DG Property
- Company typePrivate
- Founded2022
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
DG Property firmographics
Firmographics- Name
- DG Property
- Legal name
- De Gennaro Property
- Website
- https://dg-property.co.za
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DG Property industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Commercial Real Estate Brokerage (Leasing & Sales)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage
Keywords
Where DG Property is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
DG Property business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brokerage Commissions: Traditional commercial property brokerage earning commissions on completed leasing and sales transactions. Revenue is earned on a per-transaction basis for investment sales, leasing mandates, and property disposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Candidate Practitioner Online Course: R4,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DG Property product offering
Product offeringCore offering
DG Property is a specialist commercial property brokerage that represents landlords, occupiers, investors and developers across South Africa. It earns commissions on leasing (commercial, retail, industrial), investment sales, and development advisory mandates, supplemented by a fee-based commercial property training course. The firm differentiates through a curated, NDA-protected investor network for off-market investment transactions and dedicated specialist divisions for commercial, retail and industrial property.
Product overview
DG Property operates as a multi-module commercial property technology platform consisting of live listing products for different property categories (Commercial, Retail Leasing, Industrial Warehouse, Investment Properties, Fuel Stations, Development Land) backed by an internal admin dashboard with real-time sync capabilities. The platform is complemented by service offerings including Investment Sales, Retail Leasing, Development & Project Management, Commercial Property Courses, and a Property Newsletter. A multi-step Property Inquiry System enables lead capture across different property needs. The company also maintains an Agent Portal for team management and broker profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Property Brokerage Services End-to-end brokerage mandates for commercial office, retail, industrial and investment property across South Africa, including leasing, tenant representation, sales and acquisitions for landlords, occupiers, investors and developers.
- Investment Sales Services Specialist investment sales brokerage with a confidential approach, NDA-based process, and curated network of qualified investors for retail centres, filling stations, and industrial properties.
- Retail Leasing Services End-to-end retail leasing services including market analysis, tenant sourcing, lease negotiation, and retail mix strategies to optimise performance and tenant satisfaction.
- Development & Project Management Full-cycle development project management from concept to close-out, including project preparation, marketing strategy management, development master planning, and project close-out and handover.
- Commercial Property Courses (Candidate Practitioner Online Course) Practical commercial property training under the Candidate Practitioner Online Course, designed for aspiring brokers, covering market fundamentals, legal frameworks, client relationships and deal-making strategies. Priced at R4,000 per course.
- Commercial Property Listings Platform Live listings platform for commercial office and mixed-use properties across South Africa, with search by location, property type and budget, synced from the admin dashboard.
- Retail Leasing Listings Platform Live retail leasing opportunities platform with search functionality by suburb, property type, and budget range, synced directly from the admin dashboard.
- Industrial Warehouse Listings Platform Nationwide industrial and warehouse leasing listings platform featuring warehouses, logistics parks and industrial units with advanced search filters.
- Fuel Station Listings Platform Specialist fuel station listings platform for sale, lease or investment opportunities across South Africa.
- Development Land Listings Platform Development land opportunities platform for commercial, retail, and mixed-use development projects across South Africa.
- Investment Properties Listings Platform High-yield investment properties platform across South Africa with focus on retail centres, filling stations, and industrial properties.
- Property Newsletter Subscription Market updates, investment insights, retail and development news, and industry news newsletter subscription service.
Quantifiable outcome
- R250M+ in completed commercial property transactions
- +2 more outcomes
Companies that use DG Property
Customer profileSegments5 records
Ideal customer profiles4 records
DG Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DG Property partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
DG Property competitors and assessment
Company assessmentBroad incumbents
- Savills South Africa: Global commercial real estate firm with a South African presence offering brokerage and advisory across office and industrial. Comparable to DG Property as an established incumbent operating across the same CRE segments.
- Cushman & Wakefield South Africa: Global commercial real estate services firm operating across the same South African office, retail, and industrial segments. Comparable to DG Property as a broad incumbent competitor for the same landlord/occupier mandates.
- Pam Golding Properties (Commercial): South African real estate firm with a commercial division covering office, retail, and industrial brokerage. Comparable to DG Property as a national competitor with greater geographic depth and consumer brand recognition.
- JLL (Jones Lang LaSalle) South Africa: Global commercial real estate services firm with a Johannesburg presence offering brokerage, capital markets, valuation, and property management. Comparable to DG Property as a CRE broker competing for the same landlord, investor, and occupier mandates in South Africa.
- CBRE South Africa: Global commercial real estate firm with full-service capabilities across leasing, investment sales, and advisory in South Africa. Comparable to DG Property as a major incumbent competing for institutional CRE mandates.
- Knight Frank South Africa: Global CRE consultancy with a Johannesburg office serving commercial, industrial, and investment property clients. Comparable to DG Property as a broad incumbent in the same broker competitive landscape.
Direct peers
- Anvil Property Group: Boutique commercial property brokerage in South Africa focused on office, industrial, and retail transactions. Comparable to DG Property as a similarly sized specialist firm with overlapping commercial segments.
- Tyson Property Group: South African commercial and industrial property specialist with a relationship-driven brokerage model. Comparable to DG Property in commercial/industrial focus and Gauteng-anchored national coverage.
- Broll Property Group: Pan-African commercial property services firm offering brokerage, property management, and advisory. Comparable to DG Property in commercial real estate brokerage across South Africa and adjacent geographies.
- Galetti Commercial and Industrial: South Africa-focused commercial, industrial, and investment property brokerage. Comparable to DG Property by sector specialization, South African geographic focus, and relationship-led GTM operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DG Property social profiles
Digital presenceDG Property compliance and trust
Trust signalCompliance1 record
DG Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
DG Property leadership team
Management profileNumber of profiles
Profiles4 records
DG Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DG Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DG Property
What does DG Property do?
DG Property is a specialist commercial property brokerage that represents landlords, occupiers, investors and developers across South Africa. It earns commissions on leasing (commercial, retail, industrial), investment sales, and development advisory mandates, supplemented by a fee-based commercial property training course. The firm differentiates through a curated, NDA-protected investor network for off-market investment transactions and dedicated specialist divisions for commercial, retail and industrial property.
Is DG Property a public or private company?
DG Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DG Property founded?
DG Property was founded in 2022. It employs 11 to 50 people.
Where is DG Property based?
DG Property is headquartered in Johannesburg, South Africa, in the Africa region.
How does DG Property make money?
One revenue line is on record: brokerage Commissions.
Who are DG Property's main competitors?
Broad incumbents on record are Savills South Africa, Cushman & Wakefield South Africa, Pam Golding Properties (Commercial), JLL (Jones Lang LaSalle) South Africa, CBRE South Africa and Knight Frank South Africa. Direct peers are Anvil Property Group, Tyson Property Group, Broll Property Group and Galetti Commercial and Industrial.
Does DG Property have an API?
No public API is recorded for DG Property.
What industry is DG Property in?
DG Property's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.