dhdeco pte
DHdeco Pte Ltd is a Singapore-based bespoke interior fit-out and contract furniture provider (est. 1985), serving enterprise hospitality, residential, and commercial clients across Singapore and Asia Pacific as part of AA Corporation.
- Company typePrivate
- Founded1985
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What dhdeco pte does
DHdeco Pte Ltd is a Singapore-based bespoke interior solutions provider established in 1985 and operating as the primary Singapore entity of AA Corporation, a pan-Asian furniture and interiors conglomerate. The company delivers integrated interior services — design, fit-out, bespoke furniture manufacturing, joinery work, alteration and addition, and project management — targeting the hospitality, high-end residential, and commercial sectors across Singapore and the Asia Pacific region. Project delivery is supported by an in-house workshop at Sungei Kadut (Singapore) equipped with skilled carpenters and modern machinery, with manufacturing capacity scaled through AA Corporation's regional factories in Vietnam, Bhutan, Cambodia, Myanmar, and Japan.
The client base comprises enterprise customers including Marriott (Le Meridien Thimphu), Odyssea Hospitality, Scenic Group (Scenic Aura Cruise Ship), CapitaLand, Penta Ocean, Shimizu Corp, UOB, Pan Pacific, and UOL, reflecting a heavy orientation toward luxury hotel and commercial real estate projects. The company holds BCA registration as an interior decorator and builder, plus Biz Safe Star, Biz Safe Partner, and OHSAS 18001:2007 certifications, which are prerequisites for many institutional tenders in Singapore.
The revenue model is project-based, with bespoke contract furniture and interior fit-out sold under custom quotation per scope of work; multi-year engagements are common in the hospitality segment. Marketing is conducted through a professional website (English and Vietnamese), an active project portfolio, AA Corporation network referrals, and presence on LinkedIn, Facebook, and Instagram. There is no public revenue disclosure, no external funding, and no headcount figure available in the input data.
dhdeco pte firmographics
Firmographics- Name
- dhdeco pte
- Legal name
- DHdeco Pte Ltd
- Website
- https://dhdeco.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DHdeco Pte Ltd is a Singapore-based bespoke interior fit-out and contract furniture provider (est. 1985), serving enterprise hospitality, residential, and commercial clients across Singapore and Asia Pacific as part of AA Corporation.
- Ownership category
- akta.pro rank
dhdeco pte industry classification
Industry- Product category
- Interior Fit-out Services
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127), Interior Design Services (54141)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Office Furniture (2520)
- akta.pro primary industry
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
- akta.pro secondary industries
- Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where dhdeco pte is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
dhdeco pte business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Interior Fit-out Services: Providing interior fit-out services as well as furniture manufacturing. The installation of ceilings, floors, furnishings, and partitions of a building, as well as the installation of all required building services.
- Bespoke Furniture Manufacturing: Custom contract furniture production for luxury hotels and resorts, providing top-quality furniture products to projects in Singapore and the Asia Pacific.
- Design & Build Services: Providing full interior services from design, fit-out, furniture and artwork for hospitality and residentials.
- Interior Design Services: Selecting the finest furniture and designing the most fabulous interior spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
dhdeco pte product offering
Product offeringCore offering
DHdeco Pte Ltd delivers bespoke interior fit-out and contract furniture manufacturing services for hospitality, high-end residential, and commercial clients across Asia Pacific. Its offering spans interior fit-out, joinery work, bespoke contract furniture, design & build, alteration and addition works, and interior design — coordinated end-to-end from concept through installation. The company is registered with Singapore's BCA as an interior decorator and builder, and operates an in-house workshop at Sungei Kadut supported by AA Corporation's regional factory network.
Product overview
DHdeco Pte Ltd is a bespoke interior solutions provider offering a unified portfolio of integrated services for the hospitality, residential, and commercial sectors. The company operates as a single-service provider combining Interior Fit-out, Joinery Work, Furniture & Structure Finishings, Project Management, Alteration and Addition, Bespoke Contract Furniture, and Design & Build services. Established in 1985 and headquartered in Singapore, DHdeco delivers end-to-end interior construction solutions throughout Singapore and the Asia Pacific region, with over 30 years of industry expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Fit-out Services
- Bespoke Contract Furniture Manufacturing
- Design & Build Services
- Joinery Work
- Alteration and Addition Works
- Interior Design Services
Quantifiable outcome
- Listed among Singapore's Top 500 SMEs in 2010 by DPInformation Group
- +1 more outcomes
Companies that use dhdeco pte
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
dhdeco pte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dhdeco pte partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AA CorporationcoreAA Corporation is the parent organization of DHdeco. DHdeco is a prominent member of AA Corporation, an internationally acclaimed organization known for its exceptional furniture products supplied to projects worldwide. The AA Corporation network includes multiple subsidiary companies across Asia Pacific.
- AA Tay Ninh Factory - VietnamcoreAATN specializing in mass production furniture for the hospitality industry, residential, retail outlets and domestic as well as international markets. AATN focuses on product design based on customer requirement (ODM, OEM). Located in Tay Ninh, Vietnam.
- Adruka Factory - BhutanminorAdruka factory production capability includes: Built-in furniture, Casegood, millwork and loose furniture, Upholstery and soft furnishing. Located in Tshaphu Village, Mewang Gewog, Thimphu, Bhutan.
- AA Corporation Japan (AACJ)minorAACJ brings aspirational and visionary designs to life, anchored by a commitment to expert craftsmanship and precision to Japanese market. Located in Tokyo, Japan.
- ADRUKAminorEstablished in 2013 in the Kingdom of Bhutan, AdrukA provides interior products and services to the blossoming hospitality market in Bhutan. Located in Thimphu, Bhutan.
- AA Interiors Myanmar (AIMA)minorEstablished in 2013 in Yangon, Myanmar, AIMA furnishes interior design products for the most acclaimed properties in the country. Located in Yangon, Myanmar.
- AA Interiors Cambodia (AICA)minorEstablished in 2014 in Phnom Penh, Cambodia, AICA provides interior contracting services and high quality furniture products to the rapidly developing Cambodian property market. Located in Phnom Penh, Cambodia.
- George Bensley CollectionminorBritish luxury furniture designer for those who seek perfection, proportion, and purity from elegance in design, finest materials and heritage of master craftsmanship. Showroom in Ho Chi Minh City, Vietnam.
- AKA Furniture GroupminorOver 25 years of experience offering variety of furniture options for customers from world famous brands. Focuses on promoting Vietnamese brands as well as distributing international luxury brands. Located in Ho Chi Minh City, Vietnam.
- Marriott International (Le Meridien Thimphu Hotel)minorLe Meridien Thimphu Hotel is a trusted client of DHdeco for hospitality interior fit-out services.
- Odyssea Hospitality (Liberty Center Saigon Riverside Hotel)minorLiberty Center Saigon Riverside Hotel under Odyssea Hospitality is a trusted client of DHdeco for hospitality interior services.
- Scenic Group (Scenic Aura Cruise Ship)minorScenic Aura Cruise Ship under Scenic Group receives custom contract furniture from DHdeco for cruise ship interiors.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
dhdeco pte competitors and assessment
Company assessmentBroad incumbents
- Knoll: Premium contract furniture manufacturer serving workplace and hospitality interiors globally. Comparable on high-end bespoke furniture specification though broader portfolio and design-led brand.
- Haworth: Global office and contract furniture manufacturer with showroom and dealer footprint in APAC. Broader incumbent with overlapping commercial furniture capability but not specialized in hospitality fit-out.
- Restoration Hardware (RH): Luxury home furnishings retailer and contract brand with hospitality division. Adjacent in the luxury furniture and interior space, with comparable affluent clientele though US-centric retail model.
Others
- Hytec Interiors: Singapore interior fit-out sub-contractor serving commercial fit-out projects. Smaller scale than DHdeco but comparable trade execution in the Singapore tender market.
Direct peers
- Space Matrix: Asia-headquartered interior design and build firm operating across Singapore, India, and the Middle East. Overlapping clientele (workplace, hospitality) and one-stop design-build positioning parallel DHdeco.
- Kingsmen Creatives: Singapore-listed interior fit-out and experiential design firm serving retail, hospitality, and corporate clients across Asia. Competes directly with DHdeco on hospitality and commercial interior contracts in SE Asia.
- DB&B (Design Business Blueprint): Singapore interior design and fit-out firm serving commercial, hospitality, and residential clients. Compares on integrated design-build delivery and APAC project execution.
- CKR & Associates: Singapore-based interior design and fit-out practice with multi-country reach across hospitality, residential, and commercial sectors. Directly comparable on bespoke interior scope and APAC project model.
Regional players
- Eastman Industries: India-based hospitality fit-out and contract furniture manufacturer serving hotel projects across APAC and the Middle East. Comparable bespoke furniture production and hotel interior scope.
- Matrix Interior Design: Indonesia-headquartered interior fit-out and design contractor serving hospitality and residential developers. Comparable bespoke joinery and furniture execution capability with SE Asian reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
dhdeco pte social profiles
Digital presencedhdeco pte compliance and trust
Trust signalCompliance4 records
dhdeco pte financial estimates
Financial estimateRevenue estimate
Valuation estimate
dhdeco pte leadership team
Management profileNumber of profiles
dhdeco pte subsidiaries and ownership
Company hierarchySubsidiaries8 records
dhdeco pte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dhdeco pte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dhdeco pte
What does dhdeco pte do?
DHdeco Pte Ltd delivers bespoke interior fit-out and contract furniture manufacturing services for hospitality, high-end residential, and commercial clients across Asia Pacific. Its offering spans interior fit-out, joinery work, bespoke contract furniture, design & build, alteration and addition works, and interior design — coordinated end-to-end from concept through installation. The company is registered with Singapore's BCA as an interior decorator and builder, and operates an in-house workshop at Sungei Kadut supported by AA Corporation's regional factory network.
Is dhdeco pte a public or private company?
dhdeco pte is a private company. It is classified as corporate owned and is currently operating.
When was dhdeco pte founded?
dhdeco pte was founded in 1985. It employs 1 to 10 people.
Where is dhdeco pte based?
dhdeco pte is headquartered in Singapore, Singapore, in the Asia region.
How does dhdeco pte make money?
Four revenue lines are on record. Interior Fit-out Services are the primary driver. The others are bespoke Furniture Manufacturing, design & Build Services and interior Design Services.
Who are dhdeco pte's main competitors?
Broad incumbents on record are Knoll, Haworth and Restoration Hardware (RH). Hytec Interiors is listed as an others. Direct peers are Space Matrix, Kingsmen Creatives, DB&B (Design Business Blueprint) and CKR & Associates. Regional players are Eastman Industries and Matrix Interior Design.
Does dhdeco pte have an API?
No public API is recorded for dhdeco pte.
What industry is dhdeco pte in?
dhdeco pte's product category is Interior Fit-out Services. Its primary akta.pro industry code is IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins), with a secondary code of IMAFANAM, Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls). Its NAICS code is 33712 and its SIC code is 2590.