Diætisthuset

What Diætisthuset does

Diætisthuset ApS is Denmark's largest chain of clinical dietitians, operating 15+ physical clinic locations across Jutland, Funen and Zealand alongside a nationwide online clinic and proprietary mobile app. Founded in 2009 (corporate registry) and operating for 15+ years, the company delivers clinical dietary counseling, medical weight loss programs integrating GLP-1 medications, and condition-specific nutrition therapy (PCOS, IBS, diabetes, cardiovascular, eating disorders, pregnancy, pediatric and sports nutrition). Service delivery is hybrid: in-person consultations at physical clinics or remote consultations via the digital platform, supported by medical-grade body composition analysis using bioelectrical impedance equipment.

The core coaching architecture is the proprietary VaneSund® methodology — a structured 3-phase, 15-step habit-based intervention framework designed to drive sustainable behavior change rather than restrictive dieting. This methodology, which is a registered trademark, is applied uniformly across individual consultations, the digital subscription program (with weekly video/text check-ins via app), and corporate wellness engagements under the VaneSund Business sub-brand. Technology stack centers on a custom mobile application for iOS and Android (built on the Liva Healthcare digital platform), online booking system, and a customer relationship infrastructure that integrates automatic reporting to Sygesikring Danmark for member reimbursement.

The business model blends transactional one-time consultations (initial consultations at 995 DKK, follow-ups at 549 DKK), pre-paid bundled packages (Starter Package at 2,495 DKK for five sessions), and recurring monthly subscriptions (495-1,595 DKK for 1-4 consultations/month; medical weight loss subscription at 295 DKK every 4 weeks with a combined dietitian offering at 695 DKK every 4 weeks). A separate B2B stream (VaneSund Business) sells corporate wellness programs. Demand for services is supported by up to 50% subsidies from Sygesikring Danmark and employer health insurance coverage, plus consumer financing through Sundheds+. The company operates as a subsidiary of Liva Healthcare Group.

Name

Diætisthuset

Legal name

Diætisthuset ApS

Website

https://diaetisthuset.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Diætisthuset is Denmark's largest chain of authorized clinical dietitians, operating 15+ physical clinics and an online clinic nationwide. It delivers individualized dietary counseling, GLP-1-integrated medical weight loss, and habit-based lifestyle interventions using its proprietary VaneSund® methodology, serving Danish consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Clinical Dietitian Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI)

Keywords

• Clinical dietitian services
• Medical weight loss
• Corporate wellness programs
• Digital nutrition program
• GLP-1 treatment

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Consultations: One-time consultation fees including initial consultations (995 kr), follow-up consultations (549 kr), and body composition analysis (295 kr). Also includes bundled packages like the starter package (2,495 kr) and follow-up packages.
2. Subscription Plans: Monthly subscription models offering 4 consultations/month (1,595 kr/month), 2 consultations/month (895 kr/month), or 1 consultation/month (495 kr/month). Provides recurring revenue with 30-day notice periods.
3. Digital Program Subscription: Digital coaching program with 3-month binding period at 995 kr, then 295 kr/month ongoing. Includes initial video consultation, personalized lifestyle plan, and weekly digital health guidance via app.
4. Medical Weight Loss Program: Subscription model at 295 kr every 4 weeks for medical weight loss medication management, including blood tests, prescriptions, ongoing evaluation, and free diet plan. Medication cost separate.
5. Corporate/B2B Services: B2B wellness programs for companies including presentations, workshops, VaneSund Business concept implementation, individual dietitian programs, and group sessions. Customized solutions for employee health strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Diætisthuset is Denmark's largest chain of clinical dietitians, providing one-on-one clinical nutrition consultations across 15+ physical clinics and an online clinic. Its core offerings include clinical dietitian consultations, medical weight loss programs incorporating GLP-1 medication, and a digital nutrition program, all standardized through its proprietary VaneSund® methodology. The company also serves corporate clients through tailored wellness programs.

Product overview

Diætisthuset is Denmark's largest chain of clinical dietitians operating as a healthcare service platform with over 15 physical clinic locations and a nationwide online clinic. The core offering consists of clinical dietitian consultations and medical weight loss programs, supplemented by a subscription-based Digital Program accessed through the proprietary Diætisthuset App. The VaneSund® Method serves as the foundational behavioral coaching methodology across all services. Product portfolio includes individual consultation programs (Initial Consultation, Follow-up Consultations, Subscription Plans), medical weight loss with GLP-1 medication, body composition analysis, diet plans, online calculators (BMI, Calorie), and corporate wellness solutions branded as VaneSund Business. The company is part of Liva Healthcare Group and operates as an authorized healthcare provider under Danish health regulations.

Differentiator

Problem solved

Functional benefit

Brands

• VaneSund: The company's proprietary methodology for habit-based lifestyle changes, consisting of 3 phases with 15 steps to help clients understand and change their habits sustainably.
• VaneSund Business

Products and services

• Clinical Dietitian Consultations (in-clinic) One-on-one clinical dietitian consultations delivered face-to-face at the company's 15+ physical clinics across Denmark. Designed for individual consumers seeking medically credible nutrition therapy, weight management, and dietary guidance from registered clinical dietitians.
• Online Clinic (Remote Dietitian Consultations) Remote dietitian consultations delivered digitally, mirroring the in-clinic clinical offering but accessed online. Targets individual consumers across Denmark who cannot or prefer not to visit a physical clinic.
• Medical Weight Loss Program (GLP-1) A medical weight loss program incorporating GLP-1 medication alongside dietitian-led nutritional support, targeting individuals with clinical obesity or weight-related health conditions. Available through the clinic network and likely supported digitally.
• Digital Nutrition Program A subscription-based digital nutrition program delivered through a mobile application, standardizing the VaneSund® methodology for at-a-distance users. Designed for consumers seeking ongoing structured nutrition guidance without in-person visits.
• Corporate Wellness Program Structured nutrition and weight management programs packaged for Danish employers as part of employee benefits and corporate wellness initiatives. Delivered through the clinic network and digital channels.

Quantifiable outcome

• Average weight loss of 17-20% in 12-month medical weight loss programs with GLP-1 medication
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Liva Healthcare GroupcoreStrategic or Co-development PartnerParent company and strategic partner since 2015. Liva Healthcare Group is a pioneer in digitally supported, evidence-based lifestyle interventions. Diætisthuset operates as part of the Liva group, combining personal counseling with digital solutions for improved customer journeys.
• Sygesikring DanmarkminorChannel Partner/ Reseller/ DistributorNational health insurance provider offering up to 50% subsidy on clinical dietitian consultations for members. Diætisthuset automatically reports to Sygesikring Danmark per completed consultation.
• All Danish Health Insurance ProvidersminorChannel Partner/ Reseller/ DistributorPartnership with all Danish health insurance companies, enabling employer-covered dietitian programs when companies have health insurance agreements. Insurance criteria vary by provider.
• Sundheds+ (Health+ Financing)minorChannel Partner/ Reseller/ DistributorHealth financing partner offering loans up to 50,000 DKK for Diætisthuset programs, with repayment periods of 24-72 months. Enables customers to finance health investments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Lifesum: Nordic-headquartered nutrition and calorie-tracking app with premium subscription tiers. Comparable regional peer serving Scandinavian consumers with similar weight-management focus, though positioned as a self-serve app versus Diætisthuset's clinical service model.

Emerging players

• Second Nature: UK digital weight management program combining app-based tracking with human coaching and NHS provider partnerships. Comparable to Diætisthuset's digital-plus-coaching model with similar clinical-program positioning.
• Simple Life: UK-based digital weight management app offering coaching and clinician-supported programs, including NHS-approved pathways. Comparable to Diætisthuset's subscription model and weight-loss focus with similar coaching-centric digital delivery.

Direct peers

• Oviva: European digital nutrition therapy provider combining dietitian coaching with a digital platform for obesity, diabetes, and related conditions. Closely comparable to Diætisthuset's hybrid model of clinical dietitian consultations plus app-based programs, with similar B2B/B2C mix across European markets.
• Liva Healthcare: Parent company and direct peer in digital lifestyle interventions for chronic conditions and obesity. Liva combines personal coaching with digital tools across European markets — directly comparable to Diætisthuset's VaneSund methodology and digital program offerings.
• Zava: European online clinic platform offering paid consultations with clinicians, including for weight management and related chronic conditions. Comparable to Diætisthuset's online clinic delivery model and digital consultation monetization across European markets.
• Kurbo by WW: WW subsidiary offering weight management programs including for families and children. Comparable to Diætisthuset's family and life-stage segment (pregnancy, children's weight, menopause) and weight-loss coaching focus.
• Noom: Direct-to-consumer digital weight-loss coaching platform with strong behavioral science positioning. Comparable to Diætisthuset on weight-loss outcome focus and subscription pricing tiers, though differentiated by Noom's pure-digital scale vs Diætisthuset's clinical authority.

Broad incumbents

• WeightWatchers (WW): Global incumbent in weight management now offering clinician-led and GLP-1-supported programs. Comparable to Diætisthuset's weight-loss focus and increasingly the medical weight-loss program line, though WW's reach is global versus Diætisthuset's Danish focus.
• Hims & Hers: US digital health platform offering subscription-based clinical consultations including GLP-1 weight-loss programs. Comparable to Diætisthuset's medical weight-loss offering and consumer-direct subscription model, though with broader health verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Diaetisthuset
• Facebookfacebook.com/Diaetisthuset
• LinkedInlinkedin.com/company/di%C3%A6tisthuset
• Instagraminstagram.com/diaetisthuset/?hl=da

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diætisthuset