Dialogue Experience

What Dialogue Experience does

Dialogue Experience, legally known as Dialogue In The Dark (HK) Foundation Limited, is a Hong Kong-based charitable organization founded in 2010 (operating since 2009) that runs the city's first experiential exhibition conducted entirely in darkness and silence. The organization employs People of Differences (PoDs)—guides with visual and hearing impairments—as the primary workforce, leading visitors through activities using non-visual senses to build empathy and awareness. Operating under license from Dialogue Social Enterprise GmbH in Germany, Dialogue Experience holds exclusive territorial rights to this experiential format in Hong Kong and is based in Cheung Sha Wan, Kowloon with approximately 30 employees.

The organization's revenue model combines four streams: individual ticket sales priced at HKD 180-980 per person, birthday and event packages at HKD 3,000-10,500, corporate training workshops and experiential programs at custom pricing, and school/NGO program fees supplemented by charitable donations. Since inception, Dialogue Experience has served over 100,000 visitors, 700+ corporate clients, and delivered 4,200+ corporate workshops, establishing a track record spanning 15+ years.

Dialogue Experience holds registered charitable status (IRD Ref: 91/10581) and has evolved beyond its core dark exhibition into a diversified portfolio of experiential products including Cyber Wellness (2022), Silence Trip (2024), Dark Green Planet (2024-2025), and Silence Decoding (2025). Strategic partnerships with corporate entities such as Bowtie (co-creating EmpathEyes in 2022) and WWF-Hong Kong (Give an Hour for the Dark in 2026) signal ongoing product and mission extension. The organization is led by CEO Cora Chu (reappointed October 2025) with Simon Mak joining the Board of Directors in March 2026.

Name

Dialogue Experience

Legal name

Dialogue In The Dark (HK) Foundation Limited

Website

https://dialogue-experience.hk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Education and Social Inclusion Services

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces) (EDAFAJAK)

Keywords

• Experiential education programs
• Dark immersive exhibitions
• Silence interactive experiences
• Corporate inclusion training
• Social enterprise experiences

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Experience Bookings: Sale of tickets to individual consumers for various dark and silence experiences (Dialogue in the Dark, Adventure in the Dark, Family in the Dark, Love in the Dark, Dinner in the Dark, etc.) through an online e-ticketing platform and at the physical venue. Prices range from HKD 180-980 per person depending on experience type.
2. Corporate Training & Workshop Solutions: Customized corporate training programs, team building workshops, CSR activities, and inclusion consulting services sold to enterprise clients. Services include change management, resilience, problem-solving, communication, leadership, and staff wellbeing programs.
3. School & NGO Programs: Experiential learning programs for schools (primary, secondary, tertiary) and NGOs, including on-site exhibitions, online inclusion classes, and SEN career training. Priced at HKD 180 per student.
4. Donations & Charitable Contributions: Tax-deductible donations accepted from the public (HK$100 or above qualifies for tax deduction under Section 88 of the IRD, Ref: 91/10581) via bank transfer, PayMe, FPS, and cheque. Monthly donations are encouraged for stable operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Dialogue Experience operates immersive Dark, Silence, and Digital experiential exhibitions at its Hong Kong flagship venue, combining entertainment with transformative social impact. Core offerings include ticketed individual and group experiences (Dialogue in the Dark, Dinner in the Dark, Adventure in the Dark, etc.) sold directly to consumers, plus customized corporate training, team building, CSR, and diversity & inclusion consulting delivered via dedicated account managers. The organization also provides experiential learning programs for schools and NGOs, an Empower program connecting People of Differences (PoDs) with inclusive employers, and an Evolve cross-sector collaboration program for community social inclusion projects.

Product overview

Dialogue Experience operates as a social enterprise offering experiential exhibitions and programs under three main categories: Dark Experiences (complete darkness immersive exhibitions), Silence Experiences (soundless interactive environments), and Digital Experiences (interactive digital platforms). The core products include Dialogue in the Dark (the foundational dark discovery experience), Family in the Dark, Love in the Dark, Adventure in the Dark, Dinner in the Dark, Birthday in the Dark, and ME Event for customized celebrations. Additional dark experiences include Give an Hour for the Dark (WWF Earth Hour collaboration), Dark Green Planet (environmental education), and Cyber Wellness in the Dark (cybersecurity education). Silence-based products include Silence Detective, Silence Decoding, and Silence Trip. The EmpathEyes Powered by Bowtie offers parent-child eye care education. Beyond individual experiences, the company provides corporate training solutions, school and NGO educational programs, and the Empower and Evolve programs supporting People of Differences (PoDs) employment and social inclusion. The portfolio is delivered through the Dialogue In The Dark Jockey Club Dialogue Experience Place as the primary venue.

Differentiator

Problem solved

Functional benefit

Brands

• Give an Hour for the Dark: A special experience in support of WWF's global environmental movement Earth Hour, conducted in complete darkness.
• EmpathEyes Powered by Bowtie
• Dark Green Planet
• Cyber Wellness in the Dark

Products and services

• Dialogue in the Dark Hong Kong's first Dark experiential exhibition. A discovery experience in absolute darkness where visitors explore using senses of touch, taste, smell, and sound, guided by visually impaired guides. For ages 5+.
• Family in the Dark (愛家樂) Family-oriented dark experience where children lead parents through complete darkness, promoting communication, exploration, and cooperation within families.
• Love in the Dark (出雙入對) Couples dark experience where partners navigate the dark together using one white cane, emphasizing trust, support, and intimacy.
• Adventure in the Dark (暗中歷奇) Adventure-themed dark experience challenging participants' senses, communication, and teamwork to complete missions in complete darkness. For ages 16+.
• Dinner in the Dark (暗中夜宴) Fine dining experience in complete darkness. Participants discover food flavors without visual cues, heightening senses of taste, smell, and touch. Includes dinner and sharing session. HKD 980 per adult.
• Birthday in the Dark (暗中生日會) Birthday party experience in darkness with Plans A-D accommodating 1-32 participants at HKD 3,000-10,500. Features surprise elements and visual impairment team participation.
• ME Event Customized party experience in darkness for special occasions including anniversaries, proposals, and surprise gatherings.
• Silence Detective (無聲偵探) Silent team activity where participants solve mysteries using body language communication. Tests communication skills and teamwork in soundless environment.
• Silence Decoding (無聲解密) Silent team experience decoding non-verbal communication. Participants explore new expression methods and build team synergy through non-verbal communication.
• Silence Trip (無聲旅行日) Silent journey with travel-themed puzzles. Participants divided into teams complete travel scenarios using body language and creative expression.
• Dark Green Planet (暗遊大自然) Environmental education dark experience exploring climate change and sustainability through interactive exhibits in complete darkness.
• Cyber Wellness in the Dark (網絡黑「守」) Hong Kong's first cyber wellness education in complete darkness. Teaches cybersecurity knowledge including password management, information verification, and personal data protection for upper primary students. HKD 180 per student.
• EmpathEyes Powered by Bowtie Parent-child eye care discovery experience. Children and parents experience vision-impaired world together through sensory games, promoting eye care awareness. Partnership with Bowtie insurance.
• Give an Hour for the Dark (連繫黑房1小時) WWF Earth Hour 2026 collaboration special experience. Voice navigation by WWF ambassadors Ian Chan and Hung Jia Ho. Ticket proceeds donated to Dialogue in the Dark HK Foundation. HKD 380 per person.
• Corporate Solutions (企業方案) Corporate training and development programs using dark and silence experiences for enterprises. Includes change management, resilience, problem-solving, communication, leadership, staff wellbeing workshops, team building, CSR activities, and inclusion consulting services.
• School & NGO Programs (學校及非牟利機構) Educational programs for schools (primary, secondary, tertiary) and NGOs including school activity days, online inclusion classes, staff training, SEN career training, and inclusive internships. Enhances communication skills, empathy, and teamwork. Priced at HKD 180 per student.
• Empower Program (同行) PoD (People of Differences) empowerment and workplace inclusion program. Connects PoDs with employers, provides career support, and promotes inclusive workplace culture through partnerships with companies including The Wave, KPMG, and Kowloon Watch.
• Evolve Program (共創) Cross-sector collaboration creating social inclusion community projects. Programs include WeCare elderly services, Hope Ambassador initiatives, Concert in the Dark, and SuperHero Dream Project.
• Concert in the Dark Musical event experience conducted in complete darkness, combining entertainment with social impact through sensory exploration.
• iCorp Certification Inclusive corporate certification recognizing companies that appreciate and affirm PoDs' abilities as valuable human resources.

Quantifiable outcome

• Hong Kong Baptist University Theory of Change research (2014) demonstrates that participants undergo transformative learning experiences with changes in attitudes and behaviors.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WWF Hong Kong (World Wide Fund for Nature)coreStrategic or Co-development Partner · 1 January 2026WWF Hong Kong partnered with Dialogue in the Dark for the 'Give an Hour for the Dark' experience in support of WWF's global Earth Hour 2026 movement. The experience explores local ecology and daily life habits from a darkness perspective. Event ambassadors include Ian Chan and Hung Ka Ho.
• Bowtie (Blue, Vol. Insurance Agency)coreStrategic or Co-development Partner · 1 January 2022Bowtie partnered with Dialogue in the Dark to co-create 'EmpathEyes Powered by Bowtie' — a parent-child discovery experience program bringing perspectives on social inclusion and eye health. BowtieVision eye care product provides professional eye health knowledge integrated into the experience.
• The Wave (B Corp)minorGTM or Marketing PartnerThe Wave joined DE Empower as a Champion employer, recruiting PoD talents Hok Hei and Shirley for administrative roles. The Wave is Hong Kong's first for-profit B Corp certified company.
• KPMG Hong KongminorGTM or Marketing PartnerKPMG partnered with Dialogue Experience for Inclusion and Diversity initiatives and DE Empower inclusive employment program, expanding the talent pool for disabled professionals.
• Kowloon WatchminorGTM or Marketing PartnerKowloon Watch recruited PoD talent Ringo via DE Empower for a marketing team position after an internship. This was their first inclusive hiring experience.
• Baguio Green Group (AiRi Recycling Charitable Foundation)minorStrategic or Co-development PartnerBaguio Green Group awarded Dialogue in the Dark the 'Commitment to SDG No.4 Quality Education Certification,' independently assessed by SGS Hong Kong Limited as technical partner.
• Dialogue Social Enterprise GmbH (Germany)coreOEM/ Whitelabel/ Licensing PartnerDialogue Social Enterprise GmbH is the global licensor of the Dialogue in the Dark concept and related trademarks. The Hong Kong Foundation operates as the sole authorized licensee in Hong Kong.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Meow Wolf: US-based immersive art and entertainment company creating large-scale interactive exhibitions. Comparable as a direct competitor in the immersive, walk-through, multi-sensory experiential category with theme-driven content.
• Color Factory: US-based interactive, immersive pop-up experience company. Comparable as a niche player in the experiential museum/exhibition category with limited overlap in audience demographics and venue-based ticketed experiences.

Regional players

• K11 Musea: Hong Kong cultural-retail complex integrating art, culture, and experiential offerings. Competes with Dialogue Experience for HK experiential consumer spend and tourist attention, though with a broader retail rather than pure-experience model.
• Trick Eye Museum Hong Kong: Hong Kong-based interactive art museum featuring optical illusion 3D exhibits. Directly comparable as a Hong Kong experiential attraction with ticketed group experiences and a similar tourist/family demographic.

Direct peers

• teamLab: Japanese digital art collective operating globally immersive, interactive exhibitions (teamLab Planets, Borderless). Competes for the same experiential-entertainment consumer and tourism dollar with an immersive multi-sensory format analogous to Dialogue Experience's dark and silence environments.
• Dialogue Social Enterprise GmbH: The German-origin licensor and original creator of the 'Dialogue in the Dark' concept. Operates the global flagship and licenses the format worldwide — including to Dialogue Experience Hong Kong — making it the most direct comparable in product, mission, and operating model.
• Punchdrunk (Sleep No More): London/New York-based immersive theater company behind 'Sleep No More'. Pioneers of immersive, non-verbal experiential entertainment that audiences explore autonomously — directly comparable methodology to Dialogue Experience's silence and dark experiences.

Broad incumbents

• Hong Kong Disneyland: Large-scale theme park and immersive entertainment venue in Hong Kong. Competes broadly for tourist and family experiential entertainment spend, though at a vastly different scale and format.
• Madame Tussauds Hong Kong: Global chain of visitor-attraction museums. Comparable as a ticketed, venue-based experiential attraction in Hong Kong targeting tourists and groups, though focused on wax figures rather than sensory deprivation experiences.
• Eslite Spectrum (誠品生活): Taiwanese-headquartered experiential retail concept blending reading, cultural events, and curated lifestyle experiences. Comparable as a Greater China experiential venue operator with educational and cultural programming elements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Ce6MRBwFrfqTZixjDu6Qg
• Facebookfacebook.com/DiDHK.Foundation
• LinkedInlinkedin.com/company/dialogue-in-the-dark-hong-kong
• Instagraminstagram.com/dialogue_experience

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialogue Experience