What Diagnostyka does

Diagnostyka S.A. is a Polish medical diagnostic laboratory network headquartered in Kraków, operating as a private joint-stock company with share capital of PLN 33,756,500. It provides laboratory and related diagnostic services to individual patients, corporate employers, and parents/guardians across all 16 Polish voivodeships, with branch coverage spanning collection points, customer service offices, and a centralized infoline plus e-commerce platform.

The product portfolio is built around a multi-channel distribution architecture. The e-Sklep enables online purchase of pre-configured test packages (e-Pakiety) and individual tests as electronic vouchers redeemable at any collection point, with fixed nationwide pricing and discounts up to 50% versus regional branch pricing. Physical collection points (Punkty Pobrań) provide sample collection nationwide; supporting modules include mail-in tests (Badania Wysyłkowe), home blood draw (Pobrania w Domu) via a uPacjenta partnership, genetic testing (Badania Genetyczne), diagnostic imaging (Diagnostyka Obrazowa), and online medical consultations (Konsultacje). Underlying technology components include the wyniki.diag.pl online results portal, PayU-integrated payment processing, SalesManago marketing automation with user profiling, Zowie chatbot for customer support, and Hotjar analytics. The company is also co-funded by the European Regional Development Fund (Fundusze Europejskie) and the National Centre for Research and Development (NCBR).

The business model is transaction-based across all channels: e-commerce voucher sales, infoline phone sales with PayU payment links, walk-in collection point sales, corporate employer arrangements, and home collection services. Primary commercial focus is the individual patient segment, with secondary segments in corporate wellness and pediatric/guardian care supported by a dedicated infoline. Pricing is bifurcated between fixed-price e-Pakiety online and variable regional pricing at physical sites, with a 5% online discount on individual tests and an 8 PLN collection fee on custom packages. Revenue is not publicly disclosed.

Name

Diagnostyka

Legal name

Diagnostyka S.A.

Website

https://diagnostyka.pl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Diagnostyka is a Polish medical diagnostic laboratory network operating nationwide across all 16 voivodeships, offering blood tests, genetic testing, diagnostic imaging, online consultations, home phlebotomy, and mail-in tests through e-commerce, physical collection points, telephone sales, and corporate channels.

Ownership category

akta.pro rank

Product category

Medical Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Point-of-Care Testing (POCT) & Near-Patient Labs (HLAFAMAI)

akta.pro secondary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Medical diagnostic laboratories
• Blood testing services
• Genetic testing services
• Preventive health screening
• Diagnostic imaging services

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Test Package Sales: Revenue from selling electronic vouchers for medical test packages (e-Pakiety) and individual tests through the e-Sklep online platform. Prices are fixed across all collection points with discounts up to 50% compared to regular branch pricing.
2. Infoline Phone Sales: Revenue generated through telephone sales via the Infolinia service where consultants process test orders and other services using PayU payment system.
3. In-Person Collection Point Sales: Revenue from walk-in customers at physical collection points (Punkty Pobrań) who purchase tests at regional pricing.
4. Corporate/Employer Services: Special arrangements for employers providing employee health screening programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Diagnostyka operates a nationwide network of medical diagnostic laboratories in Poland offering blood tests, genetic testing, diagnostic imaging, and preventive health packages. Services are accessed through an e-Sklep e-commerce platform and a network of physical collection points (Punkty Pobrań) across all Polish voivodeships, with test results delivered online via wyniki.diag.pl. Additional offerings include home blood draw, mail-in tests, and online medical consultations with specialists.

Product overview

Diagnostyka operates a network of medical laboratories offering diagnostic testing services through multiple channels. The core offering consists of the e-Sklep (e-commerce platform) for purchasing test packages and individual tests, paired with an extensive network of physical collection points (Punkty Pobrań) across Poland where samples are collected. The Wyniki Online portal provides digital access to test results. Additional service modules include home blood draw services (Pobrania w Domu), mail-in tests (Badania Wysyłkowe), genetic testing (Badania Genetyczne), diagnostic imaging (Diagnostyka Obrazowa), and online medical consultations (Konsultacje). Supporting infrastructure includes a telephone hotline (Infolinia), email newsletter, and automated result notification services.

Differentiator

Problem solved

Functional benefit

Products and services

• e-Sklep (e-Shop) Online platform for purchasing laboratory test packages and individual tests with voucher-based redemption at any collection point across Poland. Customers receive electronic vouchers via email that can be used at physical collection points.
• Pakiety Badań (Test Packages) Pre-configured bundles of laboratory tests designed for specific health screening purposes and patient groups. Available as e-Pakiety with fixed pricing regardless of collection point location.
• Badania Genetyczne (Genetic Testing) DNA and genetic analysis services for health prevention, paternity testing, and kinship determination. Includes access to genetic clinical consultations.
• Badania Wysyłkowe (Mail-in Tests) Remote sample collection service allowing customers to perform certain tests at home and mail samples to the laboratory for analysis.
• Pobrania w Domu (Home Blood Draw) Mobile phlebotomy service sending medical professionals to collect blood samples at the patient's residence for patients unable to visit collection points. Operated in partnership with uPacjenta.
• Diagnostyka Obrazowa (Diagnostic Imaging) Medical imaging services including ultrasound, X-ray, and other diagnostic visualization procedures performed at dedicated imaging facilities.
• Konsultacje (Online Specialist Consultations) Online medical consultations with specialists to discuss test results and health concerns, including free interpretation of test results.
• Punkty Pobrań (Collection Points Network) Physical laboratory collection sites across all 16 Polish voivodeships where patients can have samples collected and tests performed on a walk-in basis.
• Corporate Wellness Programs (Badania dla Pracodawców) Specialized diagnostic testing arrangements for employers providing employee health screening and workplace wellness programs. Includes bulk ordering and corporate account management.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PayUcoreTechnology or IntegrationPayment processor for online transactions in the e-Sklep. Handles payment processing for all online voucher purchases including credit card and online bank transfers.
• Polski Związek Głuchych (PZG) - Tłumacz języka migowegominorOthersSign language interpretation service via video connection for deaf patients requiring assistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Medicover: Large private healthcare operator in Central Europe that owns Synevo and runs clinics, hospitals, and diagnostics; overlaps with Diagnostyka through Synevo but is broader in healthcare delivery and population health management.
• Roche Diagnostics: Global diagnostics platform and IVD equipment/reagent supplier; comparable insofar as it shapes the technology stack and assay ecosystem Polish labs (including Diagnostyka) depend on, but operates upstream rather than as a direct clinical lab.
• Quest Diagnostics: Large US-based clinical laboratory network offering routine and esoteric testing via patient service centers and digital channels; comparable business model to Diagnostyka (consumer + clinical lab + digital portal) but operating in a different geography at much larger scale.
• Sonic Healthcare: Global medical diagnostics platform operating national laboratory networks across multiple geographies; comparable scale and multi-channel (collection point + digital) model to Diagnostyka at the category level, although not a Poland-based competitor.
• Abbott Diagnostics: Global IVD and point-of-care diagnostics supplier with broad portfolio spanning clinical chemistry, immunoassays, and rapid tests; comparable to Diagnostyka only at the technology/assay category level rather than as a direct lab competitor.

Direct peers

• Lifemed: Polish medical laboratory network offering diagnostic testing through physical collection points and online channels; comparable niche-to-national positioning with similar D2C voucher/packaging offerings.
• ALAB Laboratoria: One of Poland's largest nationwide medical laboratory networks operating physical collection points and e-commerce test packages; directly comparable to Diagnostyka in product mix, distribution model, and customer base (Polish B2C and corporate diagnostic testing).
• Synevo (Medicover): Polish and Central European clinical laboratory brand owned by Medicover, offering routine diagnostics, genetic testing, and corporate screening; competes with Diagnostyka for the same patient, employer, and B2B channels in Poland.
• Centrum Diagnostyki Medycznej (CDM): Polish diagnostic laboratory provider offering routine and specialized testing through collection points; another directly competing regional/national lab player in the same market segment.
• SYNLAB Poland: Polish arm of European diagnostics group SYNLAB, providing nationwide medical laboratory testing including routine bloodwork, genetic, and preventive panels; comparable scale, footprint, and service breadth to Diagnostyka.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DiagnostykaPL
• LinkedInlinkedin.com/company/diagnostyka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnostyka