What Dhawa Ho Tram does

Dhawa Ho Tram is a 162-key beachfront resort and spa property located on the Ho Tram coastline approximately two hours from Ho Chi Minh City, Vietnam. It is the flagship property of the Dhawa brand, a contemporary full-service boutique hotel brand wholly owned by Banyan Tree Holdings Limited (Banyan Group), a Singapore-incorporated hospitality company listed on the SGX (SGX: B58). The property sits on a 280-meter private beachfront and offers a Presidential Suite, multiple room categories, the 8LEMENTS Spa with eight treatment rooms, dining venues (Azura beachfront restaurant and Zephyr Bar), a 110 sqm Activa Gym, kids club facilities, and a 312 sqm Grand Ballroom accommodating 160 guests for MICE and weddings.

The property operates a multi-channel distribution and revenue model. Direct consumer bookings flow through dhawa.com and the Synxis reservation engine, supported by a Best Price Guarantee. Tiered pricing includes Advance Purchase (15-20% off), Stay More Pay Less (up to 25% off), and the Sharing Time family package (20% off with kids stay/dine free). Demand is also generated through the Banyan Group's global sales offices across Asia-Pacific, Europe, and North America, the withBanyan experiential membership programme, and a mutual distribution partnership with Accor. Revenue streams span accommodation (the core), spa services, food and beverage, MICE events, and recreational activities such as kayaking and paddle boarding.

Dhawa Ho Tram serves three primary customer segments: individual leisure travelers and couples (the primary segment, including domestic Vietnamese from Ho Chi Minh City and international tourists), corporate and MICE groups seeking off-site meeting venues, and families with children. Sustainability is integrated through the Rewilding Banyan initiative (launched November 2024, USD $1 per direct booking donated to pocket forest restoration) and the Stay for Good experiential programme. Technology plays a supporting role via the WhatsApp Digital Concierge and online 360° virtual tours rather than as a differentiated capability.

Name

Dhawa Ho Tram

Legal name

Banyan Tree Hotels & Resorts Pte Ltd

Website

https://dhawa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dhawa Ho Tram is a 162-key beachfront resort and spa under Singapore-listed Banyan Group's Dhawa brand, located two hours from Ho Chi Minh City. It serves leisure travelers, families, and MICE groups via direct booking, the withBanyan membership, and an Accor distribution partnership.

Ownership category

akta.pro rank

Product category

Luxury Resort & Spa Hospitality

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury beachfront resort
• Hotel and spa services
• Hospitality accommodation
• Meetings and events venues
• Wellness and spa retreats

Headquarters

HQ city

Ho Tram

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room bookings across various room categories including Classic Sea View, Dhawa One Bedroom Suite, and Presidential Suite. Revenue generated through nightly rates with seasonal pricing variations.
2. Spa Services: 8LEMENTS Spa offering 8 treatment rooms (6 standard, 2 deluxe) with massage, facial, and wellness treatments. Operating hours 10:00 a.m. to 9:00 p.m.
3. Food & Beverage: On-site dining including Azura beachfront restaurant, Zephyr Bar, and various dining outlets. Revenue from breakfast, lunch, dinner, and bar services.
4. Meetings & Events: MICE facilities including a 312 sqm Grand Ballroom (capacity 160 guests) that can be divided into two smaller spaces for conferences, weddings, and team-building events.
5. Activities & Experiences: Revenue from recreational activities including water sports (kayaking, paddle boarding), outdoor experiences, and locally-organized tours to nearby attractions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dhawa Ho Tram is a luxury beachfront resort and spa property offering 162 rooms and suites along a 280-meter private stretch of Ho Tram coastline. Core offerings include accommodation, the 8LEMENTS Spa, multiple food and beverage outlets (Azura restaurant, Zephyr Bar), a 312 sqm Grand Ballroom for meetings and events, water sports, and curated local excursions aimed at leisure travelers, families, and MICE groups.

Product overview

Dhawa is a casual and contemporary full-service hotel and spa brand under Banyan Tree Holdings Limited, operating properties across China, Japan, Vietnam, and the Maldives. The portfolio centres on the Dhawa Ho Tram beachfront resort near Ho Chi Minh City, complemented by the 8LEMENTS Spa signature wellness offering, a Digital Concierge service, Meetings & Events (MICE) facilities, and the Stay for Good sustainability programme. Supporting experiential modules include Dining Experiences, Resort Activities, Cultural Immersion, and Local Attractions, while the withBanyan membership programme links guests to the broader Banyan Group portfolio of 12 global brands. The brand positions design-led, technology-enabled accommodation as a foundation for discovery-driven stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Dhawa Ho Tram Resort & Spa A luxury beachfront resort and spa on a 280-meter private stretch of Ho Tram coastline, approximately two hours from Ho Chi Minh City, offering 162 rooms and suites, dining, spa, meeting facilities, and curated experiences for couples, families, and groups.
• 8LEMENTS Spa Spa service at Dhawa Ho Tram offering wellness treatments and self-care products across 8 treatment rooms (6 standard including single and couple rooms, 2 deluxe) with operating hours of 10:00 a.m. to 9:00 p.m.
• Meetings & Events (MICE) Conference and event facilities at Dhawa Ho Tram, including a 312 sqm Grand Ballroom with capacity for 160 guests, divisible into two smaller spaces, suitable for conferences, weddings, and team-building events.
• Dining Experiences Food and beverage offerings at Dhawa Ho Tram including the Azura beachfront restaurant, Zephyr Bar, and additional outlets serving breakfast, lunch, dinner, and bar services, often incorporating locally inspired cuisine.
• Resort Activities Scheduled recreational activities at Dhawa Ho Tram including water sports (kayaking, paddle boarding), locally inspired games, arts and crafts, outdoor adventures, and wellness-oriented pursuits designed for both adults and children.
• Cultural Immersion Experiences Cultural discovery activities at Dhawa Ho Tram inviting guests to participate in local traditions, festivals, and heritage activities that highlight the property's regional identity.
• Local Attractions & Sightseeing Curated sightseeing and excursion experiences near Dhawa Ho Tram, including nature trails, cultural landmarks, Binh Chau Hot Springs, and ecologically significant sites accessible from the resort.

Quantifiable outcome

• 280-meter private beachfront
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AccorcoreChannel Partner/ Reseller/ DistributorDhawa operates in partnership with Accor, leveraging Accor's global distribution network and loyalty program infrastructure for bookings and guest acquisition across international markets.
• Rewilding BanyanminorStrategic or Co-development PartnerEnvironmental initiative starting November 2024 where USD $1 per direct booking is donated to support 'Rewilding Banyan,' dedicated to restoring natural habitats and enhancing biodiversity through pocket forests.
• withBanyancoreGTM or Marketing PartnerExperiential membership program under Banyan Group offering exclusive member rates, invitations to new destinations, and fresh opportunities to expand world with the brand portfolio including Dhawa.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InterContinental Danang Sun Peninsula Resort: Iconic luxury beachfront resort on Vietnam's central coast with comparable room count, spa, multiple F&B outlets, and large MICE ballroom — directly competing for international leisure and corporate group demand.
• JW Marriott Emerald Bay Resort & Spa Phu Quoc: Luxury beachfront resort in southern Vietnam with full MICE infrastructure and multiple F&B outlets. Direct competitor for international group bookings and high-end leisure travelers.
• Hyatt Regency Danang Resort and Spa: Large luxury beachfront resort in central Vietnam with significant MICE and group business. Direct comparable for HCMC-sourced leisure and corporate off-site demand.
• Six Senses Ninh Van Bay: Vietnam luxury wellness-led beachfront resort with spa-centric positioning. Closely comparable to Dhawa Ho Tram on the spa/wellness angle and ultra-premium guest experience.
• Amanoi: Ultra-luxury wellness resort on the Vietnam coast with spa and nature-immersion positioning. Comparable at the top end of the price band and on the wellness-led brand narrative.
• Melia Ho Tram Beach Resort: Operates a beachfront resort directly in Ho Tram, the same micro-market as Dhawa Ho Tram. Closest comparable on geography, scale, and target customer (HCMC leisure and MICE travelers).
• Four Seasons Resort The Nam Hai, Hoi An: Luxury beachfront resort in Vietnam with similar villa/suite-led product, spa, and MICE facilities. Directly comparable on positioning, guest mix, and price band.

Emerging players

• Fusion Resort Phu Quoc: Boutique wellness-led beachfront resort in southern Vietnam with spa-inclusive pricing concept. Comparable on wellness positioning and beachfront leisure target customer.

Broad incumbents

• Banyan Tree Lang Co: Sister flagship resort under the same parent (Banyan Group) in central Vietnam. Same group distribution, loyalty, and back-office systems; useful as a parent-portfolio benchmark for occupancy, ADR, and F&B mix.
• Angsana Lang Co: Sister brand under Banyan Group at the same Lang Co integrated resort. Same parent distribution and group clients; comparable upper-mid-luxury beachfront product to the Dhawa tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dhawa-ho-tram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhawa Ho Tram