Diana Designs

What Diana Designs does

Diana's Designs Austin (legal name: Diana C Kirby, Diana's Designs Landscaping) is a sole-proprietorship residential landscape design company founded in 2011 by Diana C. Kirby and based in Austin, Texas. The firm serves homeowners in Austin and the broader Central Texas region with a full-spectrum landscape design service spanning hourly coaching sessions for DIY gardeners, educational workshops, and end-to-end design-and-installation projects covering beds, paths, patios, walls, hardscape, masonry, water features, irrigation systems, and outdoor rooms. The company has built a differentiated domain position around xeric (water-wise) and drought-tolerant landscape design suited to Central Texas conditions, including native-plant selection, Hill Country terrain, drainage solutions, and deer/critter-resistant plantings.

The business is structured as a sole proprietorship with no outside funding, no parent company, no subsidiaries, and no disclosed partners; Diana C. Kirby is the owner and principal designer and the firm operates with approximately 9 employees. There is no proprietary technology platform — the offering is a professional services engagement model, with project-based custom pricing and PayPal used for deposits and service payments. Customer acquisition is built on a long-running content marketing and earned-media stack that includes a monthly gardening column in the Austin American-Statesman, recurring appearances on KXAN and KLRU's Central Texas Gardener program, an active blog ("Sharing Nature's Garden"), social media presence on Facebook, Instagram, Pinterest, Twitter, and LinkedIn, garden tours (Inside Austin Gardens, Garden Bloggers Fling), and speaking engagements.

Commercially, revenue is generated entirely through residential landscape design services in a single U.S. market (Texas/Austin MSA). The service menu is diversified across price points — entry-level hourly coaching, mid-tier DIY workshops, and high-ticket full design-and-installation — and the principal monetization is project-based, quote-driven work rather than subscription or recurring contracts. No enterprise or commercial clients are referenced; all named customers in the source data are individual homeowners. The company has been continuously operating since 2011 and remains an actively accepting-client firm as of the most recent website content (2024).

Name

Diana Designs

Legal name

Diana C Kirby, Diana's Designs Landscaping

Website

https://dianasdesignsaustin.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Diana's Designs Austin is a sole-proprietorship residential landscape design firm in Austin, Texas, founded in 2011 by Diana C. Kirby. It serves Central Texas homeowners with xeric/water-wise landscape design, hourly coaching, DIY workshops, and full design-and-installation services.

Ownership category

akta.pro rank

Product category

Landscape Design Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

Keywords

• Landscape design services
• Garden coaching sessions
• Xeriscape landscaping
• Hardscape installation
• Residential garden design

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Landscape Design Services: Revenue generated through landscape design services ranging from hourly coaching sessions for DIY gardeners, to full-spectrum design and installation projects. Services include consultation, planning, and project management for residential landscaping including beds, paths, patios, walls, hardscape, masonry, water features, irrigation, and outdoor rooms.
2. DIY Workshops: Educational workshops for homeowners learning landscape design and gardening techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Diana's Designs is a full-service landscape design company based in Austin, Texas that provides homeowners with creative landscape design ideas, expert plans, and complete installation of gardens including beds, paths, patios, walls, hardscape, masonry, water features, irrigation, and outdoor rooms. The company serves residential clients through multiple engagement models: hourly garden coaching sessions, DIY educational workshops, and full-spectrum design-and-installation projects, with particular specialization in xeric/water-wise landscaping suited to Central Texas conditions.

Product overview

Diana's Designs Austin is a full-service landscape design company based in Austin, Texas, offering a comprehensive suite of landscape services. The core offering includes landscape design and installation services spanning beds, paths, patios, walls, hardscape, masonry, water features, irrigation systems, and outdoor rooms. The company provides multiple engagement models including hourly coaching for DIY gardeners, educational workshops, and full-spectrum design-and-build services. Owner Diana Kirby also offers speaking engagements and presentations on gardening and landscape design topics. The portfolio showcases various specialty services including xeric/drought-tolerant landscaping, drainage solutions, water features, and deer-resistant plant designs tailored for Central Texas conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services Full-service landscape design offering providing creative ideas, expert plans, and complete landscape construction for residential homeowners, including beds, paths, patios, walls, hardscape, masonry, water features, irrigation, and outdoor rooms.
• Hourly Garden Coaching

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Tilly: Tilly is an online landscape design service providing curated design plans, plant lists, and installer connections for homeowners. Directly comparable offering to Diana's Designs in the residential landscape design space, operating at a digital, lower-touch price point versus Diana's local full-service model.
• Yardzen: Yardzen is an online landscape design platform that matches homeowners with professional designers for virtual design packages and connects them to installation contractors. Directly comparable to Diana's Designs in serving residential homeowners with landscape design services, though delivered via an online marketplace model rather than local full-service.

Regional players

• Native Edge Landscape: Native Edge Landscape is an Austin-area landscape design and installation firm specializing in native plants and sustainable landscapes. Closely comparable to Diana's Designs in geographic focus (Central Texas), target customer (Austin homeowners), and specialization in regionally adapted/eco-friendly landscaping.
• Lady Bird Johnson Wildflower Center: The Lady Bird Johnson Wildflower Center in Austin promotes native plants and sustainable landscaping through education, gardens, and consulting. Comparable as an Austin-based authority on native and drought-tolerant landscaping, though it operates as a nonprofit research/education institution rather than a design-build firm.

Others

• Proven Winners: Proven Winners is a leading ornamental plant brand selling branded annuals, perennials, and shrubs to consumers and landscape professionals. Comparable as an ecosystem partner in residential landscaping with consumer-facing content marketing; not a direct design competitor but a supplier/brand that influences homeowner plant choices.
• Monrovia Nursery: Monrovia is one of the largest U.S. growers of ornamental plants, sold through garden centers and to landscape professionals. Relevant ecosystem peer for Diana's Designs as a major plant supplier; their branded plants are commonly specified in residential landscape designs like Diana's.

Emerging players

• Better Homes & Gardens: Better Homes & Gardens produces gardening and landscaping editorial content and product recommendations for homeowners. Comparable as a content-driven authority shaping residential landscaping decisions, though it is a media brand rather than a design service provider.
• Garden Design Magazine: Garden Design is a consumer gardening publication covering residential landscape design, plant selection, and gardening inspiration. Comparable in audience and editorial positioning to Diana's Designs' blog and column content, though it is a national media property rather than a service business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/219563261475987
• LinkedInlinkedin.com/company/diana-designs
• Instagraminstagram.com/dianasdesignsaustin
• Pinterestpinterest.com/dianackirby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diana Designs