AA Corporation
AA Corporation is a Vietnam-based interior fit-out and custom contract furniture manufacturer serving luxury hospitality, luxury retail, and residential clients globally through 8 locations across Southeast Asia and beyond. Founded in 1989, the company provides end-to-end design, manufacturing, and fit-out services plus exclusive distribution of premium international furniture brands.
- Company typePrivate
- Founded1989
- HeadquartersHo Chi Minh City, Vietnam
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What AA Corporation does
AA Corporation is a Vietnam-headquartered interior fit-out and custom contract furniture manufacturer that has operated since 1989, providing one-stop interior solutions for luxury hospitality, luxury retail, residential, corporate office, and food & beverage projects across global markets. The company's core technical capability is custom furniture manufacturing and millwork production, including fire-rated door fabrication with certification, casegoods, built-in furniture, upholstery, and soft furnishings, supported by manufacturing facilities in Long An and Tay Ninh provinces in Vietnam as well as a factory in Bhutan. AA Corporation delivers end-to-end services spanning interior design, fit-out execution, custom furniture supply, and decorative artwork through its ArtA Division, with the AA Tay Ninh factory employing 2500+ workers for mass-production ODM and OEM furniture for hospitality, residential, and retail outlets.
The company's business model combines project-based professional services for enterprise hospitality and retail clients (Kempinski, Hyatt, Marriott, IHG, Accor, Four Seasons, Rosewood, Fairmont, Louis Vuitton, Gucci, Cartier) with hardware/contract furniture manufacturing for export, retail furniture sales through the owned Nha Xinh showroom brand in Vietnam, exclusive distribution of premium international brands (BoConcept, Calligaris, Teknion, Bellavita Luxury), and decorative artwork supply. Pricing for enterprise contracts is project-specific and quote-based, typically structured as multi-year engagements. Go-to-market operates as enterprise field sales targeting luxury hotel operators, developers, and international brands globally, complemented by retail showroom sales for consumer furniture in Vietnam.
AA Corporation generates revenue through four primary streams: interior fit-out services (professional services), custom furniture manufacturing (hardware sales), retail furniture distribution (one-time license sales via Nha Xinh and exclusive brand partnerships), and laminate/surface products (hardware sales). The company operates a network of 8 locations across Vietnam (Ho Chi Minh City headquarters, Tay Ninh factory), Singapore (DHdeco, acquired 2018), Myanmar (AIMA, 2013), Cambodia (AICA, 2014), and Bhutan (AdrukA, 2013), with wholly-owned subsidiaries handling regional operations. The group is led by Chairman Nguyen Quoc Khanh and CEO Chad Ovel, and operates as a privately-held Vietnamese joint stock company with no disclosed institutional investment beyond a 2003 Mekong Capital round.
AA Corporation firmographics
Firmographics- Name
- AA Corporation
- Legal name
- Công ty Cổ Phần Xây dựng Kiến trúc AA
- Website
- https://aacorporation.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AA Corporation is a Vietnam-based interior fit-out and custom contract furniture manufacturer serving luxury hospitality, luxury retail, and residential clients globally through 8 locations across Southeast Asia and beyond. Founded in 1989, the company provides end-to-end design, manufacturing, and fit-out services plus exclusive distribution of premium international furniture brands.
- Ownership category
- akta.pro rank
AA Corporation industry classification
Industry- Product category
- Commercial Interior Fit-out & Custom Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Office Furniture (including Fixtures) Manufacturing (3372), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Office Furniture (2520), Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)
- akta.pro secondary industries
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA), Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where AA Corporation is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices8 records
Markets served
AA Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Interior Fit-out Services: One-stop solution provider for hospitality interior services worldwide including design, fit-out, furniture and artwork for hospitality and residential projects
- Custom Furniture Manufacturing: Manufacturing and supplying custom contract furniture for luxury hotels, resorts, and residential projects. Production includes built-in furniture, casegoods, millwork, upholstery and soft furnishings
- Retail Furniture Sales: Distribution and retail of furniture through owned brands (Nha Xinh) and exclusive brand partnerships (BoConcept, Calligaris, George Bensley Collection)
- Laminate Products: Designing, manufacturing and distributing laminated products and surface solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Interior fit-out and furniture supply contracts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
AA Corporation product offering
Product offeringCore offering
AA Corporation delivers end-to-end interior fit-out and custom furniture manufacturing services for the luxury hospitality and luxury retail sectors worldwide. The company provides a one-stop solution covering interior design, fit-out execution, bespoke furniture manufacturing, and decorative artwork sourcing and installation. It supplements its contract business with owned retail furniture showrooms (Nha Xinh) and exclusive distribution of international furniture brands (BoConcept, Calligaris) in Vietnam.
Product overview
AA Corporation is a Vietnam-based international organization providing interior fit-out and furniture manufacturing services with 35+ years of experience. The company operates as a unified platform offering multiple interconnected product lines: (1) Core Interior Services including Interior Solution (hospitality fit-out and furniture supply), Design & Build (full-service design through installation), Retail & Residential solutions, Design Collection (exclusive brand collections), Adamos (office solutions), and ArtA Division (decorative artworks); (2) Manufacturing & Export including bespoke furniture manufacturing and laminate/surface products; (3) Subsidiary Operations including AKA Furniture Group (which owns Nha Xinh retail brand), George Bensley Collection (luxury British furniture), AA Tay Ninh factory (mass production for hospitality), and regional subsidiaries in Myanmar (AIMA), Cambodia (AICA), Bhutan (AdrukA), and Singapore (DHdeco); (4) Distributed International Brands including BoConcept (Danish), Calligaris (Italian), and Bellavita Luxury. The company serves hospitality projects worldwide including luxury hotels, resorts, retail boutiques, offices, and residential properties.
Differentiator
Problem solved
Functional benefit
Brands
- Nha Xinh: Pioneer in Vietnamese furniture retail, part of AKA Furniture Group
- George Bensley Collection
- ADAMOS
- ArtA Division
- A&W Furniture
- BoConcept
- Calligaris
- Bellavita Luxury
Products and services
- Hospitality Interior Solution
Quantifiable outcome
- InterContinental Hanoi Westlake recognized in Conde Nast Magazine Hot List 2008 after AA Corporation completed interior fit-out
- +2 more outcomes
Companies that use AA Corporation
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
AA Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AA Corporation partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- GER IndustriescoreStrategic partner for Trump Soho project in New York City. AA Corporation and GER Industries collaborated with David Rockwell Group for interior fit-out and furniture production.
- Coast to Coast DesignscoreStrategic sales partner for US market projects including Grand Geneva Hotel, Hotel Indigo Florida, Playa Linda Beach Resort Aruba, La Concha Hotel Puerto Rico, Starwood Vacation Property.
- McLaren InteriorscoreExclusive sales partner for projects including Ritz-Carlton Abu Dhabi Resort, Fairmont Grand Hotel Kiev, Sofitel Old Cataract Aswan.
- TeknioncoreExclusive distribution contract for Teknion system furniture products in Vietnam. Teknion is one of world's top system furniture brands from Canada.
- BoConceptcoreExclusive representation of BoConcept premium Danish furniture brand in Vietnam. First showroom opened December 2010 in Ho Chi Minh City.
- CalligariscoreExclusive distribution partnership for Calligaris international furniture brand in Vietnam. First showroom opened December 2011.
- A&W FurnitureminorTrusted supplier of high quality sofas for Nha Xinh retail brand. AA Corporation holds 50% principal share of this company.
- Bellavita LuxuryminorPartnership for distribution of luxury furniture brands through Bellavita Luxury furniture center in Vietnam.
- Maison JSCminorContracted by Maison JSC to complete interior work for Christian Louboutin shop. Maison JSC has acquired nearly a dozen fashion brands including Versace, Just Cavalli, Jimmy Choo.
- Global LinkminorLuxury retail shop contractor for Global Link, completing Loewe, Marc Jacobs, Chloe, and Balenciaga retail shops.
- DHdeco Pte LtdcoreWell-established interior provider in Singapore that joined AA Corporation in 2018, bringing dedicated professionals to the global team.
- AdrukAcoreSubsidiary established in Bhutan in 2013, provides interior products and services to hospitality market. Factory produces built-in furniture, casegoods, millwork, upholstery.
- AA Interiors Myanmar (AIMA)coreSubsidiary established in Myanmar in 2013, furnishes interior design products for the most acclaimed properties in the country.
- AA Interiors Cambodia (AICA)coreSubsidiary established in Cambodia in 2014, provides interior contracting services and high quality furniture products to the Cambodian property market.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
AA Corporation competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office furniture and workspace solutions incumbent. Competes with AA Corporation's ADAMOS division for premium office fit-out projects; AA Corporation distributes Teknion, a Canadian competitor to Steelcase.
- Kohler Hospitality: Global broad-line hospitality FF&E supplier offering furniture, fixtures, and casegoods to luxury hotel chains. Comparable customer overlap with AA Corporation's Kempinski, Hyatt, Marriott portfolio but operates at significantly larger global scale.
Direct peers
- General Hotel Industries (GHI): Thai-based hospitality FF&E and interior contractor serving international luxury hotel brands across Southeast Asia. Direct comparable to AA Corporation's core hospitality fit-out business with similar customer base (Marriott, IHG, Accor) and Asian manufacturing base.
- Andaman Furniture & Joinery: Thai hospitality furniture manufacturer and interior fit-out contractor serving luxury resorts in Southeast Asia. Comparable scope of custom contract furniture and interior services for international hotel operators.
- PT Sinar Panel Utama / SPU Group: Indonesian hospitality FF&E manufacturer serving international hotel brands across Southeast Asia. Closest regional competitor to AA Corporation with similar scale, in-house manufacturing, and luxury hotel focus.
- Hospitality Furniture Concepts (HFC): US-headquartered contract furniture manufacturer specializing in hotel FF&E with offshore manufacturing in Asia. Comparable business model to AA Corporation, sourcing custom hospitality furniture and competing for the same global hotel brand RFPs.
- TCH Furniture: Vietnamese contract furniture manufacturer serving hospitality and residential markets with custom production capabilities. Domestic Vietnamese competitor to AA Tay Ninh factory with overlapping customer base in luxury hotel supply.
Regional players
- Turnstone / OFX (Office Furniture Group): Office furniture solutions provider competing with AA Corporation's ADAMOS office division in Vietnam. Regional overlap in office furniture distribution and contract office interior fit-out in Asian markets.
Others
- BoConcept (parent company): Danish premium furniture retail brand with 300+ stores globally, of which AA Corporation is the exclusive Vietnam franchisee. Strategic supplier/partnership relationship rather than direct competitor, but useful peer for understanding the brand and store economics AA Corporation operates.
- David Edward (legacy): Former US luxury hospitality furniture manufacturer that served the same customer base (Four Seasons, Ritz-Carlton, Mandarin Oriental) before its wind-down. Historical benchmark for AA Corporation's positioning in the global luxury hospitality FF&E segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AA Corporation social profiles
Digital presenceAA Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
AA Corporation leadership team
Management profileNumber of profiles
Profiles3 records
AA Corporation subsidiaries and ownership
Company hierarchySubsidiaries8 records
AA Corporation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AA Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AA Corporation
What does AA Corporation do?
AA Corporation delivers end-to-end interior fit-out and custom furniture manufacturing services for the luxury hospitality and luxury retail sectors worldwide. The company provides a one-stop solution covering interior design, fit-out execution, bespoke furniture manufacturing, and decorative artwork sourcing and installation. It supplements its contract business with owned retail furniture showrooms (Nha Xinh) and exclusive distribution of international furniture brands (BoConcept, Calligaris) in Vietnam.
Is AA Corporation a public or private company?
AA Corporation is a private company. It is classified as venture growth investor backed and is currently operating.
When was AA Corporation founded?
AA Corporation was founded in 1989. It employs 1,001 to 5,000 people.
Where is AA Corporation based?
AA Corporation is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does AA Corporation make money?
Four revenue lines are on record. Interior Fit-out Services are the primary driver. The others are custom Furniture Manufacturing, retail Furniture Sales and laminate Products.
Who are AA Corporation's main competitors?
Broad incumbents on record are Steelcase and Kohler Hospitality. Direct peers are General Hotel Industries (GHI), Andaman Furniture & Joinery, PT Sinar Panel Utama / SPU Group, Hospitality Furniture Concepts (HFC) and TCH Furniture. Turnstone / OFX (Office Furniture Group) is listed as a regional player. Others are BoConcept (parent company) and David Edward (legacy).
Does AA Corporation have an API?
No public API is recorded for AA Corporation.
What industry is AA Corporation in?
AA Corporation's product category is Commercial Interior Fit-out & Custom Furniture Manufacturing. Its primary akta.pro industry code is IMAFANAA, Commercial Interior Fit-Out (Offices & Corporate), with a secondary code of CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 33712 and its SIC code is 2520.