Fusion Resort Phu Quoc
Fusion Resort Phu Quoc is a wellness-led resort property within Fusion Hotel Group, a multi-brand hospitality operator running 20+ properties across Vietnam, Thailand, and Indonesia. It serves individual leisure and wellness travelers through spa-inclusive stays, direct booking, and the Fusionlife membership program.
- Company typePrivate
- Founded2017
- HeadquartersPhu Quoc, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fusion Resort Phu Quoc does
Fusion Resort Phu Quoc is a single-property operation within Fusion Hotel Group (legal entity SERENITY HOLDING CO., LTD), a multi-brand wellness-focused hospitality company headquartered in Vietnam. The group operates a portfolio of more than 20 properties across Vietnam, Thailand, and Indonesia under differentiated brand concepts including Fusion Resort, Fusion Original, Fusion Suites, Fusion Collection, GLOW, and HIIVE, with Phu Quoc serving as a flagship resort destination. The operational concept is anchored by proprietary wellness-led service features such as an "all spa inclusive" model and "breakfast anywhere, anytime," positioning the group around integrated health-and-hospitality experiences rather than conventional room-only lodging. Distribution is driven by direct-to-consumer booking supported by the Fusionlife membership program, complemented by standard third-party travel channels.
The business model is asset-light in concept — brand, distribution, and service design are centralized while property operations are deployed across geographies — and revenue is generated primarily through room revenue, spa and F&B spend, and membership/program fees tied to the Fusionlife ecosystem. Pricing is positioned at the upper-mid to premium tier of regional Southeast Asian hospitality, with brand premium supported by third-party editorial validation (2026 Travel + Leisure ranking). The group targets individual leisure and wellness travelers rather than corporate or group-booking segments, and continues to broaden its footprint through brand extensions (HIIVE), multi-city Indonesian expansion (Medan, Jakarta, Palembang, Pekanbaru), and cross-border partnerships such as the June 2026 agreement with Hotel Management Japan. No proprietary technology platform, AI/ML capability, or funding history is disclosed in the available data.
Fusion Resort Phu Quoc firmographics
Firmographics- Name
- Fusion Resort Phu Quoc
- Legal name
- SERENITY HOLDING CO., LTD
- Website
- https://fusionresortphuquoc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fusion Resort Phu Quoc is a wellness-led resort property within Fusion Hotel Group, a multi-brand hospitality operator running 20+ properties across Vietnam, Thailand, and Indonesia. It serves individual leisure and wellness travelers through spa-inclusive stays, direct booking, and the Fusionlife membership program.
- Ownership category
- akta.pro rank
Fusion Resort Phu Quoc industry classification
Industry- Product category
- Wellness Hospitality Services
- NAICS
- Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Wellness & Spa All-Inclusive Resorts (THAGAKAE)
- akta.pro secondary industries
- Destination Spa Resorts (THAGAMAA), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Fusion Resort Phu Quoc is headquartered
LocationHeadquarters
- HQ city
- Phu Quoc
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Fusion Resort Phu Quoc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Hotel Accommodation & Room Revenue: Primary revenue from hotel room rentals across their portfolio of wellness-inspired properties. The group operates under multiple brands including Fusion Resort, Fusion Suites, Fusion Original, and GLOW, offering rooms and villas to leisure travelers and wellness tourists.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fusion Resort Phu Quoc product offering
Product offeringCore offering
Fusion Resort Phu Quoc is a wellness-inspired resort property offering spa-inclusive accommodations to leisure travelers. As part of Fusion Hotel Group, it operates alongside a multi-brand portfolio of resorts, suites, and urban hotels across Vietnam, Thailand, and Indonesia. The group's flagship offerings include all-spa inclusive packages, flexible breakfast anywhere-anytime dining, and the Fusionlife wellness membership program.
Product overview
Fusion Hotel Group operates a multi-brand portfolio of wellness-inspired hotels and resorts across Vietnam and Thailand. The portfolio includes several distinct brands: Fusion Resorts (upscale beachfront resorts offering all-spa inclusive experiences), Fusion Suites (serviced suite properties for extended stays), Fusion Original (urban properties with wellness focus), Fusion Collection (curated collection properties), Glow (mid-market wellness hotels in Thailand), and Hiive (emerging hospitality brand). The group also offers Fusionlife, a membership program providing exclusive benefits and room nights. Core differentiators include the 'all-spa inclusive' and 'breakfast anywhere, anytime' concepts. Properties span key Vietnamese destinations (Ho Chi Minh City, Da Nang, Cam Ranh, Vung Tau, Hue, Hanoi, Quy Nhon, Binh Duong) and Thai destinations (Bangkok, Pattaya, Krabi, Phuket).
Differentiator
Problem solved
Functional benefit
Brands
- Fusion Resort: Premium resort brand offering wellness-inspired accommodations with all-spa inclusive concepts.
- Fusion Original
- Fusion Suites
- Fusion Collection
- GLOW
- HIIVE
- Fusionlife
Products and services
- Fusion Resort Phu Quoc
Companies that use Fusion Resort Phu Quoc
Customer profileSegments1 record
Ideal customer profiles1 record
Fusion Resort Phu Quoc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fusion Resort Phu Quoc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hotel Management JapancoreStrategic partnership announced between Fusion Hotel Group and Hotel Management Japan to elevate regional hospitality excellence. This partnership aims to enhance service quality and operational standards across Fusion's portfolio of properties in Southeast Asia.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Fusion Resort Phu Quoc competitors and assessment
Company assessmentDirect peers
- Six Senses Ninh Van Bay: Luxury wellness resort in Vietnam under IHG. Operates in the same wellness/luxury segment with spa-centric stays and premium pricing, directly comparable to Fusion Resort's positioning.
- Amanoi: Ultra-luxury wellness resort in Ninh Thuan, Vietnam. Competes with Fusion Resort for high-end wellness travelers seeking destination spa experiences in Vietnam.
- Anantara Quy Nhon Resort: Spa-inclusive luxury resort in Vietnam within the Minor Hotels group. Comparable wellness-inclusive positioning and Southeast Asian premium leisure traveler overlap.
- Chiva-Som Hua Hin: Pioneering destination wellness resort in Thailand. Comparable wellness-first resort model with all-inclusive spa programming, setting the category standard that Fusion's wellness branding aspires to.
- Banyan Tree Lang Co: Luxury resort with strong spa heritage in central Vietnam. Targets the same wellness-inclusive leisure segment as Fusion's Da Nang and Phu Quoc properties.
Broad incumbents
- Four Seasons Resort The Nam Hai: Ultra-luxury resort near Hoi An/Da Nang. Competes for the same high-end wellness-inclusive leisure traveler that Fusion's Da Nang resort targets.
- Vinpearl Phu Quoc: Vietnamese domestic hospitality giant operating multiple Phu Quoc resorts. Competes on scale, domestic brand strength, and integrated resort offerings versus Fusion's independent boutique model.
- JW Marriott Phu Quoc: Large international luxury resort on Phu Quoc. Direct physical competitor in the same destination with broader lifestyle amenities and global loyalty program reach.
- Movenpick Resort Waverly Phu Quoc: Upscale international resort brand on Phu Quoc. Competes for the same leisure wellness traveler segment with Accor's global distribution and loyalty power.
Regional players
- Avani+ Riverside Bangkok: Mid-market wellness-themed urban hotel in Thailand under Minor Hotels. Comparable to Fusion's GLOW urban Thailand properties in segment and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fusion Resort Phu Quoc social profiles
Digital presenceFusion Resort Phu Quoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusion Resort Phu Quoc leadership team
Management profileNumber of profiles
Fusion Resort Phu Quoc subsidiaries and ownership
Company hierarchySubsidiaries19 records
Fusion Resort Phu Quoc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusion Resort Phu Quoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusion Resort Phu Quoc
What does Fusion Resort Phu Quoc do?
Fusion Resort Phu Quoc is a wellness-inspired resort property offering spa-inclusive accommodations to leisure travelers. As part of Fusion Hotel Group, it operates alongside a multi-brand portfolio of resorts, suites, and urban hotels across Vietnam, Thailand, and Indonesia. The group's flagship offerings include all-spa inclusive packages, flexible breakfast anywhere-anytime dining, and the Fusionlife wellness membership program.
Is Fusion Resort Phu Quoc a public or private company?
Fusion Resort Phu Quoc is a private company. It is classified as unknown and is currently operating.
When was Fusion Resort Phu Quoc founded?
Fusion Resort Phu Quoc was founded in 2017. It employs 11 to 50 people.
Where is Fusion Resort Phu Quoc based?
Fusion Resort Phu Quoc is headquartered in Phu Quoc, Vietnam, in the Asia region.
How does Fusion Resort Phu Quoc make money?
One revenue line is on record: hotel Accommodation & Room Revenue.
Who are Fusion Resort Phu Quoc's main competitors?
Direct peers on record are Six Senses Ninh Van Bay, Amanoi, Anantara Quy Nhon Resort, Chiva-Som Hua Hin and Banyan Tree Lang Co. Broad incumbents are Four Seasons Resort The Nam Hai, Vinpearl Phu Quoc, JW Marriott Phu Quoc and Movenpick Resort Waverly Phu Quoc. Avani+ Riverside Bangkok is listed as a regional player.
Does Fusion Resort Phu Quoc have an API?
No public API is recorded for Fusion Resort Phu Quoc.
What industry is Fusion Resort Phu Quoc in?
Fusion Resort Phu Quoc's product category is Wellness Hospitality Services. Its primary akta.pro industry code is THAGAKAE, Wellness & Spa All-Inclusive Resorts, with a secondary code of THAGAMAA, Destination Spa Resorts. Its NAICS code is 721 and its SIC code is 7000.