What Dhofar Global does

Dhofar Global is a private B2B supplier of essential operating products, founded in 2007 by Dr. Amer Al Rawas and headquartered in Sharjah, UAE, with branch operations across the GCC. The company serves the HORECA (hotels, restaurants, catering), facility management, and corporate business segments with a one-stop-shop catalogue spanning cleaning products and equipment, tissues, stationery, hygiene supplies, and chemicals. Named customers include McDonald's, Burger King, Pizza Hut, IKEA, Lulu Group, Majid Al Futtaim, Landmark Group, Al Jazeera, beIN Sports, GMC Hospital, OQ, and Acciona, reflecting a distributed 4,500+ customer base across hospitality, retail, healthcare, energy, media, and construction. The company reaches customers through a direct B2B go-to-market combining a 2023-launched self-service e-commerce platform, a field sales team with customer grading, a Request-for-Quote system for enterprise accounts, and a van sales team for on-the-spot delivery, supported by warehouses in Sharjah and Dubai and offices in Abu Dhabi, Muscat, Salalah, and Doha, with operations launched in Saudi Arabia in 2024.

Dhofar Global combines proprietary sub-brands (Ambiente, Ambiente Office, Kleen Ambiente, Kleen Purgatis) with exclusive distribution of global brands including Rubbermaid, Celtex, Achton, Carind, TTS, and Kleen, alongside complementary services such as facility cleaning, floor care, deep sanitization, waste management, and hygiene consulting. Revenue mechanics are anchored in B2B product sales with quote-based pricing calibrated to company size and segment, plus delivery charges across UAE, Oman, and Qatar. The underlying technology stack includes an e-commerce platform, ERP, CRM, IVR, Collection Manager, and digital workflows; ISO 9001 certification (2018) and GCC trademark registration (2015) anchor quality and brand positioning.

Strategically, Dhofar Global has progressed from a 2007 tissue-supply startup to a multi-country, multi-segment distributor with stated 50% year-over-year growth from 2011, breakeven within 12 months of founding, warehouse consolidation in 2020, a van sales team launched in 2019, and a 2023-2024 transformation encompassing an e-commerce platform, brand identity refresh, new C-suite leadership, a sustainability partnership with Palmade, and entry into Saudi Arabia. The business is founder-owned, privately held, and governed by an international board with no disclosed external private equity or venture capital ownership.

Name

Dhofar Global

Legal name

Dhofar Global Trading LLC

Website

https://dhofarglobal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Dhofar Global is a Sharjah-headquartered B2B supplier of essential cleaning, hygiene, stationery, and equipment products serving HORECA, facility management, and corporate clients across the UAE, Oman, Qatar, and (since 2024) Saudi Arabia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Sale of essential business products including cleaning products, hygiene supplies, tissues, stationery, equipment, and chemicals through e-commerce platform and direct sales
2. Delivery Services: Delivery charges for shipping products to business customers across UAE, Oman, and Qatar

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dhofar Global is a B2B distributor and one-stop-shop supplier of essential business products—including cleaning products and equipment, hygiene supplies, tissues, paper products, and stationery—to the HORECA sector, facility management companies, and corporate businesses across the UAE, Oman, Qatar, and Saudi Arabia. The company distributes its own Ambiente sub-brand alongside partner brands such as Rubbermaid, Celtex, Achton, Carind, TTS, and Kleen via a self-service e-commerce platform, van sales team, and dedicated account management.

Product overview

Dhofar Global operates a B2B e-commerce platform serving as a one-stop-shop for essential products, combining its proprietary Ambiente sub-brand (hygiene products and office supplies) with partner brands including Rubbermaid, Celtex, Achton, Carind, TTS, Kleen, and Olivko. The platform offers a comprehensive product range including cleaning products and equipment, tissues, stationery, and hygiene products. Alongside product sales, Dhofar Global provides complementary services including facility cleaning, floor care and maintenance, deep sanitization, waste management, and hygiene consulting, serving the horeca sector, facility management, and corporate businesses across UAE, Oman, Qatar, and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Ambiente: A variety of high-quality public health and hygiene products helping to promote cleanliness in any commercial space or setting.
• Ambiente Office
• Rubbermaid
• Celtex
• Achton
• Carind
• TTS
• Kleen Ambiente
• Kleen
• Olivko

Products and services

• B2B E-Commerce Platform World-class self-service e-shop providing 24/7 online ordering, account management, and access to the full product range for business customers across the GCC region.
• Ambiente High-quality public health and hygiene products designed to promote cleanliness in any commercial space or setting, targeting HORECA, facility management, and corporate customers.
• Ambiente Office Selected paper and stationery products aimed at elevating the office experience for corporate businesses.
• Rubbermaid Distributed commercial cleaning products from a global leader in the commercial cleaning industry, sold to business customers in the GCC.
• Celtex Distributed paper products with unique quality certified with Ecolabel and PEFC, supplied to commercial customers.
• Achton Distributed high-quality cleaning and hygiene products promoting cleanliness in commercial spaces.
• Carind Distributed comprehensive product range from a reputable brand addressing hygiene requirements across diverse market segments and usage scenarios.
• TTS Distributed cleaning equipment with practical field expertise and deep industry insights, serving the pivotal role of hygiene in promoting overall well-being.
• Kleen Ambiente Distributed cleaning and housekeeping products tailored for the Middle East hospitality industry, catering to food and beverage and housekeeping departments.
• Kleen Purgatis Distributed diverse selection of high-quality products spanning cleaning, care, hygiene, and disinfection for commercial customers.
• Facility Cleaning Service Professional facility cleaning services provided to businesses across the UAE, Oman, and Qatar.
• Floor Care & Maintenance Service Comprehensive floor care and maintenance services for commercial and corporate spaces.
• Deep Sanitization Service Deep sanitization services for businesses requiring thorough hygiene solutions.
• Waste Management Service Waste management solutions integrated with cleaning and hygiene product supply for commercial customers.
• Hygiene Consulting Service Consulting services to help businesses develop and implement effective hygiene protocols.

Quantifiable outcome

• 4,500+ business customers served
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PalmadecoreStrategic or Co-development Partner · 3 June 2024Strategic partnership between Dhofar Global and Palmade, a UAE-based company offering locally manufactured biodegradable products. This partnership aims to deliver on sustainability promises of both companies and advance sustainability across GCC countries through the distribution of eco-friendly products.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Bunzl plc: London-listed global distribution specialist providing janitorial, hygiene, foodservice, and other essential non-food products to businesses. Most direct comparable to Dhofar Global given the matching distribution model, B2B customer base across multiple verticals, and category overlap in cleaning and hygiene supplies.
• Imperial Dade: Largest US-focused distributor of janitorial, sanitation, foodservice, and paper products. Highly comparable to Dhofar Global on product breadth, customer segments (HORECA, facility management, corporate), and B2B distribution orientation.
• Uline: North American distributor of industrial, janitorial, and shipping supplies with a strong direct/e-commerce ordering model. Comparable to Dhofar Global on the e-commerce-first B2B distribution motion and broad SKU range across cleaning and facility essentials.
• Brady Industries: US-based janitorial supply and foodservice distribution company serving hospitality, healthcare, education, and government. Closely parallels Dhofar Global's vertical mix and product catalog focus.

Broad incumbents

• Genuine Parts Company: US-based distributor of automotive, industrial, and office products including janitorial/maintenance supplies via S.P. Richards. Comparable distribution scale and B2B institutional customer model, though far more diversified by product line.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions with deep HORECA and corporate penetration. Provides broader cleaning solutions and services that overlap with Dhofar Global's hygiene/cleaning scope, but operates as an upstream manufacturer/solutions provider rather than a regional distributor.
• Diversey Holdings: Global hygiene, cleaning, and infection prevention company serving HORECA, food & beverage, and facility management. Highly relevant category overlap with Dhofar Global's cleaning chemicals, hygiene supplies, and facility services.
• Sysco: Largest US foodservice distributor with adjacent janitorial and supply offerings to restaurants, hotels, and institutions. Comparable to Dhofar Global on HORECA customer base and broadline distribution model, though food-centric rather than non-food.
• Henkel AG: Global manufacturer of laundry, home care, and adhesives with a strong professional cleaning products portfolio. Overlaps with Dhofar Global's cleaning and hygiene category through Henkel's professional (Kleen Purgatis) brand, but operates as an upstream principal rather than regional distributor.

Regional players

• National Detergent Company SAOG: Oman-based cleaning and hygiene products manufacturer with regional distribution. Geographic overlap with Dhofar Global's Omani operations and overlapping product categories in detergents and household/industrial cleaning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DhofarGlobal
• LinkedInlinkedin.com/company/dhofar-global
• Instagraminstagram.com/dhofarglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhofar Global