Dial Environmental
Dial Environmental is a family-owned pest control and lawn care company founded in 1984 that serves residential customers across five New Jersey counties with eco-friendly, EPA-approved treatment services and recurring HomeCare contracts.
- Company typePrivate
- Founded1984
- HeadquartersNew Jersey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dial Environmental does
Dial Environmental Inc is a family-owned pest control and lawn care company founded in 1984 and headquartered in Caldwell, New Jersey. The company serves residential customers across five New Jersey counties (Essex, Morris, Passaic, Somerset, and Union), offering eco-friendly pest control services covering ants, spiders, cockroaches, mosquitoes, stinging insects, bed bugs, termites, and rodents, alongside lawn care services (fertilization, weed control, aeration and seeding) and tree and shrub care delivered by certified arborists. All services use EPA-approved products and sustainable treatment methods, supported by NPMA Quality Pro and Green Pro certifications.
The business operates as a direct-to-consumer field service company, with customers acquiring services via phone (973-228-2500) or website quote requests and licensed technicians dispatched to residential properties. Revenue is generated through a mix of one-time treatments and recurring HomeCare and TermaPlus annual contracts, with promotional incentives including $50 referral discounts and $50 off new contracts. Marketing is conducted through the company website, blog content, Google reviews (4.9 stars from 276 reviews), and industry association memberships. The company has earned Best of Essex recognition for 12 consecutive years.
With 9 employees and no evidence of external investment, public listing, or subsidiary structure, Dial Environmental is a small, privately held local services business. It has no mobile app, no public API, no disclosed AI/ML capabilities, and no proprietary technology beyond eco-friendly treatment methods. The addressable market is geographically bounded to northern New Jersey, and growth is constrained by route density and labor rather than technology differentiation.
Dial Environmental firmographics
Firmographics- Name
- Dial Environmental
- Legal name
- Dial Environmental Inc
- Website
- https://dialpestcontrol.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dial Environmental is a family-owned pest control and lawn care company founded in 1984 that serves residential customers across five New Jersey counties with eco-friendly, EPA-approved treatment services and recurring HomeCare contracts.
- Ownership category
- akta.pro rank
Dial Environmental industry classification
Industry- Product category
- Residential Pest Control & Lawn Care
- NAICS
- Exterminating and Pest Control Services (561710), Landscaping Services (56173)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Pest Control (IMAIAHAC)
- akta.pro secondary industries
- Outdoor Perimeter & Yard Pest Treatments (General) (HSAMAAAF), Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE), Eco-Friendly Rodent Control (Non-Toxic Baits, Traps & Exclusion) (HSAMALAD)
Keywords
Where Dial Environmental is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dial Environmental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Pest Control Services: Recurring pest control services for residential properties including treatments for ants, spiders, cockroaches, mosquitoes, stinging insects, bed bugs, termites, and rodents. Services include both one-time treatments and ongoing HomeCare contracts.
- Lawn Care Services: Customized lawn care services including fertilization, weed control, aeration and seeding, and nutrient management for residential properties.
- Tree & Shrub Care: Expert arborist services including deep-root fertilization, pest control, and disease management for trees and shrubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HomeCare Contract |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Dial Environmental product offering
Product offeringCore offering
Dial Environmental provides eco-friendly residential pest control and lawn care services throughout northern New Jersey. The company delivers one-time and recurring treatments for ants, spiders, cockroaches, mosquitoes, stinging insects, bed bugs, termites, and rodents, alongside lawn fertilization, weed control, aeration, and tree and shrub care. Services are performed on-site by licensed technicians and are backed by EPA-approved products and recurring HomeCare and TermaPlus contracts.
Product overview
Dial Environmental offers a unified portfolio of eco-friendly pest control and lawn care services for residential and commercial customers in New Jersey. The core offerings include Pest Control Services (covering ants, spiders, cockroaches, mosquitoes, stinging insects, bed bugs, termites, and rodents) and Lawn Care Services (including fertilization, weed control, aeration, and seeding). Specialized sub-products include Mosquito Control, Stinging Insect Control, Bed Bug Treatment, Termite Control (TermaPlus), Rodent Control, Ant Control, and Tree & Shrub Care. The company also offers HomeCare annual contracts and TermaPlus termite contracts as recurring service agreements. All services emphasize EPA-approved, eco-friendly products and sustainable methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Pest Control Services
Companies that use Dial Environmental
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Dial Environmental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dial Environmental partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- NPMA (National Pest Management Association)minorIndustry association membership providing credibility and adherence to national pest management standards and best practices.
- New Jersey Pest Management Association (NJPMA)minorState-level industry association membership demonstrating commitment to local pest management standards and community presence.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Dial Environmental competitors and assessment
Company assessmentBroad incumbents
- Terminix: National pest control brand offering residential and commercial pest, termite, and rodent services across the U.S. Competes with Dial Environmental for the same homeowner customers in NJ, but with vastly larger scale and marketing spend.
- Orkin: Largest U.S. pest control operator with broad residential and commercial coverage. Comparable offering to Dial Environmental on pest, termite, and rodent services, with national brand recognition and integrated technician networks.
- Arrow Exterminators: Large multi-state pest control operator with both residential and commercial recurring-service contracts. Comparable to Dial Environmental on residential pest control offerings and subscription contracts, but operates at significantly greater scale and geographic breadth.
- TruGreen: National lawn care provider offering fertilization, weed control, and aeration services. Closely comparable to Dial Environmental's lawn care line, including subscription-based recurring treatments, but at a much larger national scale.
Direct peers
- Western Pest Services: Regional pest control provider with strong Mid-Atlantic/Northeast presence, including New Jersey. Closely comparable to Dial Environmental in residential and commercial pest control services, recurring contracts, and local-market service model.
- Lawn Doctor: Franchise-based lawn care company offering customized fertilization, weed control, and pest management services for residential customers. Comparable to Dial Environmental's bundled lawn care and pest control subscription model.
- NaturaLawn of America: Franchise network providing eco-friendly lawn care services including organic fertilization and Integrated Pest Management. Comparable to Dial Environmental on green/eco-friendly positioning and lawn-pest bundling.
Emerging players
- Mosquito Joe: Franchise-based outdoor pest control company specializing in mosquito, tick, and flea treatments. Comparable to Dial Environmental's mosquito control sub-product and recurring outdoor pest service contracts.
- Green Pest Solutions: Regional pest control provider emphasizing eco-friendly, green pest management for residential customers. Comparable to Dial Environmental on eco-friendly product positioning and Green Pro-style credentials.
Regional players
- Cook's Pest Control: Regional residential and commercial pest control operator serving the Southeast U.S. with recurring pest and termite contracts. Comparable to Dial Environmental in subscription-based pest service model, though operating in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dial Environmental social profiles
Digital presenceDial Environmental compliance and trust
Trust signalCompliance2 records
Dial Environmental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dial Environmental leadership team
Management profileNumber of profiles
Profiles2 records
Dial Environmental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dial Environmental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dial Environmental
What does Dial Environmental do?
Dial Environmental provides eco-friendly residential pest control and lawn care services throughout northern New Jersey. The company delivers one-time and recurring treatments for ants, spiders, cockroaches, mosquitoes, stinging insects, bed bugs, termites, and rodents, alongside lawn fertilization, weed control, aeration, and tree and shrub care. Services are performed on-site by licensed technicians and are backed by EPA-approved products and recurring HomeCare and TermaPlus contracts.
Is Dial Environmental a public or private company?
Dial Environmental is a private company. It is classified as family owned and is currently operating.
When was Dial Environmental founded?
Dial Environmental was founded in 1984. It employs 1 to 10 people.
Where is Dial Environmental based?
Dial Environmental is headquartered in New Jersey, United States, in the North America region.
How does Dial Environmental make money?
Three revenue lines are on record. Pest Control Services are the primary driver. The others are lawn Care Services and tree & Shrub Care.
Who are Dial Environmental's main competitors?
Broad incumbents on record are Terminix, Orkin, Arrow Exterminators and TruGreen. Direct peers are Western Pest Services, Lawn Doctor and NaturaLawn of America. Emerging players are Mosquito Joe and Green Pest Solutions. Cook's Pest Control is listed as a regional player.
Does Dial Environmental have an API?
No public API is recorded for Dial Environmental.
What industry is Dial Environmental in?
Dial Environmental's product category is Residential Pest Control & Lawn Care. Its primary akta.pro industry code is IMAIAHAC, Residential Pest Control, with a secondary code of HSAMAAAF, Outdoor Perimeter & Yard Pest Treatments (General). Its NAICS code is 561710 and its SIC code is 7340.