Dialed Archery

What Dialed Archery does

Dialed Archery is a U.S.-based designer and manufacturer of premium archery bow sights and accessories, founded in 2021 by Taylor Kollman and headquartered in Cold Spring, Minnesota. The company operates across three core product series — PRÜF (single-pin mover, from $559.99), STRIKE (fixed-pin non-mover, from $464.99), and ARXOS (adjustable) — built on a precision-machined aluminum and Cerakote-finish platform that is designed, machined, and assembled entirely in the USA. Its differentiation rests on proprietary mechanical technologies including the patent-pending Angled Elevation System (A.E.S.) for extended-yardage vane clearance, the VOID Dial for glove-friendly operation, MAGSWAP interchangeable scope housings that work across product series, and SwitchTape dual-ring configuration with up to six indicator needles.

The business model is primarily direct-to-consumer e-commerce through dialedarchery.com, supplemented by an authorized dealer network and international shipping to numerous countries. The company monetizes across five streams: flagship bow sight hardware ($464.99–$559.99), a deep accessories catalog including MAGs, dial wheels, frame kits, optic slides and DialedTape Print Kits ($9.99–$269.99), branded apparel and lifestyle merchandise ($4.99–$59.99), e-gift cards ($10–$1,000), and the recurring DialedTape Builder subscription for custom sight tape printing. Pricing is supported by a lifetime transferable warranty, a 30-day money-back guarantee, Sezzle BNPL financing, a Hero Discount program, and a 3D Customizer that enables made-to-order color and configuration choices. The typical buyer is a dedicated bowhunter — frequently a Mathews or Hoyt owner seeking color-matched, durable, and field-tunable equipment — while a secondary segment purchases branded lifestyle merchandise expressing bowhunting identity. The buyer base is exclusively SMB / individual consumer, with sales and operations concentrated in the United States.

Name

Dialed Archery

Legal name

Dialed Archery

Website

https://dialedarchery.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Dialed Archery designs, precision-machines, and sells premium American-made bow sights and archery accessories — including the PRÜF, STRIKE, and ARXOS Series — primarily direct-to-consumer, serving dedicated bowhunters with proprietary systems like the patented Angled Elevation System and MAGSWAP scope interchangeability.

Ownership category

akta.pro rank

Product category

Archery Equipment and Bowhunting Accessories

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Optical Instruments & Lenses (3827)

akta.pro industry

PRIMARYCRAMAKAB

Archery Equipment & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAC

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Archery bow sights
• Bowhunting accessories
• Precision machined sights
• Hunting equipment manufacturing
• American made archery

Headquarters

HQ city

Cold Spring

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bow Sight Hardware Sales: Primary revenue from the sale of precision bow sights across three product series (PRÜF, STRIKE, ARXOS), each available in multiple color and configuration options. Sights range from approximately $464.99 to $559.99 USD depending on series and configuration.
2. Sight Accessories: Sale of complementary accessories including MAGs (scope housings), dial wheels, lens kits, sunshades, indicator needles, frame kits, optic slides, and sight tape products. Accessories range from $9.99 to $249.99 USD.
3. Branded Apparel and Lifestyle Products: Sale of branded merchandise including hats, t-shirts, hoodies, crewnecks, drinkware, stickers, and arrow wraps. Products priced from $4.99 to $59.99 USD.
4. Gift Cards: Digital-only e-gift cards available in denominations from $10 to $1000 USD, redeemable on the dialedarchery.com website.
5. DialedTape Subscription: DialedTape Builder subscription service that allows users to print custom sight tapes at home. Accompanied by a DialedTape Print Kit (sold separately) containing adhesive sheet material designed for at-home inkjet printers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dialed Archery designs, precision-machines, and assembles premium bow sights and archery accessories in the USA from raw T6061 aluminum with Cerakote finishes. The company sells three core sight series (PRüF, STRIKE, ARXOS) directly to consumers through its e-commerce storefront and authorized dealer network, along with supporting accessories, branded apparel, and a custom sight tape subscription service.

Product overview

Dialed Archery is a U.S.-based manufacturer of premium bow sights and archery accessories. The product portfolio centers on three bow sight series: PRÜF Series (single-pin mover sights with A.E.S. technology), STRIKE Series (fixed-pin non-mover sights), and ARXOS Series (adjustable sights with flexible tape mounting). Supporting these core products are interchangeable MAG modules (1V, 3VA, 3H, 5H), the VOID Dial system, Optic Slides, Frame Kits, DialedTape customization tools, and OPTIC LIGHT accessories. The company also offers lifestyle products including branded apparel, headwear, stickers, drinkware, and arrow wraps/vanes. All sights carry a lifetime warranty and are backed by educational resources through Dialed University and community content via STORMBORN WORKS.

Differentiator

Problem solved

Functional benefit

Brands

• PRÜF Series: Premium bow sight series featuring proprietary Angled Elevation System (A.E.S.) technology, precision-machined aluminum construction with Cerakote finish, and fully customizable configurations including multiple MAG options and SwitchTape rings.
• STRIKE Series
• ARXOS Series
• Small Batch Series
• DialedTape
• Bowrench Series
• Deertona Series
• STORMBORN WORKS

Products and services

• PRüF Series Mover Bow Sight Premium single-pin adjustable bow sight with the Angled Elevation System for extended yardage capability, precision-machined T6061 aluminum construction, and color-matched Cerakote finish. Configurable across multiple MAG options, mount types (Dovetail, Picatinny, Riser Mount), and 10 color options. Designed for dedicated bowhunters who shoot Mathews or Hoyt compound bows.
• STRIKE Series Non-Mover Bow Sight Fixed-pin non-mover bow sight designed for bowhunters seeking simplicity and precision with minimal parts. Features Cerakote finish, Mag Swap compatibility, and weighs 7.5 ounces. Point-and-shoot performance for hunters who prefer fixed-pin setups over dial-adjustable systems.
• ARXOS Series Bow Sight Adjustable bowsight series offering hunters flexibility to adjust sight settings based on hunt type. Features VOID design for accurate movement of the AES platform with choice of mounting yardage tapes inside or outside the sight.
• DialedTape Builder Subscription-based online tool that allows owners of Dialed sights to create and print custom sight tapes at home with personalized yardage markings, paired with the separately sold DialedTape Print Kit for inkjet printing on water-resistant adhesive sheets.
• Dialed Wear Branded Apparel and Headwear Branded apparel collection including t-shirts, hoodies, crewnecks, hats, beanies, and other headwear featuring Dialed Archery branding and bowhunting lifestyle designs. Priced from $31.99 to $59.99 USD.
• Dialed Goods Lifestyle Merchandise Lifestyle merchandise including stickers (Chief Buck, Stormborn, Buckerado, Dialed Crew), drinkware (tumblers and water bottles), and collectible branded items priced from $4.99 to $35.99 USD.
• Arrow Wraps and Vanes Arrow customization products including The Tour Arrow Wraps, The Graffiti Series Arrow Wraps, Topo Fade Arrow Wraps, Ready The Bows Arrow Wraps, and AAE Max Stealth vanes in various color options.
• Dialed Archery E-Gift Card Digital-only e-gift cards available in denominations from $10 to $1,000 USD, redeemable on the dialedarchery.com website for products and accessories.

Quantifiable outcome

• PRÜF Mover Sight weight: 9.8 ounces — among the lightest premium mover sights on the market
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• G5 Outdoors: G5 Outdoors manufactures broad archery equipment including sights (e.g., TDX), rests, and stabilizers. It is a broad incumbent with overlapping bow-sight offerings but a much wider product portfolio than Dialed's focused sight-centric line.
• Trophy Ridge: Trophy Ridge (owned by Feradyne Outdoors / GSM Outdoors) is a broad archery accessories brand offering sights, rests, stabilizers, and quivers. It competes with Dialed in bow sights but across a much wider product portfolio and larger dealer footprint.

Emerging players

• QAD (Quality Archery Designs): QAD is best known for the Ultra-Rest arrow rest but has expanded into integrated sight systems and accessories. It is an adjacent/emerging peer that competes with Dialed for share of premium archery accessory dollars on a hunter's bow.
• UltraView Archery: UltraView produces scope housings for hunting sights and is compatible with Dialed's ARXOS Offset Scope Arm. It is an emerging player in the premium scope/sight category that overlaps on optics integration.

Direct peers

• Shrewd Archery: Shrewd Archery manufactures premium scope housings and riser-mounted scope systems for target and 3D archery. It is an emerging peer in the premium optical/scope space that integrates with Dialed's ARXOS Offset Scope Arm.
• Axcel Archery: Axcel produces precision target and hunting sights, scopes, and accessories. It is a direct peer in the premium sighting-device category, particularly among archers seeking fine adjustment and durability similar to Dialed's PRÜF.
• CBE (Custom Bow Equipment): CBE manufactures archery sights (e.g., Tactic, Engage), arrow rests, and related accessories. It competes with Dialed in the bow sight space and overlaps on accessory ecosystems (rests, scopes, mounting hardware).
• Spot Hogg: Spot Hogg designs and manufactures premium single-pin and multi-pin bow sights (e.g., Fast Eddie, Hogg Father). It competes head-to-head with Dialed in the premium mover-sight category targeting serious bowhunters.
• HHA Sports: HHA Sports is one of the most established U.S. manufacturers of single-pin and fixed-pin bow sights (e.g., Optimizer series). It directly competes with Dialed's PRÜF mover sight in the same premium bowhunting segment.
• Black Gold Sights: Black Gold is a premium bow-sight manufacturer known for the Ascent Verdict and other mover sights. It is a direct competitor to Dialed's PRÜF line in the high-end bowhunting sight market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdialedarchery
• LinkedInlinkedin.com/company/dialed-archery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialed Archery