on half-marathon and marathon preparation in Aalborg.
- Klub4000minorPartnership with running club Klub4000 Roskilde for weekly group training sessions held at Løberen Roskilde store.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Løberen competitors and assessment
Company assessmentRegional players
- Sport Conrad: German specialty running and outdoor retailer with strong trail/running assortment and physical stores, plus e-commerce — directly comparable specialty running category focus but operating in a different geography.
- Sport24: Danish multi-category sport retailer with physical stores and e-commerce operating in the same Denmark market as Løberen — direct domestic competitor for running and broader sporting goods share of wallet.
- XXL Sport: Norwegian-origin Nordic sport retailer with multi-country physical footprint and e-commerce — comparable omnichannel sport retail mechanics but serves a broader multi-sport assortment at scale.
- Stadium: Swedish-headquartered multi-category sport retailer with physical stores and online, covering running shoes, apparel, and accessories — comparable omnichannel sport retail model in the Nordic market but broader than Løberen's running-only focus.
- Running Planet: French specialty running retailer combining physical store expertise with online sales, focused on running shoes and gait analysis — comparable specialty running model but operating in France rather than Denmark.
Broad incumbents
- Sportscheck: German multi-category sport retailer with significant running and outdoor assortment plus e-commerce — represents broader incumbent scale competition in adjacent European running retail.
- Decathlon: Global sport retailer with massive store footprint, own private-label brands (including running), and aggressive pricing — represents the broad incumbent competitive pressure on Danish specialty running retail.
- INTERSPORT: Global multi-brand sporting goods retailer with physical stores across Europe — represents broad incumbent competition that includes running shoes and apparel in a wider assortment.
Direct peers
- Up & Running: UK specialty running retailer with store footprint and online channel, focused on running shoes, apparel, and accessories with expert fitting services — closely comparable omnichannel running specialist model.
- Runners Need: UK-based specialty running retailer with multiple physical stores plus e-commerce, offering gait analysis, premium brand assortment (Nike, adidas, Asics, Brooks, HOKA), and community events — the closest analogue to Løberen in another European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Løberen social profiles
Digital presenceLøberen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Løberen leadership team
Management profileNumber of profiles
Profiles1 record
Løberen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Løberen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Løberen
What does Løberen do?
Løberen is a Denmark-based specialty running retailer operating seven physical stores across Copenhagen, Aalborg, Vejle, Roskilde, Hillerød, Aarhus, and Lyngby, plus an e-commerce webshop (loberen.dk). It sells running shoes, apparel, and accessories from international brands such as Nike, adidas, Asics, Brooks, HOKA, New Balance, Saucony, Salomon, Puma, Garmin, and Craft. The company complements product sales with free in-store gait analysis, downloadable training programs, a curated race calendar, and community group training events.
Is Løberen a public or private company?
Løberen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Løberen founded?
Løberen was founded in 1996. It employs 51 to 100 people.
Where is Løberen based?
Løberen is headquartered in Lyngby, Denmark, in the Europe region.
How does Løberen make money?
One revenue line is on record: retail Sales.
Who are Løberen's main competitors?
Regional players on record are Sport Conrad, Sport24, XXL Sport, Stadium and Running Planet. Broad incumbents are Sportscheck, Decathlon and INTERSPORT. Direct peers are Up & Running and Runners Need.
Does Løberen have an API?
No public API is recorded for Løberen.
What industry is Løberen in?
Løberen's product category is Running Specialty Retail. Its primary akta.pro industry code is CRAMAAAH, Trail Running & Outdoor Performance Accessories Retail, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 458210 and its SIC code is 5661.