Lifesum
Lifesum is a Stockholm-based digital health company offering an AI-powered nutrition tracking mobile app with multimodal food logging, personalized meal plans, and macro tracking, serving 60+ million consumers globally via freemium subscriptions and corporate wellness (Lifesum for Work).
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Lifesum does
Lifesum is a Stockholm-based digital health company founded in 2013 that operates a consumer-facing AI-powered nutrition tracking mobile application distributed globally via the iOS App Store and Google Play. The core platform combines multimodal food logging — photo capture with computer vision, voice input, text search, and barcode scanning — with macro and calorie tracking, personalized meal plans (Keto, Mediterranean, High Protein, Fasting, Clean Eating, and Scandinavian diets), habit trackers, and a weekly Life Score feedback loop. Lifesum integrates natively with Apple Health, Google Fit, Samsung Health, Apple Watch, Samsung Galaxy Watch, Fitbit, Garmin, Withings, Oura, Runkeeper, and Siri/Google Assistant, positioning the app within the daily wearable workflow of health-conscious consumers.
The company operates a freemium model: a free tier covers basic tracking while a monthly Premium subscription unlocks advanced meal plans, deeper analytics, and an ad-free experience. A second revenue stream, Lifesum for Work, distributes the platform to enterprise employers as a corporate wellness benefit. In June 2024 Lifesum acquired LYKON, a German biomarker-based personalized nutrition firm, layering at-home biomarker testing onto self-reported nutrition data. In May 2026 the company partnered with Calm to integrate sleep and mindfulness, signaling an intent to reposition from a standalone nutrition tracker into a broader holistic wellness platform. Content assets — a recipe library authored by in-house chefs and nutritionists, plus a nutrition-articles publication — function as top-of-funnel SEO and brand-building channels. The reported user base is 60+ million globally with a 4.4/5 app store rating across more than 920,957 reviews.
Lifesum AB (corporate identity number 556729-2841) is a privately held Swedish Aktiebolag. The company has raised approximately $21.7M in disclosed venture funding across three rounds between 2014 and 2019, with no public raises since 2019, and operates with a 51–100 person headcount. The leadership team is anchored by in-house nutritionists (including Lead Nutritionist Signe Svanfeldt) and supported by an advisory board of MDs, a Stanford-trained behavior change expert, and a former Google Food program Global Director. The company is featured in a projected $15.05B (2024) → $70.15B (2035) digital health tracking app market as a listed major player.
Lifesum firmographics
Firmographics- Name
- Lifesum
- Legal name
- Lifesum AB
- Website
- https://lifesum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lifesum is a Stockholm-based digital health company offering an AI-powered nutrition tracking mobile app with multimodal food logging, personalized meal plans, and macro tracking, serving 60+ million consumers globally via freemium subscriptions and corporate wellness (Lifesum for Work).
- Ownership category
- akta.pro rank
Lifesum industry classification
Industry- Product category
- Digital Health & Nutrition Tracking Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Lifesum is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Lifesum business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Freemium model with free basic features and premium subscription for advanced features including detailed meal plans, personalized coaching, and advanced analytics. Premium offers enhanced personalization and exclusive content.
- Corporate Wellness (Lifesum for Work): B2B corporate wellness solutions offering nutrition tracking and coaching for employees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic tracking features |
| Subscription | Monthly | Premium subscription with full features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lifesum product offering
Product offeringCore offering
Lifesum operates a mobile nutrition tracking platform that enables users to log food via photo, voice, text, or barcode scanning, then receive personalized meal plans, macro tracking, and habit recommendations. The consumer-focused Lifesum app is offered under a freemium model, with a premium subscription unlocking advanced personalization, full meal plans, and detailed analytics, while Lifesum for Work extends the same nutrition tracking and coaching capabilities to corporate wellness programs.
Product overview
Lifesum is a single-platform mobile application focused on nutrition tracking and healthy eating. The core Lifesum App combines AI-powered multimodal food logging (photo, voice, text, barcode), calorie and macro tracking, personalized diet plans, and meal planning into one unified product. Supporting content includes a recipe library and nutrition articles. The company expanded through acquisition of LYKON (biomarker testing) and a partnership with Calm (mindfulness integration). Lifesum for Work extends the platform to corporate wellness. The product serves individual consumers seeking weight management, muscle building, or general wellness through data-driven nutrition guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifesum App A consumer mobile application that enables AI-powered multimodal food logging (photo, voice, text, barcode), calorie and macro tracking, personalized meal and diet plans, habit trackers, and weekly Life Score feedback for individual consumers pursuing weight management or general healthy living.
- Lifesum for Work A B2B corporate wellness platform that brings Lifesum's nutrition tracking, personalized meal plans, and coaching capabilities to organizations as an employee health and wellness benefit.
Quantifiable outcome
- 60+ million users worldwide
- +2 more outcomes
Companies that use Lifesum
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lifesum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature7 records
Lifesum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CalmcoreLifesum partnered with Calm app to integrate nutrition, sleep, and mindfulness features. The collaboration aims to enhance user well-being by combining health and mental wellness tools, creating a holistic approach to user wellness.
- LYKONcoreLifesum acquired LYKON, a German biomarker-based personalized nutrition company, to enhance its personalized wellness offerings in Europe. The integration of LYKON's at-home biomarker testing technology enables scientifically validated health insights and personalized solutions for Lifesum users.
- Apple HealthcoreIntegration allowing users to sync nutrition, calorie, exercise, steps, and hydration data with Apple Health app
- Google FitcoreIntegration for syncing fitness and nutrition tracking data with Google Fit platform
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lifesum competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: The dominant calorie- and macro-tracking app with the largest global user base in nutrition tracking. Lifesum competes head-to-head with MyFitnessPal on food logging, barcode scanning, and diet plans for the same health-conscious consumer.
- Noom: Subscription weight-loss app combining psychology-based coaching with food tracking. Noom directly targets Lifesum's core use case (weight loss via tracking and coaching) with a heavier B2C coaching and clinical-positioning model.
- Yazio: Freemium nutrition and fasting tracker popular in Europe. Yazio overlaps with Lifesum on calorie/macro tracking, meal plans, intermittent fasting, and barcode scanning for a similar health-conscious audience.
- Cronometer: Detailed nutrition tracking app known for high data accuracy and micronutrient depth. Cronometer competes with Lifesum on macro and micronutrient tracking for users who want more granular nutritional analysis.
- Lose It!: US-centric weight-loss app with food logging, barcode scanning, and premium coaching. Lose It! is a direct competitor to Lifesum in the freemium weight-loss and calorie-tracking category.
- MyNetDiary: Premium calorie- and macro-tracking app with strong food database and diabetes/medical positioning. Competes with Lifesum in the consumer premium nutrition-tracking category.
Broad incumbents
- WW International (Weight Watchers): Long-established, clinically positioned weight-management program with both digital and in-person channels. WW overlaps with Lifesum on weight-loss but operates as a broader incumbent with clinical, community, and packaged-food assets.
- Fitbit (Google): Google-owned consumer health platform combining wearables, app, and health-data services. Fitbit's ecosystem overlaps with Lifesum through integrated health tracking and represents both a major integration partner and a broad-platform competitive threat.
Emerging players
- Strava: Consumer fitness-tracking platform expanding from activity tracking into broader wellness. Overlaps with Lifesum through shared wearable integrations and health-conscious consumer base, though Strava is primarily exercise-led.
Others
- Headspace: Mental wellness and meditation app that is directly adjacent to Lifesum following the Calm partnership. Headspace competes for the same holistic-wellness consumer wallet and represents both a partner opportunity and a category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Lifesum social profiles
Digital presenceLifesum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifesum leadership team
Management profileNumber of profiles
Profiles10 records
Lifesum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lifesum funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifesum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifesum
What does Lifesum do?
Lifesum operates a mobile nutrition tracking platform that enables users to log food via photo, voice, text, or barcode scanning, then receive personalized meal plans, macro tracking, and habit recommendations. The consumer-focused Lifesum app is offered under a freemium model, with a premium subscription unlocking advanced personalization, full meal plans, and detailed analytics, while Lifesum for Work extends the same nutrition tracking and coaching capabilities to corporate wellness programs.
Is Lifesum a public or private company?
Lifesum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lifesum founded?
Lifesum was founded in 2013. It employs 51 to 100 people.
Where is Lifesum based?
Lifesum is headquartered in Stockholm, Sweden, in the Europe region.
How does Lifesum make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are corporate Wellness (Lifesum for Work).
Who are Lifesum's main competitors?
Direct peers on record are MyFitnessPal, Noom, Yazio, Cronometer, Lose It! and MyNetDiary. Broad incumbents are WW International (Weight Watchers) and Fitbit (Google). Strava is listed as an emerging player. Headspace is listed as an others.
Does Lifesum have an API?
No public API is recorded for Lifesum.
What industry is Lifesum in?
Lifesum's product category is Digital Health & Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191.