ELITE DIAMOND LIMITED

What ELITE DIAMOND LIMITED does

Diamond Elite (legal entity ELITE DIAMOND LIMITED) is a Sydney-based, family-owned diamond jeweller founded in 2009 and domiciled in New South Wales, Australia (ABN 35129722238). The company operates a single physical boutique at Shop 511, Level 5, 1 Anderson Street, within Westfield Chatswood, supported by a direct-to-consumer e-commerce site (diamondelite.com.au) with worldwide shipping via FedEx. Its core offering centres on custom engagement rings available in both GIA-certified natural diamonds and IGI-certified lab-grown diamonds, complemented by wedding bands, earrings, necklaces, bracelets, and a smaller sapphire (coloured gemstone) engagement ring line. The company positions itself as a custom specialist with an in-house gemologist and jeweler, offering a 4–5 week bespoke design-to-finish process including consultation, sketching, stone setting, and polishing.

Underlying technology is built around independent third-party gemological certification (GIA for natural diamonds, IGI for lab-grown) and conflict-free sourcing verified through the Kimberley Process, with each diamond laser-engraved with a unique serial number. Supporting capabilities include a live loose-diamond inventory search tool, diamond grading and appraisal, jewellery repair and resizing, and free engraving on wedding bands. The product surface spans ten-plus diamond shapes (round, oval, radiant, emerald, pear, cushion, princess, heart, marquise, asscher) across solitaire, halo, sidestone, three-stone, and hidden halo settings.

The commercial model is consultative and sales-led. Go-to-market combines in-store appointments at the Chatswood boutique, an online consultation booking flow, and direct e-commerce purchases of ready-to-ship inventory. Customer segments span the Sydney metropolitan area (primary), interstate Australian buyers (e.g., Queensland), and international buyers served by insured FedEx shipping. Pricing is unit-based for ready-to-ship pieces (approximately $1,110 to $9,900 AUD, with 30–50% sale discounts observed) and quote-based for custom work, with multi-year style engagement via lifetime warranty and lifetime cleaning. The company is privately held with no external funding, no parent entity, and no disclosed headcount or revenue figures.

Name

ELITE DIAMOND LIMITED

Legal name

Diamond Elite

Website

https://diamondelite.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Elite is a Sydney-based, family-owned diamond jeweller founded in 2009, specialising in custom engagement rings and fine jewelry using natural and lab-grown diamonds. It operates a single flagship boutique at Westfield Chatswood alongside a direct-to-consumer e-commerce site serving Australian and international customers.

Ownership category

akta.pro rank

Product category

Fine Diamond Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Engagement Rings (CRAKACAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Lab-Grown Diamond Bridal Jewelry (CRAKACAF), Custom Bridal & Engagement Design (CRAKAHAB), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Diamond engagement rings
• Fine diamond jewelry
• Lab grown diamonds
• Custom ring design
• Wedding bands

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Diamond Jewelry Sales: One-time sale of diamond jewelry including engagement rings, wedding bands, earrings, necklaces, bracelets, and dress rings. Both natural mined and lab grown diamond options available. Custom orders and ready-to-ship products offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Diamond Elite designs, manufactures, and sells natural and lab-grown diamond jewellery — chiefly engagement rings, wedding bands, earrings, necklaces, bracelets, and sapphire engagement rings — through its Westfield Chatswood boutique and diamondelite.com.au e-commerce site. The company runs a bespoke custom engagement ring design service that works directly with an in-house gemologist and jeweller to produce one-off pieces using ethically sourced diamonds and 18k gold or platinum settings within a 4–5 week lead time. Supporting services include diamond grading and appraisal, jewellery repairs and resizing, engraving, and free lifetime cleaning backed by a lifetime manufacturer's warranty.

Product overview

Diamond Elite is a Sydney-based diamond jeweller offering a comprehensive portfolio of fine diamond jewellery products and services. The core product offering centers on custom engagement rings available in both natural (GIA-certified) and lab grown (IGI-certified) diamond options, complemented by wedding bands, earrings, necklaces, and bracelets. The company operates as a custom ring specialist, combining natural and lab grown diamonds with bespoke design services. Key products include engagement rings in various cuts (round, oval, radiant, emerald, pear, cushion, princess, heart, marquise, asscher) with settings ranging from solitaire and halo to three-stone and hidden halo designs. Supporting services include diamond search tools, custom ring design consultations, grading/appraisal services, repairs, resizing, and engraving. The company also offers education resources through its blog covering diamond selection, the 4Cs, lab grown diamonds, and ring sizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond engagement rings available in natural (GIA certified) and lab grown (IGI certified) diamond options across solitaire, halo, sidestone, three-stone, and hidden halo settings, with cuts including round, oval, radiant, emerald, pear, cushion, princess, heart, marquise, and asscher. Sold to individual consumers preparing to propose or shop jointly with a partner.
• Wedding Bands Diamond wedding bands for women and men, available in natural and lab grown diamond options including pavé, halo, and classic band styles. Targeted at couples preparing for or celebrating their wedding.
• Earrings Diamond earrings available in natural and lab grown varieties, including stud, drop, halo, and cluster designs. Targeted at consumers seeking fine diamond jewellery for personal wear or gifting.
• Necklaces Diamond necklaces and pendants including solitaire, halo, cluster, baguette, and circle designs available in natural and lab grown diamond options. Targeted at consumers seeking fine diamond jewellery for personal wear or gifting.
• Bracelets Diamond bracelets available in natural and lab grown diamond options. Targeted at consumers seeking fine diamond jewellery for personal wear or gifting.
• Sapphire Engagement Rings

Quantifiable outcome

• Over 750+ 5-star Google reviews

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gemological Institute of America (GIA)coreOthersPrimary diamond grading laboratory for natural mined diamonds. All natural diamond engagement rings come with GIA Grading Report Certificates. GIA is the world's foremost authority on diamonds, colored stones, and pearls.
• International Gemological Institute (IGI)coreOthersPrimary grading laboratory for lab grown diamonds. All lab grown diamond engagement rings come with IGI grading certificates verifying quality, carat, color, and clarity.
• Kimberly ProcesscoreOthersInternational certification scheme preventing trade in conflict diamonds. GIA only grades diamonds from companies verified by the Kimberly Process, ensuring all natural diamonds are conflict-free.
• HRD AntwerpminorOthersDiamond laboratory represented in the certifications and memberships section of the website.
• Jewellers Association of Australia (JAA)minorOthersIndustry association membership representing Australian jewellers.
• Diamond Manufacturers and Importers Association of Australia (DMIA)minorOthersIndustry body membership representing diamond manufacturers and importers in Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pandora: Global jewelry brand with mass-market positioning across charms, rings, and bridal. Comparable on retail jewelry category and broad consumer reach, though it does not focus on bespoke bridal or loose diamond sourcing like Diamond Elite.
• Tiffany & Co. Iconic luxury jeweller (owned by LVMH) with a flagship bridal category and bespoke design service. Comparable on the custom engagement ring value proposition and brand-led premium positioning, though at a vastly larger scale and price point.
• Harry Winston: Ultra-luxury jeweller renowned for high-end bridal and bespoke diamond pieces. Comparable on the custom design and premium positioning dimensions of Diamond Elite, though operating at the top of the price pyramid.
• Michael Hill: Largest specialty jewelry chain in Australia/New Zealand offering bridal and fashion jewelry across a national store footprint. Comparable on bridal category focus and Australian retail presence, but operates at significantly larger scale with mass-market positioning.

Emerging players

• Clean Origin: Online retailer specializing exclusively in lab-grown diamonds and engagement jewelry. Comparable to Diamond Elite's lab-grown segment, certification practices (IGI), and digital-first custom build experience, but with no natural diamond offering.

Direct peers

• Brilliant Earth: US-based online diamond jeweller with a strong lab-grown diamond offering and GIA/IGI-graded inventory. Most directly comparable to Diamond Elite on the intersection of natural+lab-grown bridal diamonds, certification standards, and bespoke online ordering.
• James Allen: Online-first diamond retailer specializing in custom engagement rings with high-quality diamond visualization and certified inventory. Comparable to Diamond Elite on the custom bridal e-commerce experience and emphasis on diamond education.
• Blue Nile: Large online diamond jeweller (now part of Signet) selling GIA-certified natural and lab-grown diamonds with build-your-own engagement ring functionality. Closely comparable on custom design, diamond search tool, and direct-to-consumer bridal positioning.
• 77 Diamonds: European online diamond jeweller offering GIA-certified natural and lab-grown diamonds with bespoke engagement ring design. Comparable to Diamond Elite on certified inventory, custom design service, and direct-to-consumer model targeting bridal buyers.

Others

• Argyle Diamond Mines (Rio Tinto): Major upstream diamond producer and supplier to the global jewelry industry. Comparable as a participant in the diamond supply chain that Diamond Elite sources from, though operating at the mining rather than retail level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diamondeliteofficial
• Instagraminstagram.com/diamondeliteofficial
• TikToktiktok.com/@diamondeliteofficial
• LinkedInlinkedin.com/company/elite-diamond-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELITE DIAMOND LIMITED